A business that aspires to establish itself as a force to reckon with cannot discount the importance of a comprehensive competitor analysis framework. To this end, Future Market Insights uses an innovative competition grid approach to help clients determine where their products/services fit in the market.
FMI’s target company profiling solutions are composed of
- Competitors and the products/services they offer
- Past and current strategies of competitors
- Each competitor’s market share
- Competitors’ strengths and weaknesses
- Potential threats they pose
- Media employed by competitors to market their products/services
- Potential opportunities made available via gaps in competitors’ offerings
FMI’s target company profiling services analyze competitors’ strategies, and convert these into an advantage for clients.