Toothpaste Tablets Market

2020 Analysis and Review: Toothpaste Tablets Market by Product Type – Fluoride Toothpaste Tablets and Fluoride-free Toothpaste Tablets for 2021 - 2031

About the Report

The toothpaste tablets sales are expected to grow significantly in the coming years. The portable and convenient nature of the products is expected to play a key role in facilitating growth in the sales of toothpaste tablets. Toothpaste tablets are considered as one of the most significant dental innovations in the oral care promoting the ideology of good oral hygiene. Besides an environment-friendly alternative these products are also promoted as travel friendly thus facilitating growth in the coming years.

In its latest version of the study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for toothpaste tablets. The report tracks the global demand for toothpaste tablets in 20+ high-growth markets, along with analysing the impact COVID-19 has had on global sales of toothpaste tablets.

How Does the Future Outlook Match Up with Historic Toothpaste Tablets Sales?

The awareness regarding the toothpaste tablets among consumers have ballooned in the past few years, thus positively impacting the sales of the product. Besides this, rapid innovations on the part of market players leading to the introduction of natural flavored toothpaste tablets offered in environment friendly and sustainable packaging solutions is expected to significantly fuel sales growth in the next few years. The specular shift of consumers towards clean regimen is further likely to positively impact the sales of toothpaste tablets.

All of such factors point out towards an optimistic growth in the industry during the forecast period. According to Future Market Insights analysis, toothpaste tablets sales are set to grow at a 6.1% CAGR between 2021 and 2031.

Toothpaste Tablets Gaining Traction as Zero-Waste Alternatives

The consciousness regarding the ideology of zero-waste is rapidly spreading. In light of this, the toothpaste tablets are highly being promoted as zero-waste alternatives. This strategy has been implemented to gain consumer attraction towards the benefits of adoption of toothpaste tablets over traditional tubes. Toothpaste are classified as essential categories and so the frequency of toothpaste consumption is high. This is where one can imagine the huge quantity of tubes that end up in the landfills each day. In light of such growing concerns over the use of traditional tubes toothpaste tablets are further likely to gain a competitive advantage in the coming years thus facilitating growth in the sales of toothpaste tablets.

Parents Increasingly Looking for Mess-Free Alternatives of Oral Care Solution

Making kids to brush their teeth properly without causing any mess is a stress free task for parents. This has made parents more conscious about the oral are products that they adopt for their kids. To avoid brush time arguments and negotiations with kid’s parents are constantly looking for mess-free oral care solutions. Toothpaste tablets are however considered as one of the best mess-free oral solutions thus, gaining parents attraction. This is how the parents are also expected to play a key role in fueling growth in the sales of toothpaste tablets in coming years.

Will a Growing Consumer Interest among Flavoured Toothpaste Tablets Impact Sales?

To further gain consumer attraction towards toothpaste tablets, the players operating in the market have extended their range of portfolios to include flavored toothpaste tablets. Fruit flavored and mint are among the prominent ones. Flavoured products help protect teeth along with providing good taste. Flavoured toothpaste tablets are comparatively more appealing to consumers especially to kids. Thus paving way for new sales opportunities in the oral care industry. This why players are encouraging development of flavoured toothpaste tablets.

Toothpaste Tablets in Sync with the New Trend “Go Clean”

For consumer today absence of certain ingredients has become more crucial than the inclusion of few ingredients that possess beneficial properties. The consumers are now aware of the hazardous nature of synthetic ingredients. Thus growing consciousness regarding the ingredients has encouraged the consumer to switch towards adopting clean regimen in their routine whether it is beauty or oral hygiene. In light of the prevailing trend, the manufacturers of toothpaste tablets are increasingly promoting their products as clean products which are fluoride free, gluten free, SLS free, paraben free. Such efforts on the part of manufacturers is further expected to reshape industry trends and consumer preferences in the coming years.

Why are Toothpaste Tablet Brands Aiming for Desirable Claims?

The players operating in the toothpaste tablets market are using desirable claims and connotations to attract consumer attention. Toothpaste tablets are being increasingly promoted as eco-friendly toothpaste tabs, plastic free toothpaste, natural, vegan, recyclable, etc. Extensive use of such connotations and claims attract consumer’s to gain brand presence thus facilitating increase in sales. Besides this, use of such claims and connotations are also aimed at creating a point of difference in the competitive market to gain a competitive edge over other players.

What are Toothpaste Tablet Manufacturers Shifting from Conventional to Natural?

The increasing consciousness has encouraged consumers in the market to adopt toothpaste tablets incorporating natural ingredients. Tea tree, coconut, peppermint, fruit extracts, and many others are few of the prominent natural ingredients that are incorporated in the toothpaste tablets. Such products are increasingly promoted by players as organic products that kill bacteria, promote fresh breath and healthy teeth and gums. Introduction of such products has further impacted the consumer buying choices and preferences in the market.

Will availability of Substitutes impact the Sales of Toothpaste Tablets?

Availability of substitutes in the market pose numerous challenges for industry players. In case of oral care, the adoption of traditional toothpaste is still prominent in not only developing countries but also developed countries. Toothpaste tubes have acquired a larger shelf space in the oral care market thus restraining the growth and adoption of toothpaste tablets. Besides the availability of substitutes lower awareness regarding product availability is another factor hindering product adoption.

Impact of Covid-19 on the Sales of Toothpaste Tablets

The outbreak of novel coronavirus has drastically impacted the retail industry. There has been observed disruptions in both demand side as well as supply side. The outbreak resulted in supply chain and production disruptions. Besides this, temporary store closures across different regions further impacted the sales growth of toothpaste tablets in the market. However, the market is registering stable growth as the economies are slowly entering into reviving phase

Country-wise Insights

Subscription Based Sales Models More Prevalent in U.S. Market

Several leading players in the U.S. have switched to a subscription based sales model. The subscription based business model is slowly gaining prominence in the retail sector especially in personal care category. In light of this, a few of the players in the U.S. market have resorted to subscription based model wherein they provide timely refills of toothpaste tablets to their loyal customers. Adoption of such strategies has helped the players to retain their customer base.

Dental Experts Largely Influencing Consumer Preferences in U.K.

Players in the U.K. have been increasingly adopting a clinical branding approach. This has helped the players gain consumer’s interest and confidence in the products. Brush Fresh is one such brand that promotes its toothpaste tablets as an environmental friendly, cruelty free, offering by dental experts. Such strategies significantly impact the consumer’s buying influence thus positively facilitating revenue growth.

Indian Millennial Demography to Positively Impact Market Growth

The millennial demography in India is one of the largest generation. They have always shown significant interest in new innovations and product developments. Millennial consumers are classified as early adopters and have grown accustomed to a phase of rapid change. And so they are likely to play a key role in adopting toothpaste tablets over traditional tube pastes since they do not shy away from experimenting.

According to a report, titled “Trend-setting millennials: Redefining the consumer story," millennial are chief wage earners in the country, accounting for 47% of the working population. With younger population expected to redefine consumption story, India will present a conducive environment for the expansion of the market.

What are the Potential opportunities for Players in the Brazil Market?

Low awareness of product availability hinders sales growth, which is posing challenge in low and middle income countries, including Brazil. Market players within Brazil are therefore focusing on campaigns, television ads, promoting physical retail penetration will all help the players enhance awareness regarding product availability and brand reputation.

How is the Growth Unfolding in China?

With high population, personal care has become a huge business in the country. People in China are increasingly looking forward to adopting more natural and organic products. They are more committed towards preferring clean and natural products as compared to other consumers across different region. Prevalence of such attitude among the consumers is likely to favour sales growth of toothpaste tablets in the country.

Category-Wise Insights

Fluoride-free to Remain to remain a Dominant Category

In case of product type, fluoride-free toothpaste is one of the dominant category with a market share of 58.9%. The category is further expected to register a significant CAGR growth of 6.8% during the forecast period. Many of the brand offerings in toothpaste tablets market are engaged in offering fluoride-free toothpaste tablets.

Adult Offerings to Account for a Notable Share in the Market

As per consumer orientation, adults account for a notable share of 83.5% in the market. The toothpaste tablets market is currently experiencing the emergence of new brands. Many of the players are now expanding their portfolios to include product offerings that are safe for kids. Thus Kids category is further expected to register growth in the coming years during the forecast period.

Online Retail Sales Expected to Register Significant Growth

In terms of sales channel supermarkets/hypermarkets, and convenience stores account for a significant share in the market. However, online sales channel is expected to register impressive CAGR of 10% during the forecast period. The growing digital penetration has encouraged players in the market to enhance their business penetration on online retail platforms. Building up online penetration has also helped the players significantly improve product awareness in the market thus impacting sales positively.

Competitive Landscape

The market is classified as highly fragmented due to the presence of a large number of local and regional players. The toothpaste tablets market is currently experiencing the emergence of new small scale and regional brands in the market. This has caused established brands to focus on product launches.

Polished London and By Humankind are few of the brands that have recently expanded their portfolios to include toothpaste tablets. Besides this, a few other players are expanding their existing portfolio of toothpaste tablets to include flavored tablets.

For instance, Dentabb in the year 2020, announced new strawberry, orange, spearmint and toothpaste tablets with B12 additives especially introduced for vegans. Such ongoing developments indicate a positive growth outlook in toothpaste tablets market in the coming years.

Apart from this the players are significantly focusing on improving their brand awareness in the market by carrying out aggressive marketing and promotional strategies. Many of the players are foraying into acquisitions and mergers to further expand their market penetration. Acquisition of Hello Products LLC is one such example.

Some of the leading companies operating in the market are:

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, South Africa, Brazil, Mexico, Turkey

Key Segments Covered

Product Type, End-Use, Product Format, and Region.

Key Companies Profiled

  • Colgate Palmolive Company
  • Johnson & Johnson Consumer Inc.
  • Weldental LLC
  • The Humble Co.
  • Bite
  • Lush Cosmetics Company
  • Well Earth Goods
  • Pure Earth Essentials
  • Kaylaan LLC
  • Georganics
  • Archteck Inc.
  • Dental Lace, Inc.

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • What is the toothpaste tablets market size?

    The global toothpaste tablets market is expected to exhibit a CAGR of 6.1% during the forecast period 2021-2031. As per Future Market Insights, the global toothpaste tablets market valuation is expected to reach US$ 102.6 million in 2021

  • Which is the most lucrative market for Toothpaste Tablets?

    The U.S. currently leads the global market for toothpaste tablets. Sales in the U.S. are expected to account for a notable share of 31.7% in the toothpaste tablet market in 2021.

  • Which are some of the leading companies in the Toothpaste Tablets market?

    Some of the leading companies in Toothpaste Tablets market are Colgate Palmolive company, Weldental LLC, The Humble Co., Bite, DENTTABS GmbH, Lush Cosmetics Co.,Johnson & Johnson consumer, Inc.,Well Earth Goods, Pure Earth Essentials, Kaylaan LLC, Georganics, Dental Lace, Inc. Archtek, Inc., and among others.

  • Which is the preferred channel for toothpaste tablet sales?

    Supermarkets/ hypermarkets and convenience stores continue to remain preferred channels for sales of toothpaste tablets.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst

  • What research methodology is followed by Future Market Insights?

    Future Market Insights follows a methodology that encompasses demand-side assessment of the market and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request detailed methodology

  • Who are the respondents for primary research?

    Future Market Insights speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    Future Market Insights conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample and it will be sent to you through an email.

  • How can I buy this report?

    Future Market Insights provides a secure online payment system to buy reports seamlessly. You can buy the report securely and safely.

Toothpaste Tablets Market by Category

Product Type

  • Fluoride Toothpaste Tablets
  • Fluoride-free Toothpaste Tablets

Consumer Orientation

  • Adults Toothpaste Tablets
  • Children Toothpaste Tablets

Sales Channel

  • Hypermarkets/Supermarkets
  • Multi-Brand Stores
  • Convenience Stores
  • Online Retailers
  • Wholesalers and Distributors
  • Other Sales Channel


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

Need specific information?

In the news

How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival

by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights

Talk Show:

The Rise of Intelligent Packaging

Personalized, Connected and Sustainable

November 18, 2021 11:00-11:45 AM PST (USA & Canada)
This is a LIVE session
Future Market Insights MarketNgage Spring

Our Clients

View Our Reports from Consumer Product

View Reports


Toothpaste Tablets Market