Guarana Market

Guarana Market: Thermogenic Property of Guarana Expected to Increase the Application of Guarana as a Dietary Supplement: Global Industry Analysis and Opportunity Assessment, 2016-2026

  • 2016-12-06
  • REP-GB-2353
  • 198 pages
  • PDF PPT EXCEL
 Guarana Market

An Incisive, In-depth Analysis on the Guarana Market

This study offers a comprehensive, 360 degree analysis on the Guarana market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Guarana market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Will the global Guarana market show sustained growth in future?

Guarana can be defined as a substance that is produced from the seeds of a woody perennial shrub found mainly in Brazil. It is primarily used as a stimulant due to its high content of caffeine. It is also used to treat various diseases such as low blood pressure, diarrhoea, cardiac problems, headache, fever, and joint pain among others. Furthermore, Guarana is also used as a flavouring ingredient in beverages and confectioneries. Guarana is used across a variety of applications such as confectionery products, fruit juice based drinks, energy drinks, dietary supplements and others which include weight loss products.

In terms of value, the global Guarana market is expected to register a CAGR of 7.1% during the forecast period (2016–2026). The global Guarana market is expected to be valued at US$ 7.4 Bn by 2026 end. On the basis of product form, the liquid segment is projected to account the largest value during the forecast period followed by the powder segment which accounts for around 40% value share.

A high growth rate in the energy drinks market is expected to fuel the growth of the global Guarana market

Factors such as increasing demand for dietary supplements, growing demand for natural ingredient based cosmetic products, and high growth rate in the energy drinks market are expected to fuel revenue growth of the global Guarana market. Also, the increase in disposable income and consumer preferences for healthful, nutrition-rich and convenient drinks are expected to fuel the demand for Guarana. In Brazil, expansion of the organised retail has led to the widespread supply of Guarana, through an extensive distribution network. These factors are expected to bolster the growth of Guarana market in the near future.

The growth of the Guarana market is also expected to increase significantly due to rising demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo etc. among global consumers. Various government agencies and institutions are promoting dietary supplements in order to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for Guarana. 

One of the major restraints is that price of Guarana is high, as most of the Guarana is produced in Brazil due to which producers have full control over its prices. Hence, high prices of Guarana is a major factor expected to hamper the growth of the Guarana market over the forecast period.

Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016

Guarana being the best alternative to caffeine is expected to create massive demand over the forecast period due to its health benefits over caffeine and is expected to escalate the demand for the energy drinks application in the Guarana market. Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016. This segment is estimated to account for 60.9% value share in 2026. The confectionery products application segment is estimated to account for 12.8% value share by the end of 2016 and is expected to expand at CAGR of 7.3% in terms of value over the forecast period.

guarana market_image for preview analysis

North America is anticipated to witness the highest share in the global Guarana market due to growing awareness about health benefits of Guarana

Based on region, North America is expected to witness the highest share in the global Guarana market owing to increase in per capita consumption coupled with growing awareness relating to the benefits of Guarana. Growing health and wellness trends coupled with the increase in consumption of energy drinks is expected to support revenue growth of the North America regional market over the forecast period. The Latin America Guarana market is expected to grow with the highest CAGR over the forecast period due to growing production of Guarana in Brazil.

Key players contributing to the global Guarana market revenue share 

Key players operating in the global Guarana market include Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltd, AR De Sousa Ribeiro, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.

Future Market Insights offers a 10-year forecast for the global Guarana market between 2016 and 2026. The main objective of the report is to offer insights on the advancements and key trends in the global Guarana market. The study demonstrates market dynamics that are expected to influence the current environment and future status of the global Guarana market over the forecast period. The report aims to offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global Guarana market.

Market segmentation

To understand and assess opportunities in the global Guarana market, we have divided the report into three sections bases on market segmentation as under:

By Application

By Product Form

By Region

  • Confectionery Products

  • Fruit-juice based drinks

  • Energy drinks

  • Dietary supplements

  • Cosmetics

  • Others

  • Liquid

  • Powder

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • Middle East & Africa

The report analyses the market share of the global Guarana market on the basis of product form, application, and region. A section of the report highlights Guarana demand, region-wise. It provides a market outlook for 2016–2026 and sets the forecast within the context of the Guarana ecosystem, including strategic developments and new product offerings in the global Guarana market. This study discusses key trends contributing to the growth of the global Guarana market, as well as analyses the degree to which drivers are influencing the market in each of the assessed regions.

A section of the report discusses how the overall competition in the market is steadily increasing. It discusses various factors shaping the internal as well as external competition in the market. Overall internal competition in the global Guarana market is observed to be comparatively high owing to a large number of major providers of Guarana and increasing the number of small domestic players in the market.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are Guarana suppliers, manufacturers, and a list of major retailers and raw material suppliers. Detailed profiles of the Guarana providers are also included in the scope of the report to evaluate their long- and short-term strategies, key offerings, and recent developments in the global Guarana market.

Our research methodology

To deduce the market size of the global Guarana market, we have considered various viewpoints based on secondary research. Furthermore, data points such as regional split and market split by segmentation and qualitative inputs from industry experts have been considered to arrive at suitable market estimates. The forecast presented in the report evaluates the actual revenue generated and expected revenue in the global Gaurana market over the forecast period. In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse the market on the basis of key parameters such as Year-on-Year (Y-o-Y) growth to understand the predictability of the market and identify the right opportunities. Another key feature of this report is the analysis of all key segments in terms of the absolute dollar. This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global Guarana market.

Analyst Pick

One of the important factors we have observed about the forecast of the global Guarana market is, 90% of Guarana is produced in the Amazon forest and in Brazil. With the Amazon forest facing large scale deforestation, the global Guarana market is likely to be greatly affected in the future. The necessity of finding an optional place to grow Guarana is becoming a prime concern for key players in the market. Guarana has a great demand across the world as it is used in energy drinks, which have double the amount of caffeine. The consumption of energy drinks made from Guarana is largest in Latin America. The Guarana market also has tremendous growth potential in developing countries. The need for an alternative place to produce Guarana is critical to the revenue growth of the global Guarana market. 

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Harish Tiwari

Harish Tiwari

Global Head - Business Development

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