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Sneakers Market Outlook (2022 to 2032)

As per newly released data by Future Market Insights (FMI), the Sneakers Market is estimated at USD 72,232 million in 2022 and is projected to reach USD 1, 39,876 million by 2032, at a CAGR of 6.8% from 2022 to 2032.

Attribute Details
Estimated Sneakers Market Size 2022 US$ 72,232 Million
Projected Sneakers Market (2032) Market Size US$ 1, 39,876 Million
Value CAGR (2022 to 2032) 6.8%

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Key Points Covered in Sneakers Market Survey

  • Market estimates and forecast 2017 to 2032
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on the Sneakers Market and How to Navigate
  • Recommendation on Key Winning Strategies

2017 to 2021 Sneakers Market Outlook Compared to 2022 to 2032 Forecast

Sneakers are classified as shoes made especially for playing sports or engaging in other forms of physical activity. They are referred to as the category of footwear that has a rubber or synthetic sole that is flexible. Cloth, leather, or synthetic alternatives make up the upper part of the shoes. These shoes are frequently worn as daily shoes.

The demand for more comfortable and cutting-edge footwear is one of the main drivers driving the growth of the global sneakers industry, along with peoples' better lifestyles and rising disposable income. Additionally, there are countless chances for market expansion due to the growing preference for stylish, branded, and high-fashion footwear among all age groups and the accessibility of easily customizable and cutting-edge features in footwear. In addition, the expanding population and increased interest among young people in fitness and sports are boosting market demand. These factors, coupled with growing health and wellness concerns, are driving individuals to participate in a variety of physical activities.

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Sudip Saha

Principal Consultant

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Why is the demand for sneakers growing at a rapid pace?

Customers are not required to wear trainers, unlike other shoe styles including brogues, high heels, and court shoes. There's no need to put up with a little discomfort at first because the shoes will eventually become more flexible and conform to the contour of your foot when someone opts for sneakers. The instant someone puts on the correct pair of sneakers, it can feel like they are walking on clouds.

Nobody is going to get popular wearing shoes that smell bad. So it's crucial to give the feet room to breathe. When they don't, they become drenched in sweat, and warm, moist environments like that are ideal for the growth of fungi and bacteria. Naturally, this condition results in smelly feet. The greatest option for consumers is to choose sneakers composed of breathable materials like mesh. These offer excellent value for the money, especially since people won't need to buy new sneakers as frequently.

Running for the train, jumping up and down at a concert, and many other activities may be done while wearing sneakers, which is one of their key advantages. One of the reasons sneakers are such a popular option is the freedom to move quickly and safely when walking, running, and jumping. Flexibility is essential. Shoes like sneakers can be worn anywhere, including the workplace, the bar, and the rave. Even a wedding can be attended in them.

How are key players marketing their sneakers to attract more consumers?

Consumers' decisions to buy sneakers are also influenced by the fashion choices of the celebrities and athletes they admire. Since different actors and athletes are well-known in different countries and regions, manufacturers of footwear and other athleisure clothing use different brand ambassadors in various nations according to their level of popularity.

Nike has employed Justin Timberlake as a brand ambassador for a while now. Puma's merchandise now features Selena Gomez as a brand endorsement. Customers are also psychologically influenced by this since seeing or remembering their stars also makes them think of the companies they support. In the projection period, this mentality generates pull-based sales of athleisure wear products.

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Country-wise Insights

How is the sneakers market striving in India?

The sneakers market is growing exponentially in India

Hype feeds nicely into the status-driven nature of Indian society. Of doubt, it has a niche, but the potential consumer market is far wider than it first appears, especially in light of the way hype items function as stocks with fluctuating prices. This industry has grown exponentially during the previous three years, but a peak is still around five years away.

In the last ten years, the resale market has expanded from a small niche to a multibillion-dollar industry, and India's digital playground has shown to be favorable to this sneaker culture. People may stand in line for hours for popular and limited-edition sneakers. Unique sneakers, however, are becoming more than just collectibles because of their growing popularity and growing acceptance as works of art. There is a lot of buzz surrounding the buying and selling of sneakers, and while there is a sizable audience who are buying to sell, fewer people are buying to wear.

What is the state of the sneaker market in the USA?

Nike is taking action to stop the growth of sneaker resellers and bots.

In order to stop resellers from buying its products and reselling them on the secondary market using automated technology or software, Nike, the shoe company, established new restrictions for USA online sales this month.

Earlier iterations of Nike's rules already forbade purchasing goods to resell. The corporation can, however, reject orders placed by bots according to the new regulations. Nike further stated that it has the authority to deny refunds, impose restocking fees, and terminate user accounts when it suspects them of reselling. Additionally, the business stated that it reserves the right to refuse orders if a customer's account has too many returns or buys more products than is allowed.

How are the global key players losing their position in the Chinese sneaker market?

Made-in-China brands are gaining popularity in China

No matter how much history Adidas and Nike have accumulated, it's possible that their dominance in Chinese shoe culture is coming to an end. The market value of the key players demonstrates how quickly the Made in China brand has grown. In addition, issues with the supply chain of the shoe business brought on by the pandemic and Chinese restrictions are altering the long-established global equilibrium. Unquestionably, China is moving quickly in its development strategies. In fact, it's almost shocking when you think that nearly 50 years of history have passed between Adidas, Nike, and the two Chinese rivals Anta and Li-Ning.

Category-wise Insights

Which type of product will contribute a major share of the sneaker market?

Adult sneakers will contribute a major share of the sneaker market

The adult sneaker segment is the largest in the sneaker market. Due to growing awareness surrounding fashion, sneakers are becoming more and more popular among adults. Growing adult health concerns have led to a desire for fitness activities, and an increase in disposable income is directly fuelling demand for more comfortable sneakers.

Which segment will have the most consumers on the basis of consumer orientation?

Sneakers are mostly preferred by men

Comparatively, men tend to use sneakers more as they are engaged in ample physical activities in their day-to-day life. Sneakers provide comfort as well as safety to some extent. Whereas, women have a lot of options in footwear and are very conscious about their fashion. They tend to choose matching footwear for their clothing and prefer to wear certain footwear for designated occasions and events. While men search for options that can be combined with any type of attire which is fulfilled by the use of sneakers.

Which Sales Channel is expected to contribute majorly to the Sneaker Market?

Offline retail stores are anticipated to contribute majorly to the sneaker market

Store-based retailing will have the most number of consumers in the sneaker market as compared to the online segment. The customers purchasing sneakers are highly concerned about the fitting and the look after wearing them. The retail stores benefit the customers as they can try out their preferred brand of sneakers and choose from a variety of options.

Competitive Landscape

Manufacturers are; working hard to create sneakers that are completely novel for consumers to use. These factors have revitalized the worldwide sneaker market, and demand is rising.

For Instance:

Nike is planning to launch a new variety of Air Adjust Force x Ambush sneakers which come in an interesting color combination of university blue and habanero red. This is the extension of the series air force one which is admired by populations throughout the world.

Scope of Report

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD Million for Value
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania & Middle East and Africa(MEA)
Key Countries Covered USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered Product Type, Application, Consumer Orientation, Sales Channel, and Region.
Key Companies Profiled
  • Adidas Group
  • Nike Inc.
  • New Balance
  • ASICS
  • PUMA SE
  • Under Armour, Inc.
  • Li Ning Company Ltd.
  • ECCO
  • China Dongxiang (Group) Co., Ltd.
  • 361 Degrees International Limited.
  • Vans
  • Converse
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Sneakers Market by Category

By Product Type, the Sneakers Market is segmented as:

  • Adult Sneakers
  • Children Sneakers

By Application, Sneakers Market is segmented as:

  • Sports
  • Lifestyle
  • Competition

By Consumer Orientation, the Sneakers Market is segmented as:

  • Men
  • Women

By Sales Channel, the Sneakers Market is segmented as:

  • Multi-brand Stores
  • Independent Small Stores
  • Online Retailers
  • Other Sales Channel

By Region, the Sneakers Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa(MEA)

Frequently Asked Questions

How Big was the Sneakers Market in 2022?

The market was valued at US$ 72,232 million in 2022.

Which Type of Product is Expected to Contribute a Significant Share of the Sneaker Market?

Adult sneakers are estimated to contribute a significant share of the sneaker market.

What is the Projected Size of the Market by 2032?

By 2032, the market is expected to be worth US$ 1, 39,876 million.

What is the Growth Forecast for the Sneakers Market in 2032?

The industry is expected to surge at a 6.8% CAGR.

How is the Sneakers Market Striving in India?

The sneakers market is growing exponentially in India.

Table of Content

1. Executive Summary | Sneakers Market

    1.1. Global Market Outlook

    1.2. Summary of Key Findings

    1.3. Summary of Key Statistics

    1.4. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. Millennials are Driving Force

        3.1.2. Rapid Emergence of The start-ups In Market

        3.1.3. Increasing Awareness about sustainability

        3.1.4. Globalization Impacting Lifestyles

        3.1.5. Consumers Selecting for At-home Services, Using e-Commerce

        3.1.6. Others

    3.2. Product Innovation Trends

        3.2.1. Manufacturers Increasingly Spending on R&D and Stepping Up Eco-friendly material

        3.2.2. Growing Consumer Interest in Multifunctional Products

        3.2.3. Prominent Players are Now Diversifying Into other Profitable Segments

        3.2.4. Evolution in Product Design

    3.3. Future Prospects of Industry

        3.3.1. Factors Fuelling Growth

        3.3.2. Influx of Brands

        3.3.3. Innovative Distribution & Marketing Strategies

4.  Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Volume (Units) Analysis, 2017 to 2021

    4.2. Current and Future Market Volume (Units) Projections, 2022 to 2032

    4.3. Y-o-Y Growth Trend Analysis

5.  Market - Pricing Analysis

    5.1. Regional Pricing Analysis By Product Type

    5.2. Pricing Break-up

        5.2.1. Manufacturer-Level Pricing

        5.2.2. Distributor Level Pricing

    5.3. Average Pricing Analysis Benchmark

6.  Market Demand (in Value or in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032

    6.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021

    6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Macro-Economic Factors

        7.1.1. Global GDP Growth Outlook

        7.1.2. Global Consumer Spending Outlook

        7.1.3. Global Population and Income Level Growth Outlook

        7.1.4. Global Apparel Industry Growth

        7.1.5. GDP Growth Rate Analysis

        7.1.6. Apparel Industry Contribution to GDP Outlook

        7.1.7. Global E-Commerce Industry Outlook

        7.1.8. Global Household Spending Outlook

        7.1.9. Urbanization Growth Outlook

        7.1.10. Global Male-Female Ratio Outlook

        7.1.11. Per Capita Disposable Income

        7.1.12. The outbreak of Covid-19 Pandemic

        7.1.13. Economic Instability

        7.1.14. Impact of Online Sales

    7.2. Forecast Factors - Relevance & Impact

        7.2.1. Top Companies Historical Growth

        7.2.2. Global Industry Assessment

        7.2.3. Global Retail Sales Outlook

        7.2.4. Manufacturing Sector Gross Value Added

        7.2.5. Urbanization Growth Outlook

        7.2.6. Consumer Price Index

        7.2.7. Others

    7.3. Purchase Pattern Assessment

        7.3.1. Analysis Of Perception Towards

        7.3.2. Analysis Of Preferred Purchase Mode

        7.3.3. Analysis On The Consumption Pattern

        7.3.4. Consumer Insights

        7.3.5. Others (Pointers Will Be Developed During The Course of Study)

    7.4. Industry Value and Supply Chain Analysis

    7.5. Market Dynamics

        7.5.1. Drivers

        7.5.2. Restraints

        7.5.3. Opportunity Analysis

    7.6. PESTLE Analysis of Market

    7.7. Investment Feasibility Matrix

    7.8. Porter’s Five Force

8.  Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) and Volume Analysis By Product Type, 2017 to 2021

    8.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Product Type, 2022 to 2032

        8.3.1. Adult

        8.3.2. Children

    8.4. Market Attractiveness Analysis By Product Type

9. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) and Volume Analysis By Application, 2017 to 2021

    9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Application, 2022 to 2032

        9.3.1. Sports

        9.3.2. Lifestyle

        9.3.3. Competition

    9.4. Market Attractiveness Analysis By Application

10. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Consumer Orientation

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) and Volume Analysis By Consumer Orientation, 2017 to 2021

    10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Consumer Orientation, 2022 to 2032

        10.3.1. Men

        10.3.2. Women

    10.4. Market Attractiveness Analysis By Consumer Orientation

11. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Million) and Volume Analysis By Sales Channel, 2017 to 2021

    11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Sales Channel, 2022 to 2032

        11.3.1. Multi-brand Stores

        11.3.2. Independent Small Stores

        11.3.3. Online Retailers

        11.3.4. Other Sales Channel

    11.4. Market Attractiveness Analysis By Sales Channel

12. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region

    12.1. Introduction

    12.2. Historical Market Size (US$ Million) and Volume Analysis By Region, 2017 to 2021

    12.3. Current Market Size (US$ Million) and Volume Analysis and Forecast By Region, 2022 to 2032

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia

        12.3.6. Oceania

        12.3.7. Middle East and Africa(MEA)

    12.4. Market Attractiveness Analysis By Region

13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    13.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        13.4.1. By Country

            13.4.1.1. USA

            13.4.1.2. Canada

        13.4.2. By Product Type

        13.4.3. By Application

        13.4.4. By Consumer Orientation

        13.4.5. By Sales Channel

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Product Type

        13.5.3. By Application

        13.5.4. By Consumer Orientation

        13.5.5. By Sales Channel

14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    14.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        14.4.1. By Country

            14.4.1.1. Brazil

            14.4.1.2. Mexico

            14.4.1.3. Rest of Latin America

        14.4.2. By Product Type

        14.4.3. By Application

        14.4.4. By Consumer Orientation

        14.4.5. By Sales Channel

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product Type

        14.5.3. By Application

        14.5.4. By Consumer Orientation

        14.5.5. By Sales Channel

15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        15.4.1. By Country

            15.4.1.1. UK

            15.4.1.2. Germany

            15.4.1.3. Italy

            15.4.1.4. Spain

            15.4.1.5. France

            15.4.1.6. Russia

            15.4.1.7. Rest of Europe

        15.4.2. By Product Type

        15.4.3. By Application

        15.4.4. By Consumer Orientation

        15.4.5. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product Type

        15.5.3. By Application

        15.5.4. By Consumer Orientation

        15.5.5. By Sales Channel

16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        16.4.1. By Country

            16.4.1.1. China

            16.4.1.2. Japan

            16.4.1.3. South Korea

        16.4.2. By Product Type

        16.4.3. By Application

        16.4.4. By Consumer Orientation

        16.4.5. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By Application

        16.5.4. By Consumer Orientation

        16.5.5. By Sales Channel

17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        17.4.1. By Country

            17.4.1.1. India

            17.4.1.2. Thailand

            17.4.1.3. Malaysia

            17.4.1.4. Indonesia

            17.4.1.5. Rest of South Asia

        17.4.2. By Product Type

        17.4.3. By Application

        17.4.4. By Consumer Orientation

        17.4.5. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By Application

        17.5.4. By Consumer Orientation

        17.5.5. By Sales Channel

18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        18.4.1. By Country

            18.4.1.1. Australia

            18.4.1.2. New Zealand

        18.4.2. By Product Type

        18.4.3. By Application

        18.4.4. By Consumer Orientation

        18.4.5. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Product Type

        18.5.3. By Application

        18.5.4. By Consumer Orientation

        18.5.5. By Sales Channel

19. MEA  Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        19.4.1. By Country

            19.4.1.1. GCC Countries

            19.4.1.2. South Africa

            19.4.1.3. Rest of Middle East and Africa(MEA)

        19.4.2. By Product Type

        19.4.3. By Application

        19.4.4. By Consumer Orientation

        19.4.5. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Product Type

        19.5.3. By Application

        19.5.4. By Consumer Orientation

        19.5.5. By Sales Channel

20. Key Countries Market Analysis

    20.1. Introduction

        20.1.1. Market Value Proportion Analysis, By Key Countries

        20.1.2. Global Vs. Country Growth Comparison

    20.2. USA Market Analysis

        20.2.1. By Product Type

        20.2.2. By Application

        20.2.3. By Consumer Orientation

        20.2.4. By Sales Channel

    20.3. Canada Market Analysis

        20.3.1. By Product Type

        20.3.2. By Application

        20.3.3. By Consumer Orientation

        20.3.4. By Sales Channel

    20.4. Mexico Market Analysis

        20.4.1. By Product Type

        20.4.2. By Application

        20.4.3. By Consumer Orientation

        20.4.4. By Sales Channel

    20.5. Brazil Market Analysis

        20.5.1. By Product Type

        20.5.2. By Application

        20.5.3. By Consumer Orientation

        20.5.4. By Sales Channel

    20.6. Germany Market Analysis

        20.6.1. By Product Type

        20.6.2. By Application

        20.6.3. By Consumer Orientation

        20.6.4. By Sales Channel

    20.7. Italy Market Analysis

        20.7.1. By Product Type

        20.7.2. By Application

        20.7.3. By Consumer Orientation

        20.7.4. By Sales Channel

    20.8. France Market Analysis

        20.8.1. By Product Type

        20.8.2. By Application

        20.8.3. By Consumer Orientation

        20.8.4. By Sales Channel

    20.9. UK Market Analysis

        20.9.1. By Product Type

        20.9.2. By Application

        20.9.3. By Consumer Orientation

        20.9.4. By Sales Channel

    20.10. Spain Market Analysis

        20.10.1. By Product Type

        20.10.2. By Application

        20.10.3. By Consumer Orientation

        20.10.4. By Sales Channel

    20.11. Russia Market Analysis

        20.11.1. By Product Type

        20.11.2. By Application

        20.11.3. By Consumer Orientation

        20.11.4. By Sales Channel

    20.12. China Market Analysis

        20.12.1. By Product Type

        20.12.2. By Application

        20.12.3. By Consumer Orientation

        20.12.4. By Sales Channel

    20.13. Japan Market Analysis

        20.13.1. By Product Type

        20.13.2. By Application

        20.13.3. By Consumer Orientation

        20.13.4. By Sales Channel

    20.14. S. Korea Market Analysis

        20.14.1. By Product Type

        20.14.2. By Application

        20.14.3. By Consumer Orientation

        20.14.4. By Sales Channel

    20.15. India Market Analysis

        20.15.1. By Product Type

        20.15.2. By Application

        20.15.3. By Consumer Orientation

        20.15.4. By Sales Channel

    20.16. ASEAN Market Analysis

        20.16.1. By Product Type

        20.16.2. By Application

        20.16.3. By Consumer Orientation

        20.16.4. By Sales Channel

    20.17. Australia and New Zealand Market Analysis

        20.17.1. By Product Type

        20.17.2. By Application

        20.17.3. By Consumer Orientation

        20.17.4. By Sales Channel

    20.18. Turkey Market Analysis

        20.18.1. By Product Type

        20.18.2. By Application

        20.18.3. By Consumer Orientation

        20.18.4. By Sales Channel

    20.19. South Africa Market Analysis

        20.19.1. By Product Type

        20.19.2. By Application

        20.19.3. By Consumer Orientation

        20.19.4. By Sales Channel

21. Market Structure Analysis

    21.1. Market Analysis by Tier of Companies

    21.2. Market Concentration

    21.3. Market Share Analysis of Top Players

    21.4. Market Presence Analysis

        21.4.1. By Regional footprint of Players

        21.4.2. Product foot print by Players

        21.4.3. Channel Foot Print by Players

22. Competition Analysis

    22.1. Competition Dashboard

    22.2. Pricing Analysis by Competition

    22.3. Competition Benchmarking

    22.4. Competition Deep Dive

        22.4.1. Adidas Group

            22.4.1.1. Overview

            22.4.1.2. Product Portfolio

            22.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.1.4. Distribution Footprint

            22.4.1.5. Strategy Overview

        22.4.2. Nike Inc.

            22.4.2.1. Overview

            22.4.2.2. Product Portfolio

            22.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.2.4. Distribution Footprint

            22.4.2.5. Strategy Overview

        22.4.3. New Balance

            22.4.3.1. Overview

            22.4.3.2. Product Portfolio

            22.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.3.4. Distribution Footprint

            22.4.3.5. Strategy Overview

        22.4.4. ASICS

            22.4.4.1. Overview

            22.4.4.2. Product Portfolio

            22.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.4.4. Distribution Footprint

            22.4.4.5. Strategy Overview

        22.4.5. PUMA SE

            22.4.5.1. Overview

            22.4.5.2. Product Portfolio

            22.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.5.4. Distribution Footprint

            22.4.5.5. Strategy Overview

        22.4.6. Under Armour, Inc.

            22.4.6.1. Overview

            22.4.6.2. Product Portfolio

            22.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.6.4. Distribution Footprint

            22.4.6.5. Strategy Overview

        22.4.7. Li Ning Company Ltd.

            22.4.7.1. Overview

            22.4.7.2. Product Portfolio

            22.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.7.4. Distribution Footprint

            22.4.7.5. Strategy Overview

        22.4.8. ECCO

            22.4.8.1. Overview

            22.4.8.2. Product Portfolio

            22.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.8.4. Distribution Footprint

            22.4.8.5. Strategy Overview

        22.4.9. China Dongxiang (Group) Co., Ltd.

            22.4.9.1. Overview

            22.4.9.2. Product Portfolio

            22.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.9.4. Distribution Footprint

            22.4.9.5. Strategy Overview

        22.4.10. 361 Degrees International Limited.

            22.4.10.1. Overview

            22.4.10.2. Product Portfolio

            22.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.10.4. Distribution Footprint

            22.4.10.5. Strategy Overview

        22.4.11. Vans

            22.4.11.1. Overview

            22.4.11.2. Product Portfolio

            22.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.11.4. Distribution Footprint

            22.4.11.5. Strategy Overview

        22.4.12. Converse

            22.4.12.1. Overview

            22.4.12.2. Product Portfolio

            22.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.12.4. Distribution Footprint

            22.4.12.5. Strategy Overview

        22.4.13. Others (As per Request)

            22.4.13.1. Overview

            22.4.13.2. Product Portfolio

            22.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.13.4. Distribution Footprint

            22.4.13.5. Strategy Overview

23. Assumptions and Acronyms Used

24. Research Methodology

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