Oatmeal Market

Oatmeal Market: Global Industry Analysis and Opportunity Assessment 2016-2026

  • Ongoing
  • May 2020
  • REP-GB-1950
  • PDF PPT EXCEL
Oatmeal Market
  • SELECT LICENSE TYPE :

  • US$5,000
  • US$7,500
  • US$10,000

This Oatmeal market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Oatmeal market.


Oatmeal is made up of one of the highly consumed breakfast cereal ‘Oats’. Oat grains are processed, crushed, rolled or steel-cut to make coarse oatmeal. Oatmeal is the general term originated from the U.S. and used is the U.S. and some parts of Canada. Oatmeal are mostly cooked by heating and adding water or milk to form porridge and consumed as breakfast in most of the countries. Oats are also used as an ingredient in different products such as oatcakes, oatmeal cookies and baked oatmeal dessert dishes. In recent years Oatmeal market has flourished despite of slow growth of breakfast cereal industry, due its health benefits such as high fiber and beta-glucan content and no cholesterol.

Oatmeal Market: Drivers & Restraints

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

Need granular data and specific insights that are hard to get?
The size of oatmeal market is increasing with respect to the growth of breakfast industry, increasing preference for healthy meals, and changing food habits in different countries. Oatmeal is one of the major staple food for Scotland and Nordic countries, whereas oatmeal are highly preferred by the consumers who are health conscious and always look for high protein and fiber meals. Increasing demand for ready to eat foods, and healthy breakfast products is expected to drive the growth of oatmeal market.

Oatmeal are served hot, and the increasing demand hot cereal products is also expected to support the growth of oatmeal market. Changing in eating habits of the consumers have demolished specific type of food to be consumed for dinner, lunch and breakfast. Now a days manufacturers are positioning oatmeal as an option for lunch, dinner and snacks, resulting in higher consumption of oatmeal.

Other factors which are driving the oatmeal markets are the benefits offered by the oatmeal, such as its high fiber and protein content, no sugar and being gluten-free, present oatmeal as a preferred choice healthy conscious consumers. It is also easy to cook and take less time than traditional meals, which makes it a preferred choice, over other cereal products.

Oatmeal Market Segmentation:

Oatmeal market can be classified on the basis of product types, distribution channel and regions that constitute the key markets.

Oatmeal on the basis of product type can be segmented into Whole oat grains, Steel cut oats, Regular rolled oats and Instant rolled oats. Instant rolled oats are growing at a faster growth rate among all other types as they contains pre-cooked oats, and can be quickly prepared by adding hot milk or water. Attributes such as easiness to cook and on-the-go food supports the growth of instant rolled oats market during the forecast period.

Oatmeal market can be further segmented on the basis of distribution channel used by manufacturers, to supply oatmeal products to end-users. On the basis of distribution channel, the oatmeal market can be segment into Super/Hypermarket, Convenience/Departmental Stores, Specialty Stores and Others (includes foodservice). Super/Hypermarket segment is expected to depict highest growth in terms of sales, due to its capability to offer wide variety of oatmeal products and also offers attractive offers and discounts.

Oatmeal Market: Regional Outlook

Geographically the Oatmeal market can be segmented by regions such as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific (excluding Japan), Middle East and Africa and Japan. Among all these regions, Western Europe market is expected to dominate the oatmeal market, in term of revenue, followed by North America. Asia-Pacific and Latin America oatmeal market is expected to show higher growth rate during the forecast period, due to changing eating habits, and growing urban population resulting in higher demand for healthy on-the-go food.

Oatmeal Market Key Players:

Oatmeal market is moderately fragmented with number of major players holding high share and domestic players offering oatmeal in the local market. Leading players in the oatmeal market are Quaker Oats Company, Kellogg's, Bagrry's India Ltd., General Mills, Nestle, Dr. McDougall's Right Foods., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.

Unique Requirements? Customize this Report

  • Customize by Region, Country, Application, Product, & other segments
  • Integrate our Insights with your Existing Data
  • Determine the scope of the study to suit your requirements

Let FMI Help You!

  • Gain Insights on Key Oatmeal Market Impacting Forces
  • Know the Winning Strategies of Market Leaders
  • Get Deep-Dive Analysis on Each Segment
  • Identify the Sources that will Drive Top-Line Revenue

The report covers exhaustive analysis on:

  • Oatmeal Market Segments
  • Oatmeal Market Dynamics
  • Historical Actual Market Size, 2013 - 2015
  • Oatmeal Market Size & Forecast 2016 to 2026
  • Supply & Demand Value Chain
  • Oatmeal Market Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain
  • Oatmeal Market Drivers and Restraints

Regional analysis for Oatmeal Market includes

  •  North America
    •  US & Canada
  •  Latin America
    •  Brazil, Argentina & Others
  •  Western Europe
    •  EU5
    •  Nordics
    •  Benelux
  • Eastern Europe
  •  Asia Pacific
    •  Australia and New Zealand (ANZ)
    •  Greater China
    •  India
    •  ASEAN
    •  Rest of Asia Pacific
  • Japan
  •  Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

Report Highlights:

  • Detailed overview of parent market
  • Oatmeal changing market dynamics of the industry
  • Oatmeal Market in-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Oatmeal Market Recent industry trends and developments
  • Oatmeal Market Competitive landscape
  • Oatmeal Market Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • ust-have information for market players to sustain and enhance their market footprint
Frequently Asked Questions

Why choose FMI?
  • With a global presence and a trusted partner to several Fortune 500 firms, FMI covers 1 billion+ data points to build a diversified portfolio for market benchmarking
  • Market Reports researched and peer reviewed by industry experts from across the globe
  • We follow a multi-dimensional method of analysis monitoring a three-layer data validation process
  • In addition to demand-side market assessment, our data triangulation methodology involves supply-side research
  • Primary research includes mandatory field interviews with stakeholders involved
  • Customizing reports according to client specification is also our forte
  • The current and future market size, covering each aspect and nuanced trends across key national and geographic markets
  • An overview of the market report, providing an imperative visual of the varied market subdivisions and overall forecast statistics in terms of value and volume
  • Extensive database and key dynamics elevating the market with varied verticals associated
  • Underlying Oatmeal Market forces that are compelling consumers or businesses to purchase the product
  • How novel technologies and consumer-centric innovations will create new value-adding opportunities for companies active in the Oatmeal Market
  • What will be environment and regulatory impacts on the market over the next decade
  • Investment Feasibility Matrix - It shows returns on investment, level of competition, success rate of investment, and potential risks associated with the market. The analysis shows that the competition is high in the established market, while the returns for short-term investment are also taken into consideration
  • Relative Maturity Mapping – The relative maturity is measured according to three growth phases (growth, maturity, decline)
  • Relative PLC (Product Life Cycle) – Analysis of the emergence of prominent players and competitive test prices which are driving factors behind every market. (expected market behavior, observed market behavior, expected market performance, observed market performance)
Get in touch
Harish Tiwari

Harish Tiwari

Global Head - Business Development

* indicates mandatory fields
Our Clients

Request Sample Request customization Request Methodology