The global potentiometer market is estimated to exceed a valuation of US$ 1.8 billion by 2023, expanding at a CAGR of 7% during the forecast period 2023 to 2033. The demand for potentiometers is estimated to total US$ 3.5 billion by the end of 2033, in comparison to the US$ 1.7 billion registered in the year 2022. The digital potentiometers are projected to remain highly sought-after, exhibiting sales growth at a CAGR of 4% to 5% between 2023 and 2033.
Report Attribute | Details |
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Potentiometer Market Base Year Value (2022) | US$ 1.7 billion |
Potentiometer Market Expected Value (2023) | US$ 1.8 billion |
Potentiometer Market Anticipated Value (2033) | US$ 3.5 billion |
Potentiometer Market Projected Growth Rate (2023 to 2033) | 7% CAGR |
Potentiometers are electronic instruments used to determine the electromotive force. These instruments have three-terminal resistors having a resistance that forms an adjustable voltage divider, enabling them to control the movement and flow of the electric current. They are also used for measuring the displacement of current in any direction.
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Potentiometers are gaining huge popularity across diverse industries owing to their ability to provide assistance in temperature extremes, freedom from vibration or shock, and the capability to control current in a closed-loop.
These electronic instruments are finding a wide range of applications across consumer electronics healthcare, aerospace & defense, home appliances, telecommunication, and other industries.
In addition to this, the introduction of novel potentiometers with higher linearity, excellent reliability, better temperature stability, long operational life, and other attributes is projected to bolster sales in the global market.
The high cost of potentiometers and increasing availability of low-cost, portable, and direct measurement instruments such as voltmeter is hindering the demand in the global market.
In addition to this, slow operation, low accuracy, limited bandwidth, and high chances of wear and friction due to the sliding of wipers across the resistive elements are further restraining the sales of potentiometers in the market.
North America is estimated to emerge as the most lucrative market potentiometer during the forecast period 2023 to 2033, reveals FMI. There is a swift rise in sales of automotive vehicles across North America, on account of increasing customer spending on comfort traveling and the growing introduction of novel automobiles with innovative features.
According to the Bureau of Transportation Statistics, nearly 2.56 million passenger cars and 9 million commercial vehicles were reported to be sold across the United States in 2020.
As potentiometers are extensively used as throttle position sensors to regulate the speed of the car, this rise in sales of automotive vehicles is estimated to spur the demand in the North America market.
Future Market Insights states that Europe is anticipated to account for a significant share of the global potentiometers market between 2023 and 2033. Demand for potentiometers is surging at a rapid pace, owing to the increasing adoption across consumer electronics and automotive industries for various applications such as sensor trimming, calibration, and audio level control for matching line impedances. Hence, leading players are emphasizing launching novel products to cater to the growing demand.
In 2019, TT Electronics, a United Kingdom-based manufacturer of electronic components announced introducing new PSM Series of miniature slide potentiometers that offer space-saving, durable, long-life performance at affordable cost for medical, consumer electronics, audio, and industrial applications. A multiplicity of such new product launches are projected to accelerate the sale potentiometer in the European market.
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Some of the leading players in the potentiometer market are Microchip Technology Inc, Parallax Inc, Renesas Electronics Corporation, Texas Instruments, Maxim Integrated Analog Device, Tangio Printed Electronics, Omeg Limited, Everson Technology Ltd., Nidec Copal Electronics, Panasonic, TT Electronics, Taiwan Alpha Electronic, ON Semiconductor, and others.
Leading players in the global potentiometer market are aiming at launching high performance products and capacity expansion to gain an edge in the highly competitive market
Report Attribute | Details |
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Growth Rate | CAGR of 7% from 2023 to 2033 |
Potentiometer Market Expected Value (2023) | US$ 1.8 billion |
Potentiometer Market Anticipated Value (2033) | US$ 3.5 billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ Million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Key Regions Covered |
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Key Countries Covered |
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Key Companies Profiled |
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Customization | Available Upon Request |
The primary consumer for potentiometers is the consumer electronics industry.
The key players are ALPS, Bourns, TT Electronics, Panasonic, and Vishay.
The potentiometer market is estimated to be valued at US$ 1.8 billion in 2023.
The potentiometer market is expected to reach US$ 3.5 billion by 2033.
The industrial automation sector holds high revenue potential in the potentiometer market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Rotary 5.3.2. Linear 5.3.3. Plastic Film 5.3.4. Carbon Film 5.3.5. Wire Wound 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology Type, 2023 to 2033 6.3.1. Digital 6.3.2. Analog 6.4. Y-o-Y Growth Trend Analysis By Technology Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Technology Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application Type, 2023 to 2033 7.3.1. Televisions 7.3.2. Computers 7.3.3. Measuring Devices 7.3.4. Calibrators & Tuners 7.4. Y-o-Y Growth Trend Analysis By Application Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application Type, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033 8.3.1. Automotive 8.3.2. Consumer Electronics 8.3.3. Aerospace & Defense 8.3.4. Healthcare 8.3.5. Telecommunication 8.3.6. Home Appliances 8.3.7. Others 8.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Product Type 10.2.3. By Technology Type 10.2.4. By Application Type 10.2.5. By End Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Technology Type 10.3.4. By Application Type 10.3.5. By End Use 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Product Type 11.2.3. By Technology Type 11.2.4. By Application Type 11.2.5. By End Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Technology Type 11.3.4. By Application Type 11.3.5. By End Use 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Product Type 12.2.3. By Technology Type 12.2.4. By Application Type 12.2.5. By End Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Technology Type 12.3.4. By Application Type 12.3.5. By End Use 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Product Type 13.2.3. By Technology Type 13.2.4. By Application Type 13.2.5. By End Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Technology Type 13.3.4. By Application Type 13.3.5. By End Use 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Product Type 14.2.3. By Technology Type 14.2.4. By Application Type 14.2.5. By End Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Technology Type 14.3.4. By Application Type 14.3.5. By End Use 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Product Type 15.2.3. By Technology Type 15.2.4. By Application Type 15.2.5. By End Use 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Technology Type 15.3.4. By Application Type 15.3.5. By End Use 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Product Type 16.2.3. By Technology Type 16.2.4. By Application Type 16.2.5. By End Use 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Product Type 16.3.3. By Technology Type 16.3.4. By Application Type 16.3.5. By End Use 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Product Type 17.1.2.2. By Technology Type 17.1.2.3. By Application Type 17.1.2.4. By End Use 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Product Type 17.2.2.2. By Technology Type 17.2.2.3. By Application Type 17.2.2.4. By End Use 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Product Type 17.3.2.2. By Technology Type 17.3.2.3. By Application Type 17.3.2.4. By End Use 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Product Type 17.4.2.2. By Technology Type 17.4.2.3. By Application Type 17.4.2.4. By End Use 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Product Type 17.5.2.2. By Technology Type 17.5.2.3. By Application Type 17.5.2.4. By End Use 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Product Type 17.6.2.2. By Technology Type 17.6.2.3. By Application Type 17.6.2.4. By End Use 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Product Type 17.7.2.2. By Technology Type 17.7.2.3. By Application Type 17.7.2.4. By End Use 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Product Type 17.8.2.2. By Technology Type 17.8.2.3. By Application Type 17.8.2.4. By End Use 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Product Type 17.9.2.2. By Technology Type 17.9.2.3. By Application Type 17.9.2.4. By End Use 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Product Type 17.10.2.2. By Technology Type 17.10.2.3. By Application Type 17.10.2.4. By End Use 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Product Type 17.11.2.2. By Technology Type 17.11.2.3. By Application Type 17.11.2.4. By End Use 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Product Type 17.12.2.2. By Technology Type 17.12.2.3. By Application Type 17.12.2.4. By End Use 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Product Type 17.13.2.2. By Technology Type 17.13.2.3. By Application Type 17.13.2.4. By End Use 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Product Type 17.14.2.2. By Technology Type 17.14.2.3. By Application Type 17.14.2.4. By End Use 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Product Type 17.15.2.2. By Technology Type 17.15.2.3. By Application Type 17.15.2.4. By End Use 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Product Type 17.16.2.2. By Technology Type 17.16.2.3. By Application Type 17.16.2.4. By End Use 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Product Type 17.17.2.2. By Technology Type 17.17.2.3. By Application Type 17.17.2.4. By End Use 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Product Type 17.18.2.2. By Technology Type 17.18.2.3. By Application Type 17.18.2.4. By End Use 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Product Type 17.19.2.2. By Technology Type 17.19.2.3. By Application Type 17.19.2.4. By End Use 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Product Type 17.20.2.2. By Technology Type 17.20.2.3. By Application Type 17.20.2.4. By End Use 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Product Type 17.21.2.2. By Technology Type 17.21.2.3. By Application Type 17.21.2.4. By End Use 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Product Type 17.22.2.2. By Technology Type 17.22.2.3. By Application Type 17.22.2.4. By End Use 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Product Type 17.23.2.2. By Technology Type 17.23.2.3. By Application Type 17.23.2.4. By End Use 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Product Type 18.3.3. By Technology Type 18.3.4. By Application Type 18.3.5. By End Use 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Microchip Technology Inc 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Parallax Inc 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Renesas Electronics Corporation 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Texas Instruments 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Maxim Integrated Analog Device 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Tangio Printed Electronics 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. Omeg Limited 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Everson Technology Ltd. 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Nidec Copal Electronics 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Panasonic 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 19.1.11. TT Electronics 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.11.5.3. Channel Strategy 19.1.12. Taiwan Alpha Electronic 19.1.12.1. Overview 19.1.12.2. Product Portfolio 19.1.12.3. Profitability by Market Segments 19.1.12.4. Sales Footprint 19.1.12.5. Strategy Overview 19.1.12.5.1. Marketing Strategy 19.1.12.5.2. Product Strategy 19.1.12.5.3. Channel Strategy 19.1.13. ON Semiconductor 19.1.13.1. Overview 19.1.13.2. Product Portfolio 19.1.13.3. Profitability by Market Segments 19.1.13.4. Sales Footprint 19.1.13.5. Strategy Overview 19.1.13.5.1. Marketing Strategy 19.1.13.5.2. Product Strategy 19.1.13.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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