Consumer Benchmarking

Implement New Practices with Consumer Benchmarking Studies

Consumer benchmarking allows organisations to evaluate their services with other similar organisations. Future Market Insights offers industry-specific consumer benchmarking programs that are geared towards helping enterprises improve their approach to consumer needs.

FMI’s approach to consumer benchmarking

  • Identify the function that needs to be benchmarked
  • Find key and potential competitor services to be benchmarked
  • Discuss methodology for comparison with client’s contact
  • Find ways to ensure that valid comparisons are made
  • Discuss the outcome with all involved
  • Implement improved working practices

FMI’s consumer benchmarking service helps businesses discover innovative ideas and approaches at the operational level.