Curcumin Market

How Will Curcumin Market Growth in 2021-2031 Fare in Comparison to 2016-2020?

FMI projects the global curcumin market to expand at a prolific 11.3% CAGR between 2021 and 2031, in comparison to the CAGR of 10.8% registered between 2016 and 2020.

Rising consumer preference for natural personal care products is expected to spur demand for curcumin in the forthcoming years. Increasing awareness about benefits of organic ingredients are compelling manufacturers to use different types of natural ingredients found consumables.

Harmful effects of toxic ingredients in synthetic personal care products are compelling consumers to opt for greener products. Furthermore, consumers are becoming more informed about benefits of using organic and natural ingredients through various social media platforms.

The use of natural skincare products improves skin texture, tone, and appearance due to the presence of nutrients that are beneficial for skin health. Curcumin extracts are primarily used in skincare products due to their pigmentation inhibition antimicrobial activity and antioxidant capacity, all of which help to prevent various skin diseases.

Increasing  awareness regarding benefits of natural ingredients used in cosmetics and personal care products expected to propel demand for curcumin over the forecast period.

For instance, turmeric is lauded for its antioxidant and inflammatory properties. Consumers are constantly looking for foods that are both healthy and meet their personal needs, which go beyond hunger or cravings.

Clinical studies on the neon yellow pigment (curcuminoids) found in curcumin (turmeric yellow) has shown a reduction in a variety of inflammation-related ailments. This is a major factor spurring sales of curcumin extracts in the food & beverage and cosmetics industries.

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What is Driving Sales of Curcumin Supplements in the Beverages Industry?

Use of curcumin as a functional ingredient and supplement in beverages such as sports and performance drinks, energy drinks, ready-to-drink teas, and others is widely gaining acceptance.

Health drinks comprising curcumin as an active ingredient are highly popular among wellness-minded individuals. Consumers are including curcumin in their diets to manage joint related issues, liver health and other health related issues.

However, poor solubility and sedimentation make curcumin supplements visually unappealing.  Therefore, to incorporate curcumin in beverages without compromising the visual appeal and taste, manufacturers are using innovative techniques to improve final product delivery.

For instance, in 2020, Sabinsa Corp., featured dispersible curcumin and functional grass ingredients at Expo West. Sabinsa Corporation’s Curcumin C3 Power Liquid was an award winner at Vitafoods Asia 2019 in Singapore for best functional beverage.

What are Opportunities for Curcumin Skincare?

Curcumin, which is being marketed as a superfood, has been historically used in Indian Ayurvedic medicine due to its excellent anti-inflammatory and antioxidant properties. Curcumin is in high demand in countries such as China and India, where a substantial number of manufacturers use turmeric as an antioxidant in skincare and cosmetic products.

The Federation of American Societies for Experimental Biology demonstrated several curcumin benefits, stating 16% protection against oxidative stress and 8% effectiveness against UVA damaged skin cells with skin lightening properties.

Apart from this, turmeric is also used as an age-defying agent, preventing early ageing, and sagging of skin. Curcumin provides a natural alternative to many synthetic antioxidants used in beauty products and supplements. Considering this, the demand for curcumin antioxidants is expected to rise in the personal care industry.

How is Consumer Preference for Natural Ingredients Affecting Curcumin Market Growth?

Currently, consumer inclination towards flavored products is growing exponentially. This has led to the development of natural food colors, which are stable and offer a blend of two colors.

This is further supported by growing food and beverage product availability across the Hotel/Restaurant/Catering (HoReCa) sector. Also, development of various new technologies by manufacturers for the creation of water-miscible solutions for beverage products is expected to bolster sales of curcumin in the beverages industry. 

Which Region offers Largest Opportunity for Sales of Curcumin?

According to FMI, in 2021, total sales of curcumin in the North America is estimated to be valued at US$ 28.0 Mn, accounting for roughly 29.4% of total curcumin sales.

Food ingredient manufacturers in the U.S. are marketing their products with claims ranging from non-GMO to vegan in response to consumer demand for natural and organic food products. These certifications include vegan, non-GMO, kosher, halal, allergy-free and gluten-free.

As a result, food and beverage manufacturers are actively replacing artificial ingredients in their products with natural and plant-based ingredients such as curcumin. Consumers are willing to pay premium price for free-from products, and manufacturers are using plant-based ingredients to improve sales prospects of food products in the region. This is expected to offer lucrative opportunities for curcumin market players over the forecast period.

Country-wise Analysis

Which Factors Are Driving the U.S. Curcumin Market?

The U.S. is expected to account for 81.1% of the North America curcumin market in 2021. Sales of curcumin in Canada are projected to exhibit double-digit growth through the course of the assessment period.

Curcumin is widely used in the food and beverage industry as a natural food colorant in a wide range of products including canned beverages, baked products, dairy products, yogurts, ice cream, yellow cakes, cookies, popcorn, candy, cake icings, and others.

In combination with annatto, food color curcumin is also used as a colorant in cheese, salad dressings, dry mixes, winter butter and margarine. Annatto is an orange-red condiment and natural food colour derived from the seeds of the achiote tree.

Advanced natural colour blending solutions and sophisticated microencapsulation techniques for natural colour extraction and stabilisation are pushing sales of curcumin food colorant in the U.S. The stability of curcumin pigment during water-miscible conversion was very low earlier when exposed to light; however, through the new microencapsulation technique, its colour can now be retained for over a year.

How Will Curcumin Demand Fare Across Germany?

Germany is expected to account for 16.3% of the Europe curcumin market share in 2021, finds FMI. Vitamins and nutritional supplements are becoming increasingly popular in Germany. This trend is being driven by rising consumer awareness regarding benefits of functional food.

Customers are looking for new ways to improve their overall health and immune system. Increasing incidence of chronic illnesses in the geriatric population is augmenting the popularity of preventive health care such as curcumin functional food and curcumin functional medicine.

Complementary and alternative medicine is gaining traction in Europe, and curcumin is frequently used to treat and prevent chronic ailments in the region. Patients who are more affluent are more likely to use complementary medicine procedures in addition to traditional medicine. These factors are anticipated to continue propelling Germany curcumin market growth through 2031.

What is Supporting China’s Dominance in the East Asia Curcumin Market?

In 2021, the China curcumin market is estimated to reach a valuation of US$ 6.8 Mn. Consumers in East Asian countries are increasingly getting concerned about their health. They seek out healthy products while avoiding those that are deemed unhealthy, including   sugar, fat, and salt. Curcumin is used as an alternative to salt in spice and herb mixes.

Curcumin is also used as a natural yellowish coloring additive, and the food industry is increasingly using it to color mustard, cheese, mustard, butter, popcorn, and yellow cake mix. Including curcumin in many special diet plans (for example, keto, paleo and chrono diets) helps to reduce inflammation, boost mood, lower blood sugar, and improve heart health.

What are the Chief Factors Driving India Curcumin Market?

According to FMI, India is expected to account for a 45.2% of the South Asia curcumin market share in 2021.

Driven by increasing demand for high-quality products and natural ingredients, manufacturers are constantly looking for new ways to improve the efficacy of their ingredients and products. As a result, the use of curcumin and curcumin-derived ingredients is expanding, and this trend is expected to continue in the forthcoming years.

Curcumin is becoming more popular among Indian consumers owing to its benefits. In response to this, manufacturers are launching new products with curcumin-derived ingredients to cater to growing demand for functional and superfoods in India.   

What will Aid Expansion of Brazil Curcumin Market?

The Brazil curcumin market is expected to account for 27.6% of the Latin America curcumin market in 2021. Rising demand for organically grown spices and herbs in medicinal products and dietary supplements is expected to propel sales of curcumin in Brazil over the forecast period.

Category-wise Insights

Why is Demand for Conventional Curcumin Rising?

Based on nature, conventional curcumin is estimated to account for more than 87.3% of the total market share in 2021, but organic curcumin is anticipated to register growth at a higher pace in the coming years.

The market for organic curcumin is expanding, and this trend is expected to continue in the forthcoming years. This trend is being driven by rising consumer awareness and willingness to pay for high-quality goods. Furthermore, increasing demand for plant-based supplements and superfoods in packaged foods products will continue boosting sales of conventional curcumin over the assessment period.

Awareness about Curcumin Benefits Pushing Curcumin Antioxidant Applications

In terms of application, the antioxidant segment is estimated to hold a dominant share of 30.1% of the global curcumin market in 2021. Rising preference for nutritional benefits derived from natural and organic ingredients will continue providing tailwinds to curcumin sales.

Why is the Sales of Powder Curcumin Rising?

Based on form, sales of powder form of curcumin are anticipated to reach a valuation of US$ 59.6 Mn in 2021. Increasing demand for natural and plant-based colorants in personal care products and ready-to-eat food products will continue pushing sales of powder form of curcumin over the assessment period. 

Who is the Leading Curcumin End User?

Based on end-use, sales of curcumin in the herbal and medicinal products segment are expected to grow at an impressive 12.0% CAGR over the forecast period. Due to its various health benefits, curcumin is being widely adopted in herbal and medicinal products, and the trend is expected to continue over the assessment period.

Competition Landscape

Due to this increasing demand for curcumin-based products, manufacturers are focusing on expanding their production facilities through strategic collaborations, mergers, and acquisitions. Apart from this, curcumin manufacturers are investing in research and development ot diversify applications of curcumin in various end-use sectors. For instance:

• In 2021, OmniActive introduced Curcuwin Ultra+, the next generation of highly bioavailable Curcumin.

Scope of Report

FAQs the Study Answers

• What is the current value of the global curcumin market?

  The global curcumin market is expected to reach a valuation of US$ 95.6 Mn in 2021.

• At what rate did the global curcumin market grow between 2016 and 2020?

  The global curcumin market grew at a 10.8% CAGR between 2016 and 2020.

• What are the key trends boosting curcumin sales?

  Increasing consumer inclination towards organic and natural products, along with rising demand for curcumin-based beverages are key trends driving sales of curcumin.

• What is the total share of top 5 players operating in the global curcumin market?

  Top 5 players in the global curcumin market are expected to hold around 35-45% of the total market share.

• Which are the major countries driving demand for curcumin?

  The U.S., India, Germany, and China are the top countries driving demand for curcumin.

• What will be the demand outlook for curcumin in East Asia?

  East Asia is projected to hold around 13.2% of the total curcumin revenue share.

• At what rate will the U.S. curcumin market grow?

  The U.S. curcumin market is projected to grow at a 9.7% CAGR over the next ten years.

Curcumin Market by Category

By Nature:

• Organic
• Conventional

By Form:

• Powder
• Liquid

By Application:

• Heart Health
• Brain Health
• Stress/Anxiety Relief
• Anti-inflammation
• Antioxidant
• Flavorant & Colorant

By End-Use:

• Dietary Supplements
• Food Products
• Herbal & Medicinal Products
• Cosmetics

Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa