Insights As A Service Market

Insights-As-A-Service Market: Global Industry Analysis and Opportunity Assessment 2017-2027

  • Ongoing
  • September 2020
  • REP-GB-2606
  • Format: PDF/PPT/Excel
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This Insights As A Service market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Insights As A Service market.

In spite, organizations apply all kinds of data and analytics solutions, but they are still unable to meet their business goals. Organisations are continuously in search of better and faster ways to get more business value from the data. Business users demand new data analysis to keep pace with competitors.  Insights-as-a-service addresses this problem which is a software service that delivers actionable insights. Insights-as-a-Service is generally a cloud-based offering, but in some cases, professional services are also the part of the services offered. Insights-as-a-Service connects to multiple data sources to deliver insights.

SaaS offerings and Insights-as-a-service differ, wherein, SaaS offerings provide analytics along with insights while Insights-as-a-service provides action plans. Insights-as-a-service is similar to cloud-based services which not only provide insights to business corporations but also help organisations with insights to achieve their business goals.

Market drivers & challenges:

Due to the growth of big data, companies need to get customer insights in order to sell their products and services. Companies also need to extracts insights on the ROI. These factors drive the Insights-as-a-service market as it help to gain the insights thereby improving the overall business outcomes.

  • Identify Key Market Forces and their Long-Term Forecast
  • Sneak Peek into Key Forecast Factors and thier Impact

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Insights-as-a-services market is driven by the need for businesses to scale up large amount of statistical data and gain insights in order to figure out future steps that need to be taken by the businesses. The need for customer lifecycle management by many software organizations to retain customers also drives Insights-as-a-Service market.

Many small and medium scale enterprises are moving towards adopting cloud based Insights-as-a-services as they offer many advantages such as quick response & improved decision making, and customer satisfaction, which result in faster growth in revenue which is one the major driver for the growth of Insights-as-a-service market.

Market Overview:

North America region is dominant in Insights-as-a-Service market due to growing demand from large enterprises and big data companies in North America and followed by Western Europe during the period. Asia-Pacific region is expected to grow at a faster rate during the forecast period.

Key Market Players:

Some of the Key players in Insights-as-a-Service market include IBM Corporation, Dell EMC, Capgemini SA, Deloitte & Touche LLP, Accenture LLP, Oracle Corporation and NTT Data Corporation.

The report covers exhaustive analysis on:

  • Global Insights-as-a-Service market segments
  • Global Insights-as-a-Service market dynamics
  • Historical Actual Market Size, 2015 – 2016
  • Global Insights-as-a-Service market size & forecast 2017 to 2027
  • Ecosystem analysis
  • Global Insights-as-a-Service market current trends/issues/challenges
  • Competition & Companies involved technology
  • Value Chain
  • Global Insights-as-a-Service market drivers and restraints

Regional analysis for global Insights-as-a-Service market includes development of these technologies in the following regions:

  • North America
    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

The report is a compilation of first-hand information, qualitative, and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Global Insights-as-a-Service market: Segmentation

Global Insights-as-a-Service Market is segmented based on the application type, vertical and region.

On basis of application global Insights-as-a-Service market can be segmented to

  • Revenue cycle management
  • Customer Life Cycle/ relationship management
  • category management
  • Branding and Marketing insights
  • supply chain management
  • others

On the basis of vertical global Insights-as-a-Service is segmented into

  • BFSI
  • retail
  • telecom
  • healthcare
  • energy
  • education
  • automobile
  • public sector
  • Others

On basis of region, global Insights-as-a-Service market is segmented into

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East and Africa (MEA)

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
Frequently Asked Questions

What research methodology is used to develop the Insights As A Service Market report?
  • FMI utilizes three branched methods to derive market measurements used to compile any report study (data derivation, triangulation and validation).
  • These approaches include accumulating data from both primary and secondary sources
  • Primary research involves interviews with industry operators and FMI's network of contacts spanning the world's value chain of the Insights As A Service Market. This is supported by a comprehensive literature analysis of information gathered through secondary sources
  • Analysis of several middle market stakeholders for country-wise data

In addition to up-to-date market figures and customized of the Insights As A Service Market, FMI offer consulting services to help businesses within industry navigate challenges and take well-informed decisions amidst the breakneck competition.

  • Most of the competitors are segregated according to their market share in 'Tier' wise statures.
  • Global market participants are scrutinized and global competition metrics are included with numerous competitor profiles referring to their business background and go-to market strategies.
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