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Superfood Market By Type (Fruits, Vegetables, Grain and Seeds, Herbs and Roots), Distribution Channel (Hypermarkets/Supermarkets, Online Channels, Traditional Grocery Stores, Convenience Stores) & Region - Forecast to 2022 - 2032

Superfood Market By Type (Fruits, Vegetables, Grain and Seeds, Herbs and Roots), Distribution Channel (Hypermarkets/Supermarkets, Online Channels, Traditional Grocery Stores, Convenience Stores) & Region - Forecast to 2022 - 2032

Superfood Market - Analysis, Outlook, Growth, Trends, Forecasts

Superfood Market Overview

[350 Pages Report] As per Future Market Insights (FMI), the global superfood market totaled US$ ~166 Bn in 2022 and is expected to exhibit a CAGR of ~6% to reach the value of ~US$ 299 Bn in 2032.

Superfood Market Size Value in 2022

~US$ 166 bn

Superfood Market Forecast Value in 2032

~US$ 299 bn

Global Growth Rate for superfood market

~6% CAGR

Forecast Period


The importance of ‘Super’ ingredients has grown significantly over the recent years with product launches, as consumers are pulled towards natural and wholesome ingredients. For example, Quinoa has been gaining popularity as it exhibits high nutrient and antioxidant value that aids in reducing free radicals and in preventing several diseases.

Historical Outlook vs Future Projections for Superfood Market

As per FMI, over the past half-decade, the global superfood market value grew at a CAGR of around ~6% in response to the growing demand for nutrient-rich food items. Additionally, these superfoods are beneficial for maintaining good health and well-being as they contain a high amount of vitamins, minerals, antioxidants, fibers, and fatty acids. Primarily, superfoods constitute of a wide variety of fruits, vegetables, grains, seeds, herbs, roots, meat, etc.  

As a result of the decreased nutrient content in food preparations, lifestyle disorders such as diabetes, obesity, and high blood pressure are on the rise. Superfoods help in maintaining good heart health, boosting immunity, enhancing metabolism, higher energy levels, and reducing the effects of aging, precisely why individuals have begun to gravitate toward superfood items like oats and this increasing awareness towards several nutritional benefits of superfoods is primarily driving the market growth.

Furthermore, the superfood market has a diverse product array that caters to a variety of body needs. Superfood options are available for vegans, vegetarians as well as meatatarians hence it has diverse takers. The rise of branding and the advent of online grocery shopping will boost consumption. In terms of product type, the superfood market can be classified into fruits, vegetables, grain and seeds, and herbs and roots. Of these, demand for fruits is likely to remain considerably high through the course of the forecast period.

Rising Demand for Fruit will Boost Growth

Among various kinds of superfoods available in the market, the demand for fruit continues to accelerate at an impressive pace. The fruits segment accounted for a significant revenue share in the overall market for superfoods in 2018 and in 2021. With consumers getting increasingly conscious about what they eat in a day, fruit sales are poised to surge in the forthcoming years.

Benefits of fruits like fewer chances of nutrient degradation and spoilage make them a lucrative choice for consumers around the world. Fruits are packed with vitamins, minerals, fiber, and plant compounds called phytonutrients and are considered one of the healthiest foods you can eat. Also, apples, bananas, all kinds of berries, and citrus fruits like oranges, lemons, limes, and grapefruit are readily available to most parts of the world.

Social media encouraging trendy and healthy recipes

The demand for superfoods is influenced by umpteen factors from rising inclination towards trendy diets to changing food habits of baby boomers. In addition to this, social media influences and easy access to information via the internet have been crucial in helping consumers realize the numerous health benefits of superfoods and innovative ways in which they can be cooked, which has ultimately led to their increased sales worldwide.

Rapid urbanization and upsurge in population

Superfood sales and demand for greens are set to experience favorable growth driven by factors of the rising middle-class population, upsurge in disposable income, rapid urbanization, changing consumer lifestyle, and rising popularity of veganism. Vegans and vegetarians have been a target consumer base for the consumption of large amounts of fruits and vegetables. In addition to this, food innovations and a rising geriatric population will continue aiding the expansion of the market through the forecast period.

North America and Europe the dominant Superfood Market

North America currently leads the superfood market, it accounted significant share in 2018 and in 2021. Europe also accounts for a significant share in the global market for superfoods, in 2021. Iberian peninsula, Britain, and Central Europe have a presence of mature, highly intensified farming systems. These systems along with favorable climatic conditions, availability of natural resources, technology, highly educated farmers, and an organized distribution channel dominated by cooperatives feed the increasing superfood demand.

Factors such as the rising income of producers, increasing focus on research and development, optimized farming practices, and efficient infrastructure enable the countries in developed regions to occupy top positions in the global yields for superfoods. The governments in these countries campaign in collaboration with various NGOs in creating more awareness regarding superfoods owing to their aid in leading a healthy lifestyle, especially since the pandemic.

Escalating hype and market around Superfoods

The term superfood has no regulatory or official definition, it is more of a marketing term for foods that confer health benefits. In the wake of the pandemic, the consciousness around fitness and nutrition has soared and so has the demand for superfoods like supergrains and superfruitsGrains such as quinoa, barley, spelt, and millets are marketed as "heritage" or "ancient" superfoods because they have been consumed over centuries, are perceived as whole foods, and require minimal processing.

Superfoods have superior nutritional value, contain polyphenols, anti-oxidants, vitamins, and minerals, and very few calories. The superfood market is driven by consumer preference toward functional and health-based naturally derived products along with the emergence of a large number of options being marketed as ‘superfoods’. The popularity of ‘super’ products is used by food and drink manufacturers globally triggering the demand for these nutritional products.

Restraints to Superfood Market

Some factors restrict the superfood market growth. Increasing competition from other health and well-being items like prebiotics, probiotics, and food supplements like whey protein, casein, and creatine hinders the market growth in the global market during the forecasted period. Moreover, superfood items are not easily accessible in various underdeveloped countries which is another restraining factor. These superfoods are expensive which is not afforded by all which restricts the market growth.

Scope of Report



Market Size Value in 2022

~US$ 166 bn

Market Forecast Value in 2032

~US$ 299 bn

Global Growth Rate

~6% CAGR

Forecast Period


Historical Data Available for


Market Analysis

MT for Volume and USD Mn for Value

Key Regions Covered

North America, Latin America, Europe, Japan, APEJ and MEA

Key Countries Covered

United States, Canada, Brazil, Mexico, Argentina,  EU5, Russia, Poland, China, ASEAN, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, others.

Key Market Segments Covered

Product Type, Distribution Channel, Application, and Regions

Key Companies Profiled

  • Nutiva
  • Rhythm Superfoods LLC
  • Sunfood Superfoods
  • Superlife Co. Pte LTD.
  • NUA Naturals
  • Organic Meets Good
  • Impact foods International
  • Navitas LLC
  • Nutrisure Limited
  • Del Monte Pacific Group
  • Archer Daniels Midland
  • Creative Nature
  • Healthy Truth
  • Nature’s Superfoods LLP
  • Ocean Spray
  • The Green Labs LLP
  • Suncore Foods
  • Apax Partners
  • Supernutrients
  • Bulk Superfoods                                                                                        
  • Others


Available upon Request

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Market Segmentation

By Product Type 

  • Vegetables
  • Fruits
  • Grain and Seeds
  • Herbs and Roots
  • Other Types

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Online Channels
  • Traditional Grocery Stores
  • Convenience Stores
  • Speciality Stores
  • Other Distribution Channel

By Application

  • Beverages
  • Convenience or ready-to-eat and ready-to-drink foods
  • As it is superfoods
  • Bakery and confectionary
  • Supplements
  • Other food types


  • North America
  • Latin America
  • Europe
  • APEJ
  • Japan
  • Oceania
  • Middle East & Africa

Key Questions Answered in the Report

What drives the superfood market?

Superfood market gains considerably about the rising awareness among consumers about benefits of maintaining a healthier lifestyle. This, coupled with their increasing disposable income, will boost superfood sales in the coming years. Social media and easy access to information also help the market.
Despite witnessing steady growth opportunities, market players are vulnerable to adverse weather conditions, quality issues, and volatility in food prices. These factors may hamper the sales of the superfoods market.
North America is expected to lead the global superfood market. Europe and Latin America will offer lucrative growth opportunities as well.
In terms of product, fruits constitute the leading segment. The fruit segment is expected to remain dominant through the forecast period.
In terms of distribution channels, offline sales via supermarkets/ hypermarkets, traditional grocery stores, and others will remain high. However, online sales of superfoods and groceries are expected to pick up in the coming years.
In a way, the pandemic helped boost demand for superfoods. Supply chains were interrupted for some period. Distribution wise the preference has moved towards brick and mortar stores owing to cautiousness about cleaner and hygienic packaging of superfoods.

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