Pinot Noir Market

Pinot Noir: Market outlook

Pinot noir is a type of grape that is most preferably used for the production of red wine. Variety of grapes is cultivated around the globe, and are mostly grown in cold climate condition. This grape is originated from France (Burgundy).

Apart from the production of red wine, the pinot noir is also used to make English sparkling wines, sparkling white wines, Italian Franciacorta, and Champagne as well. Pinot noir is the most commonly cultivated variety and 38% of total production is used for the production of sparkling wine and Champagne and other wines.

Pinot Noir is one of three classic grapes types that are mostly used in the conventional method of sparkling wines production, accompanied by Pinot noir and pinot meunier.

Pinot noir is also used in some of the finest sparkling wines across the globe, including in Oceania region, where approximately half of the total pinot noir production is used to produce sparkling wines. Wines that have a higher amount of pinot noir to other varieties of grapes may be completer and more powerful as compared to single-variety of Chardonnay.

Rising Preference for Organic Wines Surging the Overall Pinot Noir Market

The health benefits associated with pinot noir-based wine have been commonly known for years.

Due to increasing health consciousness, the consumers are looking for healthy alcoholic beverages, and organically sourced wine is the healthiest among other wine categories. The pinot noir-based wine contains lots of vitamins, minerals, and antioxidants that are most important for good health.

Pinot noir-based organic red wines are also related with several features that make it more superior over the conventional pinot noir-based red wine, such as no synthetic additives are involve, Non-GMOs, no added sulphites, lower alcohol content, less sugar, and also supports the sustainable organic agri-business and production techniques. Hence, all the above-mentioned factors make customers opt for pinot noir-based organic wines.

Global Pinot Noir: Key Players

Some of the key brewers operating in the global pinot noir market are

• J. Wilkes Santa Maria Valley Pinot Noir
• Sanford Sta. Rita Hills Pinot Noir 
• Lutum Bien Nacido Vineyard Pinot Noir
• Babcock Winery Ocean’s Ghost Pinot Noir 

Focus on Developing and Improving Distribution Channel for Pinot Noir

With the rise of modern retailing formats, online retail-a novel format and speciality stores a large format in malls have emerged. These speciality stores provide customers with easy access to popular beverages at the time of shopping and entertainment activities. On the other hand, online retailers have started offering a wide range of products to the customers through comprehensive catalogues that cover international brands as well.

Convenience is also related to easy accessibility and payment choices for online buyers, return or exchange policy, and free home delivery is other factors anticipated to drive the growth of the market to a major extent.

All these benefits combined, are expected to act as opportunities for players to sell their products and make them available all over the world. Manufacturers of pinot noir-based red wines are investing more in the development of their supply chain to increase their global footprint. Along with that they are using different strategies packaging and delivery wine’s manufacturers recently introduce cans and PET plastic bottle packaging.

As can packaging is more convince than glass bottle packaging, it is more lightweight and easy to carry for consumers where PET packaging protects the quality of the wine. The Pinot noir market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.

The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Pinot noir market, including but not limited to: regional markets, category, flavors, packaging, and distribution channel.

Nandini Roy Choudhury

Principal Consultant

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The study is a source of reliable data on

• Pinot noir market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis

The regional analysis covers

• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)

The Pinot noir market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Pinot noir market report projects the attractiveness of each major segment over the forecast period.

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Pinot Noir: Market Segmentation

Basis of Cat

• Alcoholic
• Non-Alcoholic

Basis of Flavors

• Sweet Black Cherry
• Black Raspberry
• Vanilla
• Clove
• Cola
• Caramel
• Cranberry
• Rose
• Vanilla
• Others

Basis of Packaging

• Bottles
• Cans

Basis of Distribution Channel

• Liquor Stores
• Convenience Stores
• Supermarkets
• Online Stores
• Restaurants & Bars
• Travel Retail
• Tasting Rooms