As per the newly released study, the US bed pillow market is estimated to register a market value of USD 882.3 million in 2024 and is projected to reach USD 1,450.9 million by 2034, at a CAGR of 5.1% from 2024 to 2034. The target market was valued at USD 837.1 million in 2023 and is further projected to augment with a year-on-year percentage increment of around 5.4% in 2024.
Bed pillows play an important role in preventing or reducing various forms of neck and back pain, including shoulder, hip, and other joint pains. It also helps to keep the upper body aligned, reducing stress and balancing points in the body.
Furthermore, innovations in smart pillows equipped with wireless speakers, sleep trackers, etc. to enrich user experience are the driving factors in the target industry. For instance, the REM-Fit ZEEQ smart pillow features Alexa connectivity, a wireless speaker, a sleep tracker, and other smart features.
The demand for bed pillows in the US has witnessed an upward trajectory over the past years. The bed pillow market corresponds to a broad segment of the home bedding industry, creating new opportunities for growth and development. The increasing demand for bed pillows in residential spaces is at the forefront of market growth and expansion.
Furthermore, several other sectors including the healthcare and wellness industry have also emerged as major consumers of pillows. The mass production of bed pillows has created a stir in the market, prompting suppliers to find new strategies to market their products.
| Attribute | Details |
|---|---|
| Current US Bed Pillow Market Size (2023 A) | ~USD 837.1 Million |
| Estimated US Bed Pillow Market Size (2024 E) | ~USD 882.3 Million |
| Projected Market Valuation (2034 F) | ~USD 1,450.9 Million |
| Value-based CAGR (2024 to 2034) | 5.1% |
| Collective Value Share: Top 5 Companies (2023A) | ~25 to 30% |
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The US bed pillow market witnessed a surging CAGR of 4.4% during the historic period of 2019 to 2023. Increasing emphasis on products with sustainability and durability has gained widespread acceptance, which in turn is expected to drive the growth of the target market. Additionally, manufacturers are increasingly focusing on plant-based products made from husk fillers, bamboo, etc. These materials have better breathability and moisture absorption than other materials used in bedding products.
Moreover, companies operating in the target market are working on reducing dust mite risks along with better temperature regulation and humidity control. For instance, recently, Tempur-Pedic has introduced pillows with special covers, which are treated with antimicrobials to reduce the growth of dust mites and other allergens. These covers are frequently detachable and capable of being washed, and this helps in minimizing the impact of dust mites.
These few factors are expected to boost development, innovation, and alter current patterns in bedding products throughout the projection period. The US bed pillow market is expected to expand at a CAGR of 5.1% from 2024 to 2034.
Growing Awareness of the Benefits of Bed Pillows
Rising health consciousness among people, increased awareness about new therapeutic products, and an increase in spine-related complications among Generation Z, and millennials are leading to the adoption of recommended pillows. An increase in physical ailments, sports injuries, stress-related activities, and the use of such pillows for physical and mental therapy are all driving demand for smart pillows.
Eco-friendly and Sustainable Products
Eco-friendly pillows are quite becoming a trend now. Customers are becoming eco-conscious and driven to the non-toxic, non-allergic pillows in recent times. The bedding quality and material used have gained much popularity, especially with the millennial generation. Also, the fact that they are biodegradable and can be recycled and reused is soothing to users' minds.
With these products, the companies are also partnering with environmental protection groups to promote chemical-free and cruelty-free products. Thus, the premium and sustainable approach to the quality provided by the players has gained a lot of demand for eco-friendly pillows.
High Penetration of Bed Pillows in Online Channel
In recent years, there has been a significant change in the retailing of consumer goods products around the world. Traditional manufacturers, supermarkets, and hospitals are steadily losing ground to online retailers. Brick-and-mortar stores are slowly dissipating behind the growing online retailing platforms that are growing at a very high growth rate.
High digital penetration has allowed players to expand their reach significantly. Due to the rising network of e-commerce across the region, the bed pillows market has seen an increased shift in bedding product sales from offline to online platforms, and consequently in the market growth.
Bedding products can be purchased via e-commerce websites for a variety of reasons, including the availability of multi-brand products at cheaper costs, ease of purchase, etc. irrespective of geographic presence it helps to promote the channel to purchase products. Online platforms also provide numerous discounts and offers and are anticipated to provide greater opportunities for market players.
High Raw Material Cost Hampering the Growth of the Target Market
The raw material used in the pillows is a costly luxury material. The cost of natural down and feathers affects the end-customer causing them to shift to less costly synthetic simulated pillows.
For instance, in 2022, Tempur Sealy reported that it had suffered a chemical inflation blow as polyurethane and other chemicals prices went up significantly due to the persisting supply chain issues and inflation. The memory foam used is an essential raw material used in manufacturing their memory foam pillows and high cost has been realized in production. The raw material cost is one of the major factors leading to a decline in the bed pillows market and affects the market adversely.
Down/Feather Category Mostly Preferred In Bed Pillow Market
An important share of the market is contributed by the down/feather category, with 33.5% of the market share in 2023. In comparison to all other product types, down and feather are lightweight and it might be one of the best insulation for the bedding products. Such pillows are preferred due to their hypoallergenic properties.
Additionally, rising awareness regarding recyclable materials is positively contributing towards down and feather segment growth. Major players are also emphasizing innovation in down and feather products to fulfil the needs of consumers.
Residential Application Segment Mostly Preferred in US Bed Pillow Market
In 2023, the residential segment will account for around 78.2% market share in bed pillow applications. With the rising income levels, consumer living standards have improved, leading to the adoption of luxury lifestyles, which has fueled the demand for home bedding.
The work-from-home revolution caused by lockdowns due to the pandemic has reoriented people’s budget allocation towards spending on their home bedding products. A large pool of consumer is currently working from their home and spending more time at home, which has consequently upgraded the bedding products setup.
Online Retailers is the Most Significant Category in the US Bed Pillow Market
The online sales channel is expected to register the fastest CAGR of 8.1% from 2024 to 2034. In recent times, due to hectic lifestyles and odd working hours, users prefer to shop for their needs online.
People now realize that money spent on their well-being is money well spent. Due to this, there is an increase in demand for premium products and a huge number of customers who are willing to pay.
Due to the vast variety of products offered in e-commerce stores, customers are shifting towards online shopping. Increasing number of online retailers and the improved efficiency of e-commerce sites, consumers are making fewer trips to brick-and-mortar stores.
This is a potential advantage for online and hybrid retailers who consistently work on new ways to streamline their distribution and fulfilment models.
Major players are focusing on different business strategies, such as mergers and acquisitions, collaboration and partnership, geographical expansion, and new product launches to expand their presence in the target market. In addition to this, key companies operating in the target market are focusing on innovative foam material molds and aiming to provide personalized comfort for a better sleep experience.
| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million/Billion for Value |
| Key Segments Covered | Product Type, Application, Sales Channel |
| Key Companies Profiled | Brooklyn Bedding; United Pillow; Paradise Pillow Inc.; Hollander Sleep & Décor; Pillows & Fibers, Inc.; Soft-Tex International Inc.; Future Foam Inc.; Star Bedding Company; Tempur Sealy International, Inc.; Foam 'N More, Inc.; Made Rite Bedding; Star Linen USA; FXI Innocor; Carpenter Co.; Sinomax; Bedgear; Serta, Inc.; Others (As per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The US bed pillow market is estimated to reach a valuation of USD 882.3 million in 2024.
The US bed pillow market grew at a ~4.4% CAGR between 2019 and 2023.
Leading players operating in the target market are Brooklyn Bedding, United Pillow, Paradise Pillow Inc., Hollander Sleep & Décor, Pillows & Fibers, Inc., Soft-Tex International Inc., Future Foam Inc., Star Bedding Company, Tempur Sealy International, Inc., Foam 'N More, Inc., Made Rite Bedding, Star Linen USA, FXI Innocor, Carpenter Co., Sinomax, Bedgear, and Serta, Inc., among others.
The key market players are Brooklyn Bedding, United Pillow, and Paradise Pillow Inc..
High demand for smart pillows along with increasing premium product offerings with various designs complementing different interiors are some factors expected to contribute to the growth of the target market.
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US Bed Pillow Market
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