Inkjet Printer Industry Analysis in Western Europe
Demand Forecast for Inkjet Printers in Western Europe by Continuous Inkjet and Drop on Demand Technology, 2023 to 2033
Digitalization Trends and Paperless Procedures Drive Sales of Inkjet Printers. Unfold the Emerging Trends around Such Advanced Gadgets to Elevate Your Business in Western Europe
A Statistical Study of Inkjet Printers in Western Europe from 2023 to 2033
In 2023, the sales of inkjet printers in Western Europe amount to a total of US$ 11.1 billion. Western Europe's demand for inkjet printers is predicted to develop at an average CAGR of 4.4% through 2033. The net valuation of the inkjet printer industry is expected to reach US$ 15.7 billion by 2033.
Attributes
Details
Industry size of Western Europe in 2023
US$ 11.1 billion
Expected Industry Size of Western Europe in 2033
US$ 15.7 billion
Forecasted CAGR between 2023 to 2033
4.4%
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Key Insights on the Inkjet Printers Sector of Western Europe
By 2033, Western Europe is expected to see a significant increase in inkjet printer use due to rising environmental concerns.
During sales analysis from 2018 to 2022, Western Europe maintained an annual average growth rate of 3.1%.
A discernible increase in the popularity of inkjet printers in Western Europe resulted in US$ 9.7 billion from its sales in 2022.
Top 5 Trends Influencing Demand for Inkjet Printers in Western Europe
For various academic printing requirements, inkjet printer demand has soared among students in Western Europe. This trend has also been supplemented by the higher use of inkjet printer in colleges and universities because of their great print quality, quick printing rates, and adaptability.
In recent years, inkjet printer has gained popularity in Western Europe over the growing requirement for printed promotional materials in public places. Brochures, posters, and banners for promotion and presentations are frequently printed with inkjet printers since they can accurately generate vivid colors, texts, and intricate artwork.
The increasing demand for digitalization and paperless procedures in public and private workplaces is driving the adoption of inkjet printers. Establishments with considerable paperwork activities utilize digital processes and automation more frequently, requiring quality printing options.
In Western Europe, sales of inkjet printers are expected to grow with rising demand for packaging solutions and the availability of auxiliary hardware and services. In this regard, EFI Company declared in March 2019 that it intended to increase its share in the Spanish packaging industry.
Several printing businesses in Western Europe rely on other countries for ink and solvent ingredients, which are needed as input materials in printing processes. So, the recent growth of industries for manufacturing conventional and novel printer chemicals might reduce the cost of using inkjet printers.
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Comparative View of Adjacent Inkjet Printers in Key Markets
The table suggests how inkjet printers perform differently in Western Europe, Japan, and the global landscape. In Western Europe, both sustainability and utility are given top priority in the production and adoption of inkjet printer.
Demand for Inkjet Printers in Western Europe:
Attributes
Demand for Inkjet Printers in Western Europe
CAGR (2023 to 2033)
4.4%
Valuation (2023)
US$ 11.1 billion
Key Trend
Emerging trends in 3D printing applications are predicted to open up significant business prospects in Western Europe.
Key Challenge
Rising concerns and strengthening of regulations regarding environmental pollution and sustainable development might decrease the use of printing materials.
Popularity of Inkjet Printers in Japan:
Attributes
Popularity of Inkjet Printers in Japan
CAGR (2023 to 2033)
3.6%
Valuation (2023)
US$ 2.1 billion
Key Trend
Rising demand for specialized applications like industrial inkjet printing, 3D printing, and digital textile printing to cater to diverse industry needs.
Key Challenge
Reliance on other countries for ink and solvent ingredients, which are crucial input materials in the printing process, can lead to supply chain vulnerabilities.
Adoption Scenario of Inkjet Printers Globally:
Attributes
Adoption Scenario of Inkjet Printers Globally
CAGR (2023 to 2033)
4.3%
Valuation (2023)
US$ 46.6 billion
Key Trend
The growing acceptance of direct-to-garment printing is a significant development anticipated to boost the adoption of inkjet printer.
Key Challenge
The higher cost of inkjet printer compared to offset or dot matrix printer could limit the adoption of the product globally.
Category-wise insights
Printers with Continuous Inkjet Technology are the Preferred Choice
The continuous inkjet technology segment is expected to have a share of around 51.7% of the global demand for inkjet printers in Western Europe. This segment could develop further as it is used more often to code and brand items in manufacturing facilities in the industrial countries of Europe. These printers have a long operational life and require less maintenance, making them a sustainable choice for Western European consumers.
Adoption of Inkjet Printers in Western Europe based on Technology Type
Continuous Inkjet
Market Share (2023)
51.7%
The print resolution, color accuracy, and general performance of continuous inkjet printing have all increased as a consequence of continual technological improvements in recent years. This has increased its allure to companies looking for superior print quality. Continuous inkjet systems' continued cost-effectiveness also significantly contributes to their supremacy throughout time. Despite having a greater initial investment than some other technologies, they are a wise long-term investment because of their cheaper per-page printing costs and lower maintenance needs.
Paper substrate Segment to retain its Dominance through 2033
The use of paper substrates in inkjet printers has formed the leading segment in Western Europe. In the current year, sales of inkjet printers that use paper as a substrate are estimated to generate a revenue of around US$ 7.8 billion. This enduring preference for paper can be attributed to its versatility, cost-effectiveness, and eco-friendly nature. Businesses and individuals alike continue to rely on paper for a wide array of applications, ranging from documents and photographs to marketing materials.
Adoption of Inkjet Printers in Western Europe based on Substrate Type
Paper
Market Share (2023)
70.4%
The use of plastic and textiles as substrates for inkjet printers, however, has been rising constantly in the last few years. Plastic substrates offer durability and unique texture options, while textiles open up new avenues for creative expression. This growing interest in alternative substrates underscores an industry-wide drive for experimentation and customization, potentially paving the way for exciting developments in the field of inkjet printing.
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Country-wise Insights
Key Countries
CAGR (2023 to 2033)
Germany
3.2%
France
3.7%
United Kingdom
4.3%
Italy
2.7%
Netherlands
3%
Growing Adoption of Digital Inkjet Printers in the Textile Industry to Drive Sales in Germany
The sales of inkjet printers in Germany are anticipated to expand quickly in the coming decade with the rising production of foils and films used in package printing. This rise is also anticipated to be fueled by the growing use of inkjet printers in the textile industry for clothing line design.
Manufacturers in Germany have started producing digital textile printers that can handle wide substrates as the demand for printed textiles is rising. Although conventional printing techniques have long dominated this industry, businesses like EBS Inkjet Systeme, Marabu, and Inkdustry now offer large-scale digital textile printers.
Emergence of New Manufacturers to Drive the Business in Italy
The demand in Italy is expected to grow due to the urgent need to increase consumer awareness of the value and freshness of edible products. In 2019, the Vignola Cherry Consortium partnered with the Ghelfi Ondulati Company to establish a direct connection with clients in Italy.
The considerable prospects, driven by low manufacturing costs, have made Italy a popular location for establishing manufacturing facilities for inkjet printer production. Additionally, the production of inkjet printers has seen a significant surge due to the entry of several manufacturers of smart gadgets into the country.
Apparel Industry to Drive the Sales of Inkjet Printers in France
Due to the enormous demand for convenience-based packaging in e-commerce shipping and delivery, inkjet printer sales have surged in France. Over the next ten years, the demand for inkjet printers is poised to exhibit an annual average growth rate of 3.7%.
In Western Europe, France likewise dominates the custom clothing printing industry, including custom graphic t-shirt printing. The country is anticipated to experience significant growth in the upcoming years due to rising demand for big-format inkjet printers.
The United Kingdom Holds a Lucrative Growth Opportunity
The United Kingdom inkjet printer industry has grown steadily over the years, primarily due to an increase in home-based and remote employment. As a result of an increase in drug shops, the United Kingdom currently holds lucrative opportunities for the sales of inkjet printers in the retail sector. Throughout the projection period, it is anticipated to develop at the quickest rate among all countries studied in Western Europe.
Leading companies have consistently introduced models featuring enhanced connectivity options, mobile printing capabilities, and cloud-based services. The market's first A4 inkjet printer with an integrated guillotine for A5 printing was introduced by Brother UK in January 2023. Brother UK, a business technology solutions provider, has introduced a brand-new A4 inkjet printer for homes and small companies with an integrated guillotine for straightforward A5 printing.
Competitive Landscape
Fierce competition is evolving among inkjet printer companies operating in Western Europe. With the presence of several leading firms in the Western side of Europe, the inkjet printer industry has become increasingly fragmented in recent years.
Many inkjet manufacturers are now employing various development and expansion techniques to gain a competitive edge. Additionally, supply-chain alliances are another strategy followed by businesses to broaden the consumer base for inkjet printers in Western Europe.
Recent Developments Observed in Inkjet Printers in Western Europe
A new inkjet printer model named Videojet 1580+ was introduced by Videojet Technologies Incorporated in March 2023. The company claims the device has been enhanced to monitor fluid usage and guarantee error-free printing of dates, codes, and other variable data. This recently released device also features built-in Wi-Fi connectivity, giving customers a safe method to interact with the commands for the inkjet printer.
To emphasize uses for clothing and textile printing, Mimaki Engineering Company introduced its first DTF inkjet printer in February 2023. This new TxF150-75 inkjet printer with heat transfer pigment, PHT50, ensures reliable operation, eliminating white ink clogging and ink ejection flaws.
Some of the Key Players for Inkjet Printers in Western Europe
REA JET
EBS Ink Jet Systeme GmbH
Marabu GmbH & Co. KG
Inkdustry GmbH
i-Mark
Industrial Inkjet
Printer Spares UK
KYOCERA NIXKA Inkjet Systems S.A.S.
MARKEM-IMAJE
Videojet Technologies
Konica Minolta IJ
RIMA-SYSTEM
Sisma Spa
Xaar Inc.
Mimaki Europe BV
SCREEN Europe
Rollenco B.V.
Scope of the Report
Attribute
Details
Estimated Industry Size in 2023
US$ 11.1 billion
Projected Industry Size in 2033
US$ 15.7 billion
Anticipated CAGR between 2023 to 2033
4.4% CAGR
Historical Analysis of Demand for Inkjet Printers in Western European Countries
2018 to 2022
Demand Forecast for Inkjet Printers in Western European Countries
2023 to 2033
Report Coverage
Industry Size, Industry Trends, Analysis of key factors influencing inkjet printer in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Western Europe Providers
Key Countries Analyzed while Studying Opportunities in Inkjet Printers in Western European Countries
Germany
France
Spain
Italy
BENELUX
Nordic Countries
United Kingdom
Key Companies Profiled
REA JET
EBS Ink Jet Systeme GmbH
Marabu GmbH & Co. KG
Inkdustry GmbH
i-Mark
Industrial Inkjet
Printer Spares UK
KYOCERA NIXKA Inkjet Systems S.A.S.
MARKEM-IMAJE
Videojet Technologies
Konica Minolta IJ
RIMA-SYSTEM
Sisma Spa
Xaar Inc.
Mimaki Europe BV
SCREEN Europe
Rollenco B.V.
Key Segments
By Printer Type:
Single functional Printers
Multi-functional Printers
Large Format Printers
Industrial Inkjet Printers
Textile Inkjet Printers
Inkjet Press
By Technology Type:
Continuous Inkjet
Drop on Demand
Thermal DOD
Piezoelectric DOD
By Substrate:
Plastic
Metal
Paper
Fabric
Ceramic
Others
By End User:
Consumer
Institutional
Industrial
Packaging
Publishing
Photography
Textile
Advertisement
By Countries:
Germany
France
Spain
Italy
BENELUX
Nordic Countries
United Kingdom
Frequently Asked Questions
At what Rate is the Inkjet Printer Adoption Growing in Western Europe?
The anticipated CAGR for inkjet printer sales outlook in Western Europe is 4.4% through 2033.
How Big will the Inkjet Printer Landscape be in Western Europe?
Demand for inkjet printer in Western Europe is likely to be US$ 15.7 billion by 2033.
What are Strategies Adopted by Inkjet Printer Providers in Western Europe to Drive Sales?
Inkjet printer providers in Western Europe are aiming for the growth of the commercial sector to boost sales.
Which is the Preferred Technology Type for Inkjet Printers in Western Europe?
Continuous inkjet printer are the preferred technology type in Western Europe due to their versatility and ease of use.
Which Substrate is the Leading Segment for Inkjet Printers in Western Europe?
Inkjet printer that use paper as substrate currently constitute the leading segment.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Printer Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Printer Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Printer Type, 2023 to 2033
5.3.1. Single Functional Printer
5.3.2. Multifunctional Printer
5.3.3. Large Format Printer
5.3.4. Industrial
5.3.5. Textile Printers
5.3.6. Inkjet Press
5.4. Y-o-Y Growth Trend Analysis By Printer Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Printer Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Technology Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology Type, 2023 to 2033
6.3.1. Continuous Inkjet
6.3.2. Drop on Demand
6.3.2.1. Thermal DOD
6.3.2.2. Piezoelectric DOD
6.4. Y-o-Y Growth Trend Analysis By Technology Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Technology Type, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Substrate
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Substrate, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Substrate, 2023 to 2033
7.3.1. Plastic
7.3.2. Metal
7.3.3. Paper
7.3.4. Fabric
7.3.5. Ceramic
7.3.6. Others
7.4. Y-o-Y Growth Trend Analysis By Substrate, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Substrate, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-user Industry
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user Industry, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user Industry, 2023 to 2033
8.3.1. Consumer
8.3.2. Institutional
8.3.3. Industrial
8.3.3.1. Packaging
8.3.3.2. Publishing
8.3.3.3. Photography
8.3.3.4. Textile
8.3.3.5. Advertisement
8.4. Y-o-Y Growth Trend Analysis By End-user Industry, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By End-user Industry, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033
9.3.1. UK
9.3.2. Germany
9.3.3. Italy
9.3.4. France
9.3.5. Spain
9.3.6. Rest of Western Europe
9.4. Market Attractiveness Analysis By Country
10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Region
10.2.1.1. England
10.2.1.2. Scotland
10.2.1.3. Wales
10.2.1.4. Northern Ireland
10.2.2. By Printer Type
10.2.3. By Technology Type
10.2.4. By Substrate
10.2.5. By End-user Industry
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Printer Type
10.3.3. By Technology Type
10.3.4. By Substrate
10.3.5. By End-user Industry
10.4. Key Takeaways
11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. North-east (Germany)
11.2.1.2. North-west (Germany)
11.2.1.3. Central (Germany)
11.2.1.4. South (Germany)
11.2.1.5. Other(Germany)
11.2.2. By Printer Type
11.2.3. By Technology Type
11.2.4. By Substrate
11.2.5. By End-user Industry
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Printer Type
11.3.3. By Technology Type
11.3.4. By Substrate
11.3.5. By End-user Industry
11.4. Key Takeaways
12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. North (Italy)
12.2.1.2. Central (Italy)
12.2.1.3. South (Italy)
12.2.1.4. Islands (Italy)
12.2.2. By Printer Type
12.2.3. By Technology Type
12.2.4. By Substrate
12.2.5. By End-user Industry
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Printer Type
12.3.3. By Technology Type
12.3.4. By Substrate
12.3.5. By End-user Industry
12.4. Key Takeaways
13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Region
13.2.1.1. Northern (France)
13.2.1.2. Central (France)
13.2.1.3. Southern (France)
13.2.1.4. Eastern (France)
13.2.2. By Printer Type
13.2.3. By Technology Type
13.2.4. By Substrate
13.2.5. By End-user Industry
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Printer Type
13.3.3. By Technology Type
13.3.4. By Substrate
13.3.5. By End-user Industry
13.4. Key Takeaways
14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Region
14.2.1.1. Basque Country
14.2.1.2. Andalusia
14.2.1.3. Extremadura
14.2.1.4. Catalonia
14.2.1.5. Valencia
14.2.1.6. Rest of Spain
14.2.2. By Printer Type
14.2.3. By Technology Type
14.2.4. By Substrate
14.2.5. By End-user Industry
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Printer Type
14.3.3. By Technology Type
14.3.4. By Substrate
14.3.5. By End-user Industry
14.4. Key Takeaways
15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Printer Type
15.2.2. By Technology Type
15.2.3. By Substrate
15.2.4. By End-user Industry
15.3. Market Attractiveness Analysis
15.3.1. By Printer Type
15.3.2. By Technology Type
15.3.3. By Substrate
15.3.4. By End-user Industry
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Printer Type
16.3.3. By Technology Type
16.3.4. By Substrate
16.3.5. By End-user Industry
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. HP Inc.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.2. Markem-Imaje Corporation
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.3. Domino Printing Sciences plc
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.4. Brothers Industries Ltd.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.5. Hitachi Industrial Equipment Systems Co., Ltd.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.6. Inkjet Inc.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.7. Xerox Corporation
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.8. Videojet Technologies, Inc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.9. Lexmark International, Inc.
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.10. Canon Inc.
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used19. Research Methodology
