US NFC Lemon Juice Market

US NFC Lemon Juice Market Analysis and Review by Nature – Organic and Conventional for 2021 and 2031

US NFC Lemon Juice Market Snapshot

[250+ Pages Report] The US NFC lemon juice market value is expected to total US$ 297.4 Mn in 2021, according to Future Market Insights (FMI). The overall market value is expected to reach US$ 574.7 Mn, registering healthy growth at 6.8% CAGR during the forecast period (2021-2031).

Growth in the market is attributed to the surging demand for on-the-go juice sachets that complement fast-paced lifestyle. With the trend of clean label solutions and veganism making deeper inroad in the U.S., NFC lemon juice manufacturers are encouraged to introduce sustainable and 100% natural products to expand their customer base.

Base Year Value (2020A)

US$  282.5 Mn

Estimated Year Value (2021E)

US$  297.4 Mn

Projected Year Value (2031F)

US$  574.7 Mn

Value CAGR (2021-2031)

6.8% CAGR

2016-2020 US NFC Lemon Juice Market Outlook in Comparison to 2021-2031 Growth Forecast

The U.S. NFC lemon juice market grew at a steady CAGR of 4.8% between 2016 and 2020, estimates Future Market Insights. The beverage market in the U.S. has observed exponential rise in sales, demonstrating the juice segment's potential scope. Popular brands of natural drinks and beverages are pacing their way easily in supermarket shelves and at grocery stores.

Beverage makers today provide a wide range of new goods and categories in the beverage market. There's a list of new juice concepts including NFC juice, cold-pressed juice, and so on. These new juice products, which have been well received by consumers, are rapidly gaining popularity in the U.S. juice market.

Lemon juice is one of the most widely consumed juices in the U.S. As consumers are becoming increasingly health conscious, consumption of healthy fruit drinks have surged in the U.S. With rising prevalence of lifestyle disorders such as obesity and others, consumers have become increasingly receptive and inclined toward plant-based products, such as juices and other plant-based beverages.

Plant-based products contribute to healthy eating habits, and provide more nutritional value, vitamins, minerals, and healthy fats as compared to animal-derived alternatives. Hence, Future Market Insights predicts, the market growth outlook will remain optimistic, expanding at a robust pace of 6.8%CAGR between 2021 and 2031.

projected bps change in market share for key segments in us nfc lemon juice market 2021 2031

Introduction of Citrus & Refreshing Flavor in NFC Lemon Juice Market Stimulating Growth

Key players are introducing better-for-you beverages emphasizing on refreshing flavors as consumers continue to value flavour over sweetness. While lemon and lime flavors will remain popular in beverages, customers are trying new citrus and exotic flavors that are sweet without the additional content of sugar or artificial sweeteners.

Citrus flavors such as grapefruit, blood orange, tangerine, meyer lemon, and yuzu have a mild sweetness and hint of sour and bitter flavour. These flavors compliment the pleasant mouthfeel of seltzer and sparkling water, encouraging consumers to try these exotic beverages.

Growing Consumption of Free-Form Food & Beverages Products Pushing Market Demand

Growing awareness regarding the effects of allergens on human health and related diseases, consumers across the U.S, are opting for allergen-free products. Free-form options have grown by leaps and bounds in recent years. Option of gluten-free, lactose-free, and dairy-free items are paving the way for free-form food in the market.

Rising cases of intolerance and allergy among consumers are driving them to switch to allergen-free food products, resulting in increased consumption of NFC lemon juice over the projection period.

Will Production of Nutritional Mixes and Blends in Juices Surge the Demand for NFC Lemon Juice?

In the U.S., demand for nutritional mixes and blends in increasing among consumers. This is in line growing demand for beverages with nutritious value and unique flavour. Hence, key companies are increasing their research in developing nutritious juice flavors and blends, catering the surging demand in the country.

As millennials are increasingly willing to explore different juice blends and mixes, key companies are focusing on introducing new flavors and blends in the market.

How will Growing Trend of Veganism Drive NFC Lemon Juice Sales in the U.S?

Trend of veganism is surging across the globe, especially among millennials. Increasing number of people are switching to vegan diet owing to several factors such as issues related to social taboo, cultural or religious limitations, or simply because vegetarian diets have proved to be more beneficial and healthy than animal derived food.

Additionally, consumers are becoming conscious regarding humane treatment of animals which is fueling the adoption of veganism. With growing demand for vegan food products, consumers are increasing the consumption of plant-based food products. These factors are expected to drive growth of the NFC lemon juice market.

How are Nutritional Properties of NFC Lemon Juices Boosting Growth of the U.S. Market?

Juices possess the same properties and taste as of fruits and vegetables. Manufacturers convert lemons into juices through a fine process which retains all the natural and nutritional properties.

Consumers across the globe are now preferring juice as taste, aroma, and nutritional contents are better maintained during the process, and it is minimally processed.

With a smaller base, manufacturers of 100% juice are anticipated to experience faster growth over the forecast period.

Demand for Different Fruit Flavour Mixes in Soft Drinks Influencing Market Sales

Surging demand for peach, lemon, and ginseng flavour mixes in soft drink sector bolstered the market demand, according to FMI’s analysis. Soft drink manufacturers are expanding their customer base by altering the taste mix, which is also a cost-effective method.

Cost-effective raw material prices makes it easier to produce mix flavors than single variants. As consumers aren't always concerned with the precise flavour combination, manufacturers have more leeway in formulating blends to generate revenues through fruit flavor mix.

How COVID-19 Impacted the NFC Lemon Juice Market?

Unprecedented outbreak of COVID-19 across the globe improved the sales of NFC lemon juice. With the advent of the pandemic, purchasing patterns of consumers evolved. To reduce the spread of the diseases, consumers are relying on e-commerce platforms and delivery platforms for the purchase.

As a result, NFC lemon juice manufacturers are collaborating with various online platforms such as Amazon to meet the surging demand.

Lemon juice, like many citrus fruit juices and a few others, is being sought because it contains vitamin C, which stimulates immune systems and may provide some protection against the coronavirus.

Furthermore, increased consumer interest in ethically sourced products, as a result of hygiene concerns, opens up potential for ethically derived juices. Consumers are becoming increasingly concerned about suppliers and the conditions under which their products are manufactured, such as factory labor conditions.

As a result, businesses are focusing their efforts on green initiatives in order to make a real difference in the world.

Category-wise Insights

Why Sales of Organic NFC Lemon Juice are Gaining Traction in the U.S.?

Consumers are willing to spend more on the food products that are healthier and more natural than the alternatives. Hence, producers are responding to the premiumization trend by highlighting NFC lemon juices' purity, heritage, production transparency, and functional/health benefits.

Organic and vegan products are carving niche in the U.S. market owing to the growing trend of veganism. Health-conscious and ethical consumers are increasing the consumption of organic and plant-based food & beverages products.

Which is the Chief Application of NFC Lemon Juice Market?

As per FMI, the beverages segment is expected to dominate the market during the forecast period. The segment is expected to account for over 46.3% of total market share by 2031-end.

Surging trend of natural and healthy beverages is expected to continue to rise, as preference for healthier and premium beverage products is increasing. Increasing consumption of smoothies, cold-pressed juice, RTD drinks, and other products with natural ingredients is boosting the growth in the segment.

The rapid surge in the incidence of diabetes, obesity, and associated diseases in recent decades, impends the health and well-being along with the economic forecasts throughout the country. Furthermore, the demand for organic beverages/juices is increasing among consumers in the US.

How will Emergence of Online Retailers Foster the Sales?

According to FMI’s analysis, online retail is projected to grow at an impressive CAGR of 10.4%. Digital marketing and e-commerce are the new trends in the modern business activity. Key manufacturers are extensively promoting their product through digital marketing to expand their global reach.

Increasing penetration of e-commerce platforms have provided impetus to the manufacturers to expand their geographical presence through online retail.  Also, manufacturers can directly handle their customer with effective service.

Hence, significant number of NFC lemon juice manufacturers are engaged in reinforcing their presence in digital and e-commerce platforms.

Competitive Landscape

Key players operating in the U.S. NFC lemon juice market are focusing on providing convenient packaging. As many individuals prefer on-the-go food items due to fast-paced lifestyles and time constraints , key players are increasing the production of tiny sachets of juice.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Country Covered


Key Segments Covered

Nature, Distribution Channel, and Application

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • What is the NFC lemon juice market size?

    The NFC lemon juice market is forecast to reach a valuation of US$ 589.1 Mn by 2021

  • What is the NFC lemon juice market growth outlook?

    The NFC lemon juice market is expected to register growth at a CAGR of 7.9% between 2021 and 2031.

  • What are the key factors driving NFC lemon juice market?

    Demand for NFC lemon juice will surge in response to the increasing focus on health and wellness among consumers and rising demand for mixed flavour plant-based beverages. Growing trend of veganism also will have positive impact on growth.

  • What are the key trends shaping the NFC lemon juice market?

    Focus on product launches, including a variety of different fruit mix flavours in NFC lemon juice, will remain a key trend enabling growth in the market.

  • Which is the largest market for NFC lemon juice?

    The U.S. has emerged as the largest market for NFC lemon juice, expected to account for more than 56.1% sales in 2031.

  • What is the demand outlook for NFC lemon juice market in China?

    According to FMI, the NFC lemon juice market will rise at 7.8% CAGR in China.

  • At what rate will the NFC lemon juice market expand in the U.K.?

    The U.K. NFC lemon juice market is expected to expand at 10.7% CAGR between 2021 and 2031.

  • At what rate will the demand for NFC lemon juice rise in 2021?

    The demand for NFC lemon juice will increase at 7.5% year on year growth rate in 2021.

  • What is the global market share of Argentina in NFC lemon juice market?

    Argentina is expected to contribute over 7.7% of NFC lemon juice sales in 2031.

NFC Lemon Juice Market by Category

By Nature:

  • Organic
  • Conventional

By Distribution Channel:

  • B2B
  • B2C
    • Modern Grocery Retailer
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Groceries
      • Whole Sales
      • Others
    • Online Retail

By Application:

  • Food
    • Dairy and Frozen Products
    • Bakery and Confectionery
    • Jam, Jellies and Preserves
    • Others (Fast Food, Sizzler, etc)
  • Beverages
    • Juice
    • Soft Drinks
    • Squash
    • Cider
    • Others (Mocktails, Syrups, etc)
    • Cosmetics
    • Pharmaceuticals
    • Flavours
    • Others (Decorative, For Artificial Ripening, etc)

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US NFC Lemon Juice Market