Duvets Market

Duvets Market Overview

The global duvets market has seen steady growth over the past few years as duvets have emerged as a convenient, comfortable and trendy alternative to blankets, quilts and comforters. The demand for duvets has seen a near equal rise in residential and commercial segments.

Duvets are a type of bedding that are drawn over a sleeper to provide insulation during cold weather. They are sometimes also referred to as doonas or continental quilts. The benefits of duvets are that they are easy to clean and maintain, since they reduce the need for multiple bedsheets and blankets.

Duvets consist of a thin outer covering that can be removed for washing and a thick inner layering that is made up of down, feathers, wool, synthetic fibres, silk, cotton or other heat insulation materials. the outer cover is stitched on three sides and fastened with a zip or buttons on one side to facilitate easy removal.

Duvets are usually white in colour, though the covering comes in a variety of colours and designs. They are available in various types categorised by pricing trends from luxurious high-end duvets to economical duvets.

The duvets market can also be segmented on the basis of duvet thickness and applications based on bed sizes, namely king size, queen size, doble and single bed duvets. Despite steady growth, the duvets market in this decade is likely to take a hit due to the Covid-19 crisis.

Drivers of the Duvets Market

The easy-to-use and maintain nature of duvets has been the key reason for their rising popularity; they are also perceived as luxurious, trendy and comfortable. Younger generations, singles and working professions are the key demographic driving the duvets market.

A swelling middle class and an increase in the number of working households in emerging economies, especially in the Asia-Pacific region, has also seen a rise in demand for duvets.

Uptake of duvets in the residential segment has also led to a corresponding growth in the commercial segment, dominated mostly by the hospitality sector. The market has further been helped by growing diversity in the hospitality sector such as the opening up of low-cost hotels and dormitories.

Trends in the Duvets Market

The growing demand for duvets in homes and hotels has been supplemented by demands for variations in designs since consumers are increasingly looking at duvets as an accessory to supplement exiting furniture and add aesthetic value. As a result, manufacturers too have been increasing their focus on the stylistic aspects.

Another trend observed is increase in sales through online platforms rather than through traditional means like retailers and wholesalers. This is consonant with the growing demand for duvets among young tech-savvy working professionals.

Since duvets are essentially heat insulation products, market activity usually increases as winter approaches and correspondingly dwindles as summer sets in.

Impact of Covid-19

The hospitality sector is speculated to be one of the hardest hit sectors due to the economic ramifications of the Covid-19 pandemic. This will negatively impact the duvets market since the hospitality sector is the linchpin of the duvets market’s commercial segment.

Decreasing disposable incomes may also cause consumers to look towards cheaper alternatives like bedsheets and blankets. They may also opt for cheaper but lower quality duvets that are locally made by small firms.

Sneha Verghese

Principal Consultant

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Region-Wise Analysis

The European regional segment enjoys a lion’s share in the duvets market, followed by North America. The Asia-Pacific segment has been one of the fastest growing regional segments, but will face the dual impact of reduced disposable incomes and a tottering hospitality sector.

Notably, Oceania was one of the fastest growing duvets market in the rest of the world segment, led mainly by its tourism and hospitality industry; it may however, no longer be able to record the same growth rate in the aftermath of Covid-19.

Competition Landscape

The duvets market is a fragmented market despite major global manufacturers and exporters accounting for over a third of the market share.

This is since competition in the top segment is intense and relatively smaller players have hitherto faced difficulties in gaining a substantial portion of the market share; this situation may change in the next few years.

Key players in the market include

• Versace
• Pacific Coast Feather
• Italian Bed Linen
• Euroquilt
• Venus
• Norvegr Down Duvets
• EuroComfort-Group
• Sabanalia
• BELLORA
• Zara Home
• Makoti Down Products
• John Cotton
• Velfont
• Ember Down
• Pacific Brands
• Molina
• PROLANA
• HunGoose
• BSensible
• Ellis Fibre
• Canadian Down & Feather Company
• Mash
• Almohadas Moshy
• Nautica
• SAVEL
• Nostalgia
• Downmark
• Frette
• Wendre
• Lestra
• Mhldorfer
• CANDIDO PENALBA
• Daniadown Home
• Downlite
• DODO
• Hollander
• Ikea
• Garnier-Thibeaut
• Bleu Calin
• Frette
• Hex Velley Down
• Gabel Group
• Jill Rosenwald
• Puredown
• Claudia Barbari
• Belnou.

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Duvets Market

Regions and Countries Analyzed in the Report

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of LATAM)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)