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U.S. Faith Based Tourism Market

Is Spiritual Tourism Rebounding at a Rapid Pace in the U.S.? Get Exclusive Insights

U.S. Faith Based Tourism Market by Tourism Type, Booking Channel, Tourist Type, Age Group, Consumer Orientation & Tour Type & Region - Forecast 2022 - 2032

U.S. Faith Based Tourism Market Outlook (2022-2032)

[300 Pages Report] The U.S. faith based tourism market size is estimated to be valued at US$ 1,001 Mn in 2022 and exhibit growth at a CAGR of 9.2% from 2022 to 2032.

Attributes

Key Statistics

U.S. Faith Based Tourism Market Estimated Size (2022)

US$ 1,001 Mn

Value-based CAGR (2022-2032)

9.2%

Collective Value Share: Top Players (2021)

7%-11%

Share of the U.S. faith based tourism market is approximately ~4%-9% in the global faith based tourism industry.

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2017-2021 U.S. Faith Based Tourism Demand Outlook Compared to 2022-2032 Forecast

Although the Americas hold third rank in the world in terms of tourist destinations, followed by Europe and Asia Pacific, tourism in the Americas is nevertheless an important phenomenon, with 18.5 million tourists arriving for faith based tourism. It represents nearly 16% of the global tourist arrivals.

The tourism industry in the past couple of decades has attracted a large number of investments in various tourist spots in the U.S. Subsequently, increasing number of tourist arrivals at religious destinations have boosted the U.S. spiritual tourism industry.

As per FMI, the U.S. faith based tourism market exhibited a CAGR of 8.8% in the historical period of 2017 to 2021.

Top 2 Trends Boosting Sales in the U.S. Faith Based Tourism Market

Rising Preference for Authentic Experiences:

As per a recently conducted survey, more than 35 percent of outbound visitors from the U.S. are interested in faith based tourism, with around 17 percent expressing a strong desire to do so over the next five years. These numbers are expected to surge at a fast pace in the evaluation period owing to increasing preference for more authentic experiences, including exploration of cultural and spiritual traditions related to specific pilgrimage sites and religions.

Emergence of Travel Shows and News:

Tourism as an industry uses media to spread information about various vacation packages to a wider audience. People who are preparing to travel get influenced by news and reviews about places through the media.

Perceptions of tourist places throughout the world are often shaped by television news and films. News coverage and popular television shows, which are strongly rooted in everyday life, may convey a wealth of knowledge about a specific location in a very short amount of time. Consumers regard this type of information as impartial since it is perceived as more authentic, as compared to traditional advertising.

Moreover, in order to plan their excursions, a large number of travelers look for detailed information from other travelers who have already been to a particular place and then share their experiences when they return from their trips. Information generated by other travelers is much more significant and impactful in terms of search and decision-making process than when evaluating other sources.

Sneha Verghese
Principal Consultant
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Category-wise Insights

Which is the Most Prominent Booking Channel in the U.S. Faith Based Tourism Market?

"Tourists Prefer Online Reservations for Religious Pilgrimage Tours"

Based on booking channel, the online booking segment is anticipated to dominate the U.S. faith based tourism market in terms of share. Tourists often prefer online platforms or mobile applications for booking their tickets and accommodations as these provide a simple and hassle-free way to transfer money digitally.

Besides, these applications enable users to get real-time tracking of their booking status, as well as offer enhanced security. Tourists can also utilize various online platforms to read and compare prices of restaurants, hotels, monuments’ tickets, and similar other factors.

Which Age Group is Most Likely to Travel to Religious Places in the U.S.?

“Religious Tourism is Popular among People Belonging to Age Group of 46-55 Years”

In terms of age group, the 46-55 years’ segment is anticipated to lead the U.S. faith based tourism market in the next decade. People of this particular age group are more interested in visiting religious places and getting to know more about art, culture, traditions, and architecture of a place.

Which is the Highly Preferred Tour Type in the U.S. Faith Based Tourism Market?

“Operators Are Providing Religious Pilgrimage Tourism Packages”

In terms of tour type, the package travelers segment is likely to remain at the forefront in the U.S. faith based tourism market. Tourists often choose travel packages as various tour operators offer personalized packages. Operators also provide additional features, including accommodation, flight tickets, meals, sightseeing, and transportation in customized packages.

Which Tourism Type is Gaining Traction among Faith Based Tourists?

Religious and Heritage Tourist Destinations Are Gaining Popularity

According to FMI, religious and heritage tours are gaining immense popularity among tourists as these enable them to learn more about a place’s customs, beliefs, history, and spiritual enlightenment. In addition, increasing preference among tourists to explore untapped heritage sites across the U.S. is set to drive the segment.

Competitive Landscape

Leading players operating in the U.S. faith based tourism market are focusing on expanding their distribution network and launching new tour packages to attract a large customer base.

Travel websites like Trip Advisor, Expedia, and booking.com, as well as social networking platforms (Facebook and Twitter) are currently playing a key role in attracting more tourists from various parts of the world to the U.S.

Apart from that, government agencies are taking various initiatives to launch new organizations that would solely be responsible for accelerating pilgrimage and religious tourism in the U.S.

For instance:

  • In October 2021, Timor-Leste introduced the Faith-based Tourism Association at Dili Cathedral amid the anniversary of Pope John Paul II’s visit to the U.S. back in 1989. The launch ceremony followed several years of collaboration by religious leaders and the U.S. Agency for International Development (USAID) through the latter’s Tourism for All Project.
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Scope of the Report

Attribute

Details

Projected Market Valuation (2022)

US$ 1,001 Mn

Value-based CAGR (2022-2032)

9.2%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

Value (US$ Mn)

Key Region Covered

North America

Key Country Covered

U.S.

Key Segments Covered

Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, Consumer Orientation, and Region

Key Companies Profiled

  • Expedia Group
  • Booking Holdings
  • American Express Global Business Travel
  • BCD Travel
  • CWT
  • Flight Centre
  • Travel Leaders Group
  • American Express
  • Direct Travel
  • Corporate Travel Management North America
  • Fareportal
  • American Automobile Association
  • Travel and Transport
  • Frosch
  • Omega World Travel

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

U.S. Faith Based Tourism Market Outlook by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travelers
  • Tour Groups
  • Package Travelers

Frequently Asked Questions

The U.S. faith based tourism market is expected to reach a valuation of US$ 1,001 Mn in 2022.

Launch of new tour packages, availability of customized tours, and increasing mergers & acquisitions between companies are key trends driving sales in the market.

Leading players operating in the U.S. faith based tourism market are Expedia Group, Booking Holdings, American Express Global Business Travel, BCD Travel, and CWT among others.

Leading players in the U.S. faith based tourism market generated approximately 7%-11% of share in 2021.

The U.S. faith based tourism market exhibited growth at 8.8% CAGR between 2017 and 2021.

Table of Content

1. Executive Summary

    1.1. U.S. Faith Based Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Faith-Based Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.4. Number of Tourists Y-o-Y Growth Projections

3. Faith-Based Tourism Industry Analysis

    3.1. Faith-Based Tourism Industry Overview

        3.1.1. Faith-Based Tourism Industry Contribution to US’s GDP

        3.1.2. Faith-Based Tourism Sector Contribution to US’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. U.S. Faith Based Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Rapid Development of Infrastructure Boosting Growth in the Market

        4.1.2. Rising Number of Government Initiatives to Promote Tourism Industry

        4.1.3. Others (During Course Study)

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. US GDP Growth Outlook

        5.1.2. US Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. US Direct contribution of Faith-Based Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Faith-Based Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of U.S. Faith Based Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourism Type

        6.2.1. Day Trips & Local Gateways

        6.2.2. Museums

        6.2.3. Pilgrimages

        6.2.4. Religious and Heritage Tours

        6.2.5. Others

    6.3. Current Market Analysis by Tourist Type

        6.3.1. Domestic

        6.3.2. International

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Travelers

        6.4.2. Tour Group

        6.4.3. Package Travelers

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

        6.5.3. Children

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Expedia Group

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Booking Holdings

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. American Express Global Business Travel

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. BCD Travel

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. CWT

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Flight Centre

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Travel Leaders Group

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. American Express

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Direct Travel

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Corporate Travel Management North America

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Fareportal

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. American Automobile Association

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Travel and Transport

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

        8.4.14. Frosch

            8.4.14.1. Overview

            8.4.14.2. Product Portfolio

            8.4.14.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.14.4. Sales Footprint

            8.4.14.5. Strategy Overview

                8.4.14.5.1. Marketing Strategy

                8.4.14.5.2. Product Strategy

                8.4.14.5.3. Channel Strategy

        8.4.15. Omega world Travel

            8.4.15.1. Overview

            8.4.15.2. Product Portfolio

            8.4.15.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.15.4. Sales Footprint

            8.4.15.5. Strategy Overview

                8.4.15.5.1. Marketing Strategy

                8.4.15.5.2. Product Strategy

                8.4.15.5.3. Channel Strategy

        8.4.16. Others

            8.4.16.1. Overview

            8.4.16.2. Product Portfolio

            8.4.16.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.16.4. Sales Footprint

            8.4.16.5. Strategy Overview

                8.4.16.5.1. Marketing Strategy

                8.4.16.5.2. Product Strategy

                8.4.16.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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U.S. Faith Based Tourism Market