The net valuation of braze alloys market as of 2022 was US$ 2,678.9 million. In the current year, 2023, the overall market is estimated to reach around US$ 2,759.3 million. The sales of braze alloys globally are expected to record a CAGR of 4.5% during the forecast period. Furthermore, the FMI analysis indicates the global market could reach a valuation of US$ 4,285.1 million by 2033.
An increase in the adoption of recycling processes to promote sustainability, the growth of the automobile sector, and various other factors might surge the sales of braze alloys during the forecast period.
Braze metal alloys may be metallic high-temperature glue. These are usually based on Nickel, Gold, and Copper and are used for joining ceramic matrix composites to Cobalt or Nickel based alloys.
Industrial brazing offers various advantages, like creating cleaner joints, being ideal for medium to high volume production, and offering an effective solution to joining two different kinds of metals, etc. Moreover, braze alloys have this amazing ability to help achieve weight reduction. For this reason, they are increasingly employed in the automobile sector. This might surge the demand for braze alloys during the forecast period.
If we compare the historical CAGR with the anticipated CAGR of the forecast period, there is a considerable difference, which depicts an upward trajectory. The historical CAGR for the market was 2.5% between 2018 and 2022. With increased usage across sectors, the anticipated CAGR has risen to 4.5% predicted for the next ten years.
Report Attributes or Data Points
Details
Global Braze Alloys Market Valuation in 2022
US$ 2,678.9 million
Estimated Global Market Share in 2023
US$ 2,759.3 million
Forecasted Global Market Size by 2033
US$ 4,285.1 million
Projected Global Market Growth Rate from 2023 to 2033
4.5% CAGR
Historical Market Growth Rate from 2018 to 2022
2.5% CAGR
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Keys Drivers of the Braze Alloys Market
Increased usage in the automobile industry: Braze alloys are used in the automobile as well as the automotive industry. These are mainly deployed in the condensers of air-conditioning systems and fuel injection pipes.
The braze alloys can also reduce the emission of carbon dioxide and other harmful gases. This might increase the demand for braze alloys.
Replacement for soldering and welding: Braze alloys are also used to join two metals. This is because of the much-needed smoothness and consistency they provide in the junction.
Increased usage in the aerospace industry: Due to its ability to join two different kinds of metals and aid in weight reduction, braze alloys are increasingly used in the aerospace sector.
They are also used for manufacturing components that show high resistance against high temperatures and pressure. This is anticipated to increase the sales of brazing alloys.
Boon for the electronics industry: The electronics industry is expected to register a CAGR of around 6% during the forecast period. This can be attributed to innovations that are taking place in this sector.
Besides the benefits offered by braze alloys, braze alloys also offer corrosion resistance, thermal conductivity, and electrical resistivity properties. This allows electronic devices to handle extreme fluctuations with high efficiency.
Ability to fill the minutest of gaps: As mentioned before, the braze alloys can act as an effective replacement for soldering and welding. But it is important to take note of the fact that they can fill even the smallest of gaps with the same efficiency with which they fill huge gaps.
This ensures that there is overall consistency in the object and that there are no unnecessary bumps in between. This is expected to increase the demand for braze alloys during the forecast period.
Preservation of metallurgical characteristics: The braze alloys also help in preserving the metallurgical characteristics. This has captured the attention of manufacturers across sectors.
Restraints for the Braze Alloys Market
Fluctuating prices of raw materials: The Russia-Ukraine war, followed by the covid-19 pandemic, has led to a total disruption in the logistics and supply chain market. Because of this, the raw materials are not able to reach the markets they should.
This has ultimately led to inflation. This is something that is a matter of serious concern for the market. The braze alloys also help in preserving the metallurgical characteristics. This is something that has captured the attention of manufacturers across sectors.
Aesthetic shortcoming: The color of the joint that is used in the brazing process is different from the other two metals. This might not give an attractive look to the final product. This is something that might potentially hamper the sales of braze alloys.
Unsuitable for large metals: The scope of application of the braze alloys is limited only to small-sized metals. They can’t be used for joining large metals.
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Regional Insights
North America
The North American braze alloys market, which has a share of 17.8%, is expected to display decent growth during the forecast period.
The region is meant for technological upgrades, and manufacturers are willing to invest more in these technologies as well as research and development. The braze alloys are an essential cog in the wheel in many of these innovations, as these are being employed in electronic devices across sectors. This is anticipated to increase the market share during the forecast period in the region.
Regional Market Comparison
Global Market Share in Percentage
United States
17.1%
Germany
12.7%
Japan
3.7%
Australia
1.1%
Europe
The European braze alloys market, which currently has a share of 14.5%, is expected to display mild growth during the forecast period.
The manufacturers in this region focus a lot on quality and see that no hole or space is left in the final product. With the ability to fill even the minutest of spaces, the braze alloys have attracted the attention of a few manufacturers. Moreover, the ability to be used across different sectors has helped the manufacturers streamline the process and achieve cost-cutting, as they do not have to run behind other products for various purposes.
Regional Markets
CAGR (2023 to 2033)
United Kingdom
2%
China
3.6%
India
3.9%
Start-up Ecosystem
While realizing the importance of braze alloys, start-ups are on a mission to adopt advanced technological innovations to make the most effective use of the braze alloys.
The start-ups have realized that the braze alloys help brands deliver customer-centric engagements at the right time without facing channel limitations. This is being achieved by making use of Artificial Intelligence and the Internet of Things, which play a crucial role in simplifying the process and maintaining uniformity throughout.
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Competitive Landscape
The key players operating in the braze alloys market are taking steps to expand their footprints across the globe. For this, they are starting different manufacturing facilities for products like Cathode Active Battery materials and their precursor materials in different parts of the world.
The key market players are Johnson Matthey Plc., Morgan Advanced Materials plc., Lucas-Milhaupt, Inc., Oerlikon Metco, Umicore N.V., Bellman-Melcor LLC, Harimatec Czech, s.r.o., Indian Solder, Braze Alloys, VBC Group.
Some Recent Developments are:
In July 2022, Umicore announced that it is building a large-scale fuel cell catalyst plant in China to cater to accelerated hydrogen clean mobility growth.
In August 2022, Johnson Matthey and Sinopec Capital announced that they may be exploring strategic collaboration across de-carbonization and hydrogen technologies.
Report Scope
Report Attribute
Details
Growth Rate
CAGR of 4.5% from 2023 to 2033
Base Year for Estimation
2022
Historical Data
2018 to 2022
Forecast Period
2023 to 2033
Quantitative Units
Revenue in US$ million or US$ billion and CAGR from 2023 to 2033
Report Coverage
Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
Product Type
Application
Region
Regions Covered
North America
Latin America
Asia Pacific
The Middle East and Africa
Europe
Key Countries Profiled
The United States of America
Canada
Brazil
Argentina
Germany
The United Kingdom
France
Spain
Italy
Nordics
BENELUX
Australia & New Zealand
China
India
GCC Countries
South Africa
Key Companies Profiled
Johnson Matthey Plc.
Morgan Advanced Materials plc.
Lucas-Milhaupt Inc.
Oerlikon Metco
Umicore N.V.
Bellman-Melcor LLC
Harimatec Czech
S.R.O
VBC Group.
Customization
Available Upon Request
Key Segments Profiled in the Braze Alloys Market Survey
By Product Type:
Copper
Gold
Silver
Aluminum
Other Product Types
By Application:
Automotive
Electronics
Aerospace
Others
By Region:
North America Market
Latin America Market
East Asia Market
South Asia and Pacific Market
The Middle East and Africa (MEA) Market
Europe Market
Frequently Asked Questions
What is the market value in 2023?
The market in 2023 is valued at US$ 2,759.3 million.
What is the CAGR from 2023 to 2033?
The CAGR from 2023 to 2033 will be 4.5%.
What was the market value in 2022?
The market in 2022 was valued at US$ 2,678.9 million.
What is the market value for 2033?
By 2033, the market will reach US$ 4,285.1 million.
What will be Europe's market share over the forecast period?
Europe will hold a market share of 14.5% over the forecast period.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Copper
5.3.2. Gold
5.3.3. Silver
5.3.4. Aluminium
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033
6.3.1. Automotive
6.3.2. Electronics
6.3.3. Aerospace
6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Product Type
8.2.3. By Application
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product Type
8.3.3. By Application
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Product Type
9.2.3. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Application
9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. UK
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Product Type
10.2.3. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Application
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Product Type
11.2.3. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Application
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Product Type
12.2.3. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Application
12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Product Type
13.2.3. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Application
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Product Type
14.2.3. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Application
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Product Type
15.1.2.2. By Application
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Product Type
15.2.2.2. By Application
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Product Type
15.3.2.2. By Application
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Product Type
15.4.2.2. By Application
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Product Type
15.5.2.2. By Application
15.6. UK
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Product Type
15.6.2.2. By Application
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Product Type
15.7.2.2. By Application
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Product Type
15.8.2.2. By Application
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Product Type
15.9.2.2. By Application
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Product Type
15.10.2.2. By Application
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Product Type
15.11.2.2. By Application
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Product Type
15.12.2.2. By Application
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Product Type
15.13.2.2. By Application
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Product Type
15.14.2.2. By Application
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Product Type
15.15.2.2. By Application
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Product Type
15.16.2.2. By Application
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Product Type
15.17.2.2. By Application
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Product Type
15.18.2.2. By Application
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Product Type
15.19.2.2. By Application
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Product Type
15.20.2.2. By Application
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2022
15.21.2.1. By Product Type
15.21.2.2. By Application
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2022
15.22.2.1. By Product Type
15.22.2.2. By Application
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2022
15.23.2.1. By Product Type
15.23.2.2. By Application
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product Type
16.3.3. By Application
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Johnson Matthey Plc.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Morgan Advanced Materials plc.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Lucas-Milhaupt Inc.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Oerlikon Metco
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Umicore N.V.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Bellman-Melcor LLC
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Harimatec Czech
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. S.R.O
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Indian Solder
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Braze Alloys
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. VBC Group.
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used19. Research Methodology
