Anti Malware Market

As the recent Ransomware attacks showed, there is a lack of preparedness against malware that are unknown to vendors. The recent Ransomware, known as WannayCry, affected users in over 150 countries, making it a global pandemic. Leading institutions were held hostage by Ransomware, highlighting once again the loopholes in end-user security.

Key players in the global anti-malware market are gradually shifting toward reputation-based security to provide comprehensive features to their clients. The advantage with reputation scanning is its ability to identify new threats as they are created. The limitation with conventional anti-malware security is while it helps safeguard devices against known malware, it is usually found lacking when a sophisticated malware is created and unleashed upon unsuspecting users.

Reputation scanning involves studying data patterns of billions of users to identify continuously evolving threats.  The data is collected anonymously with an opt-in feature for users who want their application usage data to be collated. Considering the micro-distribution stage of malware, reputation-based technology is being increasingly adopted by vendors globally.

Demand for Mobile Anti-Malware Services Growing Strongly

As mobile becomes the preferred gadget for a majority of users, vendors are increasingly developing solutions that are customised to the mobile experience. The extensive use of smartphones in business milieu has led to rising investment in anti-malware products and services that safeguard data and other confidential information. It is estimated that spending on mobile anti-malware will grow at a steady pace in the foreseeable future.   

Anti-Malware Market: North America at Forefront in Terms of Innovation, Asia Pacific Important in Terms of Volume

The global anti-malware market will continue to be influenced by the evolving needs of organisations. The U.S. remains an important market for anti-malware vendors – not only because of the number of gadgets, but also for spearheading the innovation in terms of advanced technology.

Sales of mobile phones, tablets, and laptops have remained healthy in Asia Pacific owing to increased spending power among the region’s vast middle class. Cybersecurity vendors are focusing on increasing their presence in Asia Pacific to penetrate into this rapidly evolving market. The Asia Pacific excluding Japan (APEJ) anti-malware market is expected to provide growth opportunities to vendors in the future.

Competitive Landscape

Leading companies offering anti-malware products and services include AVAST Software, BitDefender, AVG Technologies, Symantec, and McAfee, Malwarebytes, Sophos, Lookout, Kaspersky Lab, and Intel Security Group.

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The report covers exhaustive analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Technology
• Value Chain

Regional analysis includes

• North America (U.S., Canada)
• Latin America (Mexico, Brazil and Rest of Latin America)
• Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg and Rest of Western Europe)
• Eastern Europe (Poland, Russia and Rest of Eastern Europe)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• Middle East and Africa (GCC, S. Africa, and Rest of MEA)

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