The Market Research Blog

Fresh perspective and original insight – stay tuned to our blog for all the latest in your industry

Mar, 31 2020

Video Marketing to Disrupt B2B Landscape

Several marketers are shifting focus toward using videos for B2B marketing strategies as it enables building an engaging narrative for making a lasting impact on the viewer. In a recent ...

Mar, 30 2020

Online Gaming: Mental Illness or Evolutionary Advantage?

Internet providers, across the globe, are scrambling to provide top-notch networks as the global population struggles to stay indoors. Verizon report an unprecedented spike in gaming traffic of about ...

Mar, 26 2020

Permaculture: Next Big Consulting Job

The fragility of human life and its crippling dependence on packaged food have both been exposed in recent times. As the world comes to a grinding halt to fight the deadly pandemic, it raises the ...

Mar, 25 2020

Disruptive Technologies that Could Flatten the Curve with Remote Healthcare and More

In an age where technology has come to be the only means of reaching effective solutions, the healthcare industry is undergoing its own reinvention. Over the years, the healthcare systems have seen ...

Mar, 24 2020

Opportunity or Loss: Covid-19 Impels to Reimagine Sustainability

The message is clear: stock up, stay at home, enter lockdown. The message is imperative, necessary. However, its cost to certain industries is immeasurable. For quite some time, analysts and ...

Mar, 24 2020

Alt Drinks Revolution is officially on a Roll - But Will it Survive Against Long-established Dairy Industry?

Health halo around plant-based diet is shining brighter with every passing day. 2018 witnessed the rise of veganism as the fastest growing culinary trend in developed countries. Sales of chilled vegan...

Jun, 10 2019

From One-size-fits-all to Personalized: How Packaging Manufacturers are Evolving to Meet the Demands of the Modern Consumer

Over the years, the packaging industry has witnessed transformational changes and is still undergoing disruption on a large scale. Although it may not seem apparent, there is a lot of thinking that ...

May, 23 2018

Will GDPR Redefine the Paradigms of Data-driven Marketing?

In less than 24 hours, the dynamics of mass consumer data collection will undergo a sea change. The General Data Protection Regulation (GDPR) – likely to come into effect on May 25 in the ...

May, 17 2018

How Valuable Insights Can Improve Your Business Performance and Enhance Customer Experience

Digital data is growing at an exponential rate and is scattered over the internet. To gain imperative insights, companies across industries are scrolling through different portals and verifying the ...

May, 10 2018

Flipkart - The Arrowhead for Walmart to Stave Off Amazon’s Conquest of Indian E-Retail Market

For years, Walmart has been trying to enter the retail market in India. However, the American multinational retail corporation has remained confined to the ‘cash-and-carry’ wholesale ...

May, 03 2018

Novel Eye-Tracking and Non-Verbal Techniques Can Redefine Scope of Research

Competition in the market research arena is becoming intense with research analysts digging deeper to mine insightful data. As leading companies are striving to lead the global market, they are ...

Apr, 24 2018

Smartphone-Based Research Can Be Your Next Business Success Tool

Smartphones are becoming an indispensable gadget in our lives today. Individuals prefer recording important updates in their mobile applications and tend to interact more with these devices. ...

Apr, 19 2018

Key Strategies to Mitigate Influence of Cognitive Bias in Research Reports

The market research industry is not immune to the subtle and nuanced impact of cognitive biases. Owing to the nature of the industry, a pragmatic and unbiased approach to research is of paramount ...

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