Toothpaste Market

How big is Toothpaste Market in 2026?

Global toothpaste industry value moved from USD 20.0 billion in 2025 to an estimated USD 20.7 billion in 2026. At a 3.3% CAGR over 2026 to 2036, the market reaches USD 28.6 billion by 2036.

Colgate-Palmolive India reported that 55% of rural Indians do not brush daily and 80% of urban Indians do not brush twice a day, pointing to a large consumption gap across the country's 272 million toothpaste-buying households. Global toothpaste consumption reached 2.4 million metric tons in 2024, with China accounting for 462,000 tons, Russia for 357,000 tons and India for 180,000 tons; reported per-capita usage ranged up to 2,485 grams per person in Russia against a world average of 295 grams -- a gap wide enough that FMI flags the Russia figure for further verification rather than treating it as fully reconciled.

FMI's review of supplier results confirms that growth concentrates in premiumization instead of volume expansion. Colgate-Palmolive posted full-year 2025 company-wide net sales of USD 20.4 billion (not toothpaste-specific), with a global toothpaste category share of 41.3%. Haleon's Oral Health category grew 7.9% organically to GBP 3.46 billion in 2025, led by Sensodyne Clinical White, which was available in 26 markets by year-end. Lion Corporation's oral healthcare sales rose 4.7% to JPY 80.2 billion in fiscal 2025, and Japan's in-store toothpaste sales value ran at 109% of the prior year. Colgate-Palmolive India recorded net sales of INR 1,591 crore in the June 2026 quarter, up 12% year on year, with high-single-digit toothpaste volume growth driven by premium products. FMI expects continued price-tier migration toward sensitivity, whitening and gum-health segments to underpin sales growth at rates above volume growth through 2036.

Key Market Trends & Insights

• Fluoride-based toothpaste held 81.0% of product type demand in 2026, supported by regulatory and dental-association guidance across North America, Europe and East Asia. In England, 87% of adults who brush use a fluoride product, underscoring fluoride's dominant position.
• Pastes accounted for 68.4% of dosage form and format demand in 2026, as the standard tube remains the primary format at shelf. Tablets and powders hold niche positions for travel and sustainability-motivated buyers.
• Haleon's rollout of Sensodyne Clinical White across 26 markets illustrates the shift toward clinically positioned mid-tier price points. The mid-tier band (USD 2 to 6 per unit) accounted for 46.9% of purchases by price range in 2026.
• Demand for adult toothpaste reached 71.3% of age group demand in 2026. Pediatric formulations carry lower price points and smaller tube sizes, with pediatric share tracking birth rates in developed markets.
• Hypermarkets and supermarkets led distribution-channel sales in 2026, as large-format retailers maintain the widest oral care shelf sets. Online subscription services from direct-to-consumer brands are gaining share in the United States and Western Europe.

Regional Highlights

• China joins the fastest-growing profiled group alongside USA and South Korea at 3.4% CAGR each over 2026 to 2036, reflecting China's position as the largest single-country consumer at 462,000 metric tons of annual toothpaste consumption.
• Germany holds steady at the global average of 3.3%, and the United Kingdom and Japan each record 3.2%.
• Japan's in-store toothpaste market value reached 109% of the prior-year level in the October to December 2025 quarter, with pricing contributing six percentage points of the gain.

Market Size & Forecast

Table 1: Market Size and Forecast for the Toothpaste Market (USD billion and percentage), 2025 to 2036

Metric	Value
2025 Market Size	USD 20.0 billion
Estimated Market Size in 2026	USD 20.7 billion
Projected Market Size by 2036	USD 28.6 billion
CAGR, 2026 to 2036	3.3%
Added Revenue, 2026 to 2036	USD 7.9 billion
Market Expansion Multiple	1.4x

FMI notes that toothpaste demand rests on near-universal daily brushing habits, but unit volume grows slowly once penetration is already high. Global production stood at 2.4 million metric tons in 2024, down 1.1% from the prior year, with China producing 674,000 tons (29% of the total) and India 203,000 tons. Sensitivity relief and whitening have become the principal premium sub-categories; Haleon reported double-digit organic growth for both Sensodyne and parodontax in the first quarter of 2026, with oral health sales reaching GBP 932 million and organic growth of 8.3%. Unilever's Personal Care segment, which includes Close-Up and Pepsodent, grew 4.7% on an underlying basis in 2025, with oral care advancing at mid-single-digit rates behind premium launches. Mature-market saturation limits volume upside in North America and Western Europe; brushing frequency is already near daily ceilings in these markets. Sales growth through 2036 is expected to come primarily from price-tier upgrades and emerging-market penetration gains.

Per-Capita Usage, Brushing Frequency and Price-Tier Migration Evidence

The per-capita usage, brushing frequency and price-tier migration analysis anchors the toothpaste market forecast to six measurable indicators spanning consumption volume, retail behaviour and supplier pricing outcomes.

Table 2: Per-Capita Usage, Brushing Frequency and Price-Tier Migration Indicators for the Toothpaste Market (mixed units), mixed reporting years from 2023 to 2026

Indicator	Data Point	Significance	Source
Global toothpaste consumption, 2024	2.4 million metric tons; world average 295 g per person	Shows the volume base that sales growth needs to outpace through pricing or penetration gains.
India rural non-brushing rate	55% of rural Indians do not brush daily	Largest single-country consumption gap, with 272 million households buying toothpaste
England twice-daily brushing, 2023	71% of dentate adults; 29% brush less than twice a day	Mature-market ceiling on volume gains through frequency increases
Colgate-Palmolive global toothpaste share	41.3% year-to-date as of Q2 2026	Indicates market concentration at the top	-
Haleon Oral Health organic growth, Q1 2026	8.3%; double-digit for Sensodyne and parodontax	Shows premium sub-categories growing well above the category average	-
Japan toothpaste in-store value, Q4 2025	109% of prior year; price effect +6 pp	Confirms price-tier migration in a mature East Asian market	-

Analyst Perspective

"Toothpaste sales gains now depend less on expanding the number of people who brush and more on what buyers choose to purchase. Sensitivity relief and clinical whitening products already carry price points two to three times those of basic fluoride tubes, and supplier results through the first half of 2026 confirm that these categories are outgrowing the broader market."

- Rahul Pandita, Principal Consultant, Future Market Insights.

How is the Toothpaste Market segmented?

Toothpaste market is segmented by six primary commercial axes and region: product type, dosage form and format, price range, age group, distribution channel, and region.

By product type: fluoride based, fluoride free.

By dosage form and format: pastes, gels, powders, tablets, polishes.

By price range: economy (below USD 2 per unit), medium (USD 2 to 6 per unit), premium (above USD 6 per unit).

By age group: adults, kids.

By distribution channel: hypermarkets and supermarkets, drug stores and pharmacies, online retailers, convenience stores, specialty stores, institutional sales.

By region: North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, and Middle East and Africa.

Why do fluoride-based formulations retain a leading product type share?

Fluoride-based toothpaste holds 81.0% of product type demand in 2026, underpinned by dental-association endorsements and public health guidelines that specify fluoride as the primary anticaries agent.

Table 3: Product Type Share for the Toothpaste Market (percentage share), 2026

Product Type	Value
Fluoride Based	81.0%
Other Segments Combined	19.0%
Total	100%

Table 4: Product Type Leadership and Market Growth for the Toothpaste Market (segment and CAGR percentage), 2026 to 2036

Metric	Value
Global CAGR (2026 to 2036)	3.3%
Leading Segment	Fluoride Based

In the FMI report, fluoride-based formulations account for 81.0% of product type demand in 2026. National health authorities including the NHS in the United Kingdom and the ADA in the United States recommend fluoride toothpaste for cavity prevention, and in England 87% of adults who brush use a fluoride product. Fluoride-free alternatives built on herbal, charcoal and natural ingredient platforms are expanding faster in percentage terms, particularly in India and South Korea, yet the fluoride-free base remains small relative to fluoride's installed preference. The broader baby oral care category is sometimes assumed to skew fluoride-free, though ADA and AAP guidance now recommends fluoride toothpaste in a rice-grain amount from the first tooth, so the pediatric sub-segment's fluoride share should not be read as lower on that basis alone.

• Fluoride-based products account for 81.0% of product type demand in 2026, supported by clinical evidence linking fluoride to caries reduction and by the 87% fluoride-usage rate FMI observes among English brushers.
• Fluoride-free formulations compete on ingredient transparency and consumer preference for plant-derived actives, particularly across markets with established Ayurvedic and herbal traditions.

What sustains the dominance of paste format in dosage form and format?

Pastes hold 68.4% of dosage form and format demand in 2026, maintained by established manufacturing lines, retailer shelf allocation and consumer familiarity with the tube format.

Pastes benefit from decades of supply chain investment in tube-filling equipment and multi-cavity production. FMI finds that gels have carved a sub-segment in whitening and sensitive-care lines; tablets target a sustainability-conscious niche that values plastic-free packaging. Polishes remain largely a professional dental channel product. Colgate-Palmolive's February 2025 launch of the Colgate Total Active Prevention system centred on a reformulated paste with stabilised stannous fluoride, confirming the tube as the primary vehicle for new clinical claims.

• Pastes hold 68.4% of dosage form demand in 2026, reinforced by tube-filling infrastructure and retail merchandising standards.
• Tablets and powders together represent less than five percent of the market but attract attention from zero-waste and travel-oriented buyers.

How does the medium price range capture the largest share?

The medium price range (USD 2 to 6 per unit) accounts for 46.9% of demand by value in 2026, sitting between economy bulk packs and premium therapeutic brands.

Mass-premium products carrying a clinical or ingredient claim fill this tier. Haleon's Sensodyne Clinical White, positioned above standard sensitivity lines, exemplifies pricing within the medium (USD 2 to 6 per unit) band across 26 markets. Economy brands below USD 2 per unit dominate unit volume in South Asia and Africa but contribute less revenue per tube. The premium tier (above USD 6 per unit) draws from clinical-adjacent and luxury positioning, such as Marvis.

• The medium price range (USD 2 to 6 per unit) holds 46.9% of demand in 2026, serving consumers who are willing to pay for a functional benefit beyond basic cleaning.
• Trading-up within this band is the primary source of value growth in developed markets.

What shapes the adult age group's share of toothpaste demand?

Adults hold 71.3% of age group demand in 2026, reflecting higher per-capita spending on sensitivity, whitening and therapeutic formulations compared with pediatric products.

Adult toothpaste prices run higher than children's variants because of active ingredients such as stannous fluoride, potassium nitrate and peroxide. In India, Haleon launched a INR 20 Sensodyne pack in 2025 to extend sensitivity protection to a wider adult consumer base. Kids' toothpaste emphasises flavour appeal and fluoride-level safety for young children, with revenue share proportional to the pediatric population in each country.

• Adults account for 71.3% of age group demand in 2026, with therapeutic sub-categories concentrated entirely in this segment.
• The pediatric segment grows in line with birth rates and is less exposed to premiumization trends.

What are the drivers, restraints, and opportunities in the Toothpaste Market?

Population growth and rising brushing rates in emerging markets expand the buyer base for branded toothpaste. Mature-market saturation caps volume gains in North America and Western Europe. Clinical and natural positioning creates the principal commercial opening for margin improvement across price tiers.

• Driver: population growth and urbanisation in South Asia, Southeast Asia and Africa convert traditional dental care users into branded toothpaste buyers.
• Restraint: near-complete penetration in developed markets limits volume growth to population change and marginal increases in brushing frequency.
• Opportunity: clinical and natural product positioning lifts average selling prices across established and new consumer segments.

Population growth and urbanisation expand the branded buyer base

As per FMI, urbanisation moves consumers from unbranded dental powders and traditional cleaning methods to packaged toothpaste. Colgate-Palmolive India estimated that 272 million Indian households purchase toothpaste, buying an average of 1.2 tubes about seven times a year, or 2.3 billion tubes annually. Rural India's non-brushing rate of 55% represents the single largest consumption gap in the global market. Africa and Southeast Asia follow a similar trajectory, with rising incomes and modern retail distribution expanding access. Population growth alone adds volume, and each percentage-point improvement in daily brushing rates lifts tube consumption in proportion.

Mature-market saturation constrains volume growth

In England, 71% of dentate adults already brush twice daily. Further frequency increases are marginal, so developed-market suppliers compete on price and product mix instead of on new users. Global toothpaste production fell 1.1% to 2.4 million metric tons in 2024, and the volume forecast through 2035 sits at 1.1% CAGR. North American and Western European retailers have responded by allocating more shelf space to premium sub-categories, which improves revenue per linear foot without adding unit volume.

Clinical and natural product positioning lifts average selling prices

Sensitivity relief, clinical whitening and gum health formulations command price points two to three times those of basic fluoride tubes. Haleon grew Sensodyne and parodontax at double-digit rates in the first quarter of 2026, with the Sensodyne Clinical platform expanding into Germany and Italy. In February 2025, Colgate-Palmolive launched the Colgate Total Active Prevention system, combining a stannous fluoride toothpaste with a coordinated toothbrush and mouthwash, positioned at a premium to the standard Colgate Total line. Natural and organic formulations using neem, charcoal, bamboo salt and plant extracts gain share in India and South Korea, as herbal oral care traditions support consumer willingness to pay for ingredient-led claims.

Which country CAGRs are profiled in the Toothpaste Market?

Table 5: Country CAGR Comparison for the Toothpaste Market (CAGR percentage), 2026 to 2036

Country	CAGR
United States	3.4%
South Korea	3.4%
China	3.4%
Germany	3.3%
United Kingdom	3.2%
Japan	3.2%

How do country-level CAGRs compare in the Toothpaste Market?

FMI's per-capita usage, brushing frequency and price-tier migration analysis positions the profiled country rates between 3.2% and 3.4%, a narrow range that reflects the toothpaste category's maturity across developed economies. The United States, South Korea and China lead at 3.4%, driven by premiumization and innovation cycles in the first two and sheer consumption scale in China. The United Kingdom and Japan sit at 3.2%, as high existing brushing rates and established brand loyalty leave less room for acceleration.

• United States toothpaste demand benefits from premiumization in sensitivity and whitening sub-categories. Colgate-Palmolive held a 41.3% global toothpaste share as of the second quarter of 2026, with global Oral, Personal and Home Care net sales reaching USD 4,166 million for the quarter, even as North America organic sales declined 3% amid pricing pressure.
• United Kingdom brushing habits are well established, with 71% of dentate adults in England brushing twice daily or more in 2023. Fluoride toothpaste usage among those who brush stood at 87%, indicating a mature consumption profile. Growth sits in premium sensitivity and whitening lines sold through pharmacy and online channels.
• Germany toothpaste demand grows at the global average of 3.3%. Haleon extended the Sensodyne Clinical platform into Germany and Italy in the first quarter of 2026, and parodontax Gum Strengthen & Protect launched across 18 European markets in 2025. Harmonised EU cosmetics regulation supports cross-border product launches into the German market.
• Japan records 3.2% CAGR through 2036. Lion Corporation's oral healthcare sales reached JPY 80.2 billion in fiscal 2025, up 4.7%, and the Dent Health brand grew 13% in the October to December 2025 quarter. Japanese consumers favour functional gum care and enamel repair claims, and compact tube formats serve the domestic convenience channel.
• South Korea matches the United States and China at 3.4% CAGR. Korean oral care innovation draws on the K-beauty product development ecosystem, with charcoal, bamboo salt and propolis formulations holding strong domestic share and growing in export markets. LG Household & Health Care's Perio and Perioe brands compete alongside Colgate and local herbal lines.

Full report country CAGRs cover: North America; Latin America; Western Europe; Eastern Europe; East Asia; South Asia and Pacific; Middle East and Africa.

Country-wise Analysis

• United States toothpaste market carries a 3.4% CAGR through 2036. Colgate-Palmolive's second-quarter 2026 results showed global Oral, Personal and Home Care net sales of USD 4,166 million, though the company's North America organic sales declined 3% as pricing pressure intensified; the country CAGR reflects category-wide premiumization across all suppliers rather than Colgate's own near-term North America trend. The per-capita usage analysis indicates that volume growth in the United States relies on population gains and marginal increases in brushing frequency, and revenue growth continues to track premiumization in clinical and whitening sub-categories.
• United Kingdom toothpaste market carries a 3.2% CAGR through 2036. The Adult Oral Health Survey 2023 found that 71% of dentate adults in England brushed at least twice daily, 87% of those who brush used fluoride toothpaste, and 6% used high-fluoride toothpaste prescribed by a dentist. Haleon grew the UK oral health business as part of a broader EMEA region that recorded high-single-digit organic growth for Sensodyne in 2025.
• Germany toothpaste market carries a 3.3% CAGR through 2036. parodontax Gum Strengthen & Protect, formulated with hyaluronic acid, was launched across 18 markets in 2025, and Haleon piloted a locally adapted parodontax in 19 Chinese cities. The per-capita usage analysis shows Germany consumed 695 grams per person in 2024 against a world average of 295 grams.
• Japan toothpaste market carries a 3.2% CAGR through 2036. Lion Corporation launched Dent Health Medicated Toothpaste DX Premium in September 2025 and saw the Dent Health brand grow 13% year on year in the October to December 2025 quarter. The dosage form analysis shows pastes dominating, with the in-store toothpaste market running at 109% of prior-year value in the same quarter, supported by a six-percentage-point price effect.
• South Korea toothpaste market carries a 3.4% CAGR through 2036. The price-tier migration analysis positions South Korea alongside the United States as the fastest-growing profiled market, driven by ingredient-led innovation in charcoal, bamboo salt and propolis formulations. LG Household & Health Care and AmorePacific compete with global players as K-beauty development cycles accelerate product launches.
• China toothpaste market carries a 3.4% CAGR through 2036, the fastest among profiled countries alongside the United States and South Korea. China is the largest single-country consumer by volume, accounting for 462,000 of the 2.4 million metric tons of global toothpaste consumption in 2024. Rising premiumization among urban consumers and continued household formation support above-average category growth even as per-capita brushing penetration is already high in major cities.

Who are the key companies in the Toothpaste Market?

Colgate-Palmolive, Procter & Gamble, Haleon, Unilever, Lion Corporation, Himalaya Wellness, Dabur, Yunnan Baiyao, Darlie, Patanjali, Church & Dwight, Dr. Bronner's, and Marvis hold positions in the global toothpaste market.

The toothpaste market concentrates around two global suppliers, Colgate-Palmolive and Procter & Gamble, whose combined branded share exceeds half of global retail sales. Haleon competes through the Sensodyne and parodontax clinical platforms. Unilever's Close-Up and Pepsodent brands anchor the company's position in South and Southeast Asia. Regional and specialist suppliers including Lion Corporation in Japan, Himalaya Wellness and Dabur in India, and Marvis in the European premium tier fill segments that global portfolios address less directly.

• Global oral care leaders: Colgate-Palmolive, Procter & Gamble, Haleon, Unilever.
• Regional specialists: Lion Corporation, Himalaya Wellness, Dabur, Yunnan Baiyao, Darlie, Patanjali.
• Niche and premium: Church & Dwight, Dr. Bronner's, Marvis.

Competitive Benchmarking: Toothpaste Market

Table 6: Competitive Benchmarking for the Toothpaste Market (qualitative capability ratings), 2026

Company	Brand Portfolio	Distribution Reach	Clinical Innovation	Geographic Coverage
Colgate-Palmolive	High	High	High	Global
Procter & Gamble	High	High	High	Global
Haleon	High	High	High	Global
Unilever	Medium	High	Medium	Global
Lion Corporation	Medium	Medium	Medium	Regional
Himalaya Wellness	Medium	Medium	Medium	Regional
Dabur	Medium	Medium	Medium	Regional
Church & Dwight	Medium	Medium	Medium	Regional
Dr. Bronner's	Low	Medium	Low	Niche
Marvis	Low	Low	Low	Niche

Key Developments in the Toothpaste Market

• In February 2025, Colgate-Palmolive launched the Colgate Total Active Prevention system in the United States, combining a reformulated stannous fluoride toothpaste with a coordinated toothbrush and mouthwash.
• In 2025, Haleon rolled out Sensodyne Clinical White across 26 markets and launched parodontax Gum Strengthen & Protect with hyaluronic acid in 18 markets.
• In September 2025, Lion Corporation introduced Dent Health Medicated Toothpaste DX Premium in Japan, targeting the gum care segment.
• In 2025, Haleon introduced a Sensitivity + Cavity toothpaste across over 65 markets, including Indonesia and South Africa, to extend affordable sensitivity protection to lower-income consumers.

Key Players in the Toothpaste Market

Global Oral Care Leaders

• Colgate-Palmolive
• Procter & Gamble
• Haleon
• Unilever

Regional Specialists

• Lion Corporation
• Himalaya Wellness
• Dabur
• Yunnan Baiyao
• Darlie
• Patanjali

Niche and Premium

• Church & Dwight
• Dr. Bronner's
• Marvis

Toothpaste Market - Report Scope

Table 7: Report Scope for the Toothpaste Market (coverage fields and definitions), 2026 to 2036

Coverage field	Report scope
Market breakdown	Product type; dosage form and format; price range; age group; distribution channel; region
Quantitative units	USD billion
Market definition	Revenue from commercially manufactured toothpaste and dentifrice products sold through retail, pharmacy and professional dental channels. Excludes mouthwash, dental floss, toothbrushes, professional dental cleaning products and prescription oral care medications.
Regions covered	North America; Latin America; Western Europe; Eastern Europe; East Asia; South Asia and Pacific; Middle East and Africa
Countries covered	United States; South Korea; China; Germany; United Kingdom; Japan
Key companies profiled	Colgate-Palmolive; Procter & Gamble; Haleon; Unilever; Lion Corporation; Himalaya Wellness; Dabur; Yunnan Baiyao; Darlie; Patanjali; Church & Dwight; Dr. Bronner's; Marvis
Forecast period	2026 to 2036
Approach	The model ties bottom-up volumes to top-down estimates, reconciling supplier revenue, trade data and retail audit estimates within the defined scope of commercially manufactured toothpaste products.

Toothpaste Market - Research Methodology

Table 8: Research Methodology for the Toothpaste Market (research methods and approach), 2026 edition

Method	Approach
Primary Research	Structured interviews with oral care category managers at Colgate-Palmolive, Haleon, Unilever and regional manufacturers; procurement leads at hypermarket and pharmacy chains; dental professionals in key markets.
Desk Research	Company annual reports (Colgate-Palmolive 10-K, Haleon 6-K, Lion Corporation financial results), government health surveys (England Adult Oral Health Survey 2023), trade data (IndexBox global toothpaste trade database), and regulatory filings across profiled countries.
Market Sizing and Forecasting	Bottom-up build from retail audit volumes and average selling prices by segment, cross-checked against top-down estimates from supplier revenue disclosures and import/export trade data. Per-capita usage, brushing frequency and price-tier migration analysis layer over the base to allocate growth by country and segment.
Data Validation	Triangulation of supplier-reported oral care revenue against retail scanner data, trade statistics and dental association consumption estimates. Arithmetic consistency checks on segment shares and country-level CAGR ranges.

Toothpaste Market by Segments

Toothpaste Market segmented by Product Type:

• Fluoride Based
• Fluoride Free

Toothpaste Market segmented by Dosage Form and Format:

• Pastes
• Gels
• Powders
• Tablets
• Polishes

Toothpaste Market segmented by Price Range:

• Economy (Below USD 2 per unit)
• Medium (USD 2 to 6 per unit)
• Premium (Above USD 6 per unit)

Toothpaste Market segmented by Age Group:

• Adults
• Kids

Toothpaste Market segmented by Distribution Channel:

• Hypermarkets and Supermarkets
• Drug Stores and Pharmacies
• Online Retailers
• Convenience Stores
• Specialty Stores
• Institutional Sales

Toothpaste Market by Region

• North America
  • United States
  • Canada
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
• Western Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Benelux
  • Nordics
• Eastern Europe
  • Poland
  • Czech Republic
  • Romania
  • Hungary
• East Asia
  • China
  • Japan
  • South Korea
• South Asia and Pacific
  • India
  • ASEAN
  • Australia and New Zealand
• Middle East and Africa
  • GCC Countries
  • South Africa
  • Türkiye
  • Israel

Research Sources and Bibliography

• [1] Colgate-Palmolive (India). (2025, February 21). Analyst Meet Presentation. https://www.colgateinvestors.co.in/pdf/analyst-meet-presentation-21022025.pdf
• [2] IndexBox. (2024, August). World – Toothpaste, Denture Cleaners and Other Dentifrices – Market Analysis, Forecast, Size, Trends and Insights. https://www.indexbox.io/blog/toothpaste-world-market-overview-2024-4/
• [3] GOV.UK. (2025, December 17). Adult Oral Health Survey 2023 – Oral Health-Related Behaviours. https://www.gov.uk/government/statistics/adult-oral-health-survey-2023/oral-health-related-behaviours
• [4] Haleon. (2026, February). Full Year 2025 Results. https://www.sec.gov/Archives/edgar/data/1900304/000165495426001516/fy25releasevf.pdf
• [5] Colgate-Palmolive. (2026, January 30). Fourth Quarter and Full Year 2025 Results. https://colgatepalmolivecompany.gcs-web.com/static-files/433146db-3230-40de-86f2-6c73440d227d
• [6] Lion Corporation. (2026, February). Fiscal Year 2025 Financial Results. https://www.lion.co.jp/en/ir/pdf/fs/2025/25_fr.pdf
• [7] Colgate-Palmolive (India). (2026, July). Press Release – Q1 FY2027 Results. https://www.colgateinvestors.co.in/colgateinvestorsadmin/UploadedFile/News/_press-release-q1-2026-27_331b1d7cfa.pdf
• [8] Haleon. (2026, April 29). Q1 2026 Trading Statement. https://www.haleon.com/content/dam/haleon/corporate/documents/investors/results/Q1-2026-Press-Release.pdf.downloadasset.pdf
• [9] Unilever. (2026, February). Full Year 2025 Results. https://www.unilever.com/news/news-search/2026/whats-behind-unilevers-2025-full-year-results/
• [10] Colgate-Palmolive. (2026, July 31). Second Quarter 2026 Results. https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-2nd-quarter-2026-results
• [11] Chain Drug Review. (2025, February 11). Colgate Total Rolls Out Active Prevention System. https://chaindrugreview.com/colgate-total-rolls-out-active-prevention-system/

This Report Answers

• How big is the toothpaste market during 2026?
• What value is projected by 2036?
• Which product type holds leading share?
• Which dosage form and format holds leading share?
• Which countries show leading growth?
• Which key companies lead the market?