Travel Advertising Market
Market Insights on Travel Advertising covering sales outlook, demand forecast & up-to-date key trends
Travel Advertising Market by Advertisement Media, Travel Type, Tourist Type & Region | Forecast 2022 to 2032
Travel Advertising Sector Outlook (2022 to 2032)
[250 Pages Report] As per newly released data by Future Market Insights (FMI), the Travel Advertising Sector is estimated at US$ 9.7 Billion in 2022 and is projected to reach US$ 15 Billion by 2032, at a CAGR of ~ 9% from 2022 to 2032.
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Attribute |
Details |
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Travel Advertising Sector Estimated Size (2022) |
US$ 9.7 Billion |
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Travel Advertising Sector Projected Size (2032) |
US$ 15 Billion |
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Travel Advertising Sector Value-based CAGR (2022 to 2032) |
~9% |
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2017 to 2021 Travel Advertising Market Outlook Compared to 2022 to 2032 Forecast
The Travel Advertising market was good in 2019, especially digital and online travel advertising were the top advertisement methods used by top travel agencies. These types of advertisements helped attract more travelers to the agencies and also helped in pitching in new offers and tour packages through creative content.
In mid-2019, the COVID-19 outbreak happened, and the advertisements were rendered ineffective, as there were no travelers. The restrictions and global lockdown led to a total market crash and the travel advertisement market fell drastically. But, in 2020 and 2021, the advertisement market saw a surge in sales, as restrictions were loosened and tourists were getting ready to travel again. The advertisement companies were back to promoting tourism in different regions and travel agencies giving offers on a number of tours.
Increasing Use and Popularity of Social Media is Assisting Advertising Tourism
Social media and digital platforms are the biggest hits in market sectors. Nowadays, everyone is having a smartphone and an internet connection. Using these mediums, one can easily access social media platforms and interact with people all around the world. There is no limit to the reach of these platforms, making them ideal tools for marketing and advertising.
By using the influence of these platforms, any organization can promote itself or any other brand. Simple methods like short videos and posters can be used effectively as quick infomercials. Showing a glimpse of the destinations and highlighting the main attractions will get the target audience curious and they will search for a specific tour or tour provider. Some big spenders also collaborate with influencers to pitch their adverts and attract customers to them. These are some of the most commonly used advertising methods for marketing and advertising tours by tourism agencies.
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Talk to AnalystArtificial Intelligence Is Being A ‘Helping Hand’, For Both Traveling Agencies and Customers.
The use of artificial intelligence is a common trend for many big players. AI chatbots are used by many organizations, as it is an easy way of interacting with customers and getting them on the right track while searching through the website. The AI chatbots are programmed according to the need of the organization and it develops basic questions and responses. By interacting with this chatbot, customers will either get the perfect answer to their query or will choose to speak with the operator or helpline. The chatbot also learns new facts, according to the responses of the customers.
There is also software, that collects data from the journeys of tourists and makes a list of preferences and choices made by tourists. This data is then processed and again recommended to the next consumer in the future, who is experiencing the same problems or going through the same situation. These types of constantly changing aspects undoubtedly enhance client experiences and assist them in solving the issue without difficulty.
Country-wise Insight
The GNTO Is Marketing Greek Tourism, And The Visual Display is Aimed at Drawing Tourists
Greek National Tourism Organisation (GNTO), is promoting tourism in Greece for many years. This organization mainly attracts tourists by posting shirt videos of famous destinations, giving a POV (Point of View) experience to viewers. They also have a website named ‘Visit Greece’, guiding tourists abroad about the places to visit and activities to do in Greece. There are multiple campaigns from this organization, both in Greece and abroad. It is also a member of UNTWO and has offices in multiple countries.
The organization has funded many campaigns and has attractive and classy slogans like You in Greece, All You want is Greece, Live Your Myth in Greece, etc. along with short videos posted on YouTube channels and social media accounts. The promotion of campaigns is also done on TV and through posters, telling about the cultural and natural attractions around the country. The information given in these videos includes the opportunities in Greece and destinations tourists can visit during their tours.
The NYC and Company Are All Set to Kick Starting New York Tourism, Planning Events and Attractions for Tourists Around the Globe.
COVID-19 had a great impact on the tourism market all around the world, and even when the pandemic is considered over and restrictions are mild, many countries are suffering from the slow recovery of businesses and economies. The lockdown led to the closing of many businesses, some were successful to restart themselves, whereas few perished in the competition for re-establishment.
Similarly, tourism in New York City in America is facing a slow recovery. Once one of the liveliest places, always bustling with people, was completely silent and empty during the pandemic. Tourists are now revisiting NYC, as the tourism sector is gaining pace. The NYC and Company, the city’s official marketing, tourism, and partnership organization have a ‘New York Reawakens’ campaign, hosting major tradeshows and events, plus the organization is funding new developments such as infrastructure of hotels, attractions, and many tourist places. There is also a video, including the CEO of the company talking about the return of New York city to tourism.
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Category-wise Insights
Which advertising media is commonly used by marketing companies?
Newspapers and magazines are effective advertisement mediums along with Social Media
Currently, the use of the internet and social media is increasing day by day. Even though, travel brochures and flyers covered in different magazines and newspapers are the most popular type of advertisement media for tourism adverts. These are the most commonly used and traditional advertisement methods used by marketing organizations, as it serves a both visual and physical form of advertisement.
What types of travelers are targeted by advertisement companies?
family Travellers and Backpackers are common targets of advertising companies
The most common types of travelers to get attracted by tourism adverts are family travelers and backpackers. Family travelers are in search of destinations offer suitable for a group, whereas backpackers are searching for solo and adventurous tours. These two categories of travelers are the easiest and most common target of advertisement organizations.
Competitive Landscape
Travel advertising organizations are providing multiple services to travel agencies and help them in attracting tourists, planning to travel around in different seasons and time of the year. Most of the travelers are not well-planned and are seeking guidance for planning a tour. So, creating a simple and interactive interface on websites will be helpful in capturing the tourists, and making selling the tour packages easier. Using such ideas and planning the design of websites, content, photos and videos on display, branding, etc., The travel advertising company offers a great interactive ad for encouraging more sales.
For Instance:
- The DigitalCoconut helps in developing the best possible marketing strategy and guides the tourism organization for attracting more customers. They help in analyzing the data from companies and forming a plan for marketing and advertising, targeting potential customers, then help in standing out by designing the sites and posters and adverts by selecting photographs, designing logos, developing apps, magazine adverts, etc. They also help you get noticed through services like social media marketing, influencer marketing, email marketing, and other marketing methods.
Scope of Report
|
Attribute |
Details |
|
Forecast Period |
2022 to 2032 |
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Historical Data Available for |
2017 to 2021 |
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Market Analysis |
US$ Billion for Value |
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Key Regions Covered |
North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA. |
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Key Countries Covered |
United States of America, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
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Key Segments Covered |
Location Type, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group, and Region |
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Key Companies Profiled |
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Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
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Customization & Pricing |
Available upon Request |
The Travel Advertising Sector by Category
By Advertisement Media:
- Magazines
- Newspapers
- Television
- Emails
- Others
By Travel Type:
- Business Travel
- Backpacking
- Family Travel
- Others
By Tourist Type:
- Domestic
- International
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
Frequently Asked Questions
What is the current market value of the Travel Advertising market?
The Travel Advertising market is currently valued at US$ 9.7 Billion in 2022.
What is the forecasted growth rate for the Travel Advertising market?
The Travel Advertising market is currently forecasted to grow at a rate of 9% CAGR during the forecast period.
Who are the leading players in the Travel Advertising sector?
The key players in travel advertisement sector are Amadeus Travel Advertising, Accord, MMGY Global, DANA, DCI, Digitalcoconut, OP Worldwide, LLC, EchoVME, D cube Technologies, TheBeGlobal, etc.
Table of Content
1. Executive Summary | Travel Advertising Market 1.1. Global Market Outlook 1.1.1. Who Is Travelling? 1.1.2. How Much Do They Spend? 1.1.3. Direct Contribution of Tourism To GDP 1.1.4. Direct Contribution of Tourism To Employment 1.2. Tourism Evolution Analysis 1.3. FMI Analysis and Recommendations 2. Market Introduction 2.1. Total Spending (US$ Million) and Forecast (2022 to 2032) 2.2. Number of Tourists (Million) and Forecast (2022 to 2032) 2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032) 2.4. Number of based Tourists Y-o-Y Growth Projections 3. Global Tourism Industry Analysis 3.1. Tourism Industry Overview 3.1.1. Travel & Tourism Industry Contribution To Global GDP 3.1.1.1. Business Spending v/s Leisure Spending 3.1.1.2. Domestic v/s Foreign 3.1.1.3. Direct, Indirect, and Induced 3.1.2. Travel Sector Contribution To Global Overall Employment 3.1.3. Travel & Tourism Growth Rate 3.1.4. Foreign Visitor Exports As Percentage of Total Exports 3.1.5. Capital Investment In Travel & Tourism Industry 3.1.6. Different Components of Travel & Tourism 3.1.7. Global Tourism Industry Outlook 3.1.7.1. Cultural Tourism 3.1.7.2. Culinary Tourism 3.1.7.3. Eco/Sustainable Tourism 3.1.7.4. Sports Tourism 3.1.7.5. Spiritual Tourism 3.1.7.6. Wellness Tourism 3.1.7.7. Others 4. Global Market Dynamics 4.1. Market Drivers & Opportunities 4.1.1. Social Media Is Becoming a Playground for Tourism Advertisement. 4.1.2. AI Chat-Bots Are Helpful to Travellers in Choosing Their Ideal Tour. 4.1.3. The Marketing Campaigns for Tourism Advertisements Are Getting Attention from Tourists 4.1.4. Tourism Advertisement Organisations Are Providing a Number of Personalised Services for Tour Operators, Helping Them Stand Out in Competition. 5. Market Background 5.1. Top 10 Market Companies 5.2. Macro-Economic Factors 5.2.1. Global GDP Growth Outlook 5.2.2. Global Industry Value Added 5.2.3. Global Consumer Spending Outlook 5.2.4. Global Direct contribution of Travel & Tourism to GDP 5.2.5. Global Visitor Exports and International Tourist Arrivals 5.2.6. Capital Investment In Travel & Tourism 5.2.7. Top Tourism Spending Countries 5.3. Forecast Factors - Relevance & Impact 6. Categorizing of Global Sector 2021 6.1. Introduction/ Key Findings 6.2. Current Market Analysis By Advertisement Media (% of Demand) 6.2.1. Magazines 6.2.2. Newspapers 6.2.3. Television 6.2.4. Emails 6.2.5. Others 6.3. Current Market Analysis By Travel Type (% of Demand) 6.3.1. Business Travel 6.3.2. Backpacking 6.3.3. Family Travel 6.3.4. Others 6.4. Current Market Analysis By Tourist Type (% of Demand) 6.4.1. Domestic 6.4.2. International 6.5. Current Market Analysis By Age Group (% of Demand) 6.5.1. 15-25 Years 6.5.2. 26-35 Years 6.5.3. 36-45 Years 6.5.4. 46-55 Years 6.5.5. 66-75 Years 6.6. Current Market Analysis By Region (% of Demand) 6.6.1. North America 6.6.2. Latin America 6.6.3. Europe 6.6.4. East Asia 6.6.5. South Asia 6.6.6. Oceania 6.6.7. Middle East and Africa (MEA) 6.7. Key Findings, By Each Category 7. Categorizing of North America Sector 2021 7.1. Introduction/ Key Findings 7.2. Current Market Analysis By Advertisement Media (% of Demand) 7.2.1. Magazines 7.2.2. Newspapers 7.2.3. Television 7.2.4. Emails 7.2.5. Others 7.3. Current Market Analysis By Travel Type (% of Demand) 7.3.1. Business Travel 7.3.2. Backpacking 7.3.3. Family Travel 7.3.4. Others 7.4. Current Market Analysis By Tourist Type (% of Demand) 7.4.1. Domestic 7.4.2. International 7.5. Current Market Analysis By Age Group (% of Demand) 7.5.1. 15-25 Years 7.5.2. 26-35 Years 7.5.3. 36-45 Years 7.5.4. 46-55 Years 7.5.5. 66-75 Years 7.6. Current Market Analysis By Country (% of Demand) 7.6.1. US 7.6.2. Canada 7.7. Key Findings, By Each Category 8. Categorizing of Latin America Sector 2021 8.1. Introduction/ Key Findings 8.2. Current Market Analysis By Advertisement Media (% of Demand) 8.2.1. Magazines 8.2.2. Newspapers 8.2.3. Television 8.2.4. Emails 8.2.5. Others 8.3. Current Market Analysis By Travel Type (% of Demand) 8.3.1. Business Travel 8.3.2. Backpacking 8.3.3. Family Travel 8.3.4. Others 8.4. Current Market Analysis By Tourist Type (% of Demand) 8.4.1. Domestic 8.4.2. International 8.5. Current Market Analysis By Age Group (% of Demand) 8.5.1. 15-25 Years 8.5.2. 26-35 Years 8.5.3. 36-45 Years 8.5.4. 46-55 Years 8.5.5. 66-75 Years 8.6. Current Market Analysis By Country (% of Demand) 8.6.1. Brazil 8.6.2. Mexico 8.6.3. Argentina 8.6.4. Colombia 8.6.5. Rest of LA 8.7. Key Findings, By Each Category 9. Categorizing of Europe Sector 2021 9.1. Introduction/ Key Findings 9.2. Current Market Analysis By Advertisement Media (% of Demand) 9.2.1. Magazines 9.2.2. Newspapers 9.2.3. Television 9.2.4. Emails 9.2.5. Others 9.3. Current Market Analysis By Travel Type (% of Demand) 9.3.1. Business Travel 9.3.2. Backpacking 9.3.3. Family Travel 9.3.4. Others 9.4. Current Market Analysis By Tourist Type (% of Demand) 9.4.1. Domestic 9.4.2. International 9.5. Current Market Analysis By Age Group (% of Demand) 9.5.1. 15-25 Years 9.5.2. 26-35 Years 9.5.3. 36-45 Years 9.5.4. 46-55 Years 9.5.5. 66-75 Years 9.6. Current Market Analysis By Country (% of Demand) 9.6.1. Germany 9.6.2. Russia 9.6.3. France 9.6.4. Italy 9.6.5. UK 9.6.6. Rest of Europe 9.7. Key Findings, By Each Category 10. Categorizing of East Asia Sector 2021 10.1. Introduction/ Key Findings 10.2. Current Market Analysis By Advertisement Media (% of Demand) 10.2.1. Magazines 10.2.2. Newspapers 10.2.3. Television 10.2.4. Emails 10.2.5. Others 10.3. Current Market Analysis By Travel Type (% of Demand) 10.3.1. Business Travel 10.3.2. Backpacking 10.3.3. Family Travel 10.3.4. Others 10.4. Current Market Analysis By Tourist Type (% of Demand) 10.4.1. Domestic 10.4.2. International 10.5. Current Market Analysis By Age Group (% of Demand) 10.5.1. 15-25 Years 10.5.2. 26-35 Years 10.5.3. 36-45 Years 10.5.4. 46-55 Years 10.5.5. 66-75 Years 10.6. Current Market Analysis By Country (% of Demand) 10.6.1. China 10.6.2. Japan 10.6.3. South Korea 10.7. Key Findings, By Each Category 11. Categorizing of South Asia Sector 2021 11.1. Introduction/ Key Findings 11.2. Current Market Analysis By Advertisement Media (% of Demand) 11.2.1. Magazines 11.2.2. Newspapers 11.2.3. Television 11.2.4. Emails 11.2.5. Others 11.3. Current Market Analysis By Travel Type (% of Demand) 11.3.1. Business Travel 11.3.2. Backpacking 11.3.3. Family Travel 11.3.4. Others 11.4. Current Market Analysis By Tourist Type (% of Demand) 11.4.1. Domestic 11.4.2. International 11.5. Current Market Analysis By Age Group (% of Demand) 11.5.1. 15-25 Years 11.5.2. 26-35 Years 11.5.3. 36-45 Years 11.5.4. 46-55 Years 11.5.5. 66-75 Years 11.6. Current Market Analysis By Country (% of Demand) 11.6.1. India 11.6.2. Malaysia 11.6.3. Indonesia 11.6.4. Thailand 11.6.5. Philippines 11.6.6. Cambodia 11.6.7. Vietnam 11.6.8. Rest of SA 11.7. Key Findings, By Each Category 12. Categorizing of Oceania Sector 2021 12.1. Introduction/ Key Findings 12.2. Current Market Analysis By Advertisement Media (% of Demand) 12.2.1. Magazines 12.2.2. Newspapers 12.2.3. Television 12.2.4. Emails 12.2.5. Others 12.3. Current Market Analysis By Travel Type (% of Demand) 12.3.1. Business Travel 12.3.2. Backpacking 12.3.3. Family Travel 12.3.4. Others 12.4. Current Market Analysis By Consumer Orientation (% of Demand) 12.4.1. Men 12.4.2. Women 12.5. Current Market Analysis By Age Group (% of Demand) 12.5.1. 15-25 Years 12.5.2. 26-35 Years 12.5.3. 36-45 Years 12.5.4. 46-55 Years 12.5.5. 66-75 Years 12.6. Current Market Analysis By Country (% of Demand) 12.6.1. Australia 12.6.2. New Zealand 12.7. Key Findings, By Each Category 13. Categorizing of Middle East and Africa Sector 2021 13.1. Introduction/ Key Findings 13.2. Current Market Analysis By Advertisement Media (% of Demand) 13.2.1. Magazines 13.2.2. Newspapers 13.2.3. Television 13.2.4. Emails 13.2.5. Others 13.3. Current Market Analysis By Travel Type (% of Demand) 13.3.1. Business Travel 13.3.2. Backpacking 13.3.3. Family Travel 13.3.4. Others 13.4. Current Market Analysis By Consumer Orientation (% of Demand) 13.4.1. Men 13.4.2. Women 13.5. Current Market Analysis By Age Group (% of Demand) 13.5.1. 15-25 Years 13.5.2. 26-35 Years 13.5.3. 36-45 Years 13.5.4. 46-55 Years 13.5.5. 66-75 Years 13.6. Current Market Analysis By Country (% of Demand) 13.6.1. Turkey 13.6.2. South Africa 13.6.3. UAE 13.6.4. Egypt 13.6.5. Jordan 13.6.6. Rest of MEA 13.7. Key Findings, By Each Category 14. Competition Analysis 14.1. Competition Dashboard 14.2. Competition Benchmarking 14.3. Competition Deep Dive 14.3.1. Amadeus Travel Advertising 14.3.1.1. Overview 14.3.1.2. Service Portfolio 14.3.1.3. Strategy Overview/campaigns 14.3.2. Accord 14.3.2.1. Overview 14.3.2.2. Service Portfolio 14.3.2.3. Strategy Overview/campaigns 14.3.3. MMGY Global 14.3.3.1. Overview 14.3.3.2. Service Portfolio 14.3.3.3. Strategy Overview/campaigns 14.3.4. DANA 14.3.4.1. Overview 14.3.4.2. Service Portfolio 14.3.4.3. Strategy Overview/campaigns 14.3.5. DCI 14.3.5.1. Overview 14.3.5.2. Service Portfolio 14.3.5.3. Strategy Overview/campaigns 14.3.6. Digital Coconut 14.3.6.1. Overview 14.3.6.2. Service Portfolio 14.3.6.3. Strategy Overview/campaigns 14.3.7. OP Worldwide 14.3.7.1. Overview 14.3.7.2. Service Portfolio 14.3.7.3. Strategy Overview/campaigns 14.3.8. LLC 14.3.8.1. Overview 14.3.8.2. Service Portfolio 14.3.8.3. Strategy Overview/campaigns 14.3.9. EchoVME 14.3.9.1. Overview 14.3.9.2. Service Portfolio 14.3.9.3. Strategy Overview/campaigns 14.3.10. D Cube Technologies 14.3.10.1. Overview 14.3.10.2. Service Portfolio 14.3.10.3. Strategy Overview/campaigns 14.3.11. TheBeGlobal 14.3.11.1. Overview 14.3.11.2. Service Portfolio 14.3.11.3. Strategy Overview/campaigns 14.3.12. Others (As Per Request) 14.3.12.1. Overview 14.3.12.2. Service Portfolio 14.3.12.3. Strategy Overview/campaigns 15. Social Media Sentimental Analysis 15.1. Social Media Platforms Preferred 15.1.1. Facebook 15.1.2. YouTube 15.1.3. Instagram 15.1.4. Twitter 15.1.5. LinkedIn 15.1.6. Pinterest 15.1.7. Google+ 15.1.8. Others 15.2. Perceptions of the Proposed Sector Tour Package 15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions 15.4. Trending #Hashtags 15.5. Social Media Platform Mentions (% of Total Mentions) 15.6. Region-Wise Social Media Mentions (% of Total Mentions) 15.7. Trending Subject Titles 16. Assumptions and Acronyms Used 17. Research Methodology
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