Agritourism Market

2019 Analysis and Review Agritourism Market by Activities - Over Night Stay, Special Events & Festivals, Off the Farms, Recreation Activities and Events for 2019 - 2029

  • 2020-03-11
  • REP-GB-11129
  • 2 Tables
  • 41 Figures
  • 150 pages
  • Format: PDF/PPT/Excel
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  • US$5,000
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Agritourism Market Value to Surpass US$ 622.1 Bn in 2029

Most of countries are converting their respective rural areas into agritourism destinations. This not only generates job opportunities but also preserves nature, culture, and wildlife. Moreover, increasing focus of the government as well as citizens towards preservation of nature and agriculture is driving growth of the agritourism market. People who seek family-friendly destinations find a certain appeal in farms. An agriculture-based day trip or vacation gets the family out of the city and offers interactions with nature, plants, and domestic animals. Exhibiting a moderate CAGR of ~11% yearly growth in revenues, the global agritourism market will surpass US$ 622.1 Bn in 2029. This FMI study reveals that the agritourism market will grow at a high pace during 2019 - 2029. 

Agritourism Market - Key Research Findings

  • There will be high growth in the demand for agritourism over the next decade, with market value increasing from US$ 213.9 Bn in 2019 at a CAGR of over 11.3% to reach US$ 622.1 Bn in 2029.
  • Innovative services offered by agritourism farm vendor such as haunted hay rides, music festivals ate farms and others is expected to increase people attraction towards agritourism which is expected to generate lucrative opportunities in the market.
  • Off the farm activities including farmer’s direct market, vendors at fairs, and roadside product stands is expected to hold a dominant position throughout the forecasted years. Active participation and an opportunity to earn extra revenue by farms by farmers provides significant share of the off the farm activities in the global agritourism market.
  • Online mode is the most preferred booking mode by the tourism and increasing internet and smartphone penetration across the world is expected to further provide growth to the online booking mode during the forecast period.
  • USA region is anticipated to forefront of the global agritourism market.

Key Factors Shaping Agritourism Market

Government Initiatives towards Agritourism to Propel Market Growth

The governments of various countries across the world such as India, China, Taiwan, and Brazil are undertaking initiatives to protect as well as nurture the environment and agriculture land in their respective countries. These governments are also focusing on improvements in the agro industry, as they have understood the importance of creating a sustainable environment. These initiatives have majorly boosted the demand for agritourism in these regions. Government and companies in various countries mainly focus on agricultural campaigns and are organizing events aimed at boosting awareness regarding agritourism among people. For instance, in 2017, the Department of Tourism (DoT) of Philippines launched “It’s More Fun in Philippine Farms” campaign. This campaign significantly helped to make people aware of inbound agritourism.  In 2016, the government of Philippines launched Farm Tourism Development Act (Republic Act 10816) to promote and develop farm tourism in the country.

Current Coronavirus Pandemic Outbreak Resulting in an Decrease in Demand  

During a coronavirus pandemic outbreak, Travel and tourism industry is completely shut and as a result the agritourism industry is facing a decline. The COVID-19 Outbreak resulted in lockdown situation in various countries across the globe which has impacted every industry in the market. As the COVID-19 protocols include social distancing and the farms that features agritourism need to follow certain guidelines. But after the lockdown situation there will be an high demand of the agritourism market as the demand for recreational activities will be boomed

Rising Health Consciousness to Support Adoption of Agritourism

The pollution free environment, fresh foods, recreation activities and other health benefits related with agritourism are encouraging people to actively opt for inbound and outbound agritourism. The on-farm farmer’s markets, U-Pick operations, pumpkin picking patches and various other operations associated with agritourism allow tourists to choose fresh fruits directly from farms, which attracts a large number of people towards agritourism.

Agritourism Market: Structure Analysis

  • Some of the leading companies operating in the market are Expedia Group, Domiruth PeruTravel, Quadrant Australia, Select Holidays, Star Destinations, Trump Tours, Farm To Farm Tours, Kansas Agritourism, A.C.T. Tours, AL VERNETO, Bay Farm Tours, Agritourism France, AGRILYS Voyages, Bay Farm Tours, Field Farm Tours, Missão and others.
  • Agritourism is associated with economic growth and socio-cultural enhancement of rural areas as well as the strong increasing demand for family recreational activities.
  • Innovative services by agritourism vendors like music festivals, hay rides are attracting more tourist in the market.
  • These companies are introducing new products and partnering with other industry leaders to develop and deliver new products that meet the rising demands and desires of customers. Industry leading players and Government bodies are also taking steps to raise customer awareness.

Report Metric

Details

Base year considered

2019

Actual estimates/Historical data

2015 - 2019

Forecast period

2020 - 2030

Forecast units

Value (USD) Bn

Segments covered

Product Type, Material type, End Use Industry, Demographics, Sales Channel and Region

Regions covered

North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa (MEA)

Key Players

Expedia Group, Domiruth PeruTravel, Quadrant Australia, Select Holidays, Star Destinations, Trump Tours, Farm To Farm Tours, Kansas Agritourism, A.C.T. Tours, AL VERNETO, Bay Farm Tours, Agriturismo France, AGRILYS Voyages, Bay Farm Tours, Field Farm Tours, Missão and others.

Growth Drivers

Increasing tourist awareness towards recreational activity.

Nature seeking attraction of people.

Increasing government initiative towards agritourism farms.

Agritourism farm an extra income for traditional farmers.

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Off the Farm activities Holds Dominance with 60% of demand Share in 2019

Many farmers, rural advocates, and government officials are enthusiastic about the prospects of direct farm marketing to boost farm income and promote rural development. Direct marketing plays a significant role in rural development by attracting agricultural tourists, encouraging a climate of entrepreneurship and innovation, and promoting alternative forms of agriculture. Pick-your-own fruit and berry operations, cut-your-own Christmas trees, and roadside stands are common forms of direct marketing. Moreover, the low price associated with on-farm fruits is also a key factor that attracts agritourists. The farm price is often only a fraction of retail food prices. For larger farms, direct selling can be an important sideline operation or a means of selling products that do not meet the quality or size standards required by wholesalers. Thus, farmers are actively participating in direct farm marketing, which boosts growth of the agritourism market.

Government Initiatives towards Agritourism to Propel Market Growth

The governments of various countries across the world such as India, China, Taiwan, and Brazil are undertaking initiatives to protect as well as nurture the environment and agriculture land in their respective countries. These governments are also focusing on improvements in the agro industry, as they have understood the importance of creating a sustainable environment. These initiatives have majorly boosted the demand for agritourism in these regions. Government and companies in various countries mainly focus on agricultural campaigns and are organizing events aimed at boosting awareness regarding agritourism among people. For instance, in 2017, the Department of Tourism (DoT) of Philippines launched “It’s More Fun in Philippine Farms” campaign. This campaign significantly helped to make people aware of inbound agritourism.  In 2016, the government of Philippines launched Farm Tourism Development Act (Republic Act 10816) to promote and develop farm tourism in the country.

Rising Health Consciousness to Support Adoption of Agritourism

The pollution free environment, fresh foods, recreation activities and other health benefits related with agritourism are encouraging people to actively opt for inbound and outbound tourism. The on-farm farmer’s markets, U-Pick operations, pumpkin picking patches and various other operations associated with agritourism allow tourists to choose fresh fruits directly from farms, which attracts a large number of people towards agritourism.

Off the farm activities holds leading revenue share

Special Events And Festivals to showcase noteworthy CAGR

Group Travelers has high adoption of Agritourism

Growth of Individual Travelers is on rise

Men to show height demand in agritourism

Kids agritourists is expected to grow at a higher rate

How Growth will Unfold

In the last few years, there has been an increased number of agritourism farms across the world. Europe shows the highest penetration of agritourism farms on conventional farms by approximately 2%. Moreover, North America has also witnessed a significant penetration of the agritourism farms in previous decades. The presence of large number of farms in the Asia Pacific region register high growth opportunities for growth of agritourism farms during the forecast period. Thus, the spending on agritourism is expected to increase at a rapid rate in Asia Pacific during the forecast period.

Agritourism Market- % of Demand 2019, by Booking Mode

* This data is only a representation. Actual data may vary and will be available in report.

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Overview

Agritourism Market: Global Industry Analysis 2014-2018 and Opportunity Assessment 2019-2029

A new market study published by FMI on the Agritourism market offers global industry analysis for 2014-2019 and opportunity assessment for 2019-2029. The report offers a broad assessment of the most significant market dynamics. After conducting in-depth research on the historic as well as current growth factors of the Agritourism market, growth prospects of the market have been obtained with maximum precision.

Agritourism Market Taxonomy

The global agritourism market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.

Activities

  • Overnight Stay
  • Special Events and Festivals
  • Off the Farm
  • Recreation Activities And Events

Tour Types

  • Group Travelers
  • Individual Travelers

Consumer Demographics

  • Men
  • Women
  • Kids

Age Group

  • 15-25
  • 26-36
  • 36-45
  • 46-55
  • 55 Years and above

Booking Channel

  • Online
  • Offline

Country

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • MEA

What's Included

The report begins with the executive summary of the agritourism market, which includes a summary of key findings and statistics of the market. It also includes market value (US$ million) estimates of significant segments in the agritourism market.

Readers can find exhaustive taxonomy and definitions of the agritourism market in this chapter, which will help them understand basic information about the market. This section also highlights inclusions and exclusions, which will help readers to understand the scope of the agritourism market report. This section offers global overview of value chain analysis, and major forecast factors. This chapter also explains key macroeconomic factors that are expected to influence growth of the agritourism market over the forecast period. Along with macroeconomic factors, this section also highlights opportunity analysis for the market. It also offers key market dynamics of the agritourism market. Moreover, it will help readers to understand key trends followed by leading companies in the agritourism market.

This section provides detailed analysis of the tourism industry providing key statistics and data associated with the global tourism industry and how it affects the agritourism market.

This chapter provides information regarding drivers, restraints, trends and opportunities associated with the global agritourism market. The section also explains how the growth of the market will unfold during the forecast period.

Readers can find detailed information about several factors such as regional trends, which are impacting the growth of agritourism market. This chapter also includes the percentage of demand of the agritourism market for category including, activity, tour type, age group, consumer demographics, boking channel and main countries for agritourism market.

This section talks about, social media platforms preferred, consumer perception for destinations on social media platforms-positive and negative mentions, trending #hashtags, social media platform mentions (% of total mentions), region-wise social media mentions (% of total mentions), and trending subject titles related to agritourism market.

In this chapter, readers can find a detailed information about the tier analysis and market concentration of key players in the agritourism market, along with their market presence analysis by region and product portfolio. Moreover, readers can find a comprehensive list of leading stakeholders in the agritourism market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Missao, Field Farm Tours, Bay Farm Tours, AGRILYS Voyages, Agriturismo France, Bay Farm Tours, AL VERNETO, A.C.T. Tours, Kansas Agritourism, Farm To Farm Tours, Trump Tours, Star Destinations, Select Holidays, Quadrant Australia, Domiruth PeruTravel, Expedia Group and others.

This chapter explains various assumptions considered for the agritourism market. It explains different acronyms used throughout the report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the agritourism market.

How the research was conducted?

Primary Research

  • C - Level Executives
  • Marketing Directors
  • Sales Heads
  • Sales Executives
  • Service Providers
  • Traders 
  • Industry Experts
  • End Users
  • Current Market Dynamics and Challenges
  • Market Characteristics
  • Market Performance and Growth Quadrants
  • Competition Structure and Market Structure
  • Strategic Growth Initiatives
  • Near-term and long-term market growth prospects
  • Market Segment Splits and Authenticity
  • Opinions on Market Projections and Validity of Assumptions

Secondary Research

  • World Travel and Tourism Council
  • Food Systems Community Development
  • University of California Small Farm Centres
  • Livingston County Planning Department.
  • Companies Annual Reports
  • Others

Primary Interview Splits

Primary Interview Splits agritourism market designation

Primary Interview Splits agritourism market stakeholder

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