USA Faith Based Tourism Market Outlook (2022 to 2032)

The USA faith-based tourism market size is estimated to be valued at USD 1,001 Million in 2022 and exhibit growth at a CAGR of 9.2% from 2022 to 2032.

Attributes Key Statistics
USA Faith-Based Tourism Market Estimated Size (2022) USD 1,001 Million
Value-based CAGR (2022 to 2032) 9.2%
Collective Value Share: Top Players (2021) 7%-11%

The share of the USA faith-based tourism market is approximately ~4%-9% in the global faith-based tourism industry.

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2017 to 2021 USA Faith Based Tourism Demand Outlook Compared to 2022 to 2032 Forecast

Although the Americas hold third rank in the world in terms of tourist destinations, followed by Europe and Asia Pacific, tourism in the Americas is nevertheless an important phenomenon, with 18.5 million tourists arriving for faith-based tourism. It represents nearly 16% of the global tourist arrivals.

The tourism industry in the past couple of decades has attracted a large number of investments in various tourist spots in the USA Subsequently, the increasing number of tourist arrivals at religious destinations has boosted the US spiritual tourism industry.

As per FMI, the USA faith-based tourism market exhibited a CAGR of 8.8% in the historical period of 2017 to 2021.

Top 2 Trends Boosting Sales in the USA Faith Based Tourism Market

Rising Preference for Authentic Experiences:

As per a recently conducted survey, more than 35 percent of outbound visitors from the USA are interested in faith-based tourism, with around 17 percent expressing a strong desire to do so over the next five years.

These numbers are expected to surge at a fast pace in the evaluation period owing to an increasing preference for more authentic experiences, including exploration of cultural and spiritual traditions related to specific pilgrimage sites and religions.

The emergence of Travel Shows and News:

Tourism as an industry uses media to spread information about various vacation packages to a wider audience. People who are preparing to travel get influenced by news and reviews about places through the media.

Perceptions of tourist places throughout the world are often shaped by television news and films. News coverage and popular television shows, which are strongly rooted in everyday life, may convey a wealth of knowledge about a specific location in a very short amount of time. Consumers regard this type of information as impartial since it is perceived as more authentic, as compared to traditional advertising.

In order to plan their excursions, a large number of travelers look for detailed information from other travelers who have already been to a particular place and then share their experiences when they return from their trips. The information generated by other travelers is much more significant and impactful in terms of search and decision-making processes than when evaluating other sources.

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Sudip Saha

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Category-wise Insights

Which is the Most Prominent Booking Channel in the USA Faith-Based Tourism Market?

Tourists Prefer Online Reservations for Religious Pilgrimage Tours

Based on booking channels, the online booking segment is anticipated to dominate the USA faith-based tourism market in terms of share. Tourists often prefer online platforms or mobile applications for booking their tickets and accommodations as these provide a simple and hassle-free way to transfer money digitally.

Besides, these applications enable users to get real-time tracking of their booking status, as well as offer enhanced security. Tourists can also utilize various online platforms to read and compare prices of restaurants, hotels, monument tickets, and similar other factors.

Which Age Group is Most Likely to Travel to Religious Places in the USA?

Religious Tourism is Popular among People Belonging to the Age Group of 46-55 Years

In terms of age group, the 46-55 years segment is anticipated to lead the USA faith-based tourism market in the next decade. People of this particular age group are more interested in visiting religious places and getting to know more about the art, culture, traditions, and architecture of a place.

Which is the Highly Preferred Tour Type in the USA Faith-Based Tourism Market?

Operators Are Providing Religious Pilgrimage Tourism Packages

In terms of tour type, the package travelers segment is likely to remain at the forefront in the USA faith-based tourism market. Tourists often choose travel packages as various tour operators offer personalized packages. Operators also provide additional features, including accommodation, flight tickets, meals, sightseeing, and transportation in customized packages.

Which Tourism Type is Gaining Traction among Faith-Based Tourists?

Religious and Heritage Tourist Destinations Are Gaining Popularity

According to FMI, religious and heritage tours are gaining immense popularity among tourists as these enable them to learn more about a place’s customs, beliefs, history, and spiritual enlightenment. In addition, the increasing preference among tourists to explore untapped heritage sites across the USA is set to drive the segment.

Competitive Landscape

Leading players operating in the USA faith-based tourism market are focusing on expanding their distribution network and launching new tour packages to attract a large customer base.

Travel websites like Trip Advisor, Expedia, and booking.com, as well as social networking platforms (Facebook and Twitter) are currently playing a key role in attracting more tourists from various parts of the world to the USA

Apart from that, government agencies are taking various initiatives to launch new organizations that would solely be responsible for accelerating pilgrimage and religious tourism in the USA

For instance:

  • In October 2021, Timor-Leste introduced the Faith-based Tourism Association at Dili Cathedral amid the anniversary of Pope John Paul II’s visit to the USA back in 1989. The launch ceremony followed several years of collaboration between religious leaders and the USA Agency for International Development (USAID) through the latter’s Tourism for All Project.

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Scope of the Report

Attribute Details
Projected Market Valuation (2022) USD 1,001 Million
Value-based CAGR (2022 to 2032) 9.2%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis Value (USD Million)
Key Region Covered North America
Key Country Covered United States of America
Key Segments Covered Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, Consumer Orientation, and Region
Key Companies Profiled Expedia Group; Booking Holdings; American Express Global Business Travel; BCD Travel; CWT; Flight Centre; Travel Leaders Group; American Express; Direct Travel; Corporate Travel Management North America; Fareportal; American Automobile Association; Travel and Transport; Frosch; Omega World Travel
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

USA Faith Based Tourism Market Outlook by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travelers
  • Tour Groups
  • Package Travelers

Frequently Asked Questions

What is the current USA faith based tourism market value?

The USA faith-based tourism market is expected to reach a valuation of USD 1,001 Million in 2022.

What are the key trends driving the USA faith based tourism market?

Launch of new tour packages, availability of customized tours, and increasing mergers & acquisitions between companies are key trends driving sales in the market.

Who are the leading players in the USA faith based tourism market?

Leading players operating in the USA faith-based tourism market are Expedia Group, Booking Holdings, American Express Global Business Travel, BCD Travel, and CWT among others.

How much share did leading players operating in the USA faith based tourism market generate in 2021?

Leading players in the USA faith-based tourism market generated approximately 7%-11% of the share in 2021.

At what rate did the USA faith based tourism market grow between 2017 and 2021?

The USA faith-based tourism market exhibited growth at 8.8% CAGR between 2017 and 2021.

Table of Content
  • 1. Executive Summary
  • 2. Market Introduction
  • 3. Faith-Based Tourism Industry Analysis
  • 4. USA Faith-Based Tourism Market Dynamics
  • 5. Market Background
  • 6. Categorizing of USA Faith-Based Tourism Market, 2021
  • 7. Social Media Sentimental Analysis
  • 8. Competition Analysis
    • 8.1. Expedia Group
    • 8.2. Booking Holdings
    • 8.3. American Express Global Business Travel
    • 8.4. BCD Travel
    • 8.5. CWT
    • 8.6. Flight Centre
    • 8.7. Travel Leaders Group
    • 8.8. American Express
    • 8.9. Direct Travel
    • 8.10. Corporate Travel Management North America
    • 8.11. Fareportal
    • 8.12. American Automobile Association
    • 8.13. Travel and Transport
    • 8.14. Frosch
    • 8.15. Omega World Travel
    • 8.16. Others
  • 9. Assumptions and Acronyms Used
  • 10. Research Methodology
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