Gypsum Market

The Dependency on Construction Sector

Gypsum is an important construction material and is widely used in building plaster, Portland cement, and other construction products. Due to its aesthetic appearance and unique properties, gypsum has graduated as a material of choice in the construction industry.

Gypsum products are widely used in the construction sector due to their excellent insulation and fire protection properties. When used precisely and in combination with innovative materials, it also can develop ability to shield moisture.

In the past few years, research has been conducted to study the mechanical properties and durability of gypsum when exposed to various environments. Most of these studies opine that it is an excellent material for various construction applications.

While mature markets such as the U.S. and Canada will continue to provide opportunities for stakeholders across the value chain, expansion of construction sector in high potential pockets will augur well for the gypsum market.

Future Market Insights has identified building and civil infrastructure as a fast-growing sector within the construction industry. In the coming years, gypsum suppliers are likely to find incredible opportunities to capitalize on within this sector.

Rising Use in Interior Surfaces

According to a recent survey, more than 1,500 million m2 of interior surfaces in Europe are covered every year with gypsum, either in form of gypsum board, blocks or plasters. Digitization and shift in consumer interest have compelled interior designers and builders to focus on aesthetic appeal of their creation..

Recent technological advancements have made innovative designs possible in construction. Following this change, materials such as gypsum has come under the spotlight for achieving innovative ceiling designs and wall décor.

Gypsum has various properties that are considered highly suitable for home interiors, especially energy-efficiency. The material helps in insulating rooms, indirectly reducing energy consumption in the household sector.

It also works as an excellent material to conceal any exposed wiring without compromising with the look and décor of the place. Also, the sound absorbing properties of gypsum make it an excellent material for the construction of homes in high traffic neighborhoods.

As a result of the aforementioned properties, the market is benefiting from the increasing home interior application. Demand from the segment is expected to rise steadily, guaranteeing growth of the market in the near future.

Increasing Focus on Online Sales Likely

An increasing number of market players are intent on leveraging their online presence. Also some of them are capitalizing on their online presence to spread awareness.

Social media, for instance, has emerged as a trending medium. Many of the leading producers are using popular social media platforms to educate consumers about various benefits of gypsum.

Companies often showcase the end results of using the material on popular social media platforms. Besides this, they stress on various properties while highlighting interior designing tips. This is also spreading the word out for gypsum.

Ecommerce too will emerge as a lucrative sales channel. Most companies are showing inclination towards diversifying their distribution network. Evidently, this has resulted in their increasing presence across ecommerce channels.

They also aim at capitalizing on their ecommerce presence to expand their global footprint. Online strategies adopted by the companies are expected to bode well for the overall market.

Key Challenges

While gypsum continues to witness increasing sales, the market is currently challenged by the availability of affordable substitutes. Especially in the construction sector, gypsum can be substituted by stucco and plaster.

Similarly, plastic panels and wood can be used as substitutes for wallboard. While in the manufacturing sector, threat from substitute is comparatively lesser but the industry heavily relies on synthetic gypsum.

Carbon emission from the process of deriving synthetic gypsum can cause harm to the environment. With regulations pertaining to emission getting stricter around the world, sales of synthetic gypsum might record a setback. This could hamper growth prospects of the market.

Region-wise Analysis

North America Gypsum Market

In North America, gypsum producers are expected to gain from the increasing demand for sustainable construction. The region is reputed as early adopter of advanced technologies. It also boasts abundance of skilled labor, which has been creating a conducive environment for the growth of the market.

Demand witness in North America is augmented by the construction industry of the US. Construction investment, although witnessing volatility and uncertainty, has been a key factor for the stellar presence of some of the leading players in the region.

The demand for synthetic gypsum is considerably high in North America, a trend which is likely to continue through the forecast tenure. A majority of gypsum application in the region will be accounted by drywalls. Cement too will witness increasing demand.

Primarily, the market will gain from the high willingness among consumers to spend on interior décor. Their urge to upgrade their interior décor every season or as per ongoing trend has been touted as one of the chief market drivers.

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Europe Gypsum Market

Europe is one of the more mature markets for gypsum. While demand is likely to remain consistent, the market has been recording sluggish growth due to the ongoing pandemic.

Disruption in transport and material supply has been curtailing growth in the Europe market. Countries such as the U.K., Spain, Italy, and Germany have been hit hard by the COVID-19 outbreak. There are visible concerns pertaining to workforce supply, which have been hampering growth in Europe.

Nonetheless, the market will gradually regain pace especially since governments are entering into their unlock phase. While the demand for synthetic gypsum is considerably high in Europe, the market also will exhibit rising sales of natural gypsum.

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Asia Pacific Gypsum Market

Asia Pacific has emerged as a highly lucrative market for gypsum. Besides leading the global market, the region is expected to expand at high CAGR between 2020 and 2030. Backed by the presence of a thriving construction sector, Asia Pacific will continue exhibiting high demand for gypsum through the course of the forecast period.

China, which is among the leading cement producers in the world, has been at the forefront of driving the market in Asia Pacific. India too has emerged as a lucrative market for gypsum. It is the second-leading manufacturer of cement in the world.

Both countries have been exhibiting high spending in construction works and infrastructural development. Spurred by this, gypsum sales are expected to rise in Asia Pacific. Aside from cement, China, India, and several other ASEAN nations are among the key producers of natural gypsum in the world.

These factors have rendered the region extremely attractive for sales. However, 2020 has been a dull year for the Asia Pacific market. The unprecedented outbreak of novel coronavirus has pushed economies to a screeching halt, significantly hampering various markets.

Procurement of raw materials has been seriously hampered, so is the labor supply. Even as economies begin relaxing their lockdown orders, it may take some time before the Asia Pacific market regains momentum. Nonetheless, experts foresee attractive growth on cards especially as construction works resume in the region.

Category-wise Insights

Product Type

Gypsum is available in two variants -- natural and synthetic. As a result of rising application in drywall manufacturing, synthetic gypsum accounts for the major share in terms of value in the overall market.

Natural gypsum too is found highly suitable for in production of various construction materials such as Portland cement manufacturing, plaster manufacturing among others.

Among both product types, natural gypsum is expected to gain traction on several grounds. First, there is high focus on ensuring environmentally methods of production in the market. In addition, the ease and low cost of manufacturing natural gypsum will enable growth in the segment in the coming years.

Application

Cement, drywalls, plaster, soil amendment among others are key application segments in the gypsum market. Of these, demand from cement and drywall segments is expected to remain considerably high thanks to the expansion witnessed in the construction industry globally.

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Of these, cement is expected to account for the maximum demand for gypsum. Meanwhile, drywalls constitute an emerging segment. Prospects within the category will rise in response to the increasing uptake of drywalls in building construction.

Gypsum Companies and Competitive Intelligence

The global market for gypsum is fairly consolidated with a handful of leading companies accounting for more than half of the overall share. Consolidation in the market is attributable to the presence of a significant number of international manufacturers.

In order to gain competitive advantage, market players are focusing on the expansion of manufacturing capacities. The investment in setting up new facilities and upgrading the existing ones is therefore significantly high.

Along with this, the companies are focusing on research and development initiatives and establishing long-term supply contract with prominent end users. Mergers and acquisitions too are among the strategic moves adopted by the market players.

Saint-Gobain for instance acquired Continental Building Products in November 2019. The latter is one of the leading manufacturers of plaster boards in North America.

Gypsum Industry Report: Scope

Key Questions Answered by the Report

• What is the gypsum market size?

  The global gypsum market is expected to reach US$ 3.6 Bn by the end of 2020. Between 2020 and 2030 the market is forecast to rise at above 5% CAGR

• Which is the largest market for gypsum?

  Asia Pacific currently leads the global gypsum and is expected to remain dominant through the course of the forecast period

• Which are the top companies in gypsum market?

  Some of the top companies operating in the market are Knauf Gips KG, Saint Gobain, Boral Limited, National Gypsum Company (U.S.), Lafarge, YOSHINO GYPSUM CO.,LTD, Beijing New Building Materials PLC, Mada Gypsum, National Gypsum (Saudi Arabia), JONOUB GYPSUM

• Where are the uses of gypsum?

  Gypsum is one of the key materials used in the manufacturing of cement, plasterboards, and drywalls among others. It also finds application in soil conditioning

• What are the various types of gypsum available?

  Gypsum can be broadly classified into synthetic gypsum and natural gypsum

• What is the outlook on gypsum market?

  The demand for gypsum will continue rising in response to the expansion of the construction industry. High potential markets especially will exhibit increasing spending towards infrastructural development. This will create lucrative growth opportunities for the market

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• Is this research conducted by Future Market Insights?

  Yes, the report has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analysts

• What research methodology is followed by FMI?

  FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Research methodology is provided upon request.

• Who are the respondents for primary research?

  FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

• What are the sources of secondary research?

  FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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Key Segment

Product Type

• Natural Gypsum
• Synthetic Gypsum

Application

• Cement
• Drywalls
• Plaster
• Soil Amendment Products
• Others         

Regional Outlook

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of LATAM)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)