Analytical Study of Wall Décor in Western Europe (2023 to 2033)
The adoption of wall décor in Western European countries is projected to exhibit a compound annual growth rate (CAGR) of 3.8% through 2033.
The wall décor industry in Western European countries is poised to witness significant opportunities with a valuation of US$ 6,199.4 million in 2023. This increasing demand for wall décor products is fueled by the transition in the lifestyle of consumers and changing tastes and preferences.
The growing proliferation of e-commerce is creating growth opportunities for industry players. By 2033, the adoption of wall décor in Western European countries is likely to reach a valuation of US$ 9,034.3 million.
Key Highlights to Understand Emerging and Fast-growing Opportunities
The wall decor industry in Western Europe is competitive, with local and international retailers offering a wide range of products to cater to diverse consumer preferences.
The growing consumer investments in home decor, influenced by changing lifestyles, drive the demand for attractive wall decor.
Newly constructed properties or existing properties undergoing renovation directly impact the wall decor industry.
Attributes
Details
Industry size of Western Europe in 2023
US$ 6,199.4 million
Expected Industry Size of Western Europe by 2033
US$ 9,034.3 million
Forecasted CAGR between 2023 to 2033
3.8%
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Key Trends Influencing Demand for Wall Décor in Western European Countries
The growing technological advances in printing technology have improved the quality and detail of wall decor products.
The rising emphasis on sustainability and eco-friendliness has led to an increased demand for wall decor made from recycled materials and eco-friendly paints.
Contemporary or niche artistic styles of wall décor are in high demand.
The increasing influence of social media in promoting wall decor products and trends makes it easier for consumers to discover new styles and products.
Comparative View of Adjacent Wall Décor in Key Markets
The table compares wall décor and their respective adoption rates in Western Europe, Korea, and Japan. Notably, the demand analysis for wall décor highlights a particularly robust growth trajectory in several Western European countries.
The dynamic suggests that while Japan is likely to remain the cornerstone of the global wall decor industry, Western European countries are projected to experience steady adoption.
Industry Analysis of Wall Décor in Western Europe:
Attributes
Industry Analysis of Wall Décor in Western Europe
CAGR between 2023 to 2033
3.8%
Industry Size in 2023
US$ 6,199.4 million
Key Trends
The growing demand for different wall décor products from the real estate industry.
Key Challenge
Keeping up with the rapidly changing consumer choices.
Demand for Wall Décor in Korea:
Attributes
Demand for Wall Décor in Korea
CAGR (2023 to 2033)
10.9%
Valuation (2023)
US$ 2,685.9 million
Key Trend
The rising preference for personalized home décor items.
Key Challenge
Balancing quality and price is the main challenge for wall décor manufacturers.
Demand for Wall Décor in Japan:
Attributes
Demand for Wall Décor in Japan
CAGR (2023 to 2033)
4.2%
Valuation (2023)
US$ 8,775.3 million
Key Trend
The rising demand for minimalism and simplicity in wall decor.
Key Challenge
Maintaining quality for handcrafted & arctician pieces can be challenging.
Find your sweet spots for generating winning opportunities in this market.
Country-wise Insights
Wall Décor in Western Europe based on Country
CAGR % (2023 to 2033)
The United Kingdom
3.1%
Germany
2.6%
Italy
4.0%
High-quality Wall Décor is Gaining Traction in the United Kingdom
A growing preference for a mix of traditional and contemporary styles of wall décor is gaining traction in the United Kingdom. Consumers in this country often prioritize high-quality and sustainable wall décor. The growing economic stability and disposable income levels have led to a surge in interior design trends in the United Kingdom.
The increasing urbanization and lifestyle changes have resulted in a greater demand for home decor. The rising interest in art and interior design is driving the demand for wall decor in the country. The increasing prevalence of online retail and cross-border eCommerce is contributing to industry expansion.
There is also a strong demand for innovative and creative wall art. Sustainability is a key concern, and consumers are actively seeking eco-friendly options. The industry in the United Kingdom is anticipated to experience an expansion at a CAGR of 3.1% through 2033.
Significant Growth of eCommerce to Enhance Wall Décor Landscape in Germany
Germany has a strong demand for wall décor, with a focus on high-quality products and customization options. The country also boasts a well-established eCommerce infrastructure, making it convenient for consumers to order wall décor products online. This ease of online ordering and home delivery has significantly boosted wall décor demand.
Germany's robust economy and rising disposable income levels have empowered consumers to allocate more of their budget to home decor, including wall art. People are willing to invest in high-quality and stylish wall decor to enhance their living spaces.
Personalized wallpaper printing is gaining traction in the country. Manufacturers in Germany are leveraging advanced digital printing technology to ensure high-resolution and detailed wallpaper designs. Additionally, digital wallpaper printing in Germany often comes with user-friendly installation guides, making it accessible for DIY enthusiasts.
Consumers are increasingly seeking a wide variety of wall decor products, including posters, art prints, and framed photographs. Hence, the industry in Germany is expected to witness an expansion at a CAGR of 2.6% through 2033.
Personalized Wall Décor is Gaining Popularity in Italy
A strong culture of art and design influences Italy's wall décor industry. The industry in Italy is estimated to expand at a CAGR of 4.0% through 2033.
Consumers prioritize high-quality décor items and seek creative customization options. Growing spending power and an increased interest in art and interior design are driving the demand for wall décor in Italy. The industry reflects Italian aesthetics and preferences for premium products. Personalized wall décor is gaining popularity in Italy for gifting and commemorating special occasions, including birthdays, weddings, anniversaries, and holidays.
Category-wise insights
Category
Industry Share in 2023
Mirror Works
32.3%
Wood
33.4%
Mirror Work Segment to Fuel the Wall Décor Industry Growth in Western Europe
Based on products, the industry has been classified into wall shelves, stickers, hangings, frameworks, mirror works, and metal works. The mirror work segment is expected to dominate, projected to hold a share of 32.3% in 2023. In terms of revenue, mirror works are anticipated to lead the industry throughout the forecast period due to the higher price of such products. Wealthy art enthusiasts show significant interest in incorporating such art into their homes. With increasing disposable income among consumers, the demand for this wall décor category is expected to further intensify in the future.
Wood Segment Splashes Reach Higher as Compared to Other Material Base in Western Europe Wall Décor Industry
The wood-based material is projected to hold an industry share of 33.4% in 2023, as customers highly value the product range. Wood-based products offer an enhanced and rich appearance to décor with a variety of types available. The wood segment is the key contributor to the overall revenue growth of the wall décor industry, owing to the affordability of such products. The product range is very customer-centric, and there is a growing demand for wood-based wall décors throughout Western Europe.
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Competitive Landscape
Acquisitions and mergers are the primary expansion strategies for players operating in the wall décor industry in Western Europe. Certain companies in Western Europe are adopting eco-friendly practices, offering products made from sustainable materials. Established brands and emerging start-ups offer a diverse range of products, from framed prints to 3D wall art, catering to varying consumer preferences. Key players focus on innovation, incorporating novel features and customization options to distinguish themselves.
Some of the Key Players in Wall Décor in Western Europe
IKEA
Zara Home
Oliver Bonas
Amazon
Etsy
Leroy Marlin
John Lewis & Partners
Maison du Monogram
Developments Observed in the Wall Décor Industry in Western Europe
Hashtag Home, the modern affordable flagship brand from Wayfair, was introduced for young consumers and design-conscious home décor enthusiasts. The inaugural collection includes over 1,000 products, featuring mix-and-match designs, trendy dining sets, outdoor furniture, easy home office discoveries, as well as eye-catching wall decorations.
Marburger Tapetenfabrik offers a wide range of wall art online, including digital wallpapers, hangings, and wallcoverings, to consumers across various Western European countries.
Leroy Merlin is one of the leading home improvement retailers in Europe, offering a range of wall decor products including wallpapers, paints, and other decorative items.
Scope of the Report
Attribute
Details
Estimated Industry Size in 2023
US$ 6,199.4 million
Projected Industry Size in 2033
US$ 9,034.3 million
Anticipated CAGR between 2023 to 2033
3.8% CAGR
Historical Analysis of Demand for Wall Décor in Western European
2018 to 2022
Demand Forecast for Wall Décor in Western European Countries
2023 to 2033
Report Coverage
Industry Size, Industry Trends, Analysis of key factors influencing wall décor adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed while Studying Opportunities in Wall Décor in Western Europe Countries
Germany
Italy
France
Spain
The United Kingdom
BENELUX
Rest of Western Europe
Key Companies Profiled
IKEA
Zara Home
Oliver Bonas
Amazon
Etsy
Leroy Marlin
John Lewis & Partners
Maison du Monogram
Western Europe Wall Décor Industry Segmentation
By Product Type:
Shelves
Wall Stickers
Hangings
Frame Works
Mirror Works
Metal Works
Others
By Base Material:
Wood
Fabric & Textile
Plastic
Glass
Metal
Others
By End Use:
Residential
Commercial
Hospitality
Salon & Spa
Offices & Showrooms
Restaurants
Educational Institutes
Spiritual Institutes
Others
By Sales Channel:
Wholesalers/ Distributors
Hypermarkets/ Supermarkets
Specialty Stores
Multi-brand Stores
Online Retailers
Others (Club Stores, Gift Shops)
By Countries:
Germany
Italy
France
Spain
The United Kingdom
BENELUX
Rest of Western Europe
Frequently Asked Questions
What is the Current Size of the Western Europe Wall Décor Industry?
The wall décor industry in Western Europe is valued at US$ 6,199.4 million in 2023.
At what Rate is Wall Décor Industry Growing in Western European Countries?
The anticipated CAGR for wall décor industry in Western Europe through 2033 is 3.8%.
How big will the Demand for Wall Décor in Western European Countries?
Demand for wall décor in Western European countries is likely to be US$ 9,034.3 million by 2033.
Which is the Preferred Material base for Wall Décor in Western European countries?
Wood-based wall décor is highly preferred in Western Europe
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Base Material
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Base Material, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Base Material, 2023 to 2033
5.3.1. Fabric & Textile
5.3.2. Glass
5.3.3. Metal
5.3.4. Plastic
5.3.5. Wood
5.3.6. Others
5.4. Y-o-Y Growth Trend Analysis By Base Material, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Base Material, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033
6.3.1. Educational Institutes
6.3.2. Hospitality Industry
6.3.3. Household
6.3.4. Offices & Showrooms
6.3.5. Restaurants
6.3.6. Salon & Spa
6.3.7. Spiritual Institutes
6.3.8. Other End Users
6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
7.3.1. Frame Works
7.3.2. Hangings
7.3.3. Metal Works
7.3.4. Mirror Works
7.3.5. Shelves
7.3.6. Stickers
7.3.7. Other Product Type
7.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
8.3.1. Club Stores
8.3.2. E-Retailers
8.3.3. Gift Shoppe
8.3.4. Hypermarket/Supermarket
8.3.5. Specialty Store
8.3.6. Unorganised
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033
9.3.1. UK
9.3.2. Germany
9.3.3. Italy
9.3.4. France
9.3.5. Spain
9.3.6. Rest of Europe
9.4. Market Attractiveness Analysis By Country
10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Region
10.2.1.1. England
10.2.1.2. Scotland
10.2.1.3. Wales
10.2.1.4. Northern Ireland
10.2.2. By Base Material
10.2.3. By End Use
10.2.4. By Product Type
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Base Material
10.3.3. By End Use
10.3.4. By Product Type
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. North-east (Germany)
11.2.1.2. North-west (Germany)
11.2.1.3. Central (Germany)
11.2.1.4. South (Germany)
11.2.1.5. Other(Germany)
11.2.2. By Base Material
11.2.3. By End Use
11.2.4. By Product Type
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Base Material
11.3.3. By End Use
11.3.4. By Product Type
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. North (Italy)
12.2.1.2. Central (Italy)
12.2.1.3. South (Italy)
12.2.1.4. Islands (Italy)
12.2.2. By Base Material
12.2.3. By End Use
12.2.4. By Product Type
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Base Material
12.3.3. By End Use
12.3.4. By Product Type
12.3.5. By Sales Channel
12.4. Key Takeaways
13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Region
13.2.1.1. Northern (France)
13.2.1.2. Central (France)
13.2.1.3. Southern (France)
13.2.1.4. Eastern (France)
13.2.2. By Base Material
13.2.3. By End Use
13.2.4. By Product Type
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Base Material
13.3.3. By End Use
13.3.4. By Product Type
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Region
14.2.1.1. Basque Country
14.2.1.2. Andalusia
14.2.1.3. Extremadura
14.2.1.4. Catalonia
14.2.1.5. Valencia
14.2.1.6. Rest of Spain
14.2.2. By Base Material
14.2.3. By End Use
14.2.4. By Product Type
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Base Material
14.3.3. By End Use
14.3.4. By Product Type
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Base Material
15.2.2. By End Use
15.2.3. By Product Type
15.2.4. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Base Material
15.3.2. By End Use
15.3.3. By Product Type
15.3.4. By Sales Channel
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Base Material
16.3.3. By End Use
16.3.4. By Product Type
16.3.5. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Desenio
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. MetalStudios
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. 3D Art Factory
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. de Gournay
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Mineheart
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Decowall
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. FabFunky
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Paragon Décor Inc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. PTM Images
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Neiman Marcus
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Studio McGee LLC
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. Stratton Home Décor
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Northern Oaks Décor Co
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. Bubola & Naibo s.r.l.
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
18. Assumptions & Acronyms Used19. Research Methodology
