Guarana Market: Thermogenic Property of Guarana Expected to Increase the Application of Guarana as a Dietary Supplement: Global Industry Analysis and Opportunity Assessment, 2016-2026

  • No. of Pages: 198
  • Published: 2016-12-06
  • Report Code: REP-GB-2353

An Incisive, In-depth Analysis on the Guarana Market

This study offers a comprehensive, 360 degree analysis on the Guarana market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Guarana market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Will the global Guarana market show sustained growth in future?

Guarana can be defined as a substance that is produced from the seeds of a woody perennial shrub found mainly in Brazil. It is primarily used as a stimulant due to its high content of caffeine. It is also used to treat various diseases such as low blood pressure, diarrhoea, cardiac problems, headache, fever, and joint pain among others. Furthermore, Guarana is also used as a flavouring ingredient in beverages and confectioneries. Guarana is used across a variety of applications such as confectionery products, fruit juice based drinks, energy drinks, dietary supplements and others which include weight loss products.

In terms of value, the global Guarana market is expected to register a CAGR of 7.1% during the forecast period (2016–2026). The global Guarana market is expected to be valued at US$ 7.4 Bn by 2026 end. On the basis of product form, the liquid segment is projected to account the largest value during the forecast period followed by the powder segment which accounts for around 40% value share.

A high growth rate in the energy drinks market is expected to fuel the growth of the global Guarana market

Factors such as increasing demand for dietary supplements, growing demand for natural ingredient based cosmetic products, and high growth rate in the energy drinks market are expected to fuel revenue growth of the global Guarana market. Also, the increase in disposable income and consumer preferences for healthful, nutrition-rich and convenient drinks are expected to fuel the demand for Guarana. In Brazil, expansion of the organised retail has led to the widespread supply of Guarana, through an extensive distribution network. These factors are expected to bolster the growth of Guarana market in the near future.

The growth of the Guarana market is also expected to increase significantly due to rising demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo etc. among global consumers. Various government agencies and institutions are promoting dietary supplements in order to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for Guarana. 

One of the major restraints is that price of Guarana is high, as most of the Guarana is produced in Brazil due to which producers have full control over its prices. Hence, high prices of Guarana is a major factor expected to hamper the growth of the Guarana market over the forecast period.

Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016

Guarana being the best alternative to caffeine is expected to create massive demand over the forecast period due to its health benefits over caffeine and is expected to escalate the demand for the energy drinks application in the Guarana market. Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016. This segment is estimated to account for 60.9% value share in 2026. The confectionery products application segment is estimated to account for 12.8% value share by the end of 2016 and is expected to expand at CAGR of 7.3% in terms of value over the forecast period.

guarana market_image for preview analysis

North America is anticipated to witness the highest share in the global Guarana market due to growing awareness about health benefits of Guarana

Based on region, North America is expected to witness the highest share in the global Guarana market owing to increase in per capita consumption coupled with growing awareness relating to the benefits of Guarana. Growing health and wellness trends coupled with the increase in consumption of energy drinks is expected to support revenue growth of the North America regional market over the forecast period. The Latin America Guarana market is expected to grow with the highest CAGR over the forecast period due to growing production of Guarana in Brazil.

Key players contributing to the global Guarana market revenue share 

Key players operating in the global Guarana market include Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltd, AR De Sousa Ribeiro, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.

Future Market Insights offers a 10-year forecast for the global Guarana market between 2016 and 2026. The main objective of the report is to offer insights on the advancements and key trends in the global Guarana market. The study demonstrates market dynamics that are expected to influence the current environment and future status of the global Guarana market over the forecast period. The report aims to offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global Guarana market.

Market segmentation

To understand and assess opportunities in the global Guarana market, we have divided the report into three sections bases on market segmentation as under:

By Application

By Product Form

By Region

  • Confectionery Products

  • Fruit-juice based drinks

  • Energy drinks

  • Dietary supplements

  • Cosmetics

  • Others

  • Liquid

  • Powder

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • Middle East & Africa

The report analyses the market share of the global Guarana market on the basis of product form, application, and region. A section of the report highlights Guarana demand, region-wise. It provides a market outlook for 2016–2026 and sets the forecast within the context of the Guarana ecosystem, including strategic developments and new product offerings in the global Guarana market. This study discusses key trends contributing to the growth of the global Guarana market, as well as analyses the degree to which drivers are influencing the market in each of the assessed regions.

A section of the report discusses how the overall competition in the market is steadily increasing. It discusses various factors shaping the internal as well as external competition in the market. Overall internal competition in the global Guarana market is observed to be comparatively high owing to a large number of major providers of Guarana and increasing the number of small domestic players in the market.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Key categories of providers covered in the report are Guarana suppliers, manufacturers, and a list of major retailers and raw material suppliers. Detailed profiles of the Guarana providers are also included in the scope of the report to evaluate their long- and short-term strategies, key offerings, and recent developments in the global Guarana market.

Our research methodology

To deduce the market size of the global Guarana market, we have considered various viewpoints based on secondary research. Furthermore, data points such as regional split and market split by segmentation and qualitative inputs from industry experts have been considered to arrive at suitable market estimates. The forecast presented in the report evaluates the actual revenue generated and expected revenue in the global Gaurana market over the forecast period. In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse the market on the basis of key parameters such as Year-on-Year (Y-o-Y) growth to understand the predictability of the market and identify the right opportunities. Another key feature of this report is the analysis of all key segments in terms of the absolute dollar. This is usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global Guarana market.

Analyst Pick

One of the important factors we have observed about the forecast of the global Guarana market is, 90% of Guarana is produced in the Amazon forest and in Brazil. With the Amazon forest facing large scale deforestation, the global Guarana market is likely to be greatly affected in the future. The necessity of finding an optional place to grow Guarana is becoming a prime concern for key players in the market. Guarana has a great demand across the world as it is used in energy drinks, which have double the amount of caffeine. The consumption of energy drinks made from Guarana is largest in Latin America. The Guarana market also has tremendous growth potential in developing countries. The need for an alternative place to produce Guarana is critical to the revenue growth of the global Guarana market. 

Guarana Market Reports - Table of Contents

Guarana Market Reports - List of Tables

Table 01: Global Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 02: Global Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 03: Global Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Region, 2015–2026

Table 04: North America Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 05: North America Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 06: North America Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 07: Latin America Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 08: Latin America Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 09: Latin America Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 10a: Western Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 10b: Western Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 11: Western Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 12: Western Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 13: Eastern Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 14: Eastern Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 15: Eastern Europe Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 16: APEJ Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 17: APEJ Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 18: APEJ Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 19: MEA Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Country, 2015–2026

Table 20: MEA Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 21: MEA Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Table 22: Japan Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Product Form, 2015–2026

Table 23: Japan Guarana Market Value (US$ Mn) and Volume (Kilo Tons) Forecast By Application, 2015–2026

Guarana Market Reports - List of Figures

Figure 01: Global Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 02: Global Guarana Market Value Absolute $ Opportunity, 2015–2026

Figure 03: Global Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 04: Global Guarana Market Absolute $ Opportunity (US$ Mn), By Powder Product Form, 2016?2026

Figure 05: Global Guarana Market Absolute $ Opportunity (US$ Mn), By Liquid Product Form, 2016?2026

Figure 06: Global Guarana Market Attractiveness Analysis by Product Form, 2016–2026

Figure 07: Global Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 08: Global Guarana Market Absolute $ Opportunity (US$), By Energy Drinks Application, 2016?2026

Figure 09: Global Guarana Market Absolute $ Opportunity (US$ ), By Fruit-juice Based Drinks Application, 2016?2026

Figure 10: Global Guarana Market Absolute $ Opportunity (US$), By Confectionery Products Application, 2016?2026

Figure 11: Global Guarana Market Absolute $ Opportunity (US$ ), By Dietary Supplements Application, 2016?2026

Figure 12: Global Guarana Market Absolute $ Opportunity (US$), By Cosmetics Application, 2016?2026

Figure 13: Global Guarana Market Absolute $ Opportunity (US$ ), By Other Applications, 2016?2026

Figure 14: Global Guarana Market Attractiveness by Application, 2016–2026

Figure 15: Global Guarana Market Value Share and BPS Analysis By Region, 2016 & 2026

Figure 16: North America Guarana Market Absolute $ Opportunity (US$), 2016?2026

Figure 17: Latin America Guarana Market Absolute $ Opportunity (US$ ), 2016?2026

Figure 18: Western Europe Guarana Market Absolute $ Opportunity (US$), 2016?2026

Figure 19: Eastern Europe Guarana Market Absolute $ Opportunity (US$ ), 2016?2026

Figure 20: APEJ Guarana Market Absolute $ Opportunity (US$), 2016?2026

Figure 21: Japan Guarana Market Absolute $ Opportunity (US$ ), 2016?2026

Figure 22: MEA Guarana Market Absolute $ Opportunity (US$ ), 2016?2026

Figure 23: Global Guarana Market Attractiveness by Region, 2016–2026

Figure 24: North America Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 25: North America Guarana Market Value Absolute $ Opportunity, 2016–2026

Figure 26: North America Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 27: North America Guarana Market Absolute $ Opportunity (US$ Mn), By Powder Product Form, 2016?2026

Figure 28: North America Guarana Market Absolute $ Opportunity (US$ Mn), By Liquid Product Form, 2016?2026

Figure 29: North America Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 30: North America Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 31: North America Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure32: North America Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 33: North America Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 34: North America Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 35: North America Guarana Market Absolute $ Opportunity (US$ ), by Others (weight loss products), 2016?2026

Figure 36: North America Guarana Attractiveness Index by Country, 2016–2026

Figure 37: North America Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 38: North America Guarana Market Attractiveness Index by Application, 2016–2026

Figure 39: Latin America Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 40: Latin America Guarana Market Value Absolute $ Opportunity, 2015–2026

Figure 41: Latin America Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 42: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Powder Product Form, 2016?2026

Figure 43: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Liquid Product Form, 2016?2026

Figure 44: Latin America Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 45: Latin America Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 46: Latin America Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure 47: Latin America Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 48: Latin America Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 49: Latin America Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 50: Latin America Guarana Market Absolute $ Opportunity (US$ ), by Others (weight loss products), 2016?2026

Figure 51: Latin America Guarana Attractiveness Index by Country, 2016–2026

Figure 52: Latin America Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 53: Latin America Guarana Market Attractiveness Index by Application, 2016–2026

Figure 54: Western Europe Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 55: Western Europe Guarana Market Absolute $ Opportunity, 2016–2026

Figure 56: Western Europe Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 57: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Powder Product Form, 2016?2026

Figure 58: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Liquid Product Form, 2016?2026

Figure 59: Western Europe Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 60: Western Europe Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 61: Western Europe Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure 62: Western Europe Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 63: Western Europe Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 64: Western Europe Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 65: Western Europe Guarana Market Absolute $ Opportunity (US$ ), by Others (weight loss products), 2016?2026

Figure 66: Western Europe Guarana Attractiveness Index by Country, 2016–2026

Figure 67: Western Europe Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 68: Western Europe Guarana Market Attractiveness Index by Application, 2016–2026

Figure 69: Eastern Europe Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 70: Eastern Europe Guarana Market Value Absolute $ Opportunity, 2015–2026

Figure 71: Eastern Europe Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 72: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Powder Product Form, 2016?2026

Figure 73: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Liquid Product Form, 2016?2026

Figure 74: Eastern Europe Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 75: Eastern Europe Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 76: Eastern Europe Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure 77: Eastern Europe Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 78: Eastern Europe Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 79: Eastern Europe Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 80: Eastern Europe Guarana Market Absolute $ Opportunity (US$ ), by Others (weight loss products), 2016?2026

Figure 81: Eastern Europe Guarana Attractiveness Index by Country, 2016–2026

Figure 82: Eastern Europe Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 83: Eastern Europe Guarana Market Attractiveness Index by Application, 2016–2026

Figure 84: APEJ Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 85: APEJ Guarana Market Value Absolute $ Opportunity, 2015–2026

Figure 86: APEJ Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 87: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Powder Product Form, 2016?2026

Figure 88: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Liquid Product Form, 2016?2026

Figure 89: APEJ Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 90: APEJ Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 91: APEJ Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure 92: APEJ Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 93: APEJ Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 94: APEJ Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 95: APEJ Guarana Market Absolute $ Opportunity (US$ ), by Others (weight loss products), 2016?2026

Figure 96: APEJ Guarana Attractiveness Index by Country, 2016–2026

Figure 97: APEJ Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 98: APEJ Guarana Market Attractiveness Index by Application, 2016–2026

Figure 99: MEA Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 100: MEA Guarana Market Value Absolute $ Opportunity, 2015–2026

Figure 101: MEA Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 102: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Powder Product Form, 2016?2026

Figure 103: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Liquid Product Form, 2016?2026

Figure 104: MEA Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 105: MEA Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 106: MEA Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure 107: MEA Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 108: MEA Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 109: MEA Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 110: MEA Guarana Market Absolute $ Opportunity (US$ ), by Others (weight loss products), 2016?2026

Figure 111: MEA Guarana Attractiveness Index by Country, 2016–2026

Figure 112: MEA Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 113: MEA Guarana Market Attractiveness Index by Application, 2016–2026

Figure 114: Japan Guarana Market Value (US$ Mn) and Y-o-Y Forecast, 2015–2026

Figure 115: Japan Guarana Market Value Absolute $ Opportunity, 2015–2026

Figure 116: Japan Guarana Market Value Share and BPS Analysis By Product Form, 2016 & 2026

Figure 117: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Powder Product Form, 2016?2026

Figure 118: Global Guarana Market Absolute $ Opportunity (US$ Mn), by Liquid Product Form, 2016?2026

Figure 119: Japan Guarana Market Value Share and BPS Analysis By Application, 2016 & 2026

Figure 120: Japan Guarana Market Absolute $ Opportunity (US$), by Confectionary Products, 2016?2026

Figure 121: Japan Guarana Market Absolute $ Opportunity (US$ ), by Fruit-juice based Drinks, 2016?2026

Figure 122: Japan Guarana Market Absolute $ Opportunity (US$), by Energy Drinks, 2016?2026

Figure 123: Japan Guarana Market Absolute $ Opportunity (US$ ), by Dietary Supplements, 2016?2026

Figure 124: Japan Guarana Market Absolute $ Opportunity (US$), by Cosmetics, 2016?2026

Figure 125: Japan Guarana Market Absolute $ Opportunity (US$), by Others (weight loss products), 2016?2026

Figure 126: Japan Guarana Market Attractiveness Index by Product Form, 2016–2026

Figure 127: Japan Guarana Market Attractiveness Index by Application, 2016–2026

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