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Granola Market

Market Insights on Granola covering sales outlook, demand forecast & up-to-date key trends

Granola Market by Product Type, Flavor, Application & Region | Forecast 2023 to 2033

Granola Market Outlook (2023 to 2033)

According to a study by Future Market Insights, the market for Granola is estimated to grow at a CAGR of 4.5% during the forecasted period. The value of the industry is expected to rise from US$ 3,753.3 million in 2023 to US$ 5,828.8 million in 2033. By the end of 2022, the Granola Market has valued at US$ 3,567.8 Million.

Market Size Value in 2023

US$ 3,753.3 Million

Market Forecast Value in 2033

US$ 5,828.8 Million

Global Growth Rate (2023 to 2033)


Forecast Period

2023 to 2033

Global Market Share of US, Germany, Japan, and Australia


The granola market is a growing industry that provides a variety of products to consumers. Granola has become increasingly popular in recent years due to its health benefits and wide range of flavors. As more people become aware of the benefits of this nutritious snack, the granola market continues to expand.

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Historical Outlook versus Future Projections for Granola Market

The value of the global market for Granola expanded from US$ 2,913.0 to US$ 3,567.8 between 2018 and 2022, growing at a CAGR of 5.2%.

When examining the granola market, it is important to understand the historical outlook of this industry as well as project what potential trends may affect its future. Historically, granola has been a part of the human diet since at least the 1950s when it was first introduced in health food stores. Over time, granola has become increasingly popular due to its convenience and appealing taste. Today, it is one of the most widely consumed breakfast foods across many countries.

The global Granola Market is forecast to grow at a solid CAGR of 4.5% from US$ 3,753.3 Billion in 2023 to US$ 5,828.8 Billion by 2033.

Country-wise Insights

Why does the United States hold a dominant position in the market for Granola?

The US accounted for 32.6% of the North American market with a value of US$ 1,223.3 Million in 2023. For many years, the United States has held a dominant position in the global market for granola products. This is due to several factors which have enabled American companies to gain an edge leading to their current success. Firstly, US-based companies have been able to capitalize on the health trend that has been sweeping across America and other parts of the world over the past decade. Granola is seen as a healthy snack option by many consumers due to its high fiber content and low-fat content which makes it a great substitute for snacks like crisps or chocolate bars.

As such, US-based manufacturers have gained access to large amounts of customers who are looking for healthier alternatives.

How is the Granola market developing in China?

The China Brewing Boiler Market will grow at 3.8% CAGR between 2023 and 2033. The granola market in China is on the rise. As consumers become more health conscious, they are increasingly looking for healthier snack options, and granola fits the bill perfectly. This has led to an influx of new players entering the Chinese market, with both domestic and international companies competing for a slice of this lucrative pie.

What is India's position in the Granola market?

The India Brewing Boiler Market will grow at 4.3% CAGR between 2023 and 2033. Granola production increased significantly in India over the past few years due to rising demand for healthier breakfast options. This surge in popularity was driven by lifestyle changes such as growing health consciousness among consumers, as well as government initiatives that focused on promoting healthy eating habits. Currently, India is one of the world’s leading producers and exporters of granola products and its sales are expected to continue increasing over the next five years.

Nandini Roy Choudhury
Nandini Roy Choudhury
Principal Consultant
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Category-wise Insights

What are the different flavors available in Granola?

Granola is a popular breakfast cereal that has been growing in popularity due to its convenience and versatility. The classic combination of oats, nuts, and honey has been around for quite some time, but now there are many different flavors available. From the classic Vanilla flavor to the more exotic Chocolate, Coconut, Strawberry, and Banana varieties.

Which has a larger market share between Bars, and Cereals?

The bar segment is becoming increasingly popular in the granola market, as consumers are drawn to portable, high-protein snacks for breakfast and on-the-go snacking. According to recent research, bars are now one of the most popular product types in the US specialty food market, behind chocolate and candy. The growth in the Granola market is attributed to rising consumer demand for convenient and nutritious foods; many of these bars contain ingredients such as nuts and grains that are high in protein and fiber but low in sugar content.

Competitive Landscape

In order to gain an edge over their competitors, many companies are capitalizing on new product offerings and marketing tactics. This includes introducing healthier versions of granola bars with more natural ingredients as well as engaging in targeted advertising campaigns that emphasize their unique value proposition to consumers. Additionally, many brands are offering discounts and promotions to entice customers to purchase their products.

With so much competition in the granola market, it can be difficult for one brand or company to stand out from the rest.

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Granola Market Report Scope



Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

USD Million for Value and Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Oceania
  • Middle East & Africa (MEA)

Key Countries Covered

  • The US
  • Mexico
  • Canada
  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • India
  • Japan
  • China
  • South Korea
  • Australia
  • Argentina
  • Brazil
  • South Africa
  • UAE

Key Segments Covered

  • Product Type
  • Flavor
  • Application
  • Region

Key Companies Profiled

  • Kellogg Corners
  • Kraft Foods Inc.
  • Sunnycrunch
  • ConAgra foods
  • Clif Bar & Coand
  • General Mills
  • Nestlé
  • Nature Valley
  • Slim-Fast Food Co. (Unilever Company) 

Report Coverage

Company Share Analysis, DROT Analysis, Market Dynamics and Challenges, Strategic Growth Initiatives, Market Forecast, Competitive Landscape,

Customization & Pricing

Available upon Request

Granola Market by Category

By Product Type, Granola Market is segmented as:

  • Bars
  • Cereals

By Flavor, Granola Market is segmented as:

  • Vanilla
  • Chocolate
  • Coconut
  • Strawberry
  • Banana
  • Others

By Application, Granola Market is segmented as:

  • Salads
  • Cookies
  • Cupcakes
  • Gratins
  • Trail mix
  • Puddings
  • Breakfast Baked Goods
  • Fruit crisps
  • Others

By Region, Granola Market is segmented as:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Oceania
  • Middle East & Africa (MEA)

Frequently Asked Questions

The Granola Market will reach nearly US$ 3,753.3 Million by 2023.

The Granola Market is expected to rise at a CAGR of 4.5%

US, UK, China, and Germany are the major countries driving the demand for Granola Market.

The China Granola Market will grow at 3.8% CAGR between 2023 and 2033.

The India Granola Market will grow at 4.3% CAGR between 2023 and 2033.

The UK Granola Market will grow at 4.5% CAGR between 2023 and 2033.

Kellogg Corners, Kraft Foods Inc., and Sunnycrunch are the companies dominating the Market.

The global demand for Granola Market is forecasted to surpass US$ 5,828.8 Million by the year 2033.

Table of Content

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Nandini Roy Choudhury
Principal Consultant
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