The Market Research Blog

Competitive Intelligence (CI) is a reliable method of collecting utilitarian information through published and unpublished sources.The information is collected efficiently and morally.Be it customers or competitors, to stand ahead in the race, correc

The transition of rational consumer to an irrational one is coming into play as the modern economics and consumer behaviour is being noticed. Adam Smith, a well-known economist, in one of his books, talked about “The Theory of Moral Sentiments&

Novel coronavirus has taken the world aback, affecting the markets, brands, strategies and expenditures. Habits and behaviours are changing already.Leading the way in making these changes are the people who are explicably adventurous and least settle

The future of augmented reality is expected to see an exponential rise as the way we live undergoes an incredible overhaul. In days ahead as the world tackles Covid-19, augmented reality is going to go beyond its comfort zone of entertainment an

The noose of frenzy tightened around businesses as the World Health Organization declared Covid-19 a global pandemic. The biggest industry at the receiving end of this intensifying pandemic is the food and grocery industry. For a while now, the groce

Several marketers are shifting focus toward using videos for B2B marketing strategies as it enables building an engaging narrative for making a lasting impact on the viewer. In a recent report by Cisco, the demand for video-based content is

Internet providers, across the globe, are scrambling to provide top-notch networks as the global population struggles to stay indoors. Verizon report an unprecedented spike in gaming traffic of about 75% in the first two week of lockdown. Social dist

In an age where technology has come to be the only means of reaching effective solutions, the healthcare industry is undergoing its own reinvention. Over the years, the healthcare systems have seen everything from electronic data records of patients

The fragility of human life and its crippling dependence on packaged food have both been exposed in recent times. As the world comes to a grinding halt to fight the deadly pandemic, it raises the question of the course of action we are to take for an

Health halo around plant-based diet is shining brighter with every passing day. 2018 witnessed the rise of veganism as the fastest growing culinary trend in developed countries. Sales of chilled vegan food and drinks rose by a comfortable margin, com

The message is clear: stock up, stay at home, enter lockdown. The message is imperative, necessary. However, its cost to certain industries is immeasurable. For quite some time, analysts and scientists have discussed food security issues arising out

Over the years, the packaging industry has witnessed transformational changes and is still undergoing disruption on a large scale. Although it may not seem apparent, there is a lot of thinking that goes into conceptualizing a packaging design. The

In less than 24 hours, the dynamics of mass consumer data collection will undergo a sea change. The General Data Protection Regulation (GDPR) – likely to come into effect on May 25 in the European Union – will dictate rules pertaining t