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Screen Guards to remain the most important product type segment for both iPhone and iPad

Modern day smartphones and tablet computers are largely touchscreen centric. The touchscreen is the most important component of these devices and is probably the most prone to damage as well. While manufacturers do tend to use some kind of toughened glass to prevent the screen from shattering, customers show a preference for additional protection as a kind of safety net.

This has led to an increasing demand for screen guards to protect the screens of high-end devices like the iPhone and iPad. This factor is driving the increased adoption of screen guards in the global Apple accessories market. iPhone Screen Guards and iPad Screen Guards are anticipated to be the most lucrative segments of the global Apple accessories market.

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iPhone Screen Guard expected to be the largest segment by product type in the global Apple accessories market

The iPhone alone accounts for approximately 2/3rd of the revenue of Apple Inc. and the company has been referred to several times as the ‘iPhone company’. The iPhone is often the only pocket computer, camera, calculator, MP3 player, or GPS that people carry with them as it has effectively replaced all of these devices. The iPhone is both extremely expensive and quite fragile and this is quite a lethal combination as even a single drop could potentially shatter the delicate touchscreen.

Many people have had the misfortune of either a shattered or cracked iPhone screen at least once in their lifetime. With all these factors in mind, it is not surprising that the iPhone Screen Guard is anticipated to hold the largest chunk of the Apple accessories market throughout the forecast period (2016-2020).

Decline in BPS, but still clinging to leadership position

In the year 2016, the iPhone Screen Guard product type segment accounted for nearly 19% of the entire Apple accessories market and this segment is predicted to stand at 18.5% by the end of the year 2020, registering a substantial BPS drop of nearly 30 points. However, the iPhone Screen Guard segment should still remain leader in the global Apple accessories market by product type, and it is likely to be closely followed by iPad Cases in the second position. The Y-o-Y growth rate of the iPhone Screen Guard segment is estimated to remain above 3% for the entire duration of the study and rise to nearly 5% by the year 2020.

Sudip Saha
Sudip Saha

Principal Consultant

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Absolute dollar opportunity, incremental dollar opportunity and CAGR point to a bright future

In the year 2015, the iPhone Screen Guard segment had a market value of above $1 Billion worldwide, rising to slightly more than $1.1 Billion in 2016. This reflects a Y-o-Y growth rate of 3.6%. By the year 2020, the iPhone Screen Guard segment is expected to be worth nearly $1.4 Billion, registering a CAGR of 4.4% during the forecast period.

Apple Accessories Market

A predicted incremental dollar opportunity of a little more than $210 Million during the period 2016 - 2020 implies there is good opportunity for companies involved in the Apple accessories market to profit handsomely if they create a screen guard to protect this critical component of the iPhone.

Revenue growth of the iPad Screen Guard segment poised to be less prominent than the iPhone Screen Guard segment

The iPad Screen Guard segment accounted for just over $1 Billion in 2015 and it is likely to witness a Y-o-Y growth of 2.5%. At the end of the forecast period, the value of the iPad Screen Guard segment is anticipated to be close to $1.2 Billion, recording a CAGR of 2.4%. This represents an incremental dollar opportunity of more than $100 Million during the four year period; something that the key stakeholders operating in the global Apple accessories market need to watch closely.

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Apple Accessories Market: Segmentation

By Product Type:

  • Beats Audio
  • Watch Accessories
  • iPhone Cases
  • App-enabled Accessories
  • Audio Accessories
  • iPad Cases
  • Power & Cable
  • iPhone Screen Guard
  • iPad Screen Guard
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Greater China
  • Middle East
  • Southeast Asia
  • Southwest Asia
  • CIS
  • Africa
  • Japan

Frequently Asked Questions

What is the Growth Outlook for Apple Accessories Market?

The apple accessories market is likely to secure a CAGR of 4.6% through 2032.

By 2032, how much can the Apple Accessories Market Grow?

The apple accessories market size is estimated to cross US$ 34.13 Bn by 2032.

What is the Current Valuation of the Apple Accessories Market?

The apple accessories market is likely to record a value of US$ 22.77 Bn in 2022.

Which Region is likely to Lead the Apple Accessories Market?

North American region is likely to lead the apple accessories market.

Table of Content

1. Global Apple Accessories Market - Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Global Apple Accessories Market Overview

4.1. Introduction

4.1.1. Global Apple Accessories Market Definition

4.1.2. Global Apple Accessories Market Taxonomy

4.2. Global Apple Accessories Market Overview 

4.3. Global Apple Accessories Market Dynamics

4.3.1. Drivers

4.3.2. Challenges

4.3.3. Restraints

4.3.4. Distribution Structure

4.4. Global Apple Accessories Market Forecast, 2015-2020

4.4.1. Market Size (Value) Forecast

4.4.1.1. Y-o-Y Growth Projections

4.4.1.2. Absolute $ Opportunity

4.5. Global Apple Accessories Market Trends

4.6. Global Apple Accessories Market Snapshot 

4.6.1. Global Apple Accessories Market Share By Product Type

4.6.2. Global Apple Accessories Market Share, By Region

5. Global Apple Accessories Market Analysis and Forecast, By Product Type

5.1. Introduction

5.1.1. Y-o-Y Growth Comparison, By Product Type

5.1.2. Basis Point Share (BPS) Analysis, By Product Type

5.2. Global Apple Accessories  Market Size and Forecast By Product Type

5.2.1. Beats Audio

5.2.1.1. Absolute $ Opportunity

5.2.1.2. Market Value and Volume Forecast

5.2.2. Watch Accessories

5.2.2.1. Absolute $ Opportunity

5.2.2.2. Market Value and Volume Forecast

5.2.3. iPhone Cases

5.2.3.1. Absolute $ Opportunity

5.2.3.2. Market Value and Volume Forecast

5.2.4. App-enabled Accessories

5.2.4.1. Absolute $ Opportunity

5.2.4.2. Market Value and Volume Forecast

5.2.5. Audio Accessories

5.2.5.1. Absolute $ Opportunity

5.2.5.2. Market Value and Volume Forecast

5.2.6. iPad Cases

5.2.6.1. Absolute $ Opportunity

5.2.6.2. Market Value and Volume Forecast

5.2.7. Power & cable

5.2.7.1. Absolute $ Opportunity

5.2.7.2. Market Value and Volume Forecast

5.2.8. iPhone Screen Guard

5.2.8.1. Absolute $ Opportunity

5.2.8.2. Market Value and Volume Forecast,

5.2.9. iPad Screen Guard

5.2.9.1. Absolute $ Opportunity

5.2.9.2. Market Value and Volume Forecast

5.2.10. Others

5.2.10.1. Absolute $ Opportunity

5.2.10.2. Market Value and Volume Forecast

5.2.10.3. 

5.3. Market Attractiveness Analysis By Product Type

6. Global Apple Accessories Market Analysis ,By Region

6.1. Introduction

6.1.1. Y-o-Y Growth Projection, By Region

6.1.2. Basis Point Share(BPS) Analysis, By Region

6.2. Global Apple Accessories Market Forecast, By Region

6.2.1. North America Market  Value Forecast

6.2.2. Europe Market  Value Forecast

6.2.3. Greater China Market  Value Forecast

6.2.4. Middle East Market Value Forecast

6.2.5. Latin America Market Value Forecast

6.2.6. Southeast Asia Market Volume & Value Forecast

6.2.7. Southwest Asia Market Volume & Value Forecast

6.2.8. CIS Market Volume & Value Forecast

6.2.9. Africa Market  Value Forecast

6.2.10. Japan Market Volume & Value Forecast

6.3. Regional Attractiveness Analysis

7. North America Market Analysis 

7.1. Introduction

7.1.1. Y-o-Y Growth Projections, By Country 

7.1.2. Basis Point Share(BPS) Analysis, By Country

7.1.3. Key Regulation

7.1.4. Key Trends

7.2. North America Market Forecast

7.2.1. Market Volume and Value Forecast By Country

7.2.1.1. U.S. 

7.2.1.2. Canada 

7.2.2. Market Attractiveness Analysis 

7.2.2.1. By Country

7.3. Europe Market Forecast

7.3.1. Market Volume and Value Forecast By Country

7.3.1.1. U.K.

7.3.1.2. France

7.3.1.3. Germany

7.3.1.4. Italy

7.3.1.5. Rest of Europe

7.3.2. Market Attractiveness Analysis 

7.3.2.1. By Country

7.4. Greater China Market Forecast

7.4.1. Market Volume and Value Forecast By Country

7.4.1.1. China

7.4.1.2. Rest of Greater China

7.4.2. Market Attractiveness Analysis 

7.4.2.1. By Country

7.5. Middle East Market Forecast

7.5.1. Market Volume and Value Forecast By Country

7.5.1.1. U.A.E

7.5.1.2. Turkey

7.5.1.3. K.S.A

7.5.1.4. Rest of Middle East

7.5.2. Market Attractiveness Analysis 

7.5.2.1. By Country

7.6. Latin America Market Forecast

7.6.1. Market Volume and Value Forecast By Country

7.6.1.1. Brazil

7.6.1.2. Mexico

7.6.1.3. Rest of Latin America

7.6.2. Market Attractiveness Analysis

7.7. By Country 

7.8. Southeast Asia  Market Forecast

7.8.1. Market Volume and Value Forecast By Country

7.8.1.1. Singapore

7.8.1.2. Korea

7.8.1.3. Rest of Southeast Asia

7.8.2. Market Attractiveness Analysis

7.8.2.1. By Country 

7.9. Southwest Asia Market Forecast

7.9.1. Market Volume and Value Forecast By Country

7.9.1.1. India

7.9.1.2. Rest of Southwest Asia

7.9.2. Market Attractiveness Analysis

7.9.2.1. By Country

7.10. CIS Market Forecast

7.10.1. Market Volume and Value Forecast By Country

7.10.1.1. Russia

7.10.1.2. Rest of CIS

7.10.2. Market Attractiveness Analysis

7.10.2.1. By Country 

7.11. Africa Market Forecast

7.11.1. Market Volume and Value Forecast By Country

7.11.1.1. Republic of South Africa

7.11.1.2. Rest of Africa

7.11.2. Market Attractiveness Analysis

7.11.2.1. By Country

7.12. Japan Market Forecast

8. Competition Landscape

8.1. Apple Accessories Revenue (US$ Mn), 2014–2016

8.2. Apple Accessories Sales Value, By Retail & Distribution Channel, 2015

8.3. Competition Dasboard

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List of Tables

Table 1: North America Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2015—2026

Table 2: Europe Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2015—2026

Table 3: Greater China Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020

Table 4: Middle East Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020

Table 5: Latin America Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020

Table 6: Southeast Asia Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020

Table 7: Southwest Asia Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020

Table 8: CIS Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020

Table 9: Africa Apple Accessories Market Value (US$ Mn) Forecast, By Country, 2016—2020
Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 1: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2014–2020

Figure 2: Global Apple Accessories Market Absolute $ Opportunity, 2014–2020

Figure 3: Global Apple Accessories Market BPS Analysis, By Product Type, 2016 & 2020

Figure 4: Global Apple Accessories Market Revenue Y-o-Y Growth, By Product Type, 2016–2020

Figure 5: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By Beat Audio Segment, 2014–2020

Figure 6: Global Apple Accessories Market Absolute $ Opportunity, By  Beat Audio Segment, 2014–2020

Figure 7: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By Watch Accessories Segment, 2015–2026

Figure 8: Global Apple Accessories Market Absolute $ Opportunity, By Watch Accessories Segment, 2015–2026

Figure 9: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By iPhone Cases Segment, 2015–2026

Figure 10: Global Apple Accessories Market Absolute $ Opportunity, By iPhone Cases Segment, 2015–2026

Figure 11: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By App Enabled Accessories Segment, 2015–2026

Figure 12: Global Apple Accessories Market Absolute $ Opportunity, By App Enabled Accessories Segment, 2015–2026

Figure 13: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By Audio Segment, 2014–2020

Figure 14: Global Apple Accessories Market Absolute $ Opportunity, By Audio Segment, 2014–2020

Figure 15: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By iPad Cases Segment, 2015–2026

Figure 16: Global Apple Accessories Market Absolute $ Opportunity, By iPad Cases Segment, 2015–2026

Figure 17: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By Power & Cable Segment, 2014–2020

Figure 18: Global Apple Accessories Market Absolute $ Opportunity, By Power & Cable, 2014–2020

Figure 19: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By iPhone Screen guard Segment, 2015–2026

Figure 20: Global Apple Accessories Market Absolute $ Opportunity, By iPhone Screen guard Segment, 2015–2026

Figure 21: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By iPad Screen guard Segment, 2014–2020

Figure 22: Global Apple Accessories Market Absolute $ Opportunity, By iPad Screen guard , 2014–2020

Figure 23: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By iPhone Screen guard Segment, 2015–2026

Figure 24: Global Apple Accessories Market Absolute $ Opportunity, By iPhone Screen guard Segment, 2015–2026

Figure 25: Global Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), By Others Segment, 2015–2026

Figure 26: Global Apple Accessories Market Absolute $ Opportunity, By Others Segment, 2015–2026

Figure 27: Global Apple Accessories Market BPS Analysis, By Region, 2016 & 2020

Figure 28: Global Apple Accessories Market Revenue Y-o-Y Growth, By Region, 2016–2020

Figure 29: North America Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 30: North America Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 31: North America Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 32: Europe Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth(%), 2015–2020

Figure 33: Europe Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 34: Europe Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 35: Greater China Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 36: Greater China Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 37: Greater China Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 38: Middle East Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 39: Global Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 40: Middle East Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 41: Latin America Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 42: Latin America Apple Accessories Market Absolute $ Opportunity, , 2015–2020

Figure 43: Latin America Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 44: South East Asia Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 45: South East Asia Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 46: South West Asia Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%),  2015–2020

Figure 47: South West Asia Apple Accessories Market Absolute $ Opportunity, , 2015–2020

Figure 48: Southwest Asia Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure highlights South West Asia Apple Accessories market attractiveness by country, 2016–2020

Figure 49: CIS Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%),  2015–2020

Figure 50: CIS Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 51: CIS Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 52: Africa Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 53: Africa Apple Accessories Market Absolute $ Opportunity, 2015–2020

Figure 54: Africa Apple Accessories Market Attractiveness Analysis, By Country, 2016–2020

Figure 55: Japan Apple Accessories Market Value (US$ Mn) & Y-o-Y Growth (%), 2015–2020

Figure 56: Global Apple Accessories Market Absolute $ Opportunity, 2015–2020

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