How FMI’s Solutions Helped a Protective Clothing Brand Excel in Europe’s Fire Resistant Fabrics Market

Services and Utilities

The Challenge

A protective clothing manufacturer consulted FMI for actionable insights on how to expand its business in the fire resistant fabrics market. The client wanted to capitalize on the lucrative opportunities for flame resistant apparel in Europe, and thereby, improve its footprint in European countries. This protective clothing brand was facing challenges, particularly in meeting the strict rules and standards set by the European Commission. The client needed accurate and reliable insights for ensuring low rejection rates in the European regulatory environment, and to capture sales opportunities in the European region. The client also needed advice on how to pave its way through the intensely competitive market for fire resistant fabrics in Europe, which is majorly consolidated by top-tiered companies. Propelled by this goal, the company actively sought insights for products to stand out in the vast product portfolios presented by market leaders in the European fire resistant fabrics market.

Insights

Workers’ safety regulations, such as the Regulation (EU) 2016/425, by the European Commission, mandates various organizations to incorporate suitable personal protection equipment. The growing awareness among employees regarding occupation safety regulations has also bolstered the demand for fire resistant apparel in European countries. However, leading manufacturers in Europe’s fire resistant fabrics market account for a huge revenue share of the market, and have consolidated their strong position, which may create a barrier for the entry of emerging players in the region. Nevertheless, FMI finds that, the positive growth prospects of the oil & gas industry in the European Union are likely to create ample opportunities for fire resistant fabric manufacturers in Europe in the coming years.

Solution

FMI conducted a thorough research on the company’s target customer base in Europe, and their specific requirements associated with fire resistant fabrics. Based on the results of the extensive survey on customer needs, FMI found that, the ever-expanding oil & gas industry in Europe will play an important role in the client’s growth in Europe’s fire resistant fabrics market. By introducing innovative fire resistant fabrics in combination with tech-driven manufacturing strategies, the client could ensure compliance with regulations and improve its sales opportunities in Europe. FMI also found that, the percentage of female employees in the oil & gas industry has been growing at a significant rate. Thereby, FMI also proposed launching a variety of fire resistant fabrics that can be used in flame resistant apparel for a woman’s built. Furthermore, taking into consideration the growing environmental awareness among European customers, FMI also suggested the client to focus on its sustainability strategies, and put in efforts to reduce the carbon footprint of its products.

The Result

The client increased its efforts to make their business operations more sustainable than ever as a part of its brand equity strategies. The company also increased investments in R&D to bolster innovation in fire resistant fabric categories that will suit the requirements of a customer base from the oil & gas industry. The company also prioritized introducing fire resistant fabrics that can offer more comfort and safety than other fabrics launched by its competitors in Europe’s fire resistant fabrics market. FMI’s detailed analysis and predictions on the changing regulatory environment in Europe also helped the client reduce its rejection rates and manufacturing costs.