User Generated Content In Tourism Sector Overview

User Generated Content in Travel & Tourism: Highlights, Analysis, & Perspective

  • Ongoing
  • January 2020
  • REP-GB-3023
User Generated Content In Tourism Sector Overview

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This User Generated Content In Tourism Sector Overview market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving User Generated Content In Tourism Sector Overview market.

User generated content is basically any form of content such as chats, discussion forums, social networking sites, blog, advertisements, audio files that are created by users and made available via social media websites. User generated content in travel however is mainly used for marketing and is considered a very robust marketing strategy to spread awareness about the travel brand. This concept entered mainstream usage in 2005. User generated content in travel attracts people with the help of bloggers who post pictures and share their experiences about travelling to a particular place.

User Generated Content in Travel & Tourism: Benefits

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

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User generated content can prove beneficial in the travel sector as it comes with the capability to highlight human emotions and relate these to individual brand experiences. User generated content helps in inspiring travel with the help of restaurants and hotels, tour providers and travel operators to collect images and videos from tourists. For instance, South Africa inspired international travellers by encouraging them to take part in their regional and local campaigns. Later on, their bloggers posted photos about the event and generated comments and reviews sent by other travellers who shared their experiences. User generated content has created good opportunities for companies by allowing them to grow their market share through little effort and cost. User generated content is able to provide a trustworthy and personal source of information about an experience of travelling. Apart from it user generated content increases the population of online users on a travel company’s website.  

User Generated Content in Travel & Tourism: Drivers and Restraints

Increasing craze of taking selfies and posting them on social networking sites while travelling is creating a positive impact on the growth and adoption of user generated content as a viable marketing tool. The visual form of marketing is becoming important in every domain, and the travel and tourism industry is no exception. The effectiveness of stories and photos shared by travellers is gaining importance. This factor is contributing to the growth of the user generated content sector. The content on travelling sites are providing direct insights into the individual experience of travellers. It is helping in targeting meaningful marketing, which is creating robust development in user generated content. However it is tough to control spammers who fill the user generated content with spam material that creates a big to the adoption of user generated content. In addition to this, even a single negative review can turn potential customers away from selecting a particular hotel or other services. These factors are categorically hampering the growth of user generated content and its sustained adoption.

User Generated Content in Travel & Tourism: Outlook

The rise in the visual form of marketing will fundamentally change the entire scenario of user generated content. Customer awareness about a particular brand and their demands to have an authentic dialogue with the brand will create a promising future for user generated content. Earlier, consumers were least bothered about the content of a brand; however in future more and more consumers will depend on user generated content to plan their vacations. The use of content will ease the unaffordable burden of producing campaigns while building customer loyalty and increasing engagement in future. 

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.

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What Can Readers Expect from this Report?

  • An overview of the sector, including the key factors that have shaped patterns and demand
  • Not just data, but insights that you can incorporate in your strategic decision making
  • Nuanced underlying factors that influence consumer behaviour
  • Data points to understand the past, analyse the present, and project the future
  • Trends that will impact the sector in the short- and long-term
  • Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers
Get in touch
Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

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