2014-06-02 - 2014-06-05
This in fact demands the alignment of corporate social responsibility (CSR) with business strategy to create a truly sustainable business, in the established companies. Over the last few years, an increasing number of companies worldwide have started promoting their business through Corporate Social Responsibility strategies because the customers, general public and the investors expect them to act in sustainable as well as responsible manner. Global consumers have definitive expectations for the role companies should play in addressing social and environmental issues and are avidly considering CSR in a variety of decisions.
Although there is strong support of CSR across all countries studied, there are distinct differences in market-specific consumer attitudes and behaviors. In some cases, CSR is a result of various social, environmental and economic pressures while in other cases, it is primarily a strategy to divert attention away from the negative social and environmental impacts. It enables the company to leverage its products, employee strength, networks and profits and up to some extent to create a sustainable change for marginalized communities. Despite certain criticisms on the CSR activities, more companies in the world are inclining their strategies towards corporate social responsibility. The CSR Executives have the task of reconciling the various programs, quantifying their benefits, or at least sketching a logical connection to the business, and securing the support of business line counterparts.
CSR can not only refer to the compliance of human right standards, labor and social security arrangements, but also to the fight against climate change, sustainable management of natural resources and consumer protection. The various practices followed by the corporate in different parts of the world differ significantly. The demographics, literacy rate, poverty ratio and GDP of the country have significant role in determining the directions of CSR initiatives of an organization. The Conference has been designed to understand and deal with the unprecedented impacts of CSR on the working population, society and environment and therefore to elaborate the various frameworks for it with a view to develop evolutionary CSR practices. CSR 2014 is the 2nd conference in series, with the first successful conference in Bangkok in 2013, and will be an excellent platform to discuss the global themes of corporate social responsibility (CSR) and sustainability in all their various dimensions.