The posture correction market is likely to grow at a CAGR of 8.1% during the forecast period. The market is projected to be valued at USD 1.1 Billion in 2022 and is likely to reach a market size of USD 2.40 Billion by 2032, according to the FMI report. The influencing factor in the market are:
Rising back and spin disorders, growing hunchback, and poor body posture are increasing the global posture correction market size. In addition to this, rising healthcare infrastructure, the growing popularity of enhancing body posture, and rising back pain upsurge the demand for posture correction.
Increasing posture correction products such as posture correction belts and posture correction braces are propelling the market share. Overworking hours for sitting in a chair, poor sitting habits and unhealthy and sedentary lifestyles are flourishing the posture correction market growth.
The increasing aging population, adopting natural treatments, and growing disposable income is mushrooming the adoption of posture correction. The government initiatives to raise awareness related to fitness, innovation of products, and several health problems are advancing the posture correction market growth.
Some factors that constraint the posture correction market growth are:
The rising posture correction exercises and growing awareness-related health among millennials are positively increasing the posture correction market trends.
Nowadays, the growing craze of posture correction yoga among every age group of people is growing in the market during the forecast period. In addition, rising online yoga classes on various platforms and growing awareness on several campaigns and through news channels are growing the adoption of posture correction exercises.
Nowadays, the rising adoption of kinesiology tape and posture correction sticks among adults is flourishing the posture correction market growth. For instance, in 2019, according to NSC, nearly 3.3 million sports injuries occurred, including swimming, riding cycles, and playing football, among others.
In addition, growing awareness related to sports injuries is likely to increase the demand for posture correction. Moreover, in 2021, Mueller Sports Medicine developed its new product, adjustable posture corrector,for work-from-home people and sports athletes.
| Report Attribute | Details |
|---|---|
| Posture Correction Market Value (2022) | USD 1.1 Billion |
| Posture Correction Market Anticipated Value (2032) | USD 2.40 Billion |
| Posture Correction Market Projected Growth Rate (2022 to 2032) | 8.1% |
Based on product segment, the global posture correction market is categorized into sitting support devices, tapes, and kinesiology tapes. The kinesiology tape is likely to dominate the market by capturing the highest CAGR during the forecast period. This tape helps to reduce sports injuries and improve the flow of blood, thus increasing the demand for kinesiology tape during the forecast period. Applying this tape on the knee, joint space, or other joints is likely to cure the injury fast.
In addition, rising sports activities are anticipated to grow the kinesiology tape market size during the forecast period. Moreover, rising posture corrector devices are growing concerns related to sports ailments during the forecast period. However, the kinesiology tape category is likely to expand the global posture correction market share during the forecast period.
Based on distribution channels, the posture correction market is categorized into pharmacies, e-commerce, and retail stores. The pharmacies category is likely to lead the global posture correction market share by securing the highest market share during the forecast period. In addition, more than 50% of the share is calculated for the pharmacies during the forecast period due to growing unique requirements and growing health-related circumstances.
Moreover, the availability of medicines and the increasing number of pharmacies boost the pharmacy sector during the forecast period. Further, providing excellent services at affordable costs and large-scale healthcare is likely to increase the share in the market during the forecast period.
On the other hand, the e-commerce category is likely to be the fastest-growing category in the posture correction market during the forecast period. The online availability of products and home delivery services by market providers is surging the e-commerce sector during the forecast period. On the other hand, the rising popularity of smartphones and increasing online shopping propels the e-commerce industry. Due to the minimal cost of products, while applying promo codes and other festive discounts, the consumers are showing demand for the e-commerce platform. The quick services and return policies build trust among the consumers, thereby increasing market expansion.
North America dominates the global posture correction market size by securing nearly 48% of the share during the forecast period. The USA is the leading nation in the region rising the global market with a growing number of key players and rising spin disorder and back pain issues during the forecast period. Apart from the USA, Canada is also contributing a significant share in the region during the forecast period. In 2021, according to Branko PRPA, MD Spine Surgery, lower back pain, and spin disorders issues affected nearly 30% of the USA population.
Europe is likely to secure the second position in the global posture correction market share during the forecast period. The United Kingdom holds the maximum share in the region due to the rising healthcare sector, growing aging population, and increasing disposable income during the forecast period. Moreover, the growing adoption of posture correction products by patients to recover from joint issues, back pain, and other joints are likely to boost the United Kingdom posture correction market. In 2020, Back Embrace announced that their new launch products are available on Amazon to expand the market in the United Kingdom.
The Asia Pacific is the fastest-growing region in the global posture correction market, capturing the maximum share during the forecast period. The Korean and Japanese markets are likely to gain the maximum share in the region. The relevant information about the countries is as follows:
Korea's Posture Correction Market is contributing a high share in the region during the foreseen time. This is due to the rising number of posture correction products and growing healthcare services in Korea. The growing concentration on fitness is flourishing the Korean posture correction market share. In addition, growing sports activities and other training increase the adoption of posture correction in Korea.
Japan's Posture Correction Market is driven by rising sedentary lifestyles and an increasing elderly population in the region during the forecast period. Growing economies and rising pharmacies have increased the demand for posture correction in recent years in Japan. As per WHO, Japan holds a respective share in the Asian countries, and this is likely to surge by 2040 for the posture correction market.
How are the Start-up Companies Innovating Products that Add Value in the Global Market for Posture Correction?
Start-up companies are like a blessing for the global market. These companies are coming up with innovative skills and unique product launches to upsurge the market size during the forecast period. The posture correction start-up companies are developing the best bunion correctors to improve spin and body posture while charging low costs for the devices. Moreover, with the help of devices such as posture correction belts and posture correction sticks, anyone can make movements to stretch weak muscles easily.
In addition, the posture correction exercises offer key benefits, and they can be done by using different posture correction products. However, due to rising innovation and advanced technology, the trainers are likely to adopt these devices that are recommended by doctors and healthcare professionals. The newly launched wearable device for back pain, “Strack,” is a comfortable product. With the help of its vibration mode, it fixes your bad posture in 30 days. Moreover, start-up companies are focusing on the patient's needs and trying to solve the problem with their excellent skills during the forecast period.
The market is consolidated by the number of key players present in the global posture correction market. These key vendors are adopting various marketing strategies to acquire the lion’s share of the market. Some of the most commonly used marketing methodologies are acquisitions, product launches, mergers, partnerships, acquisitions, collaborations, agreements, and global expansion, among others.
Recent Developments in the Posture Correction Market are:
Some of the prominent key players in the market are
Table 1: Global Market Value (US$ Million) Forecast by Region, 2017 to 2032
Table 2: Global Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 3: Global Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 4: Global Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 5: North America Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 6: North America Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 7: North America Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 8: North America Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 9: Latin America Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 10: Latin America Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 11: Latin America Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 12: Latin America Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 13: Europe Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 14: Europe Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 15: Europe Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 16: Europe Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 17: South Asia Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 18: South Asia Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 19: South Asia Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 20: South Asia Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 21: East Asia Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 22: East Asia Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 23: East Asia Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 24: East Asia Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 25: Oceania Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 26: Oceania Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 27: Oceania Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 28: Oceania Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Table 29: MEA Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 30: MEA Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 31: MEA Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 32: MEA Market Value (US$ Million) Forecast by End-User, 2017 to 2032
Figure 1: Global Market Value (US$ Million) by Product, 2022 to 2032
Figure 2: Global Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 3: Global Market Value (US$ Million) by End-User, 2022 to 2032
Figure 4: Global Market Value (US$ Million) by Region, 2022 to 2032
Figure 5: Global Market Value (US$ Million) Analysis by Region, 2017 to 2032
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2022 to 2032
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2022 to 2032
Figure 8: Global Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 9: Global Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 10: Global Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 11: Global Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 12: Global Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 13: Global Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 14: Global Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 15: Global Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 16: Global Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 17: Global Market Attractiveness by Product, 2022 to 2032
Figure 18: Global Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 19: Global Market Attractiveness by End-User, 2022 to 2032
Figure 20: Global Market Attractiveness by Region, 2022 to 2032
Figure 21: North America Market Value (US$ Million) by Product, 2022 to 2032
Figure 22: North America Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 23: North America Market Value (US$ Million) by End-User, 2022 to 2032
Figure 24: North America Market Value (US$ Million) by Country, 2022 to 2032
Figure 25: North America Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 26: North America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 27: North America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 28: North America Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 29: North America Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 30: North America Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 31: North America Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 32: North America Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 33: North America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 34: North America Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 35: North America Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 36: North America Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 37: North America Market Attractiveness by Product, 2022 to 2032
Figure 38: North America Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 39: North America Market Attractiveness by End-User, 2022 to 2032
Figure 40: North America Market Attractiveness by Country, 2022 to 2032
Figure 41: Latin America Market Value (US$ Million) by Product, 2022 to 2032
Figure 42: Latin America Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 43: Latin America Market Value (US$ Million) by End-User, 2022 to 2032
Figure 44: Latin America Market Value (US$ Million) by Country, 2022 to 2032
Figure 45: Latin America Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 48: Latin America Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 49: Latin America Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 50: Latin America Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 51: Latin America Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 52: Latin America Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 53: Latin America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 54: Latin America Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 55: Latin America Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 56: Latin America Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 57: Latin America Market Attractiveness by Product, 2022 to 2032
Figure 58: Latin America Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 59: Latin America Market Attractiveness by End-User, 2022 to 2032
Figure 60: Latin America Market Attractiveness by Country, 2022 to 2032
Figure 61: Europe Market Value (US$ Million) by Product, 2022 to 2032
Figure 62: Europe Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 63: Europe Market Value (US$ Million) by End-User, 2022 to 2032
Figure 64: Europe Market Value (US$ Million) by Country, 2022 to 2032
Figure 65: Europe Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 66: Europe Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 67: Europe Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 68: Europe Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 69: Europe Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 70: Europe Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 71: Europe Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 72: Europe Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 73: Europe Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 74: Europe Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 75: Europe Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 76: Europe Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 77: Europe Market Attractiveness by Product, 2022 to 2032
Figure 78: Europe Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 79: Europe Market Attractiveness by End-User, 2022 to 2032
Figure 80: Europe Market Attractiveness by Country, 2022 to 2032
Figure 81: South Asia Market Value (US$ Million) by Product, 2022 to 2032
Figure 82: South Asia Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 83: South Asia Market Value (US$ Million) by End-User, 2022 to 2032
Figure 84: South Asia Market Value (US$ Million) by Country, 2022 to 2032
Figure 85: South Asia Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 86: South Asia Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 87: South Asia Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 88: South Asia Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 89: South Asia Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 90: South Asia Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 91: South Asia Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 92: South Asia Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 93: South Asia Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 94: South Asia Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 95: South Asia Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 96: South Asia Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 97: South Asia Market Attractiveness by Product, 2022 to 2032
Figure 98: South Asia Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 99: South Asia Market Attractiveness by End-User, 2022 to 2032
Figure 100: South Asia Market Attractiveness by Country, 2022 to 2032
Figure 101: East Asia Market Value (US$ Million) by Product, 2022 to 2032
Figure 102: East Asia Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 103: East Asia Market Value (US$ Million) by End-User, 2022 to 2032
Figure 104: East Asia Market Value (US$ Million) by Country, 2022 to 2032
Figure 105: East Asia Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 106: East Asia Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 107: East Asia Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 108: East Asia Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 109: East Asia Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 110: East Asia Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 111: East Asia Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 112: East Asia Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 113: East Asia Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 114: East Asia Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 115: East Asia Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 116: East Asia Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 117: East Asia Market Attractiveness by Product, 2022 to 2032
Figure 118: East Asia Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 119: East Asia Market Attractiveness by End-User, 2022 to 2032
Figure 120: East Asia Market Attractiveness by Country, 2022 to 2032
Figure 121: Oceania Market Value (US$ Million) by Product, 2022 to 2032
Figure 122: Oceania Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 123: Oceania Market Value (US$ Million) by End-User, 2022 to 2032
Figure 124: Oceania Market Value (US$ Million) by Country, 2022 to 2032
Figure 125: Oceania Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 126: Oceania Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 127: Oceania Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 128: Oceania Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 129: Oceania Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 130: Oceania Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 131: Oceania Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 132: Oceania Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 133: Oceania Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 134: Oceania Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 135: Oceania Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 136: Oceania Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 137: Oceania Market Attractiveness by Product, 2022 to 2032
Figure 138: Oceania Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 139: Oceania Market Attractiveness by End-User, 2022 to 2032
Figure 140: Oceania Market Attractiveness by Country, 2022 to 2032
Figure 141: MEA Market Value (US$ Million) by Product, 2022 to 2032
Figure 142: MEA Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 143: MEA Market Value (US$ Million) by End-User, 2022 to 2032
Figure 144: MEA Market Value (US$ Million) by Country, 2022 to 2032
Figure 145: MEA Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 146: MEA Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 147: MEA Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 148: MEA Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 149: MEA Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 150: MEA Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 151: MEA Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 152: MEA Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 153: MEA Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 154: MEA Market Value (US$ Million) Analysis by End-User, 2017 to 2032
Figure 155: MEA Market Value Share (%) and BPS Analysis by End-User, 2022 to 2032
Figure 156: MEA Market Y-o-Y Growth (%) Projections by End-User, 2022 to 2032
Figure 157: MEA Market Attractiveness by Product, 2022 to 2032
Figure 158: MEA Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 159: MEA Market Attractiveness by End-User, 2022 to 2032
Figure 160: MEA Market Attractiveness by Country, 2022 to 2032
The growth outlook for the posture correction market is predicted to advance at a CAGR of 8.1% from 2022 to 2032.
North America is anticipated to lead the posture correction market during the forecast period.
The posture correction market is likely to hold a valuation of USD 2.40 Billion by 2032.
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Posture Correction Market
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