Humectants Market

Humectants Market: Region-wise Outlook

The Global humectants market is expected to witness significant growth over the forecast period due to the rising demand for medicines coupled with increasing awareness health awareness among consumers. Globally, among all the regions, North America is expected to contribute the highest market share followed by European region over the forecast period due the FDA approval for using humectants in food products. In Europe the usage of humectants is limited owing to the less usage of humectants in cosmetics and more emphasis of government to use natural humectant in comparison to synthetic humectants owing to less harmful effects associated with the natural humectants. However, Asia Pacific is expected to be the fastest growing market owing to the rising disposable income coupled with changing lifestyle of consumers is expected to support the market growth of the cosmetics market which eventually drives the market growth of humectants market. 

Humectants Market: Drivers

Major factors that are expected to fuel the growth of humectants market are increasing usage of humectants in medicines coupled with the rising  usage of the humectants in  the food products.For example polydextrose is the food additive that is used as substitute for sugar in food products. However major restraint that is expected to hamper the market growth of the humectants is the adverse effect of humectant on consumer health. For example polydextrose and hyaluronic acid can cause cancer when consumed in high dosage. Other factor that is expected to hinder the market growth of the global humectant market is price volatility as some humectant are made from crude oil.

Humectants Market: Key Players

Major companies operating in humectants market are BASF SE, Wuhan Sanjiang Space Gude Biotech Co., VMP Chemiekontor GmbH, The Lubrizol Corporation, Vantage Specialty Ingredients, Inc., and The Dow Chemical Company among others.

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