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About the Report

GaN-powered chargers sales are driven by the need for fast charging technologies that produces less heat and minimizes the possibility of overcharging. The market for GaN-powered charger is projected to be driven by factors such the increasing adoption of modern chargers including monitoring systems across various end-use industries. The growing need for maintaining all the power capabilities and safety standards for telecommunication industries while fulfilling the requirement for fast charging has been enabling growth in the market.

In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for GaN-powered chargers market. The report tracks the global sales of GaN-powered chargers manufacturers and providers in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the consumer electronics and automotive industry in general, and GaN-powered chargers by power output in particular.

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What is the Future Outlook for GaN Powered Chargers Market in Comparison to Historic Sales?

FMI has projected the global GaN-powered chargers market to witness a growth in revenue from US$ 694.4 Mn in 2021 to US$ 4.96 Bn by 2031. The interest regarding GaN-powered chargers has piqued in the last few years due to improvements in wireless and connected electronic devices and technology.

Several market players are focusing on the development of miniature versions of GaN-powered chargers to be integrated with small size electronics devices. GaN-powered chargers offer various advantages such as small size, more efficient charging, and higher switching frequency, and others. These factors will continue driving their application across diverse segments.

Fast Charging Speeds Enabling GaN-powered Chargers Sales

GaN-powered chargers are moving from a once niche landscape into the mainstream standard, while also being positioned to deliver functionalities as per evolving customer needs. With advances in device design, performance, energy efficiency, and power requirements, sales are expected to pick up in the coming years.

Increasing demand for energy-efficient and fast charging devices for electronic items will guarantee growth. GaN-powered chargers are comparatively compact, they offer high switching frequencies, and have wide band gap. Shifting focus from Si to GaN is a result of improvement in electronic devices operating frequency and reduction in the charging time, weight, and cost of the components.

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How are Technological Advancements Driving GaN-powered Chargers Sales?

The demand for developments and implementation of new technologies such as Next-Gen GaN-powered chargers is rising fast. GaN technologies are used for various applications within enterprises. It enables higher performance and promises convenience for users, as well as simplicity for designers and manufacturers.

Advantages and benefits such as high speed charging, higher power density, and portable & wireless applications besides the ability to integrate with various consumer electronic devices are the primary factors resulting in an increasing adopting.

The integration of technologies such as the Internet of Things (IoT), machine learning, artificial intelligence (AI), and others is expected to boost the GaN-powered chargers market.

Why are Strategic Collaborations Popular Among GaN-powered Charger Manufacturers?

GaN-powered chargers manufacturers are entering into a strategic partnership with other technology vendors, power electronics devices original equipment manufacturers (OEMs) and others stakeholders for the development of new technologies and products. Partnership among key players is a major trend observed in the global GaN-powered chargers market.

For instance, in January 2021, Navitas Semiconductor announced partnership with Dell, on new GaN-based charging technology. Both the companies have partnered on the development of new gallium nitride (GaN) applications.

Apart from this, industry players are focusing on research and development (R&D) activities to improve GaN technology and introduce more efficient products. GaN-powered chargers suppliers are entering into long-term contracts with manufacturers of consumer electronics devices to maintain or increase their market share in the global market.

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What are Prospects for GaN-powered Chargers in Smartphone & Tablet and Laptop?

The increasing demand for economic and high-speed GaN-powered chargers from various applications including smartphone & tablet, and laptops are creating attractive growth opportunities. The advent of artificial intelligence and internet of things have been fuelling the demand for high power charging technologies, creating attractive opportunities for innovation in the market.  

GaN is being widely used in smartphone & tablet chargers due to its enhanced properties such as high thermal conductivity, high voltage potential, and large critical fields.

The development of cost-effective and high-speed GaN-powered chargers is expected to boost growth over the forecast period. It also offers various benefits such as high-reliability, improves system efficiency, enables higher operating frequency, and capable of reverse conduction. These factors are driving the GaN-powered chargers market

What are the Key Challenges for GaN-powered Chargers?

Currently, lack of standardization regarding the technology and components used for manufacturing for GaN-powered chargers is a major challenge. Undefined standards in the market lead to high product and price differentiation, which is expected to hamper the growth of the GaN-powered chargers market.

Many electronic accessories are of local brands, and do not have any specific standards or rules for manufacturing, which has led to low quality GaN-powered chargers. This factor is expected to hamper the growth of the GaN-powered chargers market globally.

Country-wise Insights

How Big is the Opportunity in the U.S.?

North America will be the largest market for the GaN-powered chargers due to the strong presence of some of the leading manufacturers and provider in the region. This is attributable to the increase in demand for GaN-powered chargers for various applications such as smartphones & tablets, laptops & notebooks, autonomous robots, industrial equipment, wireless charging, and others.

According to the report, the overall GaN-powered chargers spending in the United States alone is likely to increase by 15.7% between 2021 and 2031. The U.S. will continue accounting for lion’s share of sales registered in the region.

Furthermore, the U.S. is the dominant country in the global GaN-powered chargers market accounting for around 20%-25% of the market share in 2021. GaN technology is being widely used in high power amplifiers in the U.S. Due to its high power density and its ability to dissipate heat from a small package, its application in power amplifiers is increasing.

What are the Factors Supporting Growth in Germany GaN-powered Chargers Market?

Technological improvements in GaN semiconductor devices are accelerating application in various end-use sectors. Growth within the market will also be aided by increasing focus on various types of radio frequency (RF) and wireless applications. The increasing demand for GaN in wireless devices is one of the major trends in Germany.

Presence of some of the key players such as Koninklijke Philips N.V., Infineon Technologies AG, STMicroelectronics, and others will continue supporting expansion in the country. Besides this, the growth of data center landscape will create a conducive environment for GaN-powered chargers.

What is Supporting GaN-powered Charger Uptake in China?

The growing demand for advanced GaN-powered charger products such as Dual USB-C PD GaN Wall Charger, controllers & chargers in emerging countries such as China is creating lucrative growth opportunities. Automobile and telecom sectors are growing rapidly in East Asia owing to the high number of Tier II & Tier III manufacturers, which in-turn is expected to increase the demand for GaN-powered chargers.

Growth of the market in China is attributable to the presence of some of the leading manufacturers such as the Xiaomi Corporation, Baseus, and others. The rising demand for consumer electronics such as LED based lighting and displays, and advanced mobile communications and computing devices will spur GaN-powered chargers sales in the country.  

What Drives India GaN-powered Chargers Market?

The demand for GaN-powered chargers is growing at a rapid pace in developing countries such as India, especially due to exponential growth of the mobile accessories market. The demand for advanced mobile phone accessories such as GaN-powered chargers, controller & charger that can support multiple devices though a universal port is expected to increase consistently.

This can be attributable to the improving internet and smartphone penetration in the country. According to a report, jointly released by Indian Cellular and Electronics Association and consulting firm KPMG, in terms of internet users, rural India reported y-o-y growth of 35% in 2018 against 7% growth in urban India. These numbers are indicative of surging population of internet users, which has been greatly facilitated by smartphone penetration.

Spurred by these factors, India is expected to continue exhibiting high demand for GaN-powered chargers through the course of the forecast period.

Category-wise Insights

What’s the Market Share of 30W GaN Chargers?

In terms of power output, the market is segmented into 25W GaN chargers, 30W GaN chargers, 45W GaN chargers, 60W GaN chargers, 65W GaN chargers, 90W GaN chargers, 100W GaN chargers, and others. The 60W GaN chargers segment to exhibit an impressive CAGR of 29.9% during the forecast period. The 30W GaN chargers however is forecast to account for dominant 25.0% in 2021.

A 30W GaN chargers have been increasingly adopted for charging smartphones & tablets and laptop devices due to their high efficiency and high energy density.

Why Do Smartphones & Tablets Account for Higher Share?

On the basis of application, the smartphones & tablets application segment is expected to register a CAGR of 26.5% during the forecast period. Also, the smartphones & tablets application segment is expected to create an incremental opportunity of US$ 2,275.9 Mn between 2021 and 2031.

GaN-powered chargers are small and lighter but efficient and tougher as compared to silicon. These chargers also ensure fast charging capabilities, which will boost their sales over the forecast period.

GaN-powered Chargers Market

Competitive Landscape

Market players are currently focusing on innovation and strategic collaborations to gain competitive advantage. For instance, in November 2020, GaN Systems expanded power market with GaN power module evaluation kits such as 100V Driver GaN DC/DC Power Stage Module, 650V 150A Half-Bridge IPM, 650V 150A Full-Bridge Module and Driver, and 650V 300A 3-Phase Module and Driver. GaN modules meet industry standard footprints with superior system performance.

Some of the leading companies operating in the market are:

  • Xiaomi Corporation.
  • Koninklijke Philips N.V.
  • Belkin International, Inc.
  • GaN Systems Inc.
  • Baseus
  • RAVPower
  • Anker
  • AUKEY
  • Energizer

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

Attribute Details
Forecast Period 2021 to 2031
Historical Data Available for 2016 to 2020
Market Analysis USD Million for value and Units for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia & Pacific; Middle East & Africa
Key Countries Covered USA, Canada, Germany, UK, France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa
Key Segments Covered Power Output, Application and Region
Key Companies Profiled Xiaomi Corporation.; Koninklijke Philips N.V.; Belkin International, Inc.; GaN Systems Inc.; Baseus; RAVPower; Anker; AUKEY
Report Coverage Market Forecast, Vendor share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing Available upon Request

GaN-powered chargers Market by Category

Power Output:

  • 25W GaN Chargers
  • 30W GaN Chargers
  • 45W GaN Chargers
  • 60W GaN Chargers
  • 65W GaN Chargers
  • 90W GaN Chargers
  • 100W GaN Chargers
  • Others

Application:

  • Smartphones & Tablets
  • Laptops & Notebooks
  • Autonomous Robots
  • Industrial Equipment
  • Wireless Charging
  • Others

Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

What are the major trends impacting the GaN-powered chargers market growth?

The rising demand for fast charging speed is one of the key factors driving the GaN-powered chargers market. The advent of cost-effective GaN-powered chargers and introduction of a multitude of chnological advancements are expected to create lucrative sales opportunities in the near future.

What are the major challenges restricting GaN-powered chargers market?

The lack of standardization and high manufacturing cost are hampering the market growth. Also, quality concerns regarding packaging of high temperature electronics might hinder growth of the market to an extent.

Who are some of the leading manufacturers of GaN-powered Chargers Manufacturer?

Some of the leading companies manufacturing and providing GaN-powered chargers are Belkin International, Inc., Xiaomi Corporation, Koninklijke Philips N.V., GaN Systems Inc., RAVPower, Baseus, Anker, and others.

Which is the leading GaN-powered Chargers market?

GaN-powered chargers manufacturers are focusing on expanding their presence in South Asia and Pacific. Governments within this region have been taking initiative to adopt efficient power technologies to improve the performance of electronic devices. Coupled with this, increasing smartphone adoption will drive sales within the region.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Adoption of GaN Chips/ICs in the Chargers & Adapters

        3.1.1. Type of Power Adapters

        3.1.2. Consumer Electronics

    3.2. GaN Power ICs Sales Volume (Estimated)

    3.3. Key Capabilities of GaN Power ICs

    3.4. GaN Technology Innovation and Developments for Fast Charging

    3.5. Trends on USB-C PD (Power Delivery)

        3.5.1. Automotive

        3.5.2. Consumer Electronics

        3.5.3. Others

    3.6. Key Success Factors

4. GaN-powered Chargers - Pricing Analysis

    4.1. Pricing Analysis, By Product Type

    4.2. Pricing Analysis of GaN IC

    4.3. Global Average Pricing Analysis Benchmark

5. COVID-19 Impact Analysis

    5.1. Impact of COVID-19 on GaN-powered Chargers Market

        5.1.1. Pre-COVID-19 Analysis

        5.1.2. Post-COVID-19 Analysis

    5.2. Expected Recovery Scenario (Short-term/Mid-term/Long-term)

    5.3. Key Action Points for GaN-powered Chargers Manufacturers 

6. Market Structure Analysis

    6.1. Market Analysis by Tier of Companies 

    6.2. Market Concentration

    6.3. Market Share Analysis of Top Players

    6.4. Market Presence Analysis

        6.4.1. Regional footprint by Players

        6.4.2. Product footprint by Players

        6.4.3. Channel footprint by Players

7. Global GaN-powered Chargers Market Demand (in Volume in ‘000 Units) Analysis 2016-2020 and Forecast, 2021-2031

    7.1. Historical Market Volume (‘000 Units) Analysis, 2016-2020

    7.2. Current and Future Market Volume (‘000 Units) Projections, 2021-2031

        7.2.1. Y-o-Y Growth Trend Analysis

8. Global GaN-powered Chargers Market Demand (in Value in US$ Mn) Analysis 2016-2020 and Forecast, 2021-2031

    8.1. Historical Market Value (US$ Mn) Analysis, 2016-2020

    8.2. Current and Future Market Value (US$ Mn) Projections, 2021-2031

        8.2.1. Y-o-Y Growth Trend Analysis

        8.2.2. Absolute $ Opportunity Analysis

9. Market Background

    9.1. Macro-Economic Factors

        9.1.1. Global GDP Growth Outlook

        9.1.2. Semiconductor Industry Growth

        9.1.3. Consumer Electronics Technology Growth

        9.1.4. Rapid Urbanization Rates

    9.2. Forecast Factors - Relevance & Impact

        9.2.1. Historic Growth Rate of GaN-powered Chargers Manufacturers 

        9.2.2. Business Impact of COVID-19 on Economy

        9.2.3. Need for High-speed Fast Charging 

        9.2.4. Growth of USB Type-C Technology 

    9.3. Value Chain

    9.4. Market Dynamics

        9.4.1. Drivers

        9.4.2. Restraints

        9.4.3. Opportunities

10. Global GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031, by Power Output 

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Analysis By Power Output, 2016 - 2020

    10.3. Current and Future Market Size (US$ Mn) and Volume (‘000 Units) Analysis and Forecast By Power Output, 2021 - 2031

        10.3.1. 25W GaN Chargers

        10.3.2. 30W GaN Chargers

        10.3.3. 45W GaN Chargers

        10.3.4. 60W GaN Chargers

        10.3.5. 65W GaN Chargers

        10.3.6. 90W GaN Chargers

        10.3.7. 100W GaN Chargers

        10.3.8. Others 

    10.4. Market Attractiveness Analysis By Power Output

11. Global GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031, by Application

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Application, 2016 - 2020

    11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2021 – 2031

        11.3.1. Smartphones & Tablets

        11.3.2. Laptops & Notebooks

        11.3.3. Autonomous Robots

        11.3.4. Industrial Equipment

        11.3.5. Others 

    11.4. Market Attractiveness Analysis By Application

12. Global GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031, by Region

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Analysis By Region, 2016 - 2020

    12.3. Current Market Size (US$ Mn) and Volume (‘000 Units) Analysis and Forecast By Region, 2021 - 2031

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia & Pacific

        12.3.6. Middle East & Africa

    12.4. Market Attractiveness Analysis By Region

13. North America GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016 - 2020

    13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2021 - 2031

        13.3.1. By Power Output

        13.3.2. By Application

        13.3.3. By Country

            13.3.3.1. U.S.

            13.3.3.2. Canada

    13.4. Market Attractiveness Analysis

        13.4.1. By Power Output

        13.4.2. By Application

        13.4.3. By Country

    13.5. Market Trends

    13.6. Key Market Participants - Intensity Mapping

14. Latin America GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031

    14.1. Introduction

    14.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016 - 2020

    14.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021 - 2031

        14.3.1. By Power Output

        14.3.2. By Application

        14.3.3. By Country

            14.3.3.1. Brazil

            14.3.3.2. Mexico

            14.3.3.3. Rest of Latin America

    14.4. Market Attractiveness Analysis

        14.4.1. By Power Output

        14.4.2. By Application

        14.4.3. By Country

    14.5. Market Trends

    14.6. Key Market Participants - Intensity Mapping

15. Europe GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031

    15.1. Introduction

    15.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016 - 2020

    15.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021 - 2031

        15.3.1. By Power Output

        15.3.2. By Application

        15.3.3. By Country

            15.3.3.1. Germany

            15.3.3.2. Italy

            15.3.3.3. France

            15.3.3.4. U.K.

            15.3.3.5. Spain

            15.3.3.6. BENELUX

            15.3.3.7. Russia

            15.3.3.8. Rest of Europe

    15.4. Market Attractiveness Analysis

        15.4.1. By Power Output

        15.4.2. By Application

        15.4.3. By Country

    15.5. Market Trends

    15.6. Key Market Participants - Intensity Mapping

16. South Asia & Pacific GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031

    16.1. Introduction

    16.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016 - 2020

    16.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021 - 2031

        16.3.1. By Power Output

        16.3.2. By Application

        16.3.3. By Country

            16.3.3.1. India

            16.3.3.2. Thailand

            16.3.3.3. Indonesia

            16.3.3.4. Malaysia

            16.3.3.5. Australia & New Zealand

            16.3.3.6. Rest of South Asia & Pacific

    16.4. Market Attractiveness Analysis

        16.4.1. By Power Output

        16.4.2. By Application

        16.4.3. By Country

    16.5. Market Trends

    16.6. Key Market Participants - Intensity Mapping

17. East Asia GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031

    17.1. Introduction

    17.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016 - 2020

    17.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021 - 2031

        17.3.1. By Power Output

        17.3.2. By Application

        17.3.3. By Country

            17.3.3.1. China

            17.3.3.2. Japan 

            17.3.3.3. South Korea 

    17.4. Market Attractiveness Analysis

        17.4.1. By Power Output

        17.4.2. By Application

        17.4.3. By Country

    17.5. Market Trends

    17.6. Key Market Participants - Intensity Mapping

18. Middle East and Africa GaN-powered Chargers Market Analysis 2016-2020 and Forecast 2021-2031

    18.1. Introduction

    18.2. Historical Market Size (US$ Mn) and Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2016 - 2020

    18.3. Market Size (US$ Mn) and Volume (‘000 Units) Forecast By Market Taxonomy, 2021 - 2031

        18.3.1. By Power Output

        18.3.2. By Application

        18.3.3. By Country

            18.3.3.1. GCC Countries

            18.3.3.2. Turkey

            18.3.3.3. South Africa

            18.3.3.4. Rest of Middle East and Africa

    18.4. Market Attractiveness Analysis

        18.4.1. By Power Output

        18.4.2. By Application

        18.4.3. By Country

    18.5. Market Trends

    18.6. Key Market Participants - Intensity Mapping

19. Key and Emerging Countries Analysis- GaN-powered Chargers Market

    19.1. U.S. GaN-powered Chargers Market Analysis

        19.1.1. By Power Output

        19.1.2. By Application

    19.2. Canada GaN-powered Chargers Market Analysis

        19.2.1. By Power Output

        19.2.2. By Application

    19.3. Mexico GaN-powered Chargers Market Analysis

        19.3.1. By Power Output

        19.3.2. By Application

    19.4. Brazil GaN-powered Chargers Market Analysis

        19.4.1. By Power Output

        19.4.2. By Application

    19.5. Germany GaN-powered Chargers Market Analysis

        19.5.1. By Power Output

        19.5.2. By Application

    19.6. Italy GaN-powered Chargers Market Analysis

        19.6.1. By Power Output

        19.6.2. By Application

    19.7. France GaN-powered Chargers Market Analysis

        19.7.1. By Power Output

        19.7.2. By Application

    19.8. U.K. GaN-powered Chargers Market Analysis

        19.8.1. By Power Output

        19.8.2. By Application

    19.9. Spain GaN-powered Chargers Market Analysis

        19.9.1. By Power Output

        19.9.2. By Application

    19.10. BENELUX GaN-powered Chargers Market Analysis

        19.10.1. By Power Output

        19.10.2. By Application

    19.11. Russia GaN-powered Chargers Market Analysis

        19.11.1. By Power Output

        19.11.2. By Application

    19.12. China GaN-powered Chargers Market Analysis

        19.12.1. By Power Output

        19.12.2. By Application

    19.13. Japan GaN-powered Chargers Market Analysis

        19.13.1. By Power Output

        19.13.2. By Application

    19.14. South Korea GaN-powered Chargers Market Analysis

        19.14.1. By Power Output

        19.14.2. By Application

    19.15. India GaN-powered Chargers Market Analysis

        19.15.1. By Power Output

        19.15.2. By Application

    19.16. ASEAN GaN-powered Chargers Market Analysis

        19.16.1. By Power Output

        19.16.2. By Application

    19.17. Australia and New Zealand GaN-powered Chargers Market Analysis

        19.17.1. By Power Output

        19.17.2. By Application

    19.18. GCC Countries GaN-powered Chargers Market Analysis

        19.18.1. By Power Output

        19.18.2. By Application

    19.19. Turkey GaN-powered Chargers Market Analysis

        19.19.1. By Power Output

        19.19.2. By Application

    19.20. South Africa GaN-powered Chargers Market Analysis

        19.20.1. By Power Output

        19.20.2. By Application

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Competition Deep Dive (GaN-powered Charger Vendors)

        20.2.1. Belkin International, Inc.

            20.2.1.1. Business Overview

            20.2.1.2. Product Portfolio

            20.2.1.3. Profitability by Market Segments (Business Segment/Region)

            20.2.1.4. Sales Footprint

            20.2.1.5. Strategy Overview

                20.2.1.5.1. Marketing Strategy

                20.2.1.5.2. Product Strategy

                20.2.1.5.3. Channel Strategy

        20.2.2. RAVPower

            20.2.2.1. Business Overview

            20.2.2.2. Product Portfolio

            20.2.2.3. Profitability by Market Segments (Business Segment/Region)

            20.2.2.4. Sales Footprint

            20.2.2.5. Strategy Overview

                20.2.2.5.1. Marketing Strategy

                20.2.2.5.2. Product Strategy

                20.2.2.5.3. Channel Strategy

        20.2.3. AUKEY

            20.2.3.1. Business Overview

            20.2.3.2. Product Portfolio

            20.2.3.3. Profitability by Market Segments (Business Segment/Region)

            20.2.3.4. Sales Footprint

            20.2.3.5. Strategy Overview

                20.2.3.5.1. Marketing Strategy

                20.2.3.5.2. Product Strategy

                20.2.3.5.3. Channel Strategy

        20.2.4. Anker

            20.2.4.1. Business Overview

            20.2.4.2. Product Portfolio

            20.2.4.3. Profitability by Market Segments (Business Segment/Region)

            20.2.4.4. Sales Footprint

            20.2.4.5. Strategy Overview

                20.2.4.5.1. Marketing Strategy

                20.2.4.5.2. Product Strategy

                20.2.4.5.3. Channel Strategy

        20.2.5. Baseus

            20.2.5.1. Business Overview

            20.2.5.2. Product Portfolio

            20.2.5.3. Profitability by Market Segments (Business Segment/Region)

            20.2.5.4. Sales Footprint

            20.2.5.5. Strategy Overview

                20.2.5.5.1. Marketing Strategy

                20.2.5.5.2. Product Strategy

                20.2.5.5.3. Channel Strategy

        20.2.6. Blitzforce

            20.2.6.1. Business Overview

            20.2.6.2. Product Portfolio

            20.2.6.3. Profitability by Market Segments (Business Segment/Region)

            20.2.6.4. Sales Footprint

            20.2.6.5. Strategy Overview

                20.2.6.5.1. Marketing Strategy

                20.2.6.5.2. Product Strategy

                20.2.6.5.3. Channel Strategy

        20.2.7. SlimQ

            20.2.7.1. Business Overview

            20.2.7.2. Product Portfolio

            20.2.7.3. Profitability by Market Segments (Business Segment/Region)

            20.2.7.4. Sales Footprint

            20.2.7.5. Strategy Overview

                20.2.7.5.1. Marketing Strategy

                20.2.7.5.2. Product Strategy

                20.2.7.5.3. Channel Strategy

        20.2.8. Xiaomi

            20.2.8.1. Business Overview

            20.2.8.2. Product Portfolio

            20.2.8.3. Profitability by Market Segments (Business Segment/Region)

            20.2.8.4. Sales Footprint

            20.2.8.5. Strategy Overview

                20.2.8.5.1. Marketing Strategy

                20.2.8.5.2. Product Strategy

                20.2.8.5.3. Channel Strategy

        20.2.9. Philips

            20.2.9.1. Business Overview

            20.2.9.2. Product Portfolio

            20.2.9.3. Profitability by Market Segments (Business Segment/Region)

            20.2.9.4. Sales Footprint

            20.2.9.5. Strategy Overview

                20.2.9.5.1. Marketing Strategy

                20.2.9.5.2. Product Strategy

                20.2.9.5.3. Channel Strategy

        20.2.10. Energizer

            20.2.10.1. Business Overview

            20.2.10.2. Product Portfolio

            20.2.10.3. Profitability by Market Segments (Business Segment/Region)

            20.2.10.4. Sales Footprint

            20.2.10.5. Strategy Overview

                20.2.10.5.1. Marketing Strategy

                20.2.10.5.2. Product Strategy

                20.2.10.5.3. Channel Strategy

    20.3. Competition Deep Dive (GaN Power ICs/Chips Vendors)

        20.3.1. Navitas Semiconductor Inc.

        20.3.2. Texas Instruments

        20.3.3. GaN Systems

        20.3.4. Infineon Technologies

        20.3.5. STMicroelectronics

        20.3.6. Dialog Semiconductor

21. Assumptions and Acronyms Used

22. Research Methodology

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