Southeast Asia Pet Care Market

Pet Care Market: Southeast Asia Industry Analysis and Opportunity Assessment 2014 - 2020

Pet care is an activity which includes providing comfort and benefit to pets and catering to all their needs. Pet care includes vaccination, food, luxury items like beds, glasses, clothes and different products to maintain hygiene, consulting vet for health check-up, and spending time with them. Pets could be various type of animals or birds such as dog, cat, fish, mammals etc. Rise in Per Capita GDP and changing consumer attitude towards pets has brought a considerable shift among people towards pet health and wellness.

The Southeast Asia pet care market is estimated at US$ 952 million in 2014 and expected to reach 1,412.7 million by 2020, reflecting a CAGR of 6.8% during forecast period. 

SEA Pet Care Market

Dog food was valued US$ 491.8 million in 2014 with 51.6% market share. It is expected to lose its market share by 30 BPS but maintain its top position through the forecast period. Cat food is the second largest segment in terms of revenue and will maintain its dominance during the forecast period, owing to new product development in this category. Pet products is likely to exhibit highest CAGR of 7.1% during 2015-2020 with rising y-o-y growth through the forecast period.

The SEA Pet care market is also segmented on the basis of channel which includes supermarket, veterinary clinic, pet shop and others.  Supermarket is the largest channel which account for 36.3% market share in 2014 and likely to continue the same momentum in 2020. Despite being the smallest market, other channel is expected to witness highest CAGR of 7.3% during the forecast period.

The key categories of SEA pet care market are economy, mid-priced and premium products. Mid-Price was the largest category in 2014 which accounted for US$ 547.2million and is anticipated to expand at a CAGR of 6.5% from 2014-2020. Despite being the smallest market, premium products accounted for US$ 265.0 million in 2014 and it is likely to expand at the highest CAGR of 7.2% during the forecast period.

Southeast Asia Pet Care Market

Geographically, the market is segmented into six countries namely Thailand, Malaysia, Indonesia, Singapore, Philippines and Vietnam. Thailand, Malaysia and Indonesia together constituted more than 80% of the market share in 2014. Currently, Thailand is the largest market in terms of size with 43.6% market share and is expected to dominate through the forecast period. However, Philippines is anticipate to emerge as the most vibrant market in terms of CAGR followed by Vietnam.

Changing consumer lifestyle and increasing disposable income in Southeast Asian countries is driving increasing acceptance for pets, not only among the high-income group, but also the middle-income group.  Furthermore, rising demands from pet owners for more nutritious, healthy and organic foods for their pets and growth of the pet humanization and increasing adoption of private label brands in countries such as Thailand, Singapore, Indonesia and Malaysia are major factors driving the SEA pet care market.

Some of the market leaders in the SEA pet care market are Mars Inc., Nestle Purina, Zoetis, Merck & Co., among others. The strategic intent of the participants is to build their presence in emerging markets and meet the needs of more customers and pets around the world.

The SEA (Thailand, Malaysia, Indonesia, Singapore, Philippines, and Vietnam) pet care market is expected to witness significant growth, by registering a robust growth of nearly 6.8% by 2020. Increasing concern towards pet’s health and demand for luxury products is an equivalent contributor to the total Southeast Asia Pet Care Market growth. Dog food, Cat food, product variants at affordable prices are among the prominent factors driving the demand for pet care market across Southeast Asia. Also, an influx of new products in veterinary services specifically for dogs and cats by key players such as Merck Animal Health is expected to bolster the market growth thereby increasing competitiveness in the market. Geographically, Thailand represents a huge market potential followed by Malaysia wherein Philippines and Vietnam have vast potential for pet care market growth and development.
In this study, we analyze the Southeast Asia Pet Care Market during 2014-2020. We focus on:

  • Market Value Forecast, 2013-2020

  • Distribution Channel as a key focus due to increasing product penetration 

  • Key drivers and developments in Pet Care 

  • Key Trends and Developments of Pet Food, Pet Care Products and others

  • Key Drivers and developments in particular countries such as Thailand, Malaysia, Indonesia, Singapore, Philippines and Vietnam

Key Geographies/ Countries Covered

Thailand, Malaysia, Indonesia, Singapore, Philippines and Vietnam

Other Key Topics

  • Hypermarkets & Supermarkets, Pet Shop, Veterinary Clinic, Economy products, Mid-Price Product and Premium Products

Examples of key Companies Covered

Zoetis, Merck Animal Health, Mars Pet care., Affinity Pet Care S.A., Nestle Purina Pet Care, Qian Hu Corporation, Central ProteinaprimaTbk PT, Hill’s Pet Nutrition Inc., Thai Union Frozen Products PCL, Universal Robina Corporation

Table Of Content

1 Southeast Asia Pet Care Market – Executive Summary 

2 Research Methodology

3 Southeast Asia Pet Care Market Segmentation

4 Overall Regional Introduction – Pet Care

4.1 Southeast Asia Pet Care Market Value Forecast
4.2 Southeast Asia Pet Care Market Value Share by Type, 2013-2020 (%)
      4.2.1 Southeast Asia Pet Care Market Y-o-Y Growth by Type, 2013-2020 (%)
      4.2.2 Southeast Asia Pet Care Market Value Forecast by Type, 2012-2020 (US$ Million)
4.3 Southeast Asia Pet Care Market Value Share by Category, 2013-2020 (%)
      4.3.1 Southeast Asia Pet Care Market Y-o-Y Growth by Category, 2013-2020 (%)
      4.3.2 Southeast Asia Pet Care Market Value Forecast by Category, 2012-2020 (US$ Million)
4.4 Southeast Asia Pet Care Market Value Share by Channel, 2013-2020 (%)
      4.4.1 Southeast Asia Pet Care Market Y-o-Y Growth by Channel, 2013-2020 (%)
      4.4.2 Southeast Asia Pet Care Market Value Forecast by Channels, 2012-2020 (US$ Million)

5 Southeast Asia Pet Care Market Trends

6 Southeast Asia Pet Care Market- Drivers & Restraints

6.1 Southeast Asia Pet Care Market - Economic Drivers
6.2 Southeast Asia Pet Care Market - Supply Side Drivers
6.3 Southeast Asia Pet Care Market - Demand Side Drivers
6.4 Drivers Impact Analysis
6.5 Southeast Asia Pet Care Market - Restraints
6.6 Impact Analysis- Restraints

7 Country Analysis – Pet Care Market
7.1 Southeast Asia Pet Care Market- By Geography
7.2 Southeast Asia- Bubble Chart Analysis
7.3 Southeast Asia Pet Care Market Value Share, 2013-2020 (%)
      7.3.1 Southeast Asia Pet Care Market, 2013-2020(US$ Million)

8 Thailand Pet Care Market Value Forecast
8.1 Thailand Pet Care Market Value Forecast, 2013-2020(US$ Million)
8.2 Thailand Pet Care Market Trends
8.3 Impact Analysis of Drivers- Thailand 
8.4 Impact Analysis of Restraints- Thailand
8.5 Thailand Pet Care Market Value Share – By Type, 2013-2020 (%)
8.6 Thailand Pet Care Market Value Forecast - By Type, 2012-2020 (US$ Million)
8.7 Thailand Pet Care Market Value Share – By Category, 2013-2020 (%)
      8.7.1 Thailand Pet Care Market Value Forecast - By Category, 2012-2020(US$ Million)
8.8 Thailand Pet Care Market Value Share - By Channel, 2013-2020 (%)
      8.8.1 Thailand Pet Care Market Value Forecast - By Channel, 2012-2020(US$ Million)

9 Malaysia Pet Care Market Value Forecast
9.1 Malaysia Pet Care Market Value Forecast, 2013-2020(US$ Million)
9.2 Malaysia Pet Care Market Trends
9.3 Impact Analysis of Drivers- Malaysia 
9.4 Impact Analysis of Restraints- Malaysia
9.5 Malaysia Pet Care Market Value Share – By Type, 2013-2020 (%)
      9.5.1 Malaysia Pet Care Market Value Forecast - By Type, 2012-2020(US$ Million)
9.6 Malaysia Pet Care Market Value Share – By Category, 2013-2020 (%)
      9.6.1 Malaysia Pet Care Market Value Forecast - By Category, 2012-2020(US$ Million)
9.7 Malaysia Pet Care Market Value Share – By Channel, 2013-2020 (%)
      9.7.1 Malaysia Pet Care Market Value Forecast - By Channel, 2012-2020(US$ Million)

10 Indonesia Pet Care Market Value Forecast
10.1 Indonesia Pet Care Market Value Forecast, 2013-2020(US$ Million)
10.2 Indonesia Pet Care Market Trends
10.3 Impact Analysis of Drivers- Indonesia 
10.4 Impact Analysis of Restrains- Indonesia
10.5 Indonesia Pet Care Market Value Share – By Type, 2013-2020 (%)
10.6 Indonesia Pet Care Market Value Forecast - By Type, 2012-2020(US$ Million)
10.7 Indonesia Pet Care Market Value Share – By Category, 2013-2020 (%)
      10.7.1 Indonesia Pet Care Market Value Forecast - By Category, 2012-2020
10.8 Indonesia Pet Care Market Value Share – By Channel, 2013-2020 (%)
10.9 Indonesia Pet Care Market Value Forecast - By Channel, 2012-2020(US$ Million)

11 Singapore Pet Care Market Value Forecast
11.1 Singapore Pet Care Market Value Forecast, 2013-2020(US$ Million)
11.2 Singapore Pet Care Market Trends
11.3 Impact Analysis of Drivers- Singapore 
11.4 Impact Analysis of Restrains- Singapore
11.5 Singapore Pet Care Market Value Share – By Type, 2013-2020 (%)
      11.5.1 Singapore Pet Care Market Value Forecast - By Type, 2012-2020 (US$ Million)
11.6 Singapore Pet Care Market Value Share – By Category, 2013-2020 (%)
      11.6.1 Singapore Pet Care Market Value Forecast - By Category, 2012-2020 (US$ Million)
11.7 Singapore Pet Care Market Value Share – By Channel, 2013-2020 (%)
      11.7.1 Singapore Pet Care Market Value Forecast - By Channel, 2012-2020 (US$ Million)

12 Philippines Pet Care Market Value Forecast
12.1 Philippines Pet Care Market Value Forecast, 2013-2020(US$ Million)
12.2 Philippines Pet Care Market Trends
12.3 Impact Analysis of Drivers- Philippines 
12.4 Impact Analysis of Restrains- Philippines
12.5 Philippines Pet Care Market Value Share – By Type, 2013-2020 (%)
      12.5.1 Philippines Pet Care Market Value Forecast - By Type, 2012-2020 (US$ Million)
12.6 Philippines Pet Care Market Value Share – By Category, 2013-2020 (%)
      12.6.1 Philippines Pet Care Market Value Forecast - By Category, 2012-2020 (US$ Million)
12.7 Philippines Pet Care Market Value Share – By Channel, 2013-2020 (%)
      12.7.1 Philippines Pet Care Market Value Forecast - By Channel, 2012-2020 (US$ Million)

13 Vietnam Pet Care Market Value Forecast
13.1 Vietnam Pet Care Market Value Forecast, 2013-2020(US$ Million)
13.2 Vietnam Pet Care Market Trends
13.3 Impact Analysis of Drivers- Vietnam 
13.4 Impact Analysis of Restrains- Vietnam
13.5 Vietnam Pet Care Market Value Share – By Type, 2013-2020 (%)
      13.5.1 Vietnam Pet Care Market Value Forecast - By Type, 2012-2020 (US$ Million)
13.6 Vietnam Pet Care Market Value Share – By Category, 2013-2020 (%)
      13.6.1 Vietnam Pet Care Market Value Forecast - By Category, 2012-2020 (US$ Million)
13.7 Vietnam Pet Care Market Value Share – By Channel, 2013-2020 (%)
      13.7.1 Vietnam Pet Care Market Value Forecast - By Channel, 2012-2020 (US$ Million)

14 Competitive Landscape
14.1 Competition Dashboard
14.2 Zoetis
14.3 Merck Animal Health
14.4 Affinity Pet Care S.A.
14.5 Nestle Purina Petcare
14.6 Qian Hu Corporation
14.7 Central Proteinaprima TBK PT
14.8 Hill’s Pet Nutrition INC
14.9 Thai Union Frozen Products Pcl
14.10 Universal Robina Corporation
14.11 Mars Pet care

List of Tables

Table 1: SEA Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 2: SEA Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)

Table 3: SEA Pet Care Market Value Forecast by Channels, 2012 – 2020 (US$ Million)

Table 4: SEA Pet Care Market, 2013 – 2020 (US$ Million)

Table 5: Thailand Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 6: Thailand Pet Care Market Value Forecast by Category, 2012 – 2020 (US$ Million)

Table 7: Thailand Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)

Table 8: Malaysia Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 9: Malaysia Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)

Table 10: Malaysia Pet Care Market Value Forecast by Channel, (US$ Million)

Table 11: Indonesia Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 12: Indonesia Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)

Table 13: Indonesia Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)

Table 14: Singapore Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 15: Singapore Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)

Table 16: Singapore Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)

Table 17: Philippines Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 18: Philippines Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)

Table 19: Philippines Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)

Table 20: Vietnam Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)

Table 21: Vietnam Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)

Table 22: Vietnam Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)

List of Figures

Figure 1: SEA Pet Care Market Value Forecast, 2013-2020

Figure 2: SEA Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 3: Y-o-Y Growth Rate – SEA Pet Care market by Type, 2013-2020 (%)

Figure 4: SEA Pet Care Market Value Share by Category, 2013 & 2020 (%)

Figure 5: Y-o-Y Growth Rate – SEA Pet Care market by Category, 2013-2020 (%)

Figure 6: SEA Pet Care Market value Share by Channel, 2013 & 2020 (%)

Figure 7: Y-o-Y Growth Rate – SEA Pet Care market by Channels2013-2020 (%)

Figure 8:By Region Bubble Chart

Figure 9: SEA Pet Care Market Value Share, 2013 & 2020 (%)

Figure 10: Thailand Pet Care Market Value Forecast, 2013-2020

Figure 11: Thailand Pet Care Market Absolute $ Opportunity, 2012 - 2020

Figure 12: Thailand Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 13: Thailand Pet Care Market Value Share by Category, 2013 & 2020 (%)

Figure 14: Thailand Pet Care Market Value Share by Channel, 2013 & 2020 (%)

Figure 15: Malaysia Pet Care Market Value Forecast, 2013-2020

Figure 16: Malaysia Pet Care Market Absolute $ Opportunity, 2012 – 2020

Figure 17: Malaysia Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 18: Malaysia Pet Care Market Value Share by Category, 2013 & 2020 (%)

Figure 19: Malaysia Pet Care Market Value Share by Channel, 2013 & 2020 (%)

Figure 20: Indonesia Pet Care Market Value Forecast, 2013-2020

Figure 21: Indonesia Pet Care Market Absolute $ Opportunity, 2012 – 2020

Figure 22: Indonesia Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 23: Indonesia Pet Care Market Value Share by Channel, 2013 & 2020 (%)

Figure 24: Indonesia Pet Care Market Value Share by Channel, 2013 & 2020 (%)

Figure 25: Singapore Pet Care Market Value Forecast, 2013-2020

Figure 27: Singapore Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 28: Singapore Pet Care Market Value Share by Category, 2013 & 2020 (%)

Figure 29: Singapore Pet Care Market Value Share by Channel, 2013 & 2020 (%)

Figure 30: Philippines Pet Care Market Value Forecast, 2013-2020

Figure 31: Philippines Pet Care Market Absolute $ Opportunity, 2012 - 2020

Figure 32: Philippines Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 33: Philippines Pet Care Market Value Share by Category, 2013 & 2020 (%)

Figure 34: Philippines Pet Care Value Share by Channel, 2013 & 2020 (%)

Figure 35: Vietnam Pet Care Market Value Forecast, 2013-2020

Figure 36: Vietnam Pet Care Market Absolute $ Opportunity, 2012 - 2020

Figure 37: Vietnam Pet Care Market Value Share by Type, 2013 & 2020 (%)

Figure 38: Vietnam Pet Care Market Value Share by Channel, 2013 & 2020 (%)

Figure 39: Vietnam Pet Care Market Value Share by Channel, 2013 & 2020 (%)