This Suv market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Suv market.
Sports Utility Vehicles (SUVs) assume a new meaning in India. In a country, where vehicles and their cost is deeply steeped into the notions of power and affluence, more Indians are shunning humble hatchbacks and gentlemanly sedans to opt for the ferocious, on-your-face SUVs. This new-found love for power and prestige has the Society of Indian Automobile Manufacturers smiling, as the segment (UVs) grew a staggering 30% in FY 2016-17. To put this in perspective, the passenger vehicle (PV) segment grew at 9.23% in the same period.
It will be a mistake to tag the growing preference for UVs as a passing fad. Going by the frantic demand and anticipated product launches, more Indians will be driving an SUV or MUV by 2020. By 2027, SUVs may be as ubiquitous as the good ol’ Maruti Suzuki 800 or the Ambassador (for a long time, these were the only two cars available to buyers). It is expected that SUV sales will continue to grow at a strong rate in the next decade, as India moves ahead to become part of the global automotive triumvirate or the Big 3.
Market Growth Analysis
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
Off-roading is still a nascent concept in India, with few adventurists venturing into the less-trodden paths. SUV sales in India are not influenced by the desire to go off-roading on weekends. Instead, it is a confluence of numerous underlying factors that has sparked a new breed of SUV fanboys in India.
For a long time, only two SUVs dominated the Indian landscape – Mahindra & Mahindra’s Scorpio and Tata Motors India’s Safari. These vehicles symbolised raw power and authority, but the Indian middle class shied away from these as these heavyweights lacked that suave sophistication that many hatchbacks and sedans offered. There were other high-end cars in the upwards of Rs. 20,00,000 (US$ 30990); however, they were out of reach for majority of buyers.
In the absence of an attractive offering, sedans and hatchbacks remained the preferred option for Indian carbuyers. The watershed moment in the Indian SUV market (compact SUV market to be more precise) came when Renault launched its compact SUV Duster in the Indian market. The car was made predominantly for European markets, but due to attractive price positioning and subtle marketing campaign, it caught the imagination of an entire nation.
Renault did not market Duster as an off-road vehicle, but positioned it as a smarter buy than a sedan. The car saw unprecedented sales, but most importantly it spawned a new era in the Indian auto market. The success led to the launch of a number of compact SUVs, most notably, Ford Ecosport, Nissan Terrano, Mahindra XUV 500, Hyundai Creta, and Maruti Suzuki Vitara Brezza.
In addition to the strong social and cultural quotient, space and durability are the other key factors driving SUV sales in India. Unlike the west, a significant percentage of Indians live together with their parents, a structure which is colloquially known as a ‘joint family’. For millions of such households, a 7-seater SUV is a pragmatic option – although it has to be mentioned that majority of compact SUVs only seat 5 people. Toyota Innova Crysta, Mahindra XUV 500, Mahindra Scorpio, Maruti Suzuki Ertiga, and the recently launched Tata Hexa are the favourites among this demographic.
The Future of SUVs in India
The India SUV market is anticipated to grow at a staggering growth rates in the next decade. As more people make the transition from an entry-level car to a compact SUV, sales are expected to remain healthy. Further, many prospective Indian buyers are today more inclined to buy an SUV vis-à-vis hatchback, which will also contribute to the growth of this market.
According to the Society of Indian Automobile Manufacturers, SUVs have grown from being 12.59% of India’s PV segment in 2010-11 to 25.01% in 2016-2017. It is projected that in the next decade, SUVs may account for nearly 40% of India’s PV segment.
The leading automakers in the India SUV market include Renault India, Maruti Suzuki, Hyundai Motor India Limited, Toyota Kirloskar Motor, Nissan Motor India Private Limited, Honda Cars India, Ford India Private Limited, Tata Motors, Mahindra & Mahindra, Mitsubishi India, Mercedes-Benz India, and Audi India.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and grades.
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The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Historical Actual Market Size, 2012 - 2016
- Market Size & Forecast 2017 to 2027
- Supply & Demand Value Chain
- Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint.
Frequently Asked Questions
What research methodology is used to develop the Suv Market report?
- FMI utilizes three branched methods to derive market measurements used to compile any report study (data derivation, triangulation and validation).
- These approaches include accumulating data from both primary and secondary sources
- Primary research involves interviews with industry operators and FMI's network of contacts spanning the world's value chain of the Suv Market. This is supported by a comprehensive literature analysis of information gathered through secondary sources
- Analysis of several middle market stakeholders for country-wise data
What else does FMI offer apart from Suv Market report?
In addition to up-to-date market figures and customized of the Suv Market, FMI offer consulting services to help businesses within industry navigate challenges and take well-informed decisions amidst the breakneck competition.
How do you define competitors based on market structure? What aspects about a competitor are included in the company profile section?
- Most of the competitors are segregated according to their market share in 'Tier' wise statures.
- Global market participants are scrutinized and global competition metrics are included with numerous competitor profiles referring to their business background and go-to market strategies.