The global staycation market is valued at USD 410.3 million in 2025 and is poised to reach USD 943.7 million by 2035, which shows a strong CAGR of 8.7%. Staycations have become increasingly popular as travelers seek affordable and convenient vacation alternatives within their own countries.
The market growth is being driven by changing consumer preferences, with more individuals and families opting for short, local getaways rather than long-distance international travel. This shift is supported by factors such as rising fuel prices, increased awareness of environmental impact, and the growing trend of remote work that allows more flexible travel schedules. The staycation trend is particularly strong in urban regions, where residents can escape to nearby destinations offering a relaxing environment without the hassle of long-distance travel.
The staycation market is also benefiting from the surge in wellness tourism, with more travelers seeking wellness retreats, nature escapes, and leisure experiences close to home. Health and safety concerns, accelerated by the COVID-19 pandemic, have pushed people to prioritize local and private vacations over international ones. With this growing demand, accommodations are adapting by offering special packages and services tailored to staycationers, including spa treatments, local excursions, and unique culinary experiences. Additionally, the focus on health and sustainability is pushing staycation providers to introduce eco-friendly services and wellness-focused offerings to cater to evolving consumer expectations.
Government regulations in the staycation market primarily focus on ensuring safety, quality, and sustainability within the local tourism and hospitality industry. National and local authorities are establishing guidelines to support the recovery and growth of domestic tourism, particularly in the wake of the COVID-19 pandemic. Regulations often include health and safety protocols for accommodations, local attractions, and transport services, such as social distancing, sanitation practices, and capacity limits. Moreover, governments are introducing incentives to promote domestic tourism through tax breaks or financial support for local businesses, fostering a safer, more sustainable, and consumer-friendly environment for the growing staycation market.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 410.3 million |
| Industry Value (2035F) | USD 943.7 million |
| CAGR (2025 to 2035) | 8.7% |
The market is segmented based on booking agency, age, visit purpose, demography, booking channel, tour type, and region. By booking agency, the market is divided into online travel agencies, traditional travel agencies, travel management companies, and corporate buyers. In terms of age, it is segmented into under 15, 16-25, 26-35, 36-45, 46-55, and over 55. Based on visit purpose, the market is categorized into business travel, leisure travel, education, employment, pilgrimage, and others (wellness retreats, local tourism, family reunions, and short-term getaways).
In terms of demography, the market is classified into individuals, couples, families, and groups. By booking channel, it is divided into phone booking, online booking, and in-person booking. Based on tour type, the market is categorized into independent travelers, package travelers, and tour groups. Regionally, the market is classified into North America, Latin America, Western Europe, South Asia and Pacific, East Asia, and Middle East and Africa.
The online travel agencies (OTAs) segment is projected to grow at the highest CAGR of 9.5% from 2025 to 2035. This rapid growth is fueled by increasing consumer preference for online platforms, which offer convenience, competitive pricing, and access to a wide range of travel packages and staycation options. OTAs are benefiting from the growing trend of mobile-first bookings, as well as the widespread adoption of digital platforms across both developed and emerging markets. With more consumers opting for seamless, user-friendly online experiences, OTAs are able to provide personalized recommendations, flexible payment options, and exclusive deals, further enhancing their market presence and driving higher consumer engagement.
Meanwhile, traditional travel agencies continue to hold a significant portion of the market, particularly among customers who value personal service and specialized, high-end travel planning. Despite the growing dominance of OTAs, traditional agencies remain a preferred choice for customized luxury travel packages, group tours, and complex itineraries. Travel management companies and corporate buyers also continue to rely on traditional agencies for business trip and corporate retreat bookings. However, the market is clearly shifting towards more agile, digital-first solutions, with OTAs leading the charge in shaping the future of staycation and travel bookings.
| Booking Agency | CAGR (2025 to 2035) |
|---|---|
| Online Travel Agencies | 9.5% |
The 16-25 age group is expected to grow at the fastest CAGR of 8.3% from 2025 to 2035, driven by increasing interest in budget-friendly local getaways and adventure tourism within this demographic. Younger travelers are embracing staycations as affordable alternatives to international travel, with many seeking unique, off-the-beaten-path experiences that combine relaxation and adventure. Social media trends and influencer-driven content play a key role in shaping travel preferences, with the 16-25 group gravitating toward short, Instagram-worthy trips that can be easily shared.
These travelers value experiences that are both affordable and memorable, often favoring unconventional destinations that offer a mix of leisure and exploration. Meanwhile, older age groups, such as 26-35 and 36-45, also contribute significantly to the staycation market. These segments tend to focus on family-oriented and wellness-centered experiences, with a preference for comfortable, relaxing settings.
Luxury accommodations and extended stays are key factors for these groups. The under 15 age group primarily travels with families and is less likely to book independent staycations. The 46-55 and over 55 segments show an increasing interest in wellness retreats and rejuvenating vacations, prioritizing health and relaxation over adventure.
| Age | CAGR (2025 to 2035) |
|---|---|
| 16-25 | 8.3% |
The leisure travel segment is expected to hold a dominant 60% share of the staycation market by 2035. This growth is driven by an increasing preference for short, relaxing vacations within close proximity to home. Staycations provide a cost-effective alternative to international travel, allowing individuals and families to enjoy a break without the added expenses and time constraints of long-distance travel.
The rise of wellness tourism and adventure-based local getaways is also contributing to the growth of this segment, with travelers seeking stress-free, accessible experiences. Meanwhile, business travel is seeing a resurgence as companies shift toward corporate retreats and team-building activities within local or regional destinations. This segment is gaining traction due to the growing trend of work-life balance and the need for collaborative environments.
The education segment remains steady, with students seeking short, affordable getaways during academic breaks. Pilgrimage and employment-related travel are also contributing to the market, though they represent smaller segments compared to leisure and business travel. The others segment, including wellness retreats, local tourism, family reunions, and short-term getaways, is also growing as consumers increasingly prioritize relaxation and personal experiences close to home.
| Visit Purpose | Market Share (2025) |
|---|---|
| Leisure Travel | 60% |
The families segment is expected to grow at the fastest CAGR of 7.2% from 2025 to 2035, driven by the increasing number of families opting for budget-friendly and easily accessible vacations that offer both relaxation and family-oriented activities. Staycations provide an ideal option for families to enjoy quality time together without the hassles of long-distance travel, expensive flights, or time zone differences.
This segment is benefiting from the growing availability of family-friendly accommodations, local entertainment, and kid-focused activities, which enhance the appeal of staycation packages tailored to the entire family. Families are increasingly seeking destinations that offer a combination of leisure, adventure, and educational experiences, all within a short distance from home. Meanwhile, individuals and couples also make a significant contribution to the market, particularly those seeking romantic getaways or solo vacations that focus on peace, relaxation, and personal space.
As the market diversifies, the group segment is emerging as a growing area, particularly for friends or co-workers seeking to organize group trips focused on local tourism and adventure. The flexibility and cost-effectiveness of staycations make them attractive to all demographics, from young singles to retirees. However, the family segment remains the dominant driver of growth in the staycation market, as more families discover the benefits of local, affordable vacations.
| Demography | CAGR (2025 to 2035) |
|---|---|
| Families | 7.2% |
The online booking segment is expected to grow at the fastest CAGR of 8.5% from 2025 to 2035. This growth is driven by the increasing adoption of mobile apps and digital platforms that offer convenience, competitive pricing, and instant booking options. Online travel agencies, hotel booking websites, and direct brand websites are the primary drivers of this shift, allowing consumers to easily compare and book staycations with just a few clicks.
The rise of user-friendly platforms, combined with the convenience of mobile-first booking experiences, is accelerating the preference for digital solutions. As consumers seek more seamless and efficient ways to book their vacations, online channels are becoming the go-to choice for staycation bookings. Meanwhile, phone booking continues to hold a niche market, particularly among older consumers or those who prefer personalized assistance during the booking process.
In-person bookings also remain prevalent in certain regions, especially in luxury hotels or resorts that cater to high-end clientele seeking bespoke services and customized experiences. However, the market is clearly shifting toward digital solutions, with the growth of online booking expected to dominate the future of staycation bookings. This trend reflects broader digital transformation trends across the travel and hospitality industry, where ease of use and accessibility are becoming paramount.
| Booking Channel Segment | CAGR (2025 to 2035) |
|---|---|
| Online Booking | 8.5% |
The independent travelers segment is expected to grow at the highest CAGR of 7.4% from 2025 to 2035. This growth is driven by the increasing number of solo travelers and those seeking customized, flexible vacation experiences. Independent travelers value the freedom to design their own itineraries, allowing them to explore local destinations at their own pace and on their terms.
This trend is supported by the rise of travel apps, social media, and personalized booking platforms, which cater to individual needs and preferences, making it easier to create unique experiences. Additionally, there is a growing desire for off-the-beaten-path travel, fueling demand for independent staycations that offer authenticity and personalization. Meanwhile, the package travelers segment continues to attract those seeking convenience and pre-arranged itineraries. These travelers often opt for all-inclusive deals that cater to families or groups, providing a hassle-free experience.
The tour group segment also remains popular, particularly among older travelers or those looking for guided local experiences with a social element. Despite the growth of independent travel, tour groups continue to appeal to those who prefer organized activities and structured itineraries, especially in regions rich in cultural offerings or major tourist attractions. However, independent travel is steadily becoming the preferred choice for many.
| Tour Type | CAGR (2025 to 2035) |
|---|---|
| Independent Travelers | 7.4% |
| Website | Estimated Market Share |
|---|---|
| Booking.com | Captures approximately 25% of the market. |
| Airbnb | Holds around 20% of the market, specializing in unique accommodations. |
| Expedia Group | Controls nearly 15% of the market through platforms like Expedia, Vrbo, and Hotels.com. |
| TripAdvisor | Secures about 10% of the market by offering travel reviews and recommendations. |
| Agoda | Commands around 5% of the market, with a strong presence in Asia. |
| Others | Comprise approximately 25% of the market, including various regional and niche platforms. |
Booking.com dominates the staycation market by offering extensive hotel listings and competitive deals, capturing around 25% of the market. Airbnb follows closely, attracting 20% of travelers with its unique accommodations and alternative stays. Expedia Group secures 15% of the market by managing multiple travel platforms, including Expedia, Vrbo, and Hotels.com. TripAdvisor engages about 10% of the market by providing trusted travel reviews and user-generated recommendations.
Agoda has a 5% market share, mostly due to its presence in Asia, with sole-source deals and region-specific promotions. The other local and specialty websites combined take 25% of staycation travelers, meeting specific travel needs.
The staycation market in the United States remains on the rise, fueled by increasing travel expenses, flexible work schedules, and changing consumer trends. Urban areas and rural regions have modified their products to accommodate travelers who seek short, regional vacations rather than conventional international getaways.
City hotels have witnessed an uptick in staycation reservations. At New York City's The Plaza, the hotel introduced a bespoke "City Escape" package, with private art gallery tours and in-room meals by Michelin-starred chefs for guests. Mid-week occupancy levels shot up by 20% and drew locals looking for luxury without the distance of travel. Also, Chicago's Peninsula Hotel saw weekend bookings increase as residents chose to spend staycations at spas rather than traveling to wellness retreats in Arizona or California.
Boutique resorts and vacation rentals have also capitalized on the staycation trend. In California, Napa Valley’s high-end vineyards introduced “Local Luxe” stays, where nearby residents enjoy private wine tastings and chef-led farm-to-table dining without needing a full vacation. This strategy not only boosted regional tourism but also increased winery sales by 30% through exclusive packages.
Staycations outside have also become popular. National parks like Yellowstone and the Great Smoky Mountains experienced record visits, as Americans made road trips and nature escapes a priority. Glamping operations like Under Canvas increased their presence around these parks, providing luxury tents with Wi-Fi and gourmet food, catering to city slickers who wanted adventure without having to give up comfort.
The staycation industry in the UK has experienced strong growth, driven by rising international travel costs, climate-conscious tourism, and an increased preference for short, local breaks. British travelers are choosing destinations within the country that offer luxury, adventure, and cultural experiences without the hassle of long-haul flights or passport requirements.
High-end rural retreats have experienced growing bookings. Barnsley House in the Cotswolds, for instance, introduced private garden dining and spa treatments based on traditional English herbalism as part of exclusive weekend wellness packages. This strategy lured London and Manchester-based urban professionals, growing off-season occupancy by 25%. Gleneagles Hotel in Scotland revamped its staycation packages to offer falconry experiences, whisky-tasting masterclasses, and heritage railway tours, targeting home-based travelers interested in experiential activities.
Coastal resorts have also ridden the staycation wave. Cornwall's Watergate Bay Hotel launched a "Seaside Reset" package, providing locals with off-season-only access to surf lessons and Nordic-style outdoor hot tubs. This move helped to promote year-round bookings and secondary spending in local restaurants and shops. Norfolk's Wells-Next-the-Sea meanwhile expanded its eco-lodge provision, appealing to families looking for sustainable holidays while generating demand for guided wildlife tours.
City-centered staycations have also succeeded. London's The Ned geared up its accommodations to appeal to local visitors by pairing overnight stays with private concerts, members' club membership, and handpicked cultural experiences. This change helped maintain earnings during traditionally quiet travel months. Manchester's Kimpton Clocktower Hotel, on the other hand, launched "Creative Weekend Retreats," wherein visitors could participate in artist-led workshops and cookery masterclasses.
As UK travelers continue seeking convenience and affordability, the industry will invest further in AI-driven personalization, eco-friendly accommodations, and experiential tourism. Staycations are no longer just an alternative but a mainstream travel choice reshaping domestic tourism in Britain.
| Attribute Category | Details |
|---|---|
| Industry Size (2025) | USD 410.3 Million |
| Projected Industry Size (2035) | USD 943.7 million |
| CAGR (2025 to 2035) | 8.7% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Report Parameter | Revenue in USD million/Volume in million |
| Segments by Booking Agency | OTA, Traditional Travel Agencies, TMCs, Corporate Buyers |
| Segments by Age Group | Under 15, 16to25, 26to35, 36to45, 46to55, Over 55 |
| Segments by Visit Purpose | Business Travel, Leisure Travel, Education, Employment, Pilgrimage, Visiting Friends & Relatives |
| Segments by Demography | Individual, Couples, Families, Group |
| Segments by Booking Channel | Phone Booking, Online Booking, In-Person Booking |
| Segments by Tour Type | Independent Traveler, Package Traveler, Tour Group |
| Key Regions | North America, Latin America, Western Europe, SoSouth Asia and Pacific, East Asia, Middle East & Africa |
| Key Countries | United States, Japan, Germany, India, United Kingdom, France, Italy, Brazil, Canada, South Korea, Australia, Spain, Netherlands, Saudi Arabia, Switzerland |
| Leading Companies | The Hain Celestial Group, Inc., SunOpta Inc., Danone, Oatly, Vitasoy International Holdings Limited, DAIYA FOODS INC., Melt Organic, Living Harvest Foods Inc., Ripple Foods, Earth’s Own Food Company Inc., ADM, The Whitewave Foods Company, Eden Foods, Inc., Nutriops, S.L., Freedom Foods Group Ltd., Blue Diamond Growers, CP Kelco, Organic Valley Family of Farms, Others. |
| Additional Attributes | Growth propelled by wellness mini-breaks, carbon-reduction goals, and rural digital-nomad packages; operators focus on smart-pricing engines, pet-friendly units, and off-season event curation |
| Customization & Pricing | Region-specific revenue splits, demographic spending curves, and dynamic-packaging price models available on request |
Table 01: Capital Investment in Tourism (US$ Million)
Table 02: Total Tourist Arrivals (Million), 2022
Table 03: Total Spending (US$ Million) and Forecast (2018 to 2033)
Table 04: Number of Tourists (Million) and Forecast (2018 to 2033)
Table 05: Spending Per Traveler (US$ Million) and Forecast (2018 to 2033)
Figure 01: Total Spending (US$ Million) and Forecast (2023 to 2033)
Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)
Figure 03: Number of Tourists (Million) and Forecast (2023 to 2033)
Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)
Figure 05: Spending per Traveler (US$ Million) and Forecast (2023 to 2033)
Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)
Figure 07: Current Market Analysis (% of demand), By Age Group, 2022
Figure 08: Current Market Analysis (% of demand), By Visit Purpose, 2022
Figure 09: Current Market Analysis (% of demand), By Consumer Orientation, 2022
Figure 10: Current Market Analysis (% of demand), By Booking Channel, 2022
Figure 11: Current Market Analysis (% of demand), By Tour Type, 2022
Figure 12: Current Market Analysis (% of demand), By Tourism Type, 2022
Global staycation revenue is projected to grow from USD 410.3 million in 2025 to USD 943.7 million by 2035, reflecting a strong CAGR of 8.7%.
The online travel agencies (OTAs) segment is projected to grow at the fastest pace, driven by the increasing preference for digital platforms offering convenience, competitive pricing, and a wide range of options.
The 16-25 age group is expected to grow the fastest, driven by their interest in budget-friendly local getaways and the influence of social media trends.
Key drivers include increasing consumer interest in affordable and sustainable travel, the rise of remote work, and the growing popularity of wellness tourism and nature-based escapes.
Key brands include Airbnb, Booking.com, Vrbo, and major regional providers offering tailored experiences with a focus on wellness, eco-tourism, and hybrid work stays.
Staycation Market
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