The event management software industry in Western Europe is anticipated to witness strong growth due to the market demand for digital transformation of the event planning process as well as to supply virtual or hybrid events online and increase guest engagement, the event management software industry in Western Europe is expected to have a sharp increase in companies.
AI-driven analysis technologies, event automation tools and integrated CRM systems have become the answer to running such scale events as large conferences, exhibitions, trade shows, corporate events and meetings.The market is projected to grow at a CAGR of 7.1% from 2025 to 2035, increasing from USD 2,502.1 Million in 2025 to USD 4,968.3 Million by 2035.
Metric Overview
| Metric | Value |
|---|---|
| Market Size (2025E) | USD 2,502.1 Million |
| Market Value (2035F) | USD 4,968.3 Million |
| CAGR (2025 to 2035) | 7.1% |
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The United Kingdom and Ireland are forecast to remain Western Europe's leading region as they boast a booming event industry, solid IT infrastructure, and widespread use of digital event solutions at venues and by event organizers. This region has an established market for every kind of corporate event, trade fair and entertainment affair.
DACH has enjoyed strong growth, with a big demand for efficient event management solutions in the corporate sector, exhibitions and conferences. Germany, as Europe's largest economy, leads in the use of event management software focusing on improving the attendee experience, event marketing and operational efficiency the region is also seeing a convergence of hybrid/physical, IP-protected formats and increased investment in sustain abilities.
France and the Benelux countries have richly adopted event management solutions, particularly in the area of commercial seminars, trade fairs and festivals the area's rich cultural heritage plus Int'l commercial centres are customers for advanced event management systems. Solutions that entail virtual events integrated with attendee harvest choice pay and seamless ticketing options are peculiarly popular with this region.
Challenges
Data Security and Privacy Concerns As the event management software industry gets larger, the questions of how safe is data and privacy assuming new urgency. With these concerns, especially in light of GDPR regulations, critics argue that there needs to be more transparency on just what kind of personal information customers give away when they use these cloud-based systems whether it's their bank account numbers or children’s' names. It's a top talking point for software providers to keep protecting customer and attendee's data on cloud-based platforms.
Integration with Existing Systems Many event organizers have been left relying on an assortment of old and new software tools. Seamless integration between the various event management systems, customer relationship management (CRM) tools and marketing platforms presented a challenge for users seeking efficiency and consistency in event planning processes.
Opportunities
Growth in Virtual and Hybrid Events The explosive popularity of virtual and hybrid events brought on by the COVID-19 pandemic opens up opportunities for event management software companies. With a rising demand from both market professionals involved in setting up online events as well as individuals actually holding these types of activities, tools that contain virtual engagement features, live streaming solutions and interactive experiences will continue to make headway in the Western European software market.
Technological Innovations in Event Planning New trends for event planning software that are based on technological advances include artificial intelligence, machine learning and big data management. These innovations are making event management software smarter and helping it provide more effective real-time attendee engagement experiences - all forms of personalized offering for the audience.
The event-management software industry in Western Europe showed rapid growth from 2020 to 2024 hotels through a growing desire for remote event systems and widespread adoption of hybrid events. More and more firms began to use cloud-based platforms for recording those who had registered and for drawn up schedules, as well as marketing the events they planned to hold.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Compliance with GDPR and other regional data privacy regulations |
| Market Demand | Driven by virtual, hybrid, and in-person events |
| Industry Adoption | Adoption of cloud-based platforms for ease of access and collaboration |
| Supply Chain and Sourcing | Demand for integrated event management tools from various providers |
| Market Competition | Dominated by large event software providers |
| Market Growth Drivers | Surge in virtual and hybrid event formats |
| Sustainability and Energy Efficiency | Moderate focus on reducing carbon footprints of events |
| Integration of Digital Innovations | Increased use of cloud-based solutions, virtual engagement tools |
| Advancements in Product Design | User-friendly interfaces for registration, scheduling, and analytics |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Enhanced data protection measures, integration of AI-driven privacy solutions |
| Market Demand | Continued growth in hybrid and fully virtual events, increased demand for event analytics |
| Industry Adoption | Widespread adoption of VR/AR-based event experiences, advanced personalization features |
| Supply Chain and Sourcing | Increased demand for specialized platforms catering to specific event types (e.g., conferences, expos) |
| Market Competition | Emergence of niche players offering highly specialized event solutions |
| Market Growth Drivers | Technology-driven experiences (VR, AR), data analytics, and AI in event personalization |
| Sustainability and Energy Efficiency | Widespread adoption of sustainable event planning tools, low-emission digital platforms |
| Integration of Digital Innovations | VR/AR, AI-driven engagement tools, and real-time data analytics for attendee experiences |
| Advancements in Product Design | Enhanced mobile and cross-platform integration, AI-powered event planning capabilities |
In Sweden, the Event Management Software Market is growing steadily with digital solutions for managing major events, conferences and festivals taking over. The country's high adoption rate of technology and emphasis on sustainability in event planning are pushing market growth.
| Country | CAGR (2025 to 2035) |
|---|---|
| Sweden | 7.1% |
In Norway, the use of event management software is growing, primarily in areas like corporate events, trade fairs and exhibitions. This means that demand for software solutions which can assist in planning an event, can engage attendants, and able to hold virtual and internet-based events is increasing.
| Country | CAGR (2025 to 2035) |
|---|---|
| Norway | 7.1% |
As the number of business events in Denmark increases, so does the demand for software that can provide fast solutions without covering all subjects. Event organizers in Denmark are turning more and more to digital platforms
| Country | CAGR (2025 to 2035) |
|---|---|
| Denmark | 7.1% |
| By Deployment | Market Share (2025) |
|---|---|
| Cloud | 68.3% |
In Western Europe, the Event Management Software Industry is experiencing vigorous growth, driven by technological advancements and an increasing demand for seamless event planning and execution. Among the types of deployment, cloud-based software for event management is set to come out on top. It's expected that by 2025 it will hold 68.3% market share.
Cloud solutions are favoured for the flexibility they offer, their scalability and real-time event data is becoming increasingly important in today's hybrid work environment. Cloud solutions provide substantial cost advantages it means there is no need to invest heavily upfront in IT infrastructure and cut down on maintenance costs.
They allow companies easily to expand their event operations, can easily integrates with other cloud-based systems and provide a top user experience for event guests and organizers. Cloud-based solutions are now the preferred option for businesses trying to run events (both virtual and on-site) with smooth integrations to different online collaboration tools or virtual platforms.
| By Enterprise Size | Market Share (2025) |
|---|---|
| Small & Medium Enterprises (SMEs) | 55.1% |
Event Management Software Industry in Western Europe is undergoing a sharp increase from SMEs (small to medium enterprises), which is expected to represent 55.1% of overall market share in 2025. SMEs in frost increasingly sees the need for software to manage events as they seek to stay competitive in a fast-paced digital world.
These tools help SMEs manage ad logistically streamline events; They can keep budgets on an even keel, track registrations in real time and be the big beneficiary of an immersive experience with attendant numbers, all at a lower cost that is still acceptable to those without deep pockets.
The rise of virtual and hybrid events has allowed particularly SMEs to stage first-rate events at a lower price because of other developments in technology (such as the Internet). Cloud-based service providers are particularly attractive to SMEs because of their subscription-based model means that they can access big-business event management features on a tiny fraction of what is called for by traditional event management systems.
In Western Europe, the demand for digital transformation in event planning, especially in corporate events and entertainment-related symposia has further expanded the Event Management Software (EMS) market throughout 2022. The market's real drivers are automation, improved attendee engagement rates, and data analytics in real time conference streaming as well as its easy availability in mainstream pockets.
Market Share Analysis by Key Players
| Company Name | Estimated Market Share (%) |
|---|---|
| Cvent | 20-25% |
| Eventbrite | 15-18% |
| Aventri | 10-13% |
| Hopin | 8-12% |
| Social Tables | 6-9% |
| Bizzabo | 5-8% |
| Certain Inc. | 3-5% |
| Swoogo | 2-4% |
| Regpack | 1-2% |
| Others | 20-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| Cvent | Offers a comprehensive event management platform including event registration, venue sourcing, and attendee engagement tools. |
| Eventbrite | Provides an event ticketing and promotion platform, with strong focus on online ticket sales and marketing automation. |
| Aventri | Specializes in event management software focusing on data-driven solutions, including attendee engagement and event analytics. |
| Hopin | Known for its virtual event platform, offering event hosting, networking, and live streaming capabilities. |
| Social Tables | Provides tools for event planning, venue design, and guest list management, with a strong emphasis on 3D floor plans. |
| Bizzabo | Focuses on event marketing, providing solutions for event registration, attendee networking, and post-event analytics. |
| Certain Inc. | Delivers event management solutions with a focus on enhancing attendee engagement and delivering personalized experiences. |
| Swoogo | Known for its user-friendly event management platform that automates event registration, reporting, and ticketing processes. |
| Regpack | Specializes in customizable event registration software with built-in payment processing and attendee management tools. |
Key Market Insights
Cvent (20-25%)
Cvent holds a dominant position in the Western European event management market. With a wide range of solutions addressing an event's entire lifecycle, it offers tools for event registration, venue sourcing, attendee engagement, and post-activity analysis. This makes it popular among large-scale corporate events and conferences.
Eventbrite (15-18%)
Eventbrite is a leading player in the ticketing and event promotion space, offering a platform that helps organisers sell tickets and market their events online. Numerous features, like its easy-to-use interface and tight integration with social media platforms, make it one popular way of promoting big or small events.
Aventri (10-13%)
Aventri has become a popular choice in the virtual and hybrid event space. Known for its ability to host online conferences, trade shows, and networking events, it provides features like live streaming, attendee interaction, and event analytics.
Social Tables (6-9%)
Social Tables offers event planning solutions, specializing in the design of premises and management of guests.
Other Key Players (20-30% Combined)
The overall market size for Event Management Software Industry market was USD 2,502.1 Million in 2025.
The Event Management Software Industry market is expected to reach USD 4,968.3 Million in 2035.
The rising demand for digital transformation of the event planning process will drive the demand for Event Management Software Industry.
The top 5 countries which drives the development of Event Management Software Industry market are United Kingdom, Germany, France and Sweden.
Cloud Deployment demand supplier to command significant share over the assessment period.
Western Europe Event Management Software Market
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