Customer satisfaction is paramount to a business’s success. A high level of customer satisfaction is a direct indicator of consumer loyalty, consumer retention, and product repurchase. In a contemporary market, it is not enough to deliver products and services. Enterprises need to make continued efforts to measure consumers’ satisfaction levels.
A survey can quickly evaluate the degree of customer satisfaction, and help businesses modify their strategy. Future Market Insights conducts consumer satisfaction surveys by employing a variety of consumer survey tools such as online, paper-based, SMS, focus groups, and others.
FMI’s surveys help clients analyse: what customers prefer or dislike, and the improvements they would like to see. Additionally, we analyse the consumer experience to implement recovery measures for retaining customers and protecting revenues.