Artificial Sweeteners Market Analysis & Opportunity Assessment, 2014 - 2020

Artificial sweeteners are synthetically produced sugar substitutes for adding sweetness to various products and foods. Some major artificial sweeteners include aspartame, acefultame potassium, monosodium glutamate, sucralose, saccharin, and sodium benzoate. Artificial sweeteners are also calledintense sweeteners as they are several times sweeter thanregular sugar.These are potential alternatives to sugar as they add virtually no calories to one’s diet and also help to keep blood sugar levels low.

Artificial sweeteners are widely used in processed foods, including baked goods, powdered drink mixes, candy, puddings, jams and jellies, dairy products, and a plethora of other foods and beverages. The market can be segmented by application into bakery items, dairy products, confectionary, beverages, and others. Demand for low-calorie food items in various verticals of the food service industry has triggered growth of the artificial sweeteners market across globe. Demand for artificial sweetenerswitnessed rapid growth in the past few decades due to growing diabetes, obesity, and other health issues.

Researchers are continuously working on the efficacy of artificial sweeteners and discovered that these products can potentially disrupt the body’s ability to regulate blood sugar, which in turn can trigger diabetes.Artificial sweeteners such as SweetˈN Low (saccharin), NutraSweet (aspartame), and Equal account for major market share in the U.S. These brands have witnessed continuous decline in market share from 2010 to 2013, which shows that the market for artificial sweeteners is shrinking in North America. However, the market for artificial sweeteners is growing moderately in emerging economies.

Tate & Lyle, Ingredion, Roquette, Archer Daniels Midland Company, and Cargill, Inc. are among the top five players in this market.