Visualiser Market

Visualiser Market Overview 2022 - 2032

The visualiser market revenue by the end of 2021 was US$ 385.6 Mn. The visualiser market is expected to reach US$ 954 Mn by 2032, as it is estimated to grow at a CAGR of 8.7% for 2022-2032.

Visualisers are electrical devices that deal with real-time images and documents and show them to a broad audience. They can magnify and project images of objects by attaching a projector or monitor to them, these objects could include photographs, pages, graphs etc. They are also known as document cameras. The visualiser market accounts for nearly 5% of the total global projector market.

2017-2021 Visualiser Market Demand Outlook Compared to 2022-2032 Forecast

The visualiser market is estimated to grow at a CAGR of 8.7% for the forecast period.

Government and corporate sector initiatives that increase demand for digitised material for classroom environments and company solutions such as improving conference room standards with sophisticated digital solutions are driving this market. The increased implementation of this technology in many sectors throughout the world will result in the rise of the visualiser market.

Prominent Factors like Education and Medical Sector Driving Visualiser Market

The global expansion of internet connectivity, as well as many technical breakthroughs including 5G, cloud services, and the Internet of Things (IoT), are driving demand for this technology. Because of their simplicity of use and capacity to improve to better presentations, visualisers have grown in popularity in educational and corporate settings.

The digital revolution of the educational industry throughout the world, from interactive whiteboards to visualisers, is fast incorporating new technologies to make instruction more effective and enjoyable.

It is being used by the medical and healthcare industries to improve knowledge and in-depth study of diseases for better outcomes.

Sudip Saha

Principal Consultant

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Regional Analysis

North America was the region estimated to hold the largest market share in 2021 of 34.4% in 2021, and South Asia and the Pacific are estimated to be the fastest-growing regions for the Visualiser market, with a CAGR of 8.9% for the forecast period.

In North America, with the increased integration of current technologies in educational institutions and commercial businesses, the existence of key market participants, and the continuing progress of visualiser technology and this region’s respective governments spend billions of dollars to improve both educational infrastructure and educational quality. According to the United States Census Bureau, the country spent a whopping US$ 752.3 Bn in 2018 on its 48 million public school students.

In South Asia and the Pacific, rapid development is attributed to the rise in the technological application and use of animation and graphics solutions in different end-user sectors such as media, real estate, healthcare, and entertainment throughout South Asia and the Pacific.

Country wise insights

US is a Prominent Market for Visualiser Market Because of High Investment in Education

The US is one of the countries that adopts new technology quickly for better results in the future. Every year, many students move to the United States to get a good education. Educational institutions in this country are increasingly applying modern teaching equipment to create favourable conditions for teaching and attract more and more students.

Likewise, the growing trend of online remote working is supported by the increasing adoption of visualization tools by business enterprises for better presentation at conferences and training sessions.

UK Contributing to Growth of the Visualiser Market in Europe

The UK is in great demand for modern educational environments. These countries have become attractive destinations for educational tourism due to the highly developed education sector.

The presence of other established industries such as the pharmaceutical industry and construction sector, the growing awareness of the public, and increasing spending on modern technology are some of the key factors driving the growth of the market.

Due to these reasons, the UK is estimated to be a fast-growing market for visualiser, with a CAGR of 6.9% for the forecasted period.

Government Initiatives to Drive the Growth of Visualiser in China

China's government and private sectors are taking decisions to develop the education system by adopting new technology and providing a better platform for e-learning. Apart from this, many companies start manufacturing their products by visualising them on a monitor for a better result, which encourages them to adopt this technology for better presentation and building a competitive environment.

For these reason China is estimated to grow at a CAGR of 6.4% for the forecast period.

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Category wise Insights

Why Portable Visualiser Has the Largest Market Share by Product Type?

The portable visualiser is used for a long-term and is multi-functional. In the construction and architectural sectors, where large-scale development requires out-of-field tools for visualising the projects, this has led the portable visualiser market to grow rapidly.

Due to this factor, portable visualisers were estimated to have a larger market share of 54.5% in 2021.

Why Connection Type Wired for Visualiser Has Largest Market Share?

The wired visualiser in the connection type offers high-quality video and image streaming, which wireless visualiser devices may struggle with. Furthermore, the wired visualiser device's lower price than the wireless one is a good reason for its larger market share.

Due to this factor, wired visualiser were estimated to have a larger market share of 59.8% in 2021.

Why are Education Sector expected to be the fastest growing Visualiser Market?

This market is expected to grow due to the rapid pace of digitization and the development of new technologies in the educational system. In addition, COVID-19 has led to an increase in the trend of online education or online learning and has driven the demand for devices that support online education.

Due to these factors, Education Sectors are estimated to have the highest CAGR over the forecast period of 9.1%.

Competitive Landscape

Global players of the visualiser market specialize in offering projector and display solutions. These companies are investing in the development of visualiser technology.

• In January 2021, Lumens Digital Optics Inc. showcased their latest document camera Ladibug DC-F80, which is a two-in-one 4K solution that comes with an adjustable mechanical arm. The specialty of this camera is that it can also become a teaching webcam to interact with students.
• In June 2020, AVer Information Inc. USA Launches affordable M11-8M document camera for distance learning and changing classrooms with HDMI, plug and play USB Power and connectivity.

Scope of report

Visualiser Market by Category

By Product Type:

• Portable Visualiser
• Non-Portable Visualiser

By Connection Type:

• Wired
• Wireless

By End User:

• Education
• Corporations
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East & Africa