Amla extract is derived from the plant species known as Emblica officinalis. Amla or Indian gooseberry is an indigenous fruit to the Indian subcontinent. Emblica officinalis is grown commercially in many regions of the world due to rise in demand for amla extract. The amla fruit contains a high amount of salt, carbohydrates, iron, phosphorous, calcium, other vitamins, and amino acids.
Commercialization of amla has increased notably in the past couple of decades owing to rising awareness regarding the health benefits associated with its consumption. Brands using amla in their products are opting for new and innovative strategies to improve their sales potential and bolster their share in the global competitive landscape.
- Dabur Ltd., a leading Indian FMCG company, announced that it had signed Deepika Padukone as its new brand ambassador for the Dabur Amla hair oil brand in September 2022. The company also announced the launch of a new ad campaign titled 'Photocopy Nahi, Chuno Asli Amla, Dabur Amla' featuring the new brand ambassador.
Increasing inclination of consumers toward plant-based skincare and hair care is also promoting the use of amla extract in the manufacturing of cosmetic and personal care products.
- OZiva, a wellness brand based in India, announced the launch of its new skincare and hair care range in February 2022. The products are made from 100% clean phytonutrients. OZiva Inner Glō Skin Brightening Face Wash and OZiva Inner Glō Skin Brightening Face Serum were the two products launched and the serum featured antioxidants from amla oil.
The launch of nutraceuticals containing amla has increased significantly on a global scale, and the growing preference for plant-based ingredients in nutritional products is also set to create lucrative opportunities for manufacturers of amla extract and other amla products going forward.
- In September 2021, HealthOxide, a renowned nutraceutical supplier in India, announced the launch of two new products for healthy hair and skin. The products are made from a variety of natural ingredients such as amla powder, sesbania extract, Himalayan pink salt, and bamboo extract, among others.
Growing popularity and adoption of ayurvedic medicines around the world are also anticipated to play a crucial role in determining how demand for amla products will evolve among consumers. This could offer some unexpected new opportunities for amla extract providers and even change the complete sales outlook on a global level.
Primarily, amla extractsare available in the form of powder and pulp.It is primarily used to manufacture ayurvedic medicines for cognitive effects, as anti-oxidants, in ulcer and diabetes prevention, and has anti-inflammatory benefits as well. In addition, amla is used to manufacture various beauty products and health foods. Amla is particularly effective forhair treatment,to prevent hair loss and to enhancetexture.
Amla extract can be segmented on the basis of its medicinal use to cure various diseases. The segmentation can also be done on the basis of its application in the medicinal field,as Amla extractsare used for issues related to heart health, diabetes, radiation protection, skin andcollagen, blood vessel health, and others.Growing recognition of alternate medicines, health foods, and herbal products is increasing thedemand for amla. On the basis of geography, the market is segmented into Western Europe, Asia, Oceania, North America, Latin America, and Rest of the world (RoW). RoW consists of the Middle East, South Africa, and other small yet important regions.
Various herbal medicine manufacturing companies are formulating amla extracts to provide novel dietary supplements in the form of herbal tea and powders, etc. Effective production, processing, and marketing of amla extracts is expected to boost the market size during the forecast period. Biomax, Arjuna Natural Extracts Ltd., NutraGenesis, and Archerchem are some players in this market.
