The adoption of wall décor in Western European countries is projected to exhibit a compound annual growth rate (CAGR) of 3.8% through 2033.
The wall décor industry in Western European countries is poised to witness significant opportunities with a valuation of US$ 6,199.4 million in 2023. This increasing demand for wall décor products is fueled by the transition in the lifestyle of consumers and changing tastes and preferences.
The growing proliferation of e-commerce is creating growth opportunities for industry players. By 2033, the adoption of wall décor in Western European countries is likely to reach a valuation of US$ 9,034.3 million.
Key Highlights to Understand Emerging and Fast-growing Opportunities
| Attributes | Details |
|---|---|
| Industry size of Western Europe in 2023 | US$ 6,199.4 million |
| Expected Industry Size of Western Europe by 2033 | US$ 9,034.3 million |
| Forecasted CAGR between 2023 to 2033 | 3.8% |
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| Wall Décor in Western Europe based on Country | CAGR % (2023 to 2033) |
|---|---|
| The United Kingdom | 3.1% |
| Germany | 2.6% |
| Italy | 4.0% |
A growing preference for a mix of traditional and contemporary styles of wall décor is gaining traction in the United Kingdom. Consumers in this country often prioritize high-quality and sustainable wall décor. The growing economic stability and disposable income levels have led to a surge in interior design trends in the United Kingdom.
The increasing urbanization and lifestyle changes have resulted in a greater demand for home decor. The rising interest in art and interior design is driving the demand for wall decor in the country. The increasing prevalence of online retail and cross-border eCommerce is contributing to industry expansion.
There is also a strong demand for innovative and creative wall art. Sustainability is a key concern, and consumers are actively seeking eco-friendly options. The industry in the United Kingdom is anticipated to experience an expansion at a CAGR of 3.1% through 2033.
Germany has a strong demand for wall décor, with a focus on high-quality products and customization options. The country also boasts a well-established eCommerce infrastructure, making it convenient for consumers to order wall décor products online. This ease of online ordering and home delivery has significantly boosted wall décor demand.
Germany's robust economy and rising disposable income levels have empowered consumers to allocate more of their budget to home decor, including wall art. People are willing to invest in high-quality and stylish wall decor to enhance their living spaces.
Personalized wallpaper printing is gaining traction in the country. Manufacturers in Germany are leveraging advanced digital printing technology to ensure high-resolution and detailed wallpaper designs. Additionally, digital wallpaper printing in Germany often comes with user-friendly installation guides, making it accessible for DIY enthusiasts.
Consumers are increasingly seeking a wide variety of wall decor products, including posters, art prints, and framed photographs. Hence, the industry in Germany is expected to witness an expansion at a CAGR of 2.6% through 2033.
A strong culture of art and design influences Italy's wall décor industry. The industry in Italy is estimated to expand at a CAGR of 4.0% through 2033.
Consumers prioritize high-quality décor items and seek creative customization options. Growing spending power and an increased interest in art and interior design are driving the demand for wall décor in Italy. The industry reflects Italian aesthetics and preferences for premium products. Personalized wall décor is gaining popularity in Italy for gifting and commemorating special occasions, including birthdays, weddings, anniversaries, and holidays.
Principal Consultant
| Category | Industry Share in 2023 |
|---|---|
| Mirror Works | 32.3% |
| Wood | 33.4% |
Based on products, the industry has been classified into wall shelves, stickers, hangings, frameworks, mirror works, and metal works. The mirror work segment is expected to dominate, projected to hold a share of 32.3% in 2023. In terms of revenue, mirror works are anticipated to lead the industry throughout the forecast period due to the higher price of such products. Wealthy art enthusiasts show significant interest in incorporating such art into their homes. With increasing disposable income among consumers, the demand for this wall décor category is expected to further intensify in the future.
The wood-based material is projected to hold an industry share of 33.4% in 2023, as customers highly value the product range. Wood-based products offer an enhanced and rich appearance to décor with a variety of types available. The wood segment is the key contributor to the overall revenue growth of the wall décor industry, owing to the affordability of such products. The product range is very customer-centric, and there is a growing demand for wood-based wall décors throughout Western Europe.
Acquisitions and mergers are the primary expansion strategies for players operating in the wall décor industry in Western Europe. Certain companies in Western Europe are adopting eco-friendly practices, offering products made from sustainable materials. Established brands and emerging start-ups offer a diverse range of products, from framed prints to 3D wall art, catering to varying consumer preferences. Key players focus on innovation, incorporating novel features and customization options to distinguish themselves.
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Developments Observed in the Wall Décor Industry in Western Europe
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2023 | US$ 6,199.4 million |
| Projected Industry Size in 2033 | US$ 9,034.3 million |
| Anticipated CAGR between 2023 to 2033 | 3.8% CAGR |
| Historical Analysis of Demand for Wall Décor in Western European | 2018 to 2022 |
| Demand Forecast for Wall Décor in Western European Countries | 2023 to 2033 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing wall décor adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
| Key Countries Analyzed while Studying Opportunities in Wall Décor in Western Europe Countries | Germany, Italy, France, Spain, The United Kingdom, BENELUX, Rest of Western Europe |
| Key Companies Profiled | IKEA; Zara Home; Oliver Bonas; Amazon; Etsy; Leroy Marlin; John Lewis & Partners; Maison du Monogram |
The wall décor industry in Western Europe is valued at US$ 6,199.4 million in 2023.
The anticipated CAGR for wall décor industry in Western Europe through 2033 is 3.8%.
Demand for wall décor in Western European countries is likely to be US$ 9,034.3 million by 2033.
Wood-based wall décor is highly preferred in Western Europe
1. Executive Summary 1.1. Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Base Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Base Material, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Base Material, 2023 to 2033 5.3.1. Fabric & Textile 5.3.2. Glass 5.3.3. Metal 5.3.4. Plastic 5.3.5. Wood 5.3.6. Others 5.4. Y-o-Y Growth Trend Analysis By Base Material, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Base Material, 2023 to 2033 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033 6.3.1. Educational Institutes 6.3.2. Hospitality Industry 6.3.3. Household 6.3.4. Offices & Showrooms 6.3.5. Restaurants 6.3.6. Salon & Spa 6.3.7. Spiritual Institutes 6.3.8. Other End Users 6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 7.3.1. Frame Works 7.3.2. Hangings 7.3.3. Metal Works 7.3.4. Mirror Works 7.3.5. Shelves 7.3.6. Stickers 7.3.7. Other Product Type 7.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 8.3.1. Club Stores 8.3.2. E-Retailers 8.3.3. Gift Shoppe 8.3.4. Hypermarket/Supermarket 8.3.5. Specialty Store 8.3.6. Unorganised 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033 9.3.1. UK 9.3.2. Germany 9.3.3. Italy 9.3.4. France 9.3.5. Spain 9.3.6. Rest of Europe 9.4. Market Attractiveness Analysis By Country 10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Region 10.2.1.1. England 10.2.1.2. Scotland 10.2.1.3. Wales 10.2.1.4. Northern Ireland 10.2.2. By Base Material 10.2.3. By End Use 10.2.4. By Product Type 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Region 10.3.2. By Base Material 10.3.3. By End Use 10.3.4. By Product Type 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Region 11.2.1.1. North-east (Germany) 11.2.1.2. North-west (Germany) 11.2.1.3. Central (Germany) 11.2.1.4. South (Germany) 11.2.1.5. Other(Germany) 11.2.2. By Base Material 11.2.3. By End Use 11.2.4. By Product Type 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Region 11.3.2. By Base Material 11.3.3. By End Use 11.3.4. By Product Type 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Region 12.2.1.1. North (Italy) 12.2.1.2. Central (Italy) 12.2.1.3. South (Italy) 12.2.1.4. Islands (Italy) 12.2.2. By Base Material 12.2.3. By End Use 12.2.4. By Product Type 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Region 12.3.2. By Base Material 12.3.3. By End Use 12.3.4. By Product Type 12.3.5. By Sales Channel 12.4. Key Takeaways 13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Region 13.2.1.1. Northern (France) 13.2.1.2. Central (France) 13.2.1.3. Southern (France) 13.2.1.4. Eastern (France) 13.2.2. By Base Material 13.2.3. By End Use 13.2.4. By Product Type 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Region 13.3.2. By Base Material 13.3.3. By End Use 13.3.4. By Product Type 13.3.5. By Sales Channel 13.4. Key Takeaways 14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Region 14.2.1.1. Basque Country 14.2.1.2. Andalusia 14.2.1.3. Extremadura 14.2.1.4. Catalonia 14.2.1.5. Valencia 14.2.1.6. Rest of Spain 14.2.2. By Base Material 14.2.3. By End Use 14.2.4. By Product Type 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Region 14.3.2. By Base Material 14.3.3. By End Use 14.3.4. By Product Type 14.3.5. By Sales Channel 14.4. Key Takeaways 15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Base Material 15.2.2. By End Use 15.2.3. By Product Type 15.2.4. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Base Material 15.3.2. By End Use 15.3.3. By Product Type 15.3.4. By Sales Channel 15.4. Key Takeaways 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Base Material 16.3.3. By End Use 16.3.4. By Product Type 16.3.5. By Sales Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Desenio 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. MetalStudios 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. 3D Art Factory 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. de Gournay 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Mineheart 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Decowall 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. FabFunky 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Paragon Décor Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. PTM Images 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Neiman Marcus 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Studio McGee LLC 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. Stratton Home Décor 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 17.1.13. Northern Oaks Décor Co 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 17.1.13.5.2. Product Strategy 17.1.13.5.3. Channel Strategy 17.1.14. Bubola & Naibo s.r.l. 17.1.14.1. Overview 17.1.14.2. Product Portfolio 17.1.14.3. Profitability by Market Segments 17.1.14.4. Sales Footprint 17.1.14.5. Strategy Overview 17.1.14.5.1. Marketing Strategy 17.1.14.5.2. Product Strategy 17.1.14.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Demand and Trend Analysis of Wall Décor in Western Europe
