Demand Forecast for Aerial Work Platform in Korea, by Boom and Scissor Lifts, 2024 to 2034
Korea's Aerial Work Platform Manufacturers Lead the Green Charge, Seizing Opportunities in Sustainable Building Practices and Propelling the Industry to New Environmental Heights
Analytical Study of Aerial Work Platform in Korea from 2024 to 2034
The demand for aerial work platform is expected to soar across Korea, especially in South Jeolla and North Jeolla. By the end of FY 2024, the sales for aerial work platform are poised to reach a valuation of US$ 455.7 million. The demand for aerial work platform in Korea is likely to inflate at a 6.8% CAGR from 2024 to 2034. The industry valuation is projected to attain US$ 879.8 million by 2034.
Amidst the Korea aerial work platform industry, emerging drivers include the evolution of remote access solutions facilitating platform diagnostics and troubleshooting. The surge in demand for aerial platform equipped with specialized attachments tailored for specific tasks propels industry growth. Increased investment in research and development, focusing on the durability and resilience of aerial platform, drives innovation.
A shift toward predictive maintenance technologies augments efficiency, ensuring minimal downtime. The industry is exploring untapped sectors like renewable energy installation, opening avenues for unique aerial work platform applications and fostering industry expansion and diversification.
Attributes
Details
Anticipated Industry Size in 2024
US$ 455.7 million
Expected Industry Size by 2034
US$ 879.8 million
Forecasted CAGR between 2024 to 2034
6.8%
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Key Insights on Factors that Boost the Sales of Aerial Work Platform in Korea
Increasing demand is driven by enhanced safety features and compliance with stringent safety standards, ensuring a secure working environment and lowering operational risks.
Sales growth was influenced by improved operational efficiency, including faster setup times, increased platform stability, and enhanced productivity on job sites.
Adherence to industry regulations and compliance standards contributes to sales growth, ensuring platform meet legal and safety requirements in Korea.
A focus on operator training and education fosters sales by improving user competence and ensuring efficient and safe operation of aerial work platform.
Rising demand from the rental industry, with companies and contractors increasingly opting to rent aerial platform for short-term projects, is driving overall sales in Korea.
Key Trends Influencing the Demand for Aerial Work Platform in Korea
Growing demand for platform designed to maneuver diverse and challenging landscapes, catering to varied job site requirements across Korea.
Increasing preference for aerial platform equipped with advanced telematics, IoT, and safety features, enhancing operational efficiency and safety standards.
Rising demand for eco-friendly options like electric and hybrid models, aligning with its sustainability initiatives and reducing environmental impact.
Surging interest in compact aerial platform suitable for urban settings or confined spaces, emphasizing maneuverability and versatility in operation.
Growing trend for customized solutions tailored to specific industry requirements, offering specialized features for unique applications and increasing industry versatility.
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Comparative View of Adjacent Industries
The table below compares the aerial work platform ecosystem in Korea with the Western Europe aerial work platform industry and Japan aerial work platform ecosystem.
Aerial Work Platform Ecosystem in Korea:
Attributes
Demand for Aerial Work Platform in Korea
Forecast CAGR between 2024 to 2034
6.8%
Industry Size by 2034
US$ 879.8 million
Key trends
Within the aerial work platform sector of Korea, a prominent trend involves incorporating intelligent technologies to enhance operational efficiency and ensure heightened safety measures.
Key challenges
The aerial work platform sector in Korea encounters the difficulty of adjusting to varied and demanding landscapes.
Western Europe Aerial Work Platform Industry:
Attributes
Demand for Aerial Work Platform in Western Europe
Forecast CAGR between 2024 to 2034
5.5%
Industry Size by 2034
US$ 4,270.78 million
Key trends
The aerial work platform industry in Western Europe is witnessing a significant shift, emphasizing sustainable and environmentally friendly solutions.
Key challenges
A significant hurdle within the aerial work platform sector in Western Europe involves managing rigorous regulatory norms to ensure heightened safety adherence.
Aerial Work Platform Ecosystem in Japan:
Attributes
Demand for Aerial Work Platform in Japan
Forecast CAGR between 2024 to 2034
7.30%
Industry Size by 2034
US$ 1,349.4 million
Key trends
The aerial work platform sector in Japan witnessed a significant trend marked by the adoption of advanced technologies to enhance operational effectiveness.
Key challenges
A significant hurdle within Japan aerial work platform sector includes navigating confined spaces and maneuvering through complex urban environments.
Category-wise insights
The Boom Lift Revolutionizing Korea Aerial Work Platform Landscape
The boom lift segment in the Korea aerial work platform industry is set to dominate with a substantial 65.3% industry share in 2024 due to its versatility and diverse applications. Offering extended reach and maneuverability, boom lifts cater to various sectors like construction, maintenance, and utilities.
Product Type
Boom Lift
Industry Share in 2024
65.3%
Their adaptability to different job site requirements and technological advancements ensuring enhanced safety features and efficiency make them a preferred choice. As industries prioritize efficiency and elevated workspaces, its flexibility and functionality propel its widespread usage, solidifying its position as a cornerstone of aerial work solutions across Korea.
The Rise of Electric Powered Solutions in the Korea Aerial Work Platform Landscape
The electric segment emerges as the favored fuel type in the Korea aerial work platform industry, commanding a substantial 58.5% industry share in 2024 due to its eco friendliness and operational efficiency. Electric powered platform offer reduced emissions, quieter operation, and lower maintenance costs, aligning with the sustainability goals of Korea.
Fuel Type
Electric
Industry Share in 2024
58.5%
The emphasis on environmentally responsible practices and regulatory compliance fuels the adoption of electric models. Advancements in battery technology enhance performance, reliability, and uptime, making electric powered aerial work platform the preferred choice, reflecting its commitment to sustainability while ensuring high operational productivity and reliability.
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Country-wise Insights
Unveiling Innovations in the South Jeolla Aerial Work Platform Realm
The South Jeolla aerial work platform industry is witnessing intriguing trends that redefine its landscape. An emerging trend involves the integration of advanced telematics and IoT technologies into aerial work platform. These innovations provide real time monitoring, remote diagnostics, and predictive maintenance capabilities, enhancing operational efficiency and safety.
There is a shift toward more compact and lightweight aerial platform. The demand for compact models, especially in urban settings or confined spaces, is rising due to their maneuverability and versatility. This trend is accompanied by advancements in hybrid and electric powered aerial work platform, aligning with sustainability initiatives and reducing environmental impact.
There is a growing emphasis on customized solutions to cater to specific industry needs. Companies are focusing on offering tailored aerial platform equipped with specialized features for unique applications, broadening their industry reach.
Safety-enhancing technologies, such as collision avoidance systems and improved operator training programs, signify a trend toward ensuring a safer working environment. These developments drive industry standards and enhance operational efficiency in the South Jeolla aerial work platform sector.
Unveiling Growth Prospects in the North Jeolla Aerial Work Platform Sector
In the North Jeolla aerial work platform industry, emerging opportunities lie within novel technological integrations. The sector is poised to capitalize on advancements in AI and automation, fostering the development of smart aerial work platform. These platform offer autonomous functionalities, enhancing precision and efficiency in various tasks while reducing reliance on manual operations.
The emphasis on sustainable practices opens doors for eco-friendly alternatives, especially in the propulsion systems of aerial work platform. The demand for hydrogen powered or hybrid models, aligning with its environmental initiatives, presents an avenue for innovation and industry expansion.
Integrating advanced materials, such as lightweight alloys and composite materials, offers opportunities to design more durable yet lighter aerial platform. These materials enhance performance, maneuverability, and payload capacity, catering to specific industry needs.
Exploring untapped sectors like agriculture or renewable energy installations unveils unique applications. This allows the industry to diversify its portfolio and expand its foothold in the North Jeolla aerial work platform industry.
Competitive Landscape
The Korea aerial work platform industry showcases fierce competition among industry leaders such as Haulotte Korea Ltd., Hyundai Heavy Industries Co., Ltd., and Doosan Infracore Co., Ltd. These key players vie for dominance through diverse product portfolios, technology innovation, and a steadfast commitment to safety standards. Intense rivalry drives continuous advancements in machinery, offering a spectrum of aerial work platform tailored to diverse industries.
Strategic collaborations and geographical expansions underline efforts to capture emerging industries, while a focus on eco friendly solutions and enhanced functionalities reflects the evolution of the competitive landscape, sustaining a dynamic environment that prioritizes quality, innovation, and customer satisfaction.
Product Portfolio:
Haulotte Korea Ltd. offers an array of aerial work platform, including scissor lifts and boom lifts. Their innovative solutions cater to various industries, ensuring safety and efficiency in elevated workspaces and setting high standards for reliable equipment in Korea.
Hyundai Heavy Industries Co., Ltd. provides diverse heavy machinery, including aerial work platform, excavators, and cranes. Their innovative equipment meets global standards, offering robust solutions for construction and industrial needs, reflecting the engineering prowess of Korea.
Doosan Infracore Co., Ltd. manufactures aerial work platform, excavators, and loaders. Their precision engineered machinery, built with advanced technology, ensures superior performance, durability, and safety, meeting diverse demands across construction and industrial sectors in Korea.
Some of the Important Players Offering Aerial Work Platform in Korea
Haulotte Korea Ltd.
Hyundai Heavy Industries Co., Ltd.
Doosan Infracore Co., Ltd.
Hanil Engineering & Construction Co., Ltd.
Horyong Co., Ltd.
Scope of the Report
Attribute
Details
Estimated Industry Size in 2024
US$ 455.7 million
Projected Industry Size by 2034
US$ 879.8 million
Attributed CAGR between 2024 and 2034
6.8%
Historical Analysis of Demand for Aerial Work Platform in Korea Countries
2019 to 2023
Forecast Period
2024 to 2034
Report Coverage
Industry size, industry trends, analysis of key factors influencing Aerial Work Platform in Korea , insights on global players and their industry strategy in Korea , ecosystem analysis of local and regional Korea providers.
Key Provinces within Korea Analyzed while Studying Opportunities for Aerial Work Platform in Korea
South Gyeongsang
North Jeolla
South Jeolla
Jeju
Key Companies Profiled
Haulotte Korea Ltd.
Hyundai Heavy Industries Co., Ltd.
Doosan Infracore Co., Ltd.
Hanil Engineering & Construction Co., Ltd.
Horyong Co., Ltd.
Key Segments
By Product Type:
Boom Lifts
Telescopic
Articulating
Trailer Mounted
Self-Propelled
Scissor Lifts
Vertical Mast Lift
Double Mast AWP
Single Mast AWP
Push Around and Spider Lifts
By Fuel Type:
Gas / Diesel
Electric
Hybrid
By Platform Working Height:
Below 10 Meters
10 to 20 Meters
20 to 30 Meters
Above 30 Meters
By Sales Channel:
OEM
Rental Service Providers
By End Use:
Construction
Mining
Transportation and Logistics
Manufacturing
Aerospace and Defence
Others
By Province:
South Gyeongsang
North Jeolla
South Jeolla
Jeju
Frequently Asked Questions
How Huge will be the Demand for Aerial Work Platform in Korea in 2024?
The sales of aerial work platform are poised to reach US$ 455.7 million in 2024.
By 2034, What will be the Overall Value Share of Aerial Work Platform in Korea?
By 2034, the total value of the aerial work platform ecosystem in Korea is likely to reach US$ 879.8 million.
What is the Anticipated Growth Rate of the Korea Aerial Work Platform Industry?
From 2024 to 2034, the Korea aerial work platform industry is likely to register a 6.8% CAGR.
Which Product Type of Aerial Work Platform is likely to Dominate?
Boom lifts are widely used all across Korea.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Boom Lift
5.3.1.1. Articulating
5.3.1.2. Self-Propelled
5.3.1.3. Telescopic
5.3.1.4. Trailer Mounted
5.3.2. Push Around and Spider Lift
5.3.3. Scissor Lift
5.3.4. Vertical Mast Lift
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-Use
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By End-Use, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By End-Use, 2023 to 2033
6.3.1. Aerospace and Defense
6.3.2. Construction
6.3.3. Manufacturing
6.3.4. Mining
6.3.5. Transportation and Logistics
6.3.6. Others
6.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Fuel Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Fuel Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Fuel Type, 2023 to 2033
7.3.1. Electric
7.3.2. Gas or Diesel
7.3.3. Hybrid
7.4. Y-o-Y Growth Trend Analysis By Fuel Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Fuel Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Platform Height
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Platform Height, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Platform Height, 2023 to 2033
8.3.1. 10 to 20M
8.3.2. 20 to 30M
8.3.3. Above 30M
8.3.4. Below 10M
8.4. Y-o-Y Growth Trend Analysis By Platform Height, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Platform Height, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Sales Channel, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Sales Channel, 2023 to 2033
9.3.1. OEM
9.3.2. Rental Service Provider
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2018 to 2022
10.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2023 to 2033
10.3.1. South Gyeongsang
10.3.2. North Jeolla
10.3.3. South Jeolla
10.3.4. Jeju
10.3.5. Rest of Korea
10.4. Market Attractiveness Analysis By Region
11. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Product Type
11.2.2. By End-Use
11.2.3. By Fuel Type
11.2.4. By Platform Height
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Product Type
11.3.2. By End-Use
11.3.3. By Fuel Type
11.3.4. By Platform Height
11.3.5. By Sales Channel
11.4. Key Takeaways
12. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Product Type
12.2.2. By End-Use
12.2.3. By Fuel Type
12.2.4. By Platform Height
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Product Type
12.3.2. By End-Use
12.3.3. By Fuel Type
12.3.4. By Platform Height
12.3.5. By Sales Channel
12.4. Key Takeaways
13. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Product Type
13.2.2. By End-Use
13.2.3. By Fuel Type
13.2.4. By Platform Height
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Product Type
13.3.2. By End-Use
13.3.3. By Fuel Type
13.3.4. By Platform Height
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Product Type
14.2.2. By End-Use
14.2.3. By Fuel Type
14.2.4. By Platform Height
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Product Type
14.3.2. By End-Use
14.3.3. By Fuel Type
14.3.4. By Platform Height
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Product Type
15.2.2. By End-Use
15.2.3. By Fuel Type
15.2.4. By Platform Height
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Product Type
15.3.2. By End-Use
15.3.3. By Fuel Type
15.3.4. By Platform Height
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product Type
16.3.3. By End-Use
16.3.4. By Fuel Type
16.3.5. By Platform Height
16.3.6. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Z-TON GROUP
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Jinwoo Machinery
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. SOOSAN CSM
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. HanKook Tower Crane Co., Ltd.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Terex Corporation
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Haulotte Group
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. OSHKOSH CORPORATION
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Linamar Corporation
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Tadano Limited
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Manitou Group
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used19. Research Methodology
