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Beach Umbrella Market

Market Insights on Beach Umbrella covering sales outlook, demand forecast & up-to-date key trends

Beach Umbrella Market:Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Beach Umbrella Market Forecast and CAGR

According to the latest research by Future Market Insights, the market is set to witness steady growth at a CAGR of ~5% during the forecast period.  

The growth of the travel and tourism industry is considered to be the major factor for the growth of the beachside umbrella market. Increasing per capita income and urbanization are driving the growth of the market.

What is Driving Demand for Beach Umbrella?

The majority of people all around the globe have always been excited to rejuvenate, relax, and enjoy a vacation in coastal areas.

Because beachside a perfect place to spend time with the loved ones at a less expanse. But, to avoid the causes of the diseases due to the ultra-violet radiation of the sun, people carry an umbrella with them. That is why the market of the seaside umbrella is rising during the forecast period because of the increased footfall of tourists at a seaside area.

Furthermore, the rise in the number of travel bloggers and regional governments’ activities are promoting the famous coastal landscapes all over the world. They encourage people by promoting popular tourist destinations, regional markets, famous foods, and other leisure activities, such influencing factors motivated tourist to plan their leisure activities at a coastal area

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Factors that Likely to Augment Beach Umbrella Sales

People like to travel to the beach for enjoying sunbathing all over the world. Like North Island in Seychelles, Reethi Rah, North Malé Atoll, Maldives, White Beach, Boracay, and The Philippines are some beaches famous for sunbathing. The trend of sunbath on the beachside is growing day by day because the sun is the best source for the improvement of the immune system.

But at the same time, the prolonged exposure to sun rays can harm the eyes and skin. Sunbath for a longer time can cause wrinkles, blemishes, skin ageing and sunspots and also cause skin cancer and eyes problems like pterygium and cataracts. For this situation, people prefer beachside umbrellas as a lifesaver.

These umbrellas not only provide shade to the tourist but also protect them from the ultraviolet rays that are coming from the sun. These umbrellas are also useful in the summer season. Beach brolly is easy to set up and that is why with this advantage the demand for the seaside umbrella is growing.

For instance, beachBRELLA (a premium line of boutique beach umbrellas) introduced a handmade 100% UV protective umbrella that protects the tourist from the harmful effects of the sun rays. It makes the beachside umbrella with canvas and denim and its umbrellas are lightweight which is easy to carry, fade-resistant, and are available with many customs designs. In this way, the sale of beach brolly rises due to the harmful effects of the sunrays.

Impact of COVID-19 on Beach Umbrella Market

Due to the covid-19 pandemic, the world is facing unprecedented health, economic, and global emergencies. This pandemic has harmed the travel and tourist industry because several countries have closed their foreign borders with neighboring countries. As a result, sales of beach umbrellas are adversely affected.

According to UNWTO World Tourism Barometer, international tourism declined over 70% in 2020, back to levels 30 years ago. Even after taking the vaccine, somewhere people are scared about another wave of COVID-19, which is restricting them from domestic as well as foreign travel.

Apart from foreign tourists, local tourists are restricted from travelling to domestic tourist places that have hampered the income of the hotels, restaurants, local markets, and individual vendors.

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The US and Canada Beach Umbrella Market Outlook

The trend of enjoying a vacation at a beachside is a prominent factor that fuels the market of the beach brolly in the United State and Canada. For instance, beachBUB a prominent player in the US launched a beach brolly that stays in place, which is easy to set up and not affected by the heavy winds.

Therefore, beacchBUB is famous for its innovation in the US and 22 countries and the company continues expanding its penetration all over the world.

The United States has a wide range of tourist attractions. At the same time, people can enjoy the sunny beach on one side of the country, while there are ice-covered landscapes on another side of the country. Such temperate differences attract travel enthusiasts to enjoy the sunny beach during the low temperature that propels the sales of umbrellas in the regional market.

Europe Demand Outlook for Beach Umbrella

Many people use an umbrella on the beachside for extra security. People like to take pictures and videos in this day and age. Many pics are uploaded on the online platform, for everyone to see in the world. Even people use a drone camera to take an aerial view of beaches.

But many people don’t want to be captured in these photos and videos and that is why beachside umbrella obscure their bodies and face from view.

Also, people of the region prefer to move to places like French, Spain and Greece which are famous for beaches to enjoy their vacation. Many local vendors and beachside stalls buy beach brolly at wholesale rate and give on rent to the tourists.

Furthermore, many event management planners organize theme parties on the beachside like a destination wedding and birthday celebration.

They use different shades and shapes of umbrellas with a unique pattern that gives good look to the event. For the party, the event manager signed contracts with the key players of the beachside umbrellas in Europe for the huge quantities of umbrellas. For instance, the decoration of Genoa beach in Italy for various events involves installing colourful umbrellas. This encourages other players to invest more in design and strengthen their presence in the European market. 

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Who are the Key Manufacturers and Suppliers of Beach Umbrella?

Some of the leading manufacturers and suppliers of beachside brolly include

  • Tommy Bahama
  • beachBUB
  • AMMSUN Industrial Group Limited
  • The Umbrella Connection
  • East Coast Umbrella Inc.
  • Implus Footcare, LLC
  • Beach Brella.
  • ShelterLogic Corp.
  • Sinobest Umbrella Co., Ltd.
  • Shinetech, Frankford Umbrellas.
  • Cape Cod Beach Chair Company, Inc.
  • Impact Canopies USA
  • Sunday Supply Co.
  • hfumbrella, Huifeng Umbrella Co., Ltd.,
  • and many others

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments

By Product Type:

  • Centre Pole Umbrellas
  • Offset Pole Umbrellas
  • Table Umbrellas
  • Tilting Umbrellas

By Size:

  • 5 Feet – 7 Feet
  • 5 Feet – 10 Feet
  • More than 10.5 Feet

By Canopy Material:

  • Polyester
  • Canvas
  • Others

By Base Type:

  • Wood
  • Metal
  • Plastic
  • Other

By End-Use:

  • Commercial
  • Personal

By Distribution Channels:

  • Direct Sales
  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Online retailing
  • Others

By Region:

  • North America

    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • The Middle East and Africa
    • GCC Countries
    • The other Middle East
    • North Africa
    • South Africa
    • Other Africa
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Sneha Verghese
Principal Consultant
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