According to a study by Future Market Insights, the market for Granola is estimated to grow at a CAGR of 4.5% during the forecasted period. The value of the industry is expected to rise from US$ 3,753.3 million in 2023 to US$ 5,828.8 million in 2033. By the end of 2022, the Granola Market has valued at US$ 3,567.8 Million.
Market Size Value in 2023
US$ 3,753.3 Million
Market Forecast Value in 2033
US$ 5,828.8 Million
Global Growth Rate (2023 to 2033)
4.5%
Forecast Period
2023 to 2033
Global Market Share of US, Germany, Japan, and Australia
70.6%
The granola market is a growing industry that provides a variety of products to consumers. Granola has become increasingly popular in recent years due to its health benefits and wide range of flavors. As more people become aware of the benefits of this nutritious snack, the granola market continues to expand.
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Historical Outlook versus Future Projections for Granola Market
The value of the global market for Granola expanded from US$ 2,913.0 to US$ 3,567.8 between 2018 and 2022, growing at a CAGR of 5.2%.
When examining the granola market, it is important to understand the historical outlook of this industry as well as project what potential trends may affect its future. Historically, granola has been a part of the human diet since at least the 1950s when it was first introduced in health food stores. Over time, granola has become increasingly popular due to its convenience and appealing taste. Today, it is one of the most widely consumed breakfast foods across many countries.
The global Granola Market is forecast to grow at a solid CAGR of 4.5% from US$ 3,753.3 Billion in 2023 to US$ 5,828.8 Billion by 2033.
Country-wise Insights
Why does the United States hold a dominant position in the market for Granola?
The US accounted for 32.6% of the North American market with a value of US$ 1,223.3 Million in 2023. For many years, the United States has held a dominant position in the global market for granola products. This is due to several factors which have enabled American companies to gain an edge leading to their current success. Firstly, US-based companies have been able to capitalize on the health trend that has been sweeping across America and other parts of the world over the past decade. Granola is seen as a healthy snack option by many consumers due to its high fiber content and low-fat content which makes it a great substitute for snacks like crisps or chocolate bars.
As such, US-based manufacturers have gained access to large amounts of customers who are looking for healthier alternatives.
How is the Granola market developing in China?
The China Brewing Boiler Market will grow at 3.8% CAGR between 2023 and 2033. The granola market in China is on the rise. As consumers become more health conscious, they are increasingly looking for healthier snack options, and granola fits the bill perfectly. This has led to an influx of new players entering the Chinese market, with both domestic and international companies competing for a slice of this lucrative pie.
What is India's position in the Granola market?
The India Brewing Boiler Market will grow at 4.3% CAGR between 2023 and 2033. Granola production increased significantly in India over the past few years due to rising demand for healthier breakfast options. This surge in popularity was driven by lifestyle changes such as growing health consciousness among consumers, as well as government initiatives that focused on promoting healthy eating habits. Currently, India is one of the world’s leading producers and exporters of granola products and its sales are expected to continue increasing over the next five years.
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Category-wise Insights
What are the different flavors available in Granola?
Granola is a popular breakfast cereal that has been growing in popularity due to its convenience and versatility. The classic combination of oats, nuts, and honey has been around for quite some time, but now there are many different flavors available. From the classic Vanilla flavor to the more exotic Chocolate, Coconut, Strawberry, and Banana varieties.
Which has a larger market share between Bars, and Cereals?
The bar segment is becoming increasingly popular in the granola market, as consumers are drawn to portable, high-protein snacks for breakfast and on-the-go snacking. According to recent research, bars are now one of the most popular product types in the US specialty food market, behind chocolate and candy. The growth in the Granola market is attributed to rising consumer demand for convenient and nutritious foods; many of these bars contain ingredients such as nuts and grains that are high in protein and fiber but low in sugar content.
Competitive Landscape
In order to gain an edge over their competitors, many companies are capitalizing on new product offerings and marketing tactics. This includes introducing healthier versions of granola bars with more natural ingredients as well as engaging in targeted advertising campaigns that emphasize their unique value proposition to consumers. Additionally, many brands are offering discounts and promotions to entice customers to purchase their products.
With so much competition in the granola market, it can be difficult for one brand or company to stand out from the rest.
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Granola Market Report Scope
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Market Analysis
USD Million for Value and Units for Volume
Key Regions Covered
North America
Latin America
Europe
Asia Pacific
Oceania
Middle East & Africa (MEA)
Key Countries Covered
The US
Mexico
Canada
Germany
The UK
France
Italy
Spain
India
Japan
China
South Korea
Australia
Argentina
Brazil
South Africa
UAE
Key Segments Covered
Product Type
Flavor
Application
Region
Key Companies Profiled
Kellogg Corners
Kraft Foods Inc.
Sunnycrunch
ConAgra foods
Clif Bar & Coand
General Mills
Nestlé
Nature Valley
Slim-Fast Food Co. (Unilever Company)
Report Coverage
Company Share Analysis, DROT Analysis, Market Dynamics and Challenges, Strategic Growth Initiatives, Market Forecast, Competitive Landscape,
Customization & Pricing
Available upon Request
Granola Market by Category
By Product Type, Granola Market is segmented as:
Bars
Cereals
By Flavor, Granola Market is segmented as:
Vanilla
Chocolate
Coconut
Strawberry
Banana
Others
By Application, Granola Market is segmented as:
Salads
Cookies
Cupcakes
Gratins
Trail mix
Puddings
Breakfast Baked Goods
Fruit crisps
Others
By Region, Granola Market is segmented as:
North America
Latin America
Europe
Asia Pacific
Oceania
Middle East & Africa (MEA)
Frequently Asked Questions
How big is the Granola Market?
The Granola Market will reach nearly US$ 3,753.3 Million by 2023.
At what rate Granola Market is expected to grow?
The Granola Market is expected to rise at a CAGR of 4.5%
Which are the major countries driving the demand for Granola Market?
US, UK, China, and Germany are the major countries driving the demand for Granola Market.
At what rate will Granola Market grow in China?
The China Granola Market will grow at 3.8% CAGR between 2023 and 2033.
At what rate will Granola Market grow in India?
The India Granola Market will grow at 4.3% CAGR between 2023 and 2033.
At what rate will Granola Market grow in UK?
The UK Granola Market will grow at 4.5% CAGR between 2023 and 2033.
Which companies dominate the market?
Kellogg Corners, Kraft Foods Inc., and Sunnycrunch are the companies dominating the Market.
What is the demand outlook forecast for the Granola Market?
The global demand for Granola Market is forecasted to surpass US$ 5,828.8 Million by the year 2033.
