An Incisive, In-depth Analysis on the Notebook Market
This study offers a comprehensive, 360 degree analysis on the Notebook market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Notebook market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Cloud computing to boost the profile of the global notebook market
Rapid advancements in cloud technology, greater security concerns, and the need for continuous Internet connectivity are a few of the factors expected to lead to a shift towards cloud solution providers. Cloud computing allows users to store data and run applications seamlessly over the Internet instead of storing them on physical hard drives, reducing the requirement for high-powered energy-sapping processors found in corporate computing devices. The notebook market is predicted to directly benefit from this notable shift as notebooks have a diverse range of hardware configurations and are perfectly suited to functioning in a cloud-first environment within a competitive price range.
2 in 1 notebooks perfect for business applications in the notebook market
2 in 1 notebooks are the perfect combo of a laptop and a tablet computer making them desired amongst both business and personal users. In addition to 2 in 1 notebooks, there is a strong demand for both business and gaming notebooks, particularly in developed regions of the world such as Western Europe and North America. A high disposable income is the primary factor that allows consumers in these influential regions to spend hundreds of dollars on premium business notebooks and gaming notebooks in the global notebook market. Furthermore, developed regions have made automation a priority along with the development of the IoT market. IoT is poised to revolutionize all technological devices and applications ranging from consumer electronics to automobiles.
Corporate offices larger than gaming and others in the notebook market
The Corporate Office application represents a larger market opportunity than the Gaming and Others application segments combined. The Corporate Office segment is projected to have a value of more than US$ 65 billion in 2017 alone. Even though the CAGR is 0.3% from 2017-2027, the Corporate Office segment dominates the global notebook market by application and is unlikely to cede its pole position anytime soon.
BYOD a major threat to the global notebook market
Smartphones are no longer a luxury device and have become commonplace in the developed world and a necessity in emerging markets. The processing power of smartphones is growing at a scarcely imaginable rate and it is not hard to imagine a day in the future where they may be as powerful if not more than conventional notebooks. In addition to this, several organizations have adopted a BYOD or bring your own device policy wherein employees are permitted to use their personal smartphones for official purposes. The availability of a wide range of dedicated apps for transportation, navigation, banking, and shopping make smartphones the primary computing device for a large section of the population. This could have an adverse impact on the global notebook market in the medium term. For e.g. – The Federal Reserve Board estimated that more than 75% of mobile phones in the U.S. were smartphones in 2015 from approx. 61% in 2013.
High cost a key concern among consumers in the notebook market
Notebooks are often expensive and this can prove particularly challenging for consumers in emerging economies in the APEJ, Latin America, and MEA regions. Consumers there are typically more price-sensitive and may not be able to afford the latest and greatest products sold in the global notebook market. The APEJ notebook market by application is poised to be worth just under US$ 34 billion in 2017 with the lion’s share being taken by the Corporate Office segment. A few emerging economies have high import taxes and governmental duties on imported goods to encourage domestic production. These countries may not be able to manufacture notebooks indigenously in the present day and thus, high taxes act as a major impediment in the regional notebook market.
Future Market Insights has conducted a decadal study on the notebook market in its upcoming report titled ‘Notebook Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2027)’. This study provides a detailed look at the trends and dynamics that impact the global notebook market across the regions analysed viz. APEJ, MEA, Japan, Eastern Europe, Western Europe, Latin America, and North America. The historical period from 2012 to 2016 has been accurately compared and contrasted with the ten-year forecast period ending in 2027 to present a clear understanding of the current and future prospects that exist in the global notebook market.
The notebook market report has a thorough evaluation of the notebook market and offers various insights on the dynamics that impact the notebook market. The market dynamics comprise the drivers, restraints, opportunities, and threats along with the structure of the notebook market. An in-depth assessment of key stakeholder strategies can be expected in this notebook market report. The notebook market has been segmented on the basis of Type, Application, and Price Range across all the respective regions. The notebook market is anticipated to witness minimal growth during the forecast period because of a number of factors that have been highlighted in the notebook market report. The notebook market report begins with an overview and an introduction of the notebook market that are immensely beneficial to gain a grassroots level understanding of the notebook market.
Notebook Market Taxonomy
A vital section of the notebook market report focuses on the notebook market across major countries in the assessed regions. The market outlook for the forecast period is compared with a historical assessment for the four-year period from 2012 to 2016 so that readers can extract all the information they could possibly need pertaining to the notebook market. Recent regional trends contributing to growth (or lack of it) in the global notebook market along with an expert analysis of them are par for the course in the notebook market report. The present and future scenarios of the global notebook market have been laid out in a logical, easy-to-understand manner so that key stakeholders are able to make long-term business decisions with a strong degree of certainty. For providing an accurate forecast, the current notebook market has been sized up as this is essential to estimating the growth potential of the notebook market in the future.
In an uncertain global economy, the forecast has been made in terms of important metrics such as CAGR, Y-o-Y growth rate, and absolute dollar opportunity to get a firm grasp on the notebook market and identify and grab the opportunities as and when they may arise. Every segment of the notebook market has been evaluated in terms of basis points share for the purpose of extracting the contribution of individual segments to the overall global notebook market. This microscopic analysis is critical to pinpoint key trends in the global notebook market.
The competitive landscape section of the notebook market report has been prepared in a dashboard view based on various categories of key players in the value chain, their presence in the global notebook market and their differentiating factors. The section allows report readers to conduct a comprehensive SWOT analysis of major companies actively involved in the notebook market. Segment-specific vendor insights are available in this portion of the notebook market report to profile immediate rivals on the basis of their strategies adopted and recent developments. This can make a world of difference to both incumbents as well as new entrants in the notebook market who seek to change or continue their long and short-term business strategies.
Notebook Market Reports - Table of Contents
12. Forecast Factors: Relevance and Impact
18. Assumption and Acronyms
19. Research Methodology