Cellulase Market Outlook (2023 to 2033)

In 2023, the global cellulase market is estimated at US$ 1,685.8 million. The market is likely to reach nearly US$ 3,263.5 million by 2033, with a growing CAGR of 6.8% from 2023 to 2033.

The demand for cellulase is soaring in the paper industry, expanding impressively in the last decade. The mechanical pulping process, which is the crushing and refining of woody crude material, results in pulps with a superior substance of fines, mass, and stiffness.

Report Attribute Details
Cellulase Market Value (2023) US$ 1,685.8 million
Cellulase Market Anticipated Value (2033) US$ 3,263.5 million
Cellulase Projected Growth Rate (2023 to 2033) 6.8%

With the double-digit growth in the global healthcare industry and the struggle against antibiotic-resistant bacteria, it can be predicted that the cellulase market to experience a significant CAGR over the forecast period. Cellulase has been used in making clothing products in the textile industry, particularly for rayon.

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How is the Cellulase Market Fairing?

Cellulase is extensively used in processing coffee, mainly at the time of the drying process. Cellulase is used in winemaking owing to its cellulolytic properties, it breaks down the grape skin and also removes tannins and unpleasant aromas. Cellulase, interactively along with other enzymes is used to make fruit juices. Such wide applications of this enzyme are likely to boost the global cellulase market.

With the steady growth in the food and beverages industry, the cellulase market can be predicted to bloom at a considerable CAGR throughout the forecast period. Cellulase is used in industrial applications to develop laundry detergents and washing and cleaning agents. The mushrooming rise in the industrial sector is lucratively impacting the cellulase market. Also, cellulase is widely known as a substitute for anti-biotic in treating biofilms produced by Pseudomonas.

The growing use of cellulase is witnessed in various industries, including bioethanol, paper, pulp, agriculture, and others. Particularly in the paper and pulp industry, the adoption of cellulase has increased, and it needs reduced energy while refining and assisting in enhancing paper quality. Furthermore, when drinking the paper, cellulose enhances freeness, cleanliness, and brightness and removes the use of alkalis.

The demand for cellulase is growing in the agricultural sector to improve the fertility of the soil plant growth and to prevent and control diseases in plants. Also, the rising production of wheat and other cereals is propelling the growth of the market further.

Processing cellulase is not cost-effective and is meant to be one of the primary factors hindering the growth of the global market. Furthermore, cellulose is widely used for biomass saccharification, which restricts the commercialization of biomass bio-refineries. This factor, too, is anticipated to hinder the demand for cellulase in the market.

Growing Use of Biofuel Stirring the North American Market

In the global cellulase market, North America accounts for 34.4% market share. Amongst all the other regions, North America is predicted to lead the market owing to growing production and increased use of biofuel. In the recent past, the demand for biofuel has been soaring and therefore, the production too has increased, this factor has opened up a larger growth potential for cellulase.

In North America, a country like the USA is the leading cellulose market, so this region is anticipated to maintain its dominance over the forecast period. In July 2018, USA Energy Information Administration published a report stating that biofuel production has escalated in the USA from 1891 trillion butane to 2332 trillion.

Nandini Roy Choudhury
Nandini Roy Choudhury

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Asia Pacific is Known to be the Fastest Growing Segment

In the global cellulase market, Asia Pacific is said to witness the fastest CAGR over the forecast period. Factors significantly contributing towards larger revenue generation in this region are increasing demand for cellulase for pharmaceutical products and packaging, printed books, clothing, and essential goods, and growing disposable income and overall standard of living.

Asia Pacific has witnessed considerable growth in the textile industry due to a growing consumer preference for clothes that fit comfortably. This results in rising demand for high-value fabrics such as silk, hemp, and viscose.

Key Players Benchmarking the Cellulase Market

  • Worthington Biochemical Corporation
  • MP Biomedicals LLC
  • Sigma-Aldrich Co. LLC
  • Prozmix LLC
  • Creative Enzymes
  • world
  • Amano enzyme USA
  • Amano Enzyme Inc.
  • Zhongbei Bio-Chem Industry Co. Ltd.
  • Hunan Hong Ying Biotech Co. Ltd.

Increasing strategic acquisition amongst key market players will significantly impact the growth of the global cellulase market. Several companies in this market are focusing on mergers and acquisitions to strengthen their product portfolio.

Who MP Biomedicals
When March 2022
Strategic Move MP Biomedicals recently announced the launch of the 3rd generation of Automated Nucleic Acid Purification - The MPure-32. For over 20 years, the company has been dedicated to offering the scientific community the most superior tools for sample preparation from grinding to DNA amplification. Through the procedure, MP Biomedicals has sought to render a broader variety of products and kits for purifying and extracting nucleic acids.
Who Creative Enzymes
When October 2019
Strategic Move An enzyme products and services provider company, Creative Enzymes, based in New York, USA, launched three enzyme products to fulfill the growing need for enzymes such as lipase, cellulase, chitinase, etc., in the market.

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Recent Developments

  • May 2023: Novozymes announced the launch of its new cellulase product, Cellic CTec2, for the production of bioethanol from lignocellulosic biomass.
  • April 2023: DuPont announced the expansion of its cellulase production capacity in the United States.
  • March 2023: Amano Enzyme announced the launch of its new cellulase product, Cellulase AP300, for the textile industry.

Report Scope

Report Attribute Details
Growth Rate CAGR of 6.8% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Source
  • End Use
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • United States of America
  • Canada
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASIAN
  • GCC Countries
  • South Africa
Key Companies Profiled
  • Worthington Biochemical Corporation
  • MP Biomedicals LLC
  • Sigma-Aldrich Co. LLC
  • Prozmix LLC
  • Creative Enzymes
  • world
  • Amano enzyme USA
  • Amano Enzyme Inc.
  • Zhongbei Bio-Chem Industry Co. Ltd.
  • Hunan Hong Ying Biotech Co. Ltd.
Customization Available Upon Request

Key Segments of the Cellulase Market

By Source:

  • Fungi
  • Bacteria
  • Actinomycetes
  • Plants
  • Animals

By End Use:

  • Healthcare
  • Industrial
  • Food and Beverages
  • Textile
  • Pulp and paper

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Projected Size of the Market by 2023?

The market is estimated to acquire US$ 1,685.8 million by 2023.

What is Primarily Driving the Market for Cellulase?

The rising production of wheat and other cereals drives the market growth.

Which Region has a Dominant Market Share?

North America accounts for a dominant market share.

What Hinders the Growth of the Market?

Cellulose's saccharification role hampers bio-refinery commercialization, curbing demand.

What are the Factors Driving the Market in North America?

Growing production and increased use of biofuel drives North America’s market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Source, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Source, 2023 to 2033

        5.3.1. Fungi

        5.3.2. Bacteria

        5.3.3. Actinomycetes

        5.3.4. Plants

        5.3.5. Animals

    5.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033

6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Healthcare

        6.3.2. Industrial

        6.3.3. Food and Beverages

        6.3.4. Textile

        6.3.5. Pulp and paper

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Source

        8.2.3. By End Use

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Source

        8.3.3. By End Use

    8.4. Key Takeaways

9. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Source

        9.2.3. By End Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Source

        9.3.3. By End Use

    9.4. Key Takeaways

10. Western Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Source

        10.2.3. By End Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Source

        10.3.3. By End Use

    10.4. Key Takeaways

11. Eastern Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Source

        11.2.3. By End Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Source

        11.3.3. By End Use

    11.4. Key Takeaways

12. South Asia and Pacific Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Source

        12.2.3. By End Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Source

        12.3.3. By End Use

    12.4. Key Takeaways

13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Source

        13.2.3. By End Use

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Source

        13.3.3. By End Use

    13.4. Key Takeaways

14. Middle East and Africa Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Source

        14.2.3. By End Use

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Source

        14.3.3. By End Use

    14.4. Key Takeaways

15. Key Countries Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Source

            15.1.2.2. By End Use

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Source

            15.2.2.2. By End Use

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Source

            15.3.2.2. By End Use

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Source

            15.4.2.2. By End Use

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Source

            15.5.2.2. By End Use

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Source

            15.6.2.2. By End Use

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Source

            15.7.2.2. By End Use

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Source

            15.8.2.2. By End Use

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Source

            15.9.2.2. By End Use

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Source

            15.10.2.2. By End Use

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Source

            15.11.2.2. By End Use

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Source

            15.12.2.2. By End Use

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Source

            15.13.2.2. By End Use

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Source

            15.14.2.2. By End Use

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Source

            15.15.2.2. By End Use

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Source

            15.16.2.2. By End Use

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Source

            15.17.2.2. By End Use

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Source

            15.18.2.2. By End Use

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Source

            15.19.2.2. By End Use

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Source

            15.20.2.2. By End Use

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Source

            15.21.2.2. By End Use

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Source

            15.22.2.2. By End Use

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Source

            15.23.2.2. By End Use

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Source

        16.3.3. By End Use

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Worthington Biochemical Corporation

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. MP Biomedicals LLC

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Sigma-Aldrich Co. LLC

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Prozmix LLC

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Creative Enzymes

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. world

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Amano enzyme USA

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Amano Enzyme Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Zhongbei Bio-Chem Industry Co. Ltd.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Hunan Hong Ying Biotech Co. Ltd.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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