The isoflavones market is valued at USD 1,623 Million in 2024 and is projected to grow at a CAGR of 5.4% during the forecast period, to reach a value of USD 2,621 Million by 2034.
Isoflavones are phytoestrogens, which are phenolic, non-steroidal compounds of plant origin, having vertebrate estrogenic properties because of their size and shape. Some of the chemicals are found in soybeans, chickpeas, fava beans, pistachios, peanuts, and some fruits and nuts since these compounds act in the body like estrogen, in the human body.
The global market of isoflavones has been growing gradually due to growing consumer publicity towards the positive impacts of these phytoestrogens especially on the cardiovascular and hormonal systems. Extracted primarily from soybeans, peanuts, chickpeas, and red clover are gradually included in functional foods, functional beverages, and nutraceuticals.
The culture of taking products with high levels of isoflavones is on the increase because people today prefer plant-based diets. Consumers are always interested in approaches to support health that do not have adverse effects on the body.
This is because it has become more attractive through improved technologies in the extraction of the products, new formulation of the products, and increased manufacturers’ and customers’ confidence encouraged by governments elucidating the health benefits of the products. Downstream applications of isoflavones are expected to be prompted by emerging trends in wellness in the carbohydrates market over the next few years.
| Attributes | Description |
|---|---|
| Estimated Market Size Value in 2024 | USD 1,623 Million |
| Market Forecast Value in 2034 | USD 2,621 Million |
| Global Growth Rate (2024 to 2034) | ~5.4% CAGR |
When Consumers are Aware of a Healthier Choice and Believe it will benefit them
Clean-label products can be named one of the leading consumer trends affecting global markets, causing an increase in the demand for natural components. Peculiarities of nutrition and the enhanced consciousness of contemporary consumers leave those products containing artificial additives and preservatives outside the list of favorite ones.
This ‘shift’ has increasingly brought focus on isoflavones, especially from phyto-genic sources such as soy and legumes. They are in the process of developing healthier lifestyles, and they are finding natural products that may augment their health benefits without necessarily affecting their food selection.
The increase in the popularity of using natural ingredients has pushed producers into the development of new products and integration of isoflavones into many forms such as dietary supplements, functional foods, and beverages. Because isoflavone producers’ products reflect the current demand for products with organic, natural ingredients, this industry has the potential to expand market share among the health and wellness crowd and, in turn, experience growth and diversification.
Advances Extraction Techniques
Currently, the isoflavones industry is experiencing rapid development in its extraction methods, which are closely related to product quality and effectiveness. Other new techniques like supercritical CO2 extraction and enzymatic process have been developed to make available a product that’s richer in isoflavones and which is in their bio-active form.
The demand for the green, natural, and improved form of soy isoflavones for improved quality is well met by the supercritical CO2 extraction technique which provides for selective extraction of isoflavones while retaining the beneficial effects of the said compound. Further, these sophisticated approaches entail the use of less energy and generate the minimum amount of waste byproducts hence embracing sustainable production processes.
Among them, these innovations alleviate some of the drawbacks of producing isoflavone products and also increase the competitive edge of the products in a developing industry. In particular, through utilizing progressive technologies in extraction, manufacturers create a competitive advantage, fulfill the requirements of the governance bodies, and take into account the expectations of the consumers who are ready to purchase more effective and safe products for their health.
Some of the programs include sustainability and ethical sourcing drive
In recent years, sustainability and the ethos of sourcing have become major considerations influencing consumers, esp in categories as health supplements. Companies are slowly waking up to the fact that they need to transform how they operate and source goods and services to capture the new generation’s business.
It is particularly apparent with isoflavones, and these are flax estrogens mostly found in soy and other vegetable products. In other words, if a manufacturer buys his raw materials fairly and is extremely interested in making certain that his raw material does not harm the environment, then he is appealing to the growing market of people who are sensitive to environmental issues.
Furthermore, more organizations are integrating fair trade policies that today support farming organizations and other types of ethical practices into their propositions.
Since sustainable production is in all against to be one of the primary reasons for selecting a particular company’s product, those manufacturers, who implemented those initiatives, should be able to gain competitive advantages on the consumer’s side, and then, consumers’ loyalty and trust. : It has a positive effect whereby such a trend applies positively to manufacturers in addition to a positive effect on the ecosystem.
Isoflavone demand grew at 5.2% CAGR between 2019 and 2023. For several reasons, the consumption of plant-based foods in the regions of Asia in the last 5 years has boosted the concern towards soy and other sources containing isoflavones. First, customers are searching for convenient healthy options with nutritional values and added health benefits they are transitioning to plant-based diets for moral, ecological, and personal health purposes.
Due to its previously researched beneficial effects on bone mass, heart, and hormones, customers with healthy consciousness are attracted to isoflavone, particularly soy. Further, the demand for plant proteins has risen because of the changing diet from meat to plant-based; soybean takes precedence because of its versatile high protein. This tendency has led manufacturers to create as well as diversify dietary themes, adding isoflavones to drinks, meals with benefits, and supplements.
The global market of isoflavone has been following certain trends and technologies currently in use, which manufacturers are following. Some of the significant trends which has been identified include; there is newer and enhanced extraction techniques for instance supercritical extraction by CO2 that boosts the purity of the Isoflavones and the bioavailability of the same while having a minimized effect on the environment.
As well, with the rising consumer interest in potential health benefits, scientific advancements are now enabling new development of soybeans with high levels of isoflavones.
In addition to enhancing the stability and distribution of isoflavones in functional meals and supplement manufacturing, microencapsulation techniques are also receiving the attention of manufacturers. Being a naturally sourced item, the industry has revolutionized over the period and it is further projected to grow at a CAGR worth 5.4% in the forecasted year of 2024 to 2034.
Tier 1 Companies have a stronghold of the global isoflavones market. Market leaders in research and development are companies like Nutraceutical International Corporation and Solae LLC (DuPont) dominating the industry due to a steady flow of investments in the development of new approaches to isoflavone extraction and formulation.
Herbalife Nutrition Ltd. and Cargill, Incorporated incorporate isoflavones from their extensive product range into various health supplements and functional food products. The primary players also include Archer Daniels Midland Company (ADM) which directs its efforts on using sustainable sources and quality production procedures.
These big four firms not only lead in the provision of products in the market but also play a central role in shaping the regulations within the market as well as the consumer trends within the emerging health and wellness sector.
Tier 2 Companies have firmly entrenched themselves in the isoflavones industry and continue to leverage their scope to offer product differentiation as well as innovation. Some of the ISO1234-compliant suppliers include Kemin Industries, Inc. and DSM Nutritional Products who together work with research institutions to improve the effectiveness of their Isoflavones.
Indena S.p.A. is a renowned firm dealing with botanical extracts it has very stringent measures on the quality and bioavailability of the isoflavones. Nattopharma ASA currently has its strategic product focus on vitamin K2 and isoflavones, more precisely with product development based on research.
The remaining manufacturers also keep a healthy market presence here because they target specialized segments and uses along with focussing on improving consumer confidence. These include growth strategies for a company’s product portfolio as well as value formulation strategies that seek to address new consumer needs.
Tier 3 Companies are comparatively small and new players who create innovative isoflavones or specialize in particular segments of application. To optimize the synthesis of isoflavones, rendering them more sustainable, emerging firms such as Ginkgo BioWorks, Inc. are using advances in biotechnology.
Engineered probiotics could thus provide the body with an efficient and direct delivery of isoflavones, a perspective brought to life by Synlogic, Inc. Matsutake Biopharmaceutical Co., Ltd focuses on isoflavone-based biopharma that serves defined health requirements of the consumers.
The following table shows the estimated growth rates of the top three territories. USA and South Korea are set to exhibit high consumption, recording CAGRs of 5.6% and 5.6%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| The USA | 5.6% |
| Mexico | 5.3% |
| South Korea | 5.5% |
| Japan | 5.2% |
| China | 5.1% |
Currently, there is increasing demand for powdered isoflavones in the USA market due to the upward trend towards herbal and plant-based formulations that accord to holistic formulas. People are willing to switch to natural sources instead of chemical-based supplements as more and more people are opting for wheat, soy, chickpeas, and clover.
This modification in people’s outlook means incorporating isoflavones into individuals’ health management systems, for instance, hormonal imbalances cardiovascular disease, and isoflavones. Manufacturers are therefore meeting this challenge by preparing new and improved leverages of this powder based on isoflavones and seasoning them with other good vitaminized herbs and nutrients to make them attractive.
This trend not only fits the current trend of consumers seeking clean-label products but also helps to classify powdered isoflavones as an integral part of the modern healthy lifestyle and thus promotes the growth of the market for this product in the United States.
The current study relating to the epidemiology of isoflavones in South Korea reveals the fact that dietary intake has a profound influence followed by the growth of the local product market. Prevailing Southeast Asian diet especially that of South Korea involves high reliance on soy products like tofu and fermented soybeans highly content with isoflavones.
As consumers learn about these effects on their health, fat burning, hormones, and inflammation, many are integrating foods and supplements rich in isoflavone within their diet. They also found that this trend is further supported by increased health awareness and interest in preventive over curative health care among the people.
And accordingly, manufacturers are innovative offering numerous isoflavone-containing products that suit the local markets. This concentration on the consumption level and the positive impact on health is fueling the healthy growth of the isoflavones market in South Korea.
| Segment | Soybean (By Source) |
|---|---|
| Value Share (2024) | 70.0% |
Flux is also increasing especially for those Soybean-based isoflavones since it has been established that the food contains a lot of these compounds. Soy products are also abundant sources of isoflavones such as genistein, and daidzein among others have been associated with the following health benefits; the endment of hormonal balance and reduced risks of chronic diseases.
As more and more people are concerned with their sources of protein, soy products like tofu, tempeh, and soy protein isolate are becoming more common. This trend is further heightened by the escalating consciousness of the medical benefits of taking soy foods from women in their menopausal age.
Consumers are demanding products with soybean isoflavones and hence the manufacturers are coming up with original products like supplements and foods. However, on-label or what can be called clean labels are improving consumer confidence in soybean-based products, as these are considered natural and healthy which in turn has enabled consistent growth in sales of this category of products.
| Segment | Powder (By Form) |
|---|---|
| Value Share (2024) | 64.9% |
Recognized as functional foods, isoflavones provide value-added in enhancing nutraceutical turnover around the globe. Nutrients they contain, which include phytoestrogens that help in balancing hormones, the ability to minimize the effects of menopause, and cardiovascular health are some of the reasons why the health conscious sometimes opt for them.
With increasing consumer preference for natural plant-origin nutritional supplements, Isoflavones sourced from soy, chickpeas, and clover are being incorporated in numerous nutraceutical products. Food makers are introducing isoflavones in different forms ranging from dietary supplements, protein supplements, and functional foods to appeal to a large market interested in wellness solutions.
Also, the increasing acceptance of clean-label products improves the consumer’s confidence because they only want ingredients that are natural and backed by science. This change process is leading to the innovation of products to promote, especially isoflavones, with results in better market penetration in the nutraceutical industry.
Increasing consumer awareness regarding isoflavones as functional foods is likely to provide added functional avenues in the food industry that will propel sales and market growth.
Global isoflavones manufacturers are refining their product development strategies and product launches while creating paths for business development through end-to-end traceability and total authenticity for isoflavones in specific industry applications.
As in the recent past, consumers are concerned with greater sustainability in terms of enhanced nutrition content and cleaner products on labels, the key isoflavone brands are making their products grow with sustainable solutions.
For Instance
As per form, the industry has been categorized into Powder, Liquid, and Wax.
As per species, the industry has been categorized into Soybean, Peanut, Chickpea, Clover, and Other Sources.
This segment is further categorized into Food & Beverages, Nutraceuticals & Dietary Supplements, Pharmaceuticals, Cosmetics & Personal Care, and Other Applications.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The Isoflavones market is estimated to reach sales of nearly USD 1.6 Billion by 2024.
Isoflavones market revenue is expected to increase at a CAGR of around 5.4% during the period 2024 to 2034.
The global Isoflavones market value will be around USD 2.6 Billion in 2034.
Nutraceutical International Corporation, Solae LLC (DuPont), Herbalife Nutrition Ltd., Cargill Incorporated, Archer Daniels Midland Company (ADM), Kemin Industries, Inc., DSM Nutritional Products, Indena S.p.A., Nattopharma ASA, Ginkgo BioWorks, Inc., Synlogic, Inc., Matsutake Biopharmaceutical Co. Ltd., BASF SE, International Flavors and Fragrances, NutraScience Labs, FUJIFILM Wako Pure Chemical Corporation and Frutarom Industries Ltd. are expected to be the top players driving the market growth.
The top countries driving the Isoflavones demand are the USA, Germany, Japan, the UK, and South Korea.
The potential health benefits include protection against diseases, such as osteoporosis, cardiovascular disease, loss of cognitive function, and hormone-dependent cancer.
Soy and its by-products, some herbs (alfalfa and red clover), legume seeds (beans, lentils, and peas) are some of the rich sources of isoflavones. Small amounts of isoflavones can be found in other plant products, such as potatoes, cereals, and other vegetables and fruits, along with meat, milk, and beer.
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Isoflavones Market
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