The Market Research Blog

Fresh perspective and original insight – stay tuned to our blog for all the latest in your industry

Aug, 24 2020

The Irrational Consumer: Busting the Myth of Rational Buying Behavior

The transition of rational consumer to an irrational one is coming into play as the modern economics and consumer behaviour is being noticed. Adam Smith, a well-known economist, in one of his books, ...

Aug, 24 2020

What is Competitive Intelligence

Competitive Intelligence (CI) is a reliable method of collecting utilitarian information through published and unpublished sources.The information is collected efficiently and morally.Be it customers ...

Apr, 01 2020

Can All that Talk About Drone Deliveries Save the Day?

The noose of frenzy tightened around businesses as the World Health Organization declared Covid-19 a global pandemic. The biggest industry at the receiving end of this intensifying pandemic is the ...

Apr, 01 2020

Augmented Reality Sets Look at a Bright Future as Means of Entertainment Changes

The future of augmented reality is expected to see an exponential rise as the way we live undergoes an incredible overhaul. In days ahead as the world tackles Covid-19, augmented reality is going...

Mar, 31 2020

Video Marketing to Disrupt B2B Landscape

Several marketers are shifting focus toward using videos for B2B marketing strategies as it enables building an engaging narrative for making a lasting impact on the viewer. In a recent ...

Mar, 30 2020

Online Gaming: Mental Illness or Evolutionary Advantage?

Internet providers, across the globe, are scrambling to provide top-notch networks as the global population struggles to stay indoors. Verizon report an unprecedented spike in gaming traffic of about ...

Mar, 26 2020

Permaculture: Next Big Consulting Job

The fragility of human life and its crippling dependence on packaged food have both been exposed in recent times. As the world comes to a grinding halt to fight the deadly pandemic, it raises the ...

Mar, 25 2020

Disruptive Technologies that Could Flatten the Curve with Remote Healthcare and More

In an age where technology has come to be the only means of reaching effective solutions, the healthcare industry is undergoing its own reinvention. Over the years, the healthcare systems have seen ...

Mar, 24 2020

Opportunity or Loss: Covid-19 Impels to Reimagine Sustainability

The message is clear: stock up, stay at home, enter lockdown. The message is imperative, necessary. However, its cost to certain industries is immeasurable. For quite some time, analysts and ...

Mar, 24 2020

Alt Drinks Revolution is officially on a Roll - But Will it Survive Against Long-established Dairy Industry?

Health halo around plant-based diet is shining brighter with every passing day. 2018 witnessed the rise of veganism as the fastest growing culinary trend in developed countries. Sales of chilled vegan...

Jun, 10 2019

From One-size-fits-all to Personalized: How Packaging Manufacturers are Evolving to Meet the Demands of the Modern Consumer

Over the years, the packaging industry has witnessed transformational changes and is still undergoing disruption on a large scale. Although it may not seem apparent, there is a lot of thinking that ...

May, 23 2018

Will GDPR Redefine the Paradigms of Data-driven Marketing?

In less than 24 hours, the dynamics of mass consumer data collection will undergo a sea change. The General Data Protection Regulation (GDPR) – likely to come into effect on May 25 in the ...

May, 17 2018

How Valuable Insights Can Improve Your Business Performance and Enhance Customer Experience

Digital data is growing at an exponential rate and is scattered over the internet. To gain imperative insights, companies across industries are scrolling through different portals and verifying the ...

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