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USA Bed Pillow Market Outlook (2023 to 2033)

The United States bed pillow market size is set to reach ~US$ 837.1 million in 2023. Overall bed pillow sales across the USA will surge at 5% CAGR between 2023 and 2033. By the end of 2033, the USA bed pillows market valuation is forecast to reach ~US$ 1,365 million.

As per Future Market Insights (FMI), the USA currently holds around 7% share of the global pillow market. This figure is likely to improve amid expansion of HoReCa and residential sectors. Few other factors bolstering the bed pillow sales in the USA include

  • Development of sustainable & eco-friendly bed pillows will foster sales
  • Rising geriatric population in the United States will uplift demand
  • Increasing incidence of various health issues and injuries will create growth prospects
  • Easy availability of wide range of products on online shopping platforms to trigger sales
  • Integration of novel technologies in latest bed pillows will create opportunities
  • Surging popularity of anti-snoring bed pillows to support market expansion
  • Availability of customized products will create new growth avenues

Bed pillows play an important role in preventing or reducing various forms of neck and back pain. This includes shoulder, hip, and other joint pains. They support the head and neck of a sleeping person. They also help to keep upper body aligned, reducing stress and balancing points in the body.

Increasing demand for bed pillows in residential spaces is at the forefront of market expansion. With rising urbanization, the USA residential sector is expanding rapidly. This will continue to create high demand for products such as bed pillows.

Innovations in smart pillows equipped with wireless speakers, sleep trackers, etc. to enrich user experience are boosting the USA market. Bed pillow manufacturers across the USA are introducing smart pillows to attract customers.

For instance, rem-fit zeeq smart pillow features Alexa connectivity, a wireless speaker, a sleep tracker, and other features.

Products such as Motion Pillow 3 are gaining wider popularity across the United States. This is due to their ability to reduce or stop snoring and provide optimum sleeping comfort. Motion Pillow 3 senses the head position of users and detects snoring sounds. This triggers airbags inside pillow to inflate and optimize sleeper’s head position. By doing this, it reduces or stops snoring.

Several other sectors including the healthcare and wellness industry have also emerged as key consumers of pillows. The mass production of bed pillows has created a stir in the market, prompting suppliers to find new strategies to market their products.

Rising construction of hotels across the USA is likely to propel bed pillow demand over the next ten years.

Attribute Key Insights
USA Bed Pillow Market Estimated Value (2023E) US$ 837.1 million
Projected Market Valuation (2033F) US$ 1,365 million
Value-based CAGR (2023 to 2033) 5%
Collective Value Share: Top 5 Companies (2022A) ~25 to 30%

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2018 to 2022 USA Bed Pillow Sales Outlook Compared to Demand Forecast from 2023 to 2033

Bed pillow sales across the United States grew at a moderate CAGR of 4.3% between 2018 and 2022. For the next ten years, bed pillow demand in the country will rise at 5.0% CAGR as per FMI.

Increasing emphasis on products with sustainability and durability has gained widespread acceptance. This in turn is likely to drive growth in the target market. Robust growth of hotel industry is another key factor that will foster bed pillow sales over the next ten years.

Manufacturers are increasingly focusing on plant-based products made from husk fillers, bamboo, etc. These materials have better breathability and moisture absorption than other materials used in bedding products.

Moreover, companies are working on reducing dust mite risks along with better temperature regulation and humidity control. For instance, in 2019, California-based Coyuchi launched the serenity pillow (organic latex pillow) to relieve stress and heal body.

Development of these innovative products will aid in the expansion of the market. With these products, physical comfort is backed by peace of mind knowing that the product is organic and made with sustainable materials.

The United States will hold a significant share of the worldwide sleeping pillows market by 2033. Rising demand for eco-friendly bedding and applications in aerospace industry will foster sales.

Comparative View of Adjacent USA Bed Pillow Market

USA Bed Pillow Market:

Attribute USA Bed Pillow Market
CAGR (2023 to 2033) 5.0%
Market Value (2023) US$ 837.1 million
Growth Factor Increasing demand for smart and eco-friendly products will boost the market.
Key Trend Rising sales of bed pillows through online platforms to generate significant revenues.

Down and Feather Market:

Attribute Global Down and Feather Market
CAGR (2023 to 2033) 7.9%
Market Value (2023) US$ 7,567.3 million
Growth Factor Rising usage of down and feather in bedding products will boost sales through 2033.
Key Trend Growing awareness about the benefits offered by down and feather will foster market development.

Pillow Market:

Attribute Global Pillow Market
CAGR (2023 to 2033) 7.2%
Market Value (2023) US$ 11,381.4 million
Growth Factor Rising usage of pillows for sleeping and decoration purposes is driving the global pillow market forward.
Key Trend Development of smart pillows to elevate demand in the global market through 2033.
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Key Dynamics in the USA Bed Pillow Market

  • Growing Awareness of the Benefits of Bed Pillows Boosting Sales

Rising health consciousness among people is playing a key role in boosting bed pillow sales across the USA. Similarly, increasing awareness about new therapeutic products and rise in spine-related complications among generation Z and millennials are leading to adoption of recommended pillows.

People are showing a keen inclination in purchasing the best bed pillows for a better sleep experience. New smart pillows have become ideal options for people suffering from physical ailments, sports injuries, and stress-related activities.

With growing awareness about the benefits of smart bed pillows, sales across the United States are set to increase at a steady pace.

  • Eco-friendly and Sustainable Products to Boost the Market

Eco-friendly pillows are quite becoming a trend now. Consumers are becoming eco-conscious and are shifting toward non-allergic and non-toxic pillows. The bedding quality and material used have gained a lot of popularity, especially with the millennial generation.

Also, the fact that they are biodegradable and can be recycled and reused is soothing to the minds of users. With these products, companies are also partnering with environmental protection groups to promote chemical-free and cruelty-free products.

Thus, the premium and sustainable approach to the quality provided by the players has gained a lot of demand for eco-friendly pillows. This will boost the market during the next ten years.

  • High Penetration of Bed Pillows in Online Channels to Foster Sales

In recent years, there has been a significant change in the retailing of consumer goods worldwide. Conventional manufacturers, hypermarkets, and hospitals are losing ground to online retailers. Brick-and-mortar stores are slowly dissipating behind the growing online retailing platforms that are growing at a very high growth rate.

High digital penetration has allowed players to expand their reach significantly. Due to the rising network of e-commerce across the USA, there has been a rapid shift in bedding product sales from offline to online platforms. This has acted as a catalyst triggering sales.

Bedding products can be purchased via e-commerce websites for a variety of reasons. This includes the availability of multi-brand items at cheaper costs, ease of purchase, etc. Online platforms also provide numerous discounts and offers. They are likely to provide greater opportunities for market players.

  • High Raw Material Cost Hampering the Growth of Target Market

Fluctuation in raw material prices due to multiple reasons is hampering market expansion. Raw materials such as natural down and feathers used in pillows are costly. As a result, several companies are shifting to less costly synthetic simulated pillows. This has badly affected the market.

For instance, in 2017 Hollander Sleep Products, LLC, a private bedding products manufacturer. experienced increased operating costs due to the higher cost of raw materials and with this increased competitive pressure.

The performance deteriorated, and in the year 2019, the company filed for bankruptcy. Hence, raw material cost is one of the key factors that might limit the USA bed pillows market expansion.

Category-wise Insights

Which Product Type Remains High in Demand?

Demand Remains High for Down/Feather Pillows

As per FMI, down/feather category held a significant share of 33.1% in the USA market in 2022. Over the next ten years, it will retain its dominant position, generating lucrative revenues. This is due to rising adoption of down/feather pillows across various sectors.

In comparison to all other product types, down/feather pillows are lightweight in nature. They provide warmth and insulation. Such pillows are also preferred due to their hypoallergenic properties.

Additionally, rising awareness regarding recyclable materials is positively contributing towards down & feather segment growth. Key players are also emphasizing on innovation in down and feather products to fulfill the needs of consumers.

Which Application Will Generate Most Revenues for USA Bed Pillow Manufacturers?

Residential Application to Generate Maximum Revenue-generation Opportunities

In 2023, residential segment will account for around 78.5% market share of the USA market. Amid rising disposable income, consumer living standards have improved significantly. This has triggered the adoption of luxury lifestyles, which has fueled the demand for home bedding.

Work-from-home revolution caused by lockdowns due to the pandemic has reoriented people’s budgets towards spending on their home bedding products. A large pool of consumers is working from their beds and spending more time at home. This has elevated demand for bedding products such as bed pillows.

Robust expansion of residential sector due to population growth and rapid urbanization will also fuel bed pillow sales in the United States.

Which Sales Channel is Mostly Preferred by Customers to Buy Bed Pillows?

Online Retailers to Remain Popular Sales Channel Category

The online retailers segment is set to register a growth rate of 7.8% CAGR from 2023 to 2033. In recent times, due to hectic lifestyles and odd working hours, people prefer to shop for their needs online.

People now realize that money spent on their own well-being is money well spent. And due to this, there is an increase in demand for premium products.

Due to the vast variety of products offered in e-commerce stores, consumers are shifting towards online shopping. Increasing online platforms and higher efficiency of e-commerce sites will boost growth of the target segment.

Amid shift towards online platforms, consumers are making lesser trips to conventional stores. Online and hybrid retailers are consistently working on new ways to streamline their models and improve productivity.

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Competitive Landscape

Leading players are focusing on different business strategies, such as mergerss and acquisitions, collaborations and partnerships, geographical expansions, and new product launches to expand their presence in the target market.

In addition, they are utilizing innovative foam material molds to provide personalized comfort for a better sleep experience.

  • In July 2020, by using BASF’s CosyPUR polyurethane flexible foam, MIAN launched MIANDO. It is the company’s latest pillow that will provide comfort and support for different sleep positions.
  • Recently, Pluto Pillow added a new pillow called PUFF to its product offerings.

Scope of the Report

Attribute Details
Estimated Market Size (2023) US$ 837.1 million
Projected Market Size (2033) US$ 1,365 million
Anticipated Growth Rate (2023 to 2033) 5% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million/Billion for Value
Key Segments Covered
  • Product Type
  • Application
  • Price
  • Sales Channel
Key Companies Profiled
  • Brooklyn Bedding
  • United Pillow
  • Paradise Pillow Inc.
  • Hollander Sleep & Décor
  • Pillows & Fibers, Inc.
  • Soft-Tex International Inc.
  • Future Foam Inc.
  • Star Bedding Company
  • Tempur Sealy International, Inc.
  • Foam 'N More, Inc.
  • Made Rite Bedding
  • Star Linen USA
  • FXI Innocor
  • Carpenter Co.
  • Sinomax
  • Bedgear
  • Serta, Inc.
  • Others (As per Request)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

USA Bed Pillow Industry Segmentation

By Product Type:

  • Fiberfill/Fiber
  • Down/Feathers
  • Memory Foam
  • Gel Memory Foam
  • Contour Pillows
  • Other Types

By Application:

  • Hotels
  • Hospitals
  • Residential

By Price Range:

  • >$15
  • $16-$40
  • $41-$75
  • $76-$99
  • $100-$149
  • $150+

By Sales Channel:

  • Online Retailers
    • Direct to Consumers
    • Third-party to Consumers
  • Club Brick & Mortar
  • Hypermarket/Supermarket
  • Departmental Stores
  • Specialty Store & Furniture Store
  • Others

Frequently Asked Questions

What is the Size of the USA Bed Pillow Market in 2023?

The market size in 2023 is estimated to be about US$ 837.1 million.

What is the Growth Forecast for the Market in the United States?

The market is forecasted to register a CAGR of 5% through 2033.

What Drives Sales of the Market in the United States?

Expansion of HoReCa and residential sectors leads to growth in the market revenue.

Who are the Key Market Players?

The key market players are Brooklyn Bedding, United Pillow, and Paradise Pillow Inc..

Which is the Top Trend in the Bed Pillow Market?

Consumer shift towards eco-friendly and non-allergic bed pillows is a popular trend.

Table of Content

1. Executive Summary | USA Bed Pillow Market

    1.1. USA Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. Increase in celebrity pregnancy pillow endorsements to raise awareness

        3.1.2. Smart Pillows are the new innovation trend in USA Bed Pillow Market

        3.1.3. Popularity of memory foam pillows due to popularity of NASA astronauts

        3.1.4. Product Premiumization

        3.1.5. Rising Skin Issues Expected to Boost Sales

        3.1.6. Rise In Demand for Eco-Friendly Bedding

        3.1.7. Increasing sales of pillows online

    3.2. Product Innovation / Development Trends

    3.3. The Top 10 Bed Pillows in 2022

4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Volume (Units) Projections, 2023 to 2033

    4.3. Y-o-Y Growth Trend Analysis

5. Market - Pricing Analysis

    5.1. Regional Pricing Analysis By Product Type

    5.2. USA Average Pricing Analysis Benchmark

6. Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022

    6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market background

    7.1. Macro-Economic Factors

        7.1.1. USA GDP Growth Outlook

        7.1.2. Retail Sector GVA and Growth

        7.1.3. Per Capita Disposable Income

        7.1.4. Personal Income & Expenditure Trends

        7.1.5. USA Internet Penetration Outlook

    7.2. Forecast Factors - Relevance & Impact

        7.2.1. Top Companies Historical Growth

        7.2.2. USA Urbanization Growth Outlook

        7.2.3. World Internet User Statistics

    7.3. Value Chain Analysis

        7.3.1. List of Distributors

        7.3.2. List of Key manufacturers

        7.3.3. List of Retailers

    7.4. Market Dynamics

        7.4.1. Drivers

        7.4.2. Restraints

        7.4.3. Opportunity Analysis

    7.5. Investment feasibility Analysis

    7.6. Political-Economical-Social-Technological-Legal- Environment (PESTLE) Analysis

    7.7. Porter’s Five Force

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Product Type, 2018 to 2022

    8.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        8.3.1. Fiberfill/Fiber

        8.3.2. Down/Feathers

        8.3.3. Memory Foam

        8.3.4. Gel Memory Foam

        8.3.5. Contour Pillows

        8.3.6. Other Types

    8.4. Market Attractiveness Analysis By Product Type

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Application, 2018 to 2022

    9.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Application, 2023 to 2033

        9.3.1. Hotels

        9.3.2. Hospitals

        9.3.3. Residential

    9.4. Market Attractiveness Analysis By Application

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Price Range, 2018 to 2022

    10.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033

        10.3.1. >$15

        10.3.2. $16-$40

        10.3.3. $41-$75

        10.3.4. $76-$99

        10.3.5. $100-$149

        10.3.6. $150+

    10.4. Market Attractiveness Analysis By Price Range

11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Million) and Volume (Units) Analysis By Sales Channel, 2018 to 2022

    11.3. Current and Future Market Size (US$ Million) and Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        11.3.1. Online Retailers

            11.3.1.1. Direct to Consumers

            11.3.1.2. Third-party to Consumers

        11.3.2. Club Brick & Mortar

        11.3.3. Hypermarket/Supermarket

        11.3.4. Departmental Stores

        11.3.5. Specialty Store & Furniture Store

        11.3.6. Others

    11.4. Market Attractiveness Analysis By Sales Channel

12. Market Structure Analysis

    12.1. Market Analysis by Tier of Companies (Bed Pillows)

    12.2. Market Share Analysis of Top Players

    12.3. Market Presence Analysis

13. Competition Analysis

    13.1. Competition Dashboard

    13.2. Competition Benchmarking

    13.3. Competition Deep Dive

        13.3.1. Brooklyn Bedding

            13.3.1.1. Overview

            13.3.1.2. Product Portfolio

            13.3.1.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.1.4. Sales Footprint

            13.3.1.5. Strategy Overview

                13.3.1.5.1. Marketing Strategy

                13.3.1.5.2. Product Strategy

                13.3.1.5.3. Channel Strategy

        13.3.2. United Pillow

            13.3.2.1. Overview

            13.3.2.2. Product Portfolio

            13.3.2.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.2.4. Sales Footprint

            13.3.2.5. Strategy Overview

                13.3.2.5.1. Marketing Strategy

                13.3.2.5.2. Product Strategy

                13.3.2.5.3. Channel Strategy

        13.3.3. Paradise Pillow Inc.

            13.3.3.1. Overview

            13.3.3.2. Product Portfolio

            13.3.3.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.3.4. Sales Footprint

            13.3.3.5. Strategy Overview

                13.3.3.5.1. Marketing Strategy

                13.3.3.5.2. Product Strategy

                13.3.3.5.3. Channel Strategy

        13.3.4. Hollander Sleep & Décor

            13.3.4.1. Overview

            13.3.4.2. Product Portfolio

            13.3.4.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.4.4. Sales Footprint

            13.3.4.5. Strategy Overview

                13.3.4.5.1. Marketing Strategy

                13.3.4.5.2. Product Strategy

                13.3.4.5.3. Channel Strategy

        13.3.5. Pillows & Fibers, Inc.

            13.3.5.1. Overview

            13.3.5.2. Product Portfolio

            13.3.5.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.5.4. Sales Footprint

            13.3.5.5. Strategy Overview

                13.3.5.5.1. Marketing Strategy

                13.3.5.5.2. Product Strategy

                13.3.5.5.3. Channel Strategy

        13.3.6. Soft-Tex International Inc.

            13.3.6.1. Overview

            13.3.6.2. Product Portfolio

            13.3.6.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.6.4. Sales Footprint

            13.3.6.5. Strategy Overview

                13.3.6.5.1. Marketing Strategy

                13.3.6.5.2. Product Strategy

                13.3.6.5.3. Channel Strategy

        13.3.7. Future Foam Inc.

            13.3.7.1. Overview

            13.3.7.2. Product Portfolio

            13.3.7.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.7.4. Sales Footprint

            13.3.7.5. Strategy Overview

                13.3.7.5.1. Marketing Strategy

                13.3.7.5.2. Product Strategy

                13.3.7.5.3. Channel Strategy

        13.3.8. Star Bedding Company

            13.3.8.1. Overview

            13.3.8.2. Product Portfolio

            13.3.8.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.8.4. Sales Footprint

            13.3.8.5. Strategy Overview

                13.3.8.5.1. Marketing Strategy

                13.3.8.5.2. Product Strategy

                13.3.8.5.3. Channel Strategy

        13.3.9. Tempur Sealy International, Inc.

            13.3.9.1. Overview

            13.3.9.2. Product Portfolio

            13.3.9.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.9.4. Sales Footprint

            13.3.9.5. Strategy Overview

                13.3.9.5.1. Marketing Strategy

                13.3.9.5.2. Product Strategy

                13.3.9.5.3. Channel Strategy

        13.3.10. Foam 'N More, Inc.

            13.3.10.1. Overview

            13.3.10.2. Product Portfolio

            13.3.10.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.10.4. Sales Footprint

            13.3.10.5. Strategy Overview

                13.3.10.5.1. Marketing Strategy

                13.3.10.5.2. Product Strategy

                13.3.10.5.3. Channel Strategy

        13.3.11. Made Rite Bedding

            13.3.11.1. Overview

            13.3.11.2. Product Portfolio

            13.3.11.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.11.4. Sales Footprint

            13.3.11.5. Strategy Overview

                13.3.11.5.1. Marketing Strategy

                13.3.11.5.2. Product Strategy

                13.3.11.5.3. Channel Strategy

        13.3.12. Star Linen USA

            13.3.12.1. Overview

            13.3.12.2. Product Portfolio

            13.3.12.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.12.4. Sales Footprint

            13.3.12.5. Strategy Overview

                13.3.12.5.1. Marketing Strategy

                13.3.12.5.2. Product Strategy

                13.3.12.5.3. Channel Strategy

        13.3.13. FXI Innocor

            13.3.13.1. Overview

            13.3.13.2. Product Portfolio

            13.3.13.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.13.4. Sales Footprint

            13.3.13.5. Strategy Overview

                13.3.13.5.1. Marketing Strategy

                13.3.13.5.2. Product Strategy

                13.3.13.5.3. Channel Strategy

        13.3.14. Carpenter Co.

            13.3.14.1. Overview

            13.3.14.2. Product Portfolio

            13.3.14.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.14.4. Sales Footprint

            13.3.14.5. Strategy Overview

                13.3.14.5.1. Marketing Strategy

                13.3.14.5.2. Product Strategy

                13.3.14.5.3. Channel Strategy

        13.3.15. Sinomax

            13.3.15.1. Overview

            13.3.15.2. Product Portfolio

            13.3.15.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.15.4. Sales Footprint

            13.3.15.5. Strategy Overview

                13.3.15.5.1. Marketing Strategy

                13.3.15.5.2. Product Strategy

                13.3.15.5.3. Channel Strategy

        13.3.16. Bedgear

            13.3.16.1. Overview

            13.3.16.2. Product Portfolio

            13.3.16.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.16.4. Sales Footprint

            13.3.16.5. Strategy Overview

                13.3.16.5.1. Marketing Strategy

                13.3.16.5.2. Product Strategy

                13.3.16.5.3. Channel Strategy

        13.3.17. Serta, Inc.

            13.3.17.1. Overview

            13.3.17.2. Product Portfolio

            13.3.17.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.17.4. Sales Footprint

            13.3.17.5. Strategy Overview

                13.3.17.5.1. Marketing Strategy

                13.3.17.5.2. Product Strategy

                13.3.17.5.3. Channel Strategy

        13.3.18. Others (As per request)

            13.3.18.1. Overview

            13.3.18.2. Product Portfolio

            13.3.18.3. Profitability by Market Segment (Product/ Channel/ Price Range)

            13.3.18.4. Sales Footprint

            13.3.18.5. Strategy Overview

                13.3.18.5.1. Marketing Strategy

                13.3.18.5.2. Product Strategy

                13.3.18.5.3. Channel Strategy

14. Assumptions and Acronyms Used

15. Research Methodology

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