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Analytical Study of Tennis Equipment in Western Europe (2023 to 2033)

The adoption of tennis equipment in Western Europe is expected to grow at a CAGR of 3.3% through 2033. The tennis equipment demand in Western Europe is expected to reach US$ 2,433.8 million by 2033.

Key players in Western Europe are focusing on embracing new technologies addressing present concerns affecting tennis equipment sales, to boost their competitiveness.

In the next decade, players are expected to ride on emerging trends like eco-conscious and data-driven sports by focusing on player analytics, racquet technologies, and sustainable manufacturing.

Attributes Details
Industry Size of Tennis Equipment in Western Europe in 2023 US$ 1,758.3 million
Expected Industry Size of Tennis Equipment in Western Europe by 2033 US$ 2,433.8 million
Forecasted CAGR from 2023 to 2033 3.3%

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Key Trends Shaping the Scope of Tennis Equipment in Western Europe

  • Key providers of tennis equipment are shifting their focus to player-centric designs by investigating the nuances of individual playing styles and requirements. Increasing preference for equipment that optimizes players’ strengths and boosts their comfort and performance is fueling demand for tennis equipment, thus democratizing elite-level customization.
  • Brands in the region are integrating multisensory cues into tennis equipment, thus elevating players’ tactile experiences. Sound-modulating strings, textured grips, and even scented overgrips boost connectedness with the game, thus assisting players to channel energy and focus on their performance.
  • Advancements in acoustics and aerodynamics are reshaping the world of tennis. With this technology, racquets can be fine-tuned for harmonics of ball impact. Integration of aeroacoustics ensures control and creates an environment of precision that echoes with players looking for an auditory edge.

Comparative View of Adjacent Tennis Equipment in Key Markets

The table below gives a comparative outlook to determine the position of Western Europe's tennis equipment industry in the global sphere. For this, the size and growth rate of Western Europe, Japan, and the global industry are compared. The purchase rate of tennis equipment is predicted to be slightly higher in Western Europe than in the mentioned areas. This can be attributed to the high enthusiasm for tennis in this region.

Industry Analysis of Tennis Equipment in Western Europe:

Attributes Industry Analysis of Tennis Equipment in Western Europe
Western Europe’s CAGR from 2023 to 2033 3.3%
Industry Size of Western Europe in 2023 US$ 1,758.3 million
Key Trends Increasing development of player-centric designs for tennis equipment
Key Opportunities Integrating new technologies to boost durability and enhance players’ performance

Industry Analysis of Tennis Equipment in Japan:

Attributes Industry Analysis of Tennis Equipment in Japan
Japan’s CAGR from 2023 to 2033 2.4%
Industry Size of Japan in 2023 US$ 216.5 million
Key Trends Heightened interest in sports, especially among children and women
Key Opportunities Hosting events and endorsing professional players

Global Demand for Tennis Equipment:

Attributes Global Demand for Tennis Equipment
Global CAGR from 2023 to 2033 2.6%
Global Industry Size in 2023 US$ 9.2 billion
Key Trend Surging demand for sustainable manufacturing of tennis equipment
Key Opportunities Development of customer-specific products for women, seniors, and children
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Country-wise Insights

Countries CAGR (2023 to 2033)
Germany 2.4%
United Kingdom 1.8%
France 3%

Popularity of Tennis Pushes Sales of Tennis Equipment in Germany

Tennis equipment sales in Germany are predicted to be influenced by prevalent participation in tennis. Mentioned below are the key factors that are elevating product sales:

  • The rise in the launch of tennis products by key vendors in Germany is elevating the industry’s growth in Western Europe.

For instance, in June 2023, ATP Tour, a racquet sports products retailer, announced the release of an official tennis merchandise collection developed in collaboration with Tennis-Point. The collection is aimed at serving more than 85 million recreational tennis players across the globe.

  • Surge in the startups filling the tennis equipment industry gaps by providing innovative solutions.
  • Key players in Germany are embracing partnerships for a wider reach and sales of tennis equipment.

For instance, Tennis-Point, a racquet-sports equipment retailer, entered a multiyear eCommerce agreement to provide premium-quality tennis gear, clothing, and accessories to a passionate tennis fan base.

Rising Popularity of Tennis in the United Kingdom Stimulating Tennis Equipment Sales

According to a survey by Sports England, around 6,42,000 people play tennis a minimum of twice a month, indicating beneficial prospects for the tennis equipment business in the country. Other factors that are uplifting the demand for tennis equipment include:

  • The increasing popularity of tennis is goading key manufacturers of tennis equipment to establish their base in the United Kingdom. Tennis enjoys significant popularity in the United Kingdom, as the country hosts the Grand Slam tournament series.
  • Rising presence of key players in the country. For instance, Tennis Court Supplies is a significant player that provides a wide selection of products, such as drag mats, windbreaks, and scoreboards, among others.

Increasing Adoration for Tennis in France Elevating the Demand for Tennis Equipment

Spirited enthusiasm for tennis tournaments in France presents business opportunities for key players. The following factors trace the growth scope of tennis equipment businesses in France:

  • Key players in France are partnering with tennis professionals to give their brand an elevated visibility. For instance, in August 2023, Carlos Alcaraz, a new tennis superstar, extended its partnership with Babolat, a globally-adored tennis brand, for seven years until 2030. The company equips tennis players across the globe, ranging from club players to leading champions in the field.
  • The development of technologically advanced racquets designed to elevate the gameplay is also enhancing the scope of tennis equipment sales in France.

Increasing Tennis Tournaments in Spain is Boosting Tennis Equipment Demand

Increasing passion for tennis sports in Spain is creating a positive outlook for sales of tennis equipment in the country. Given below are the key factors pushing the purchase rate of tennis apparel, footwear, racquets, and other accessories:

  • Increasing interest in tennis tournaments and tennis as a recreational sport is creating a high demand for tennis equipment. Spain recently held the 2023 Davis Cup finals in September this year.
  • Spain is home to leading tennis players in the world, including Paula Badosa, Rafael Nadal, and Carlos Alcaraz. Increasing success stories of Spanish tennis players are creating enthusiasm for the sport among the GenZ population.

Category-wise Insights

Higher Demand for Tennis Racquets in Western Europe

Top Product Type Racquets
Industry Share (2023) 26%

The racquets segment is predicted to contribute 26% to the global sales of tennis equipment in 2023. Key manufacturers are continually launching new products with better performance and strength to cater to the increasing demand for racquets. The eCommerce boom has also facilitated racquet sales, as players can purchase equipment from an extensive range of retailers.

Individual Buyers Drive Demand for Tennis Equipment in Western Europe

Top Buyer Individual
Industry Share (2023) 83.6%

The individual buyer segment leads the tennis equipment sales in Western Europe with a share of 83.6% in 2023. Demand from individuals is increasing as they are more likely to embrace the latest technological innovations in tennis equipment and replace the old equipment. Individuals are more likely to invest in tennis equipment, especially if they have higher purchasing power and passion for tennis.

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Key Providers of Tennis Equipment Seizing the Grand Slam Moments

Leading brands in Western European countries are competing in innovation, marketing, product quality, and sponsorship deals with tennis professionals. Players are striving to innovate higher-quality tennis products to move beyond the present competition.

Smaller brands in the region are focusing on a particular niche, like sustainable tennis clothing or high-end tennis racquets, to make their mark. Competition for a larger industry share is predicted to be beneficial for consumers in Western Europe as it motivates innovation and keeps the price points competitive.

New Developments Enhancing the Scope of Tennis Equipment in Western Europe

  • In April 2023, Babolat released a signature Nadal racquet designed for better spin and control.
  • In August 2023, Novak Djokovic unveiled a new racquet design, thus enhancing his line in collaboration with HEAD Tennis.
  • In August 2023, AO startups unveiled seven new companies that are piloting their cutting-edge technology throughout the 2024 Summer of Tennis.

Key Players

  • Babolat
  • Head
  • Wilson
  • Yonex
  • Nike
  • Adidas
  • Under Armour

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 1,758.3 million
Projected Industry Size in 2033 US$ 2,433.8 million
Anticipated CAGR from 2023 to 2033 3.3% CAGR
Historical Analysis of Demand for Tennis Equipment in Western European Countries 2018 to 2022
Demand Forecast for Tennis Equipment in Western European Countries 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of Key Factors Influencing Tennis Equipment Adoption in Western European countries, Insights on Western European countries Players and their Industry Strategy in Western European countries, Ecosystem Analysis of Local and Regional Western Europe Countries Providers
Key Companies Profiled
  • Babolat
  • Head
  • Wilson
  • Yonex
  • Nike
  • Adidas
  • Under Armour
  • Others

Key Segments

By Product Type

  • Tennis Racquets
  • Tennis Balls
  • Apparel
  • Footwear
  • Ball Machines
  • Tennis Bags
  • Other Accessories

By Material:

  • Composites
  • Metallic
  • Other Materials

By Buyer:

  • Tennis Equipment for Individuals
    • Tennis Gear for Beginners
    • Tennis Equipment for Intermediate
    • Advanced
  • Tennis Equipment for Institutional Use

By Sales Channel:

  • Dedicated Stores
  • Dedicated e-Commerce
  • Specialty Retailers
  • Multi-Brand Stores
  • Online Retailers

By Countries:

  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • The Netherlands
  • BENELUX
  • Rest of Europe

Frequently Asked Questions

At What Rate is the Demand for Tennis Equipment Growing in Western Europe?

The demand for tennis equipment in Western Europe is expected to increase at a CAGR of 3.3% through 2033.

How Big will the Tennis Equipment Industry be in Western Europe?

Demand for tennis equipment in Western Europe is expected to be US$ 2,433.8 million by 2033.

What are the Key Strategies Adopted by Providers of Tennis Equipment in Western Europe?

Innovation of tennis equipment and sponsorship with tennis professionals are the leading strategies.

Which Product Type is Accounting for Increased Sales of Tennis Equipment?

Racquets account for higher sales of tennis equipment in Western Europe.

Which Buyer Type Contributes Significantly to the Industry’s Growth?

Individuals remain a key contributor to the tennis equipment industry’s revenue.

Table of Content

1. Executive Summary

    1.1. Western Europe Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity/p>

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Racquets

        5.3.2. Balls

        5.3.3. Apparel

        5.3.4. Footwear

        5.3.5. Ball Machines

        5.3.6. Tennis Bags

        5.3.7. Other Accessories

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033

        6.3.1. Composites

        6.3.2. Metallic

        6.3.3. Other Materials

    6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Buyer Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Buyer Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Buyer Type, 2023 to 2033

        7.3.1. Individual

            7.3.1.1. Beginner

            7.3.1.2. Intermediate

            7.3.1.3. Advanced

        7.3.2. Institutional

    7.4. Y-o-Y Growth Trend Analysis By Buyer Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Buyer Type, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        8.3.1. Independent Sports Outlet

        8.3.2. Sports Retail Chain

        8.3.3. Franchised Sports Outlet

        8.3.4. Direct to Customer Online Channel

        8.3.5. Direct-to-Customer Institutional Channel

        8.3.6. Modern Trade Channels

        8.3.7. Third Party Online Channel

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033

        9.3.1. United Kingdom

        9.3.2. Germany

        9.3.3. Italy

        9.3.4. France

        9.3.5. Spain

        9.3.6. Rest of Western Europe

    9.4. Market Attractiveness Analysis By Country

10. United Kingdom Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Region

            10.2.1.1. England

            10.2.1.2. Scotland

            10.2.1.3. Wales

            10.2.1.4. Northern Ireland

        10.2.2. By Product Type

        10.2.3. By Material

        10.2.4. By Buyer Type

        10.2.5. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Region

        10.3.2. By Product Type

        10.3.3. By Material

        10.3.4. By Buyer Type

        10.3.5. By Sales Channel

    10.4. Key Takeaways

11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. North-east (Germany)

            11.2.1.2. North-west (Germany)

            11.2.1.3. Central (Germany)

            11.2.1.4. South (Germany)

            11.2.1.5. Other(Germany)

        11.2.2. By Product Type

        11.2.3. By Material

        11.2.4. By Buyer Type

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Product Type

        11.3.3. By Material

        11.3.4. By Buyer Type

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North (Italy)

            12.2.1.2. Central (Italy)

            12.2.1.3. South (Italy)

            12.2.1.4. Islands (Italy)

        12.2.2. By Product Type

        12.2.3. By Material

        12.2.4. By Buyer Type

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Product Type

        12.3.3. By Material

        12.3.4. By Buyer Type

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. Northern (France)

            13.2.1.2. Central (France)

            13.2.1.3. Southern (France)

            13.2.1.4. Eastern (France)

        13.2.2. By Product Type

        13.2.3. By Material

        13.2.4. By Buyer Type

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Product Type

        13.3.3. By Material

        13.3.4. By Buyer Type

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Basque Country

            14.2.1.2. Andalusia

            14.2.1.3. Extremadura

            14.2.1.4. Catalonia

            14.2.1.5. Valencia

            14.2.1.6. Rest of Spain

        14.2.2. By Product Type

        14.2.3. By Material

        14.2.4. By Buyer Type

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Product Type

        14.3.3. By Material

        14.3.4. By Buyer Type

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Product Type

        15.2.2. By Material

        15.2.3. By Buyer Type

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Product Type

        15.3.2. By Material

        15.3.3. By Buyer Type

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Material

        16.3.4. By Buyer Type

        16.3.5. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Amer Sports Corporation

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Head N.V.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Dunlop Sports Co., Ltd.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Tecnifibre

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Oliver Sports & Squash GmbH.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Babolat

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Adidas AG

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Solinco

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Volkl Int. GmbH

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Yonex Co., Ltd.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. NISHOHI

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Bridgestone

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

        17.1.13. Mizuno Corporation

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

                17.1.13.5.3. Channel Strategy

        17.1.14. Tachikara

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

                17.1.14.5.3. Channel Strategy

        17.1.15. XIOM Co., Ltd

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segments

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

                17.1.15.5.2. Product Strategy

                17.1.15.5.3. Channel Strategy

        17.1.16. Seino Logix Co., Ltd

            17.1.16.1. Overview

            17.1.16.2. Product Portfolio

            17.1.16.3. Profitability by Market Segments

            17.1.16.4. Sales Footprint

            17.1.16.5. Strategy Overview

                17.1.16.5.1. Marketing Strategy

                17.1.16.5.2. Product Strategy

                17.1.16.5.3. Channel Strategy

        17.1.17. Molax Line Ltd.

            17.1.17.1. Overview

            17.1.17.2. Product Portfolio

            17.1.17.3. Profitability by Market Segments

            17.1.17.4. Sales Footprint

            17.1.17.5. Strategy Overview

                17.1.17.5.1. Marketing Strategy

                17.1.17.5.2. Product Strategy

                17.1.17.5.3. Channel Strategy

        17.1.18. Amer Sports Korea

            17.1.18.1. Overview

            17.1.18.2. Product Portfolio

            17.1.18.3. Profitability by Market Segments

            17.1.18.4. Sales Footprint

            17.1.18.5. Strategy Overview

                17.1.18.5.1. Marketing Strategy

                17.1.18.5.2. Product Strategy

                17.1.18.5.3. Channel Strategy

        17.1.19. F&F

            17.1.19.1. Overview

            17.1.19.2. Product Portfolio

            17.1.19.3. Profitability by Market Segments

            17.1.19.4. Sales Footprint

            17.1.19.5. Strategy Overview

                17.1.19.5.1. Marketing Strategy

                17.1.19.5.2. Product Strategy

                17.1.19.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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