The global market for pillow holder for tablets market is estimated to be worth USD 534.3 million in 2021 and is anticipated to reach a value of USD 739.3 million by 2031. Sales are projected to rise at a CAGR of 3.3% over the forecast period between 2021 and 2031. The revenue generated by the pillow holder for tablets market in 2020 was USD 524.4 million. The industry is anticipated to exhibit a Y-o-Y growth of 1.9% in 2021.
Global Pillow Holder for Tablets Market Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 (A) | USD 524.4 million |
| Estimated Size, 2021 (E) | USD 534.3 million |
| Projected Size, 2031 (F) | USD 739.3 million |
| Value-based CAGR (2021 to 2031) | 3.3% |
The target market is segmented under the distribution channel. The market is further sub-categorized under these segments to provide a granular aspect which will benefit the businesses operating in the market to improve on their products, gain a competitive edge over other players, and grasp a major portion of the market, in parallel.
The growing trend with pillow holders for tablets is due to the increasing needs of consumers who want to have ergonomic ways to use their gadgets for longer periods. Such soft, portable stands enable the users to adjust their preferred viewing angle of the gadgets, especially the tablets, thereby eliminating strain in the process of a closely related extended usage of these gadgets.
These are mostly preferred by the students, professionals and lovers of entertainment since they can be easily moved from the couch to the bed. An increasing number of users and customers are seeking versatile and multipurpose supplements, boosted by the COVID-19 pandemic and working and studying from home. The market is favoured by the growth of interest in ‘comfort-sounding’ technologies
The competitive landscape of the pillow holder for tablets market is characterized by a mix of established players and emerging brands, each vying to capture a share of this growing segment. Key players in the market include Kawachi Group, Future US Inc., Creative Manufacturing LLC, and BSCSTORE INC., among others. Key companies compete on factors such as design innovation, material quality, and brand reputation.
The industry is set to experience upward growth during the forecast period. It is projected to create an incremental opportunity of USD 205.0 million and is predicted to rise approximately 1.4 times the current market value through 2031.
Pillow holder sales have seen a boom over the recent years because it is the safest holder to hold smart gadgets. This pillow is generally made from polyester material which makes it long-lasting and durable. Also, these pillows are washable so users do not need to worry to take this pillow while travelling. These are the major factor driving the market.
Moreover, many players launched multipurpose pillows to gain a competitive advantage in the market. For instance, Kawachi designed a pillow that can transform from a normal pillow to an iPad or tablet holder pillow within no time. It fits almost all tablets including kindle fire, Samsung galaxy note, iPad mini, iPad and many more. This influencing other players to launch such pillows across the world.
However, the coronavirus pandemic has led to the closure of retail stores has exhibited a negative impact on the market. But with the online distribution channel somehow the market is getting back on track during the second wave of the pandemic.
Due to the COVID-19 impact and imposition of restrictions by the government coupled with social distancing norms has closed movie theatre. So people started watching movies and TV shows on their tablets and iPad. Also, many people developed the habit of reading e-novels and e-journals which raises the demands of pillow holder for tablets during the pandemic.
Increasing pain in the neck and shoulders, also, sometimes in the lower back even in young kids and teens due to looking down at tablets, cell phones, or other smart devices for too long and too frequently. This encourages people to use pillow holder for tablets and smart gadgets to feel better increases the sales of the pillow holder for tablets all around the world.
Furthermore, growing demand for pillow holder for tablets from tablet accessories coupled with the increase of e-commerce supply channels is expected to drive the pillow holder for tablet market during the forecast period as it allows the customer to purchase these pillows easily from their desktop and handheld devices. Many players equipped small pockets on this pillow to store chargers, earplugs and headphones to attract more customers.
The USA and Canada hold the maximum market share of pillow holder for tablets during the forecast period. As technology continues to evolve in the region, desire to have all smart accessories that make use of tables easier. So, one of these accessories includes a tablet pillow. As many people faced problem, finding the perfect place for tablets and iPad might be incredibly frustrating many times. So, this smart pillow is a better option for them.
People in the region prefer this pillow to hold their tablets than other metal stands because the chances of damages the screen of smart gadgets are minimum in this pillow. The metal stand holds the screen from its edges so scratches and marks of grip are appeared on the screen, so people avoid such holders.
In pillow holders, the user just needs to place their smart devices on a soft surface. Also, these pillow pads are light in weight and having different viewing angles, which make this pillow to use during travelling and business.
The growing population in the European countries includes France, UK and Germany have contributed to the overall market growth. Many players in the region design pillow according to end-users.
For instance, the uses of smart gadgets like iPad, tablets and also reading novels or books are more common among the kids in the region. So, many players introduced pillow holder for tablets with the design of spider-man, the avengers, Minnie mouse and other cartoons to attract more kids to the market.
Furthermore, many players launched pillow holder that can accommodate tablets in both portrait and landscape positions, this makes the pillow great for when users are conducting business & streaming shows for pleasure.
The demand for this is more in the region because it is great on lap, in bed, holding tablets for recipes in the kitchen and on the sofa set. It offers a comfortable and stable experience to the user wherever they require to hold their tablet.
Some of the leading manufacturers of pillow holder for tablets include
Many leading manufacturers and suppliers are focusing on a rising trend of mergers, acquisitions, partnerships and expansions. Many key players are trying to grow their sales by expanding their business portfolio by collaborating with e-commerce supply channels like Flipkart, e-bay, amazon and others.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Pillow Holder for Tablets Market
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