Online Travel Agencies Market Outlook (2023 to 2033)

As per newly released data by Future Market Insights (FMI), the online travel agencies market is estimated at US$ 465.1 million in 2023 and is projected to reach US$ 1,694.2 million by 2033, at a CAGR of 13.8% from 2023 to 2033.

Attribute Details
Online Travel Agencies Market Size (2023) US$ 465.1 million
Online Travel Agencies Market Projected Size (2033) US$ 1,694.2 million
Online Travel Agencies Market Value-based CAGR (2023 to 2033) 13.8%

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Revenue of Online Travel Agencies from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the FMI analysis, the market for online travel agencies secured a 6.70% CAGR from 2018 to 2022, touching US$ 355.4 million in 2022.

The technological development in the tourism industry has digitalized the entire process of travel bookings. Nowadays traveler makes more use of online services for travel booking as they feel it is a convenient and hassle-free process.

The online process has led to the growth of the tourism and hospitality industry. Therefore, online travel agencies play a significant role in the tourism industry.

Online travel agencies comprise various travel bookings, hotel bookings, transportation service bookings, and many more.

Online travel agencies serve the purpose of selling travel services on online platforms. In the last few years, there is a significant rise in the growth of online travel agencies. The growth has helped to revolutionize the tourism industry.

The above-mentioned factors augur well for the online travel agencies market future trends, where it is predicted that the market likely reaches US$ 1,694.2 million by 2033 at 13.8% CAGR through 2033.

What are the Features and Convenience of Use that Drive the Demand for the Online Travel Agencies?

  • Online travel agencies offer a range of services either directly from their own companies or act as intermediaries between travel and booking agencies and end users.
  • The main purpose of online travel agencies is to provide booking services online, covering everything from selecting a service to the point of sale on the Internet.
  • Online portals offered by these agencies provide various services including price comparison, cost estimation, accommodation options, destination information, transportation modes, and even tour packages.
  • The convenience, speed, and ease of booking provided by online travel services attract travelers, offering a convenient and efficient way to plan their trips.
  • By utilizing online travel services, travelers can save both time and money, making it an appealing option for those seeking efficient and cost-effective travel arrangements.
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What is Fostering the Expansion of the Market Size: The Rise in Disposable Income and New Development Initiatives?

  • Increasing disposable income among individuals has played a significant role in driving the demand for online travel agencies, as people now have more financial resources to explore and travel to various destinations worldwide.
  • Online travel agencies have successfully established a global reach, expanding their services and operations across different regions and countries, catering to the diverse travel needs and preferences of customers.
  • To meet the evolving demands of the market, online travel agencies continuously adopt new strategies and upgrade their technologies, ensuring enhanced service offerings and improved customer experiences.
  • The inclusion of travel insurance and baggage insurance by online travel agencies provides an added layer of security and peace of mind for travelers, contributing to the overall convenience and reliability of their services.
  • Transparency throughout the booking process is a key focus for online travel agencies, ensuring customers have access to comprehensive information and pricing details, fostering trust and confidence in their decision-making.
  • The initiatives taken by online travel agencies, such as integrating advanced technologies and providing comprehensive travel solutions, have successfully attracted the new generation of tech-savvy travelers, generating a strong demand in the market.
  • Despite the challenges faced during the pandemic, the online travel agencies market remains resilient and continues to evolve, adapting to changing customer expectations and emerging market trends.

What Impact Does the Increasing Number of Solo Travelers Have on the Growth of the Online Travel Agencies Industry?

  • There has been a significant increase in the number of solo travelers in recent years, driven by specific reasons such as leisure, recreation, and engaging in activities like water sports, hiking, riding, skiing, and more.
  • The influence of social media has played a major role in attracting a wide audience to explore different regions, leading to a rise in online travel agencies' booking transactions.
  • Online travel agencies offer comprehensive tour plans, including vacation packages, and assist solo travelers in making travel, food, and accommodation arrangements through convenient platforms such as phones or other devices.
  • This convenience and affordability make online travel agencies a preferred choice for solo travelers, who may lack extensive knowledge or prefer cost-effective options.
  • In recent years, online travel agencies have surpassed offline tour operators and travel agents in terms of popularity and usage among solo travelers.

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Country-wise Insights

What is the Growth Outlook for the Europe Online Travel Agencies Industry?

The growth outlook for the Europe online travel agencies industry is positive, with a value share of 22.30% in 2022. The industry is expected to continue growing steadily, supported by various factors such as increasing online travel bookings, technological advancements, and evolving customer preferences.

The CAGR of the United Kingdom at 5.00% from 2023 to 2033 indicates a promising growth trajectory for the market. The rising adoption of online platforms for travel planning and booking, along with the convenience and extensive range of services offered by online travel agencies, are driving the industry's growth.

The industry is likely to witness further advancements in mobile applications, personalized travel experiences, and innovative marketing strategies, contributing to the expansion of the Europe online travel agencies market in the coming years.

How Online Travel Agencies Market is Progressing in India?

In India online leading companies like Yatra.com, Kesari Tours, Veena World, Make My Trip, others are dominating the tourism industry in India, contributing to the country’s anticipated CAGR of 6.0% from 2023 to 2033.

India attracts many foreigners to discover and explore its culture and diversity. Foreigners find Indian travel agencies more affordable than booking tours from abroad. Hence, they use Indian online travel agencies’ websites for booking accommodation and transportation.

Meanwhile, India being one of the leading countries in the count of internet users, it can be concluded that the vast majority of the population is tech-savvy. Thus, online travel agencies try various marketing tools to connect with travelers and encourage them to avail of their services.

The attractive advertisements, loyalty programs, and offers from leading online travel agencies have influenced the domestic market. Therefore, the known online agencies have gained the trust of domestic travelers of the country over the years.

What are the Factors Driving the Online Travel Agencies Industry in the United States of America?

As per the FMI analysis, the market for online travel agencies in the United States was predicted to garner a value share of 5.50% in 2022.

United States is one of the major markets of tourism with millions of travelers visiting every year. Domestic travelers in the United States of America use online travel agencies’ websites and applications extensively.

Apart from this, the airline service is availed by United States citizens majorly. Therefore, there is a high demand for travelers using online travel agencies’ websites for airline travel booking.

With the high standard of living and high disposable income due to the high value of currency travelers are ready to spend a high amount of money on traveling and exploring new adventures. Thus, there is a high demand from travelers for luxury tourism, adventure sports, and various type of outdoor activities.

Category-wise Insights

Which Service Type is More Preferred by Travelers in Online Travel Agencies Market?

According to the analysis, in terms of service type the transportation service is widely preferred by travelers with the sub-segment holding a 22.0% value share in 2022.

Transportation services generate a high demand for their services. Few the transport services such as car rentals or bus travel agencies are in heavy demand as they are the part of daily mode of transport for many travelers.

Apart from this the attractive offers and schemes from the transportation services attract travelers to use these online services more often. Lastly, the transportation services are having a wide coverage of travelers as compared to the tour/vacation packages or accommodations as they generate demand only when there is a need.

How is the Competitive Landscape in the Market for Online Travel Agencies?

Leading players operating globally in the market are focusing on the expansion of their business. Also working on their service and creating advanced technology to attract new customers.

The competitive landscape in the market for online travel agencies is intense and dynamic. Numerous players, ranging from established companies to emerging startups, compete for market share.

Key industry players strive to differentiate themselves by offering unique features, enhanced user experiences, and a wide range of travel services.

They invest in advanced technologies, such as artificial intelligence and machine learning, to provide personalized recommendations and streamline booking processes. Additionally, partnerships with airlines, hotels, and other travel service providers are crucial to expand their offerings and provide competitive pricing.

Continuous innovation, customer-centric strategies, and effective marketing campaigns are vital for online travel agencies to gain a competitive edge in this rapidly evolving market.

Key Players

  • Airbnb
  • Expedia Group Inc.
  • Booking Holding Inc.
  • Trip Advisor Inc.
  • MakeMyTrip Pvt. Limited
  • Hostelworld Group PLC (HSW)
  • Trivago N.V
  • Thomas Cook India Ltd.
  • Lastminute.com Group
  • Despegar
  • Orbitz Worldwide
  • GetGoing
  • Walt Disney World
  • Skyscanner
  • Kiwi.com
  • Hotwire
  • Agoda

For instance:

  • In the year 2018, Booking.com announced a new product version of the booking.com application and website at Vacation Rental Management Association (VRMA). The new product features allow users to select the product of a partner’s brand beyond booking.com own products. Also, they introduced group connect, guest management, and enhance connectivity features in their new application.
  • Recently in 2022, Expedia Group announced an Open World Technology platform. The technology is developed for partner agencies. The platform has a complete e-commerce suit, with various blocks like payments, chatbot, services, and fraud detection, and is perfect for the agency planning to enter the newly in online travel business.

Segmentation Analysis

By Service Type:

  • Transportation
  • Vacation Packages
  • Accommodation

By Device Platform:

  • Mobile
  • Desktop

By Payment Modes:

  • UPI
  • E-Wallet
  • Debit / Credit Card
  • Others (Vouchers, Discount Codes)

By Booking Type:

  • Online Travel Agents
  • Direct Travel Agents

By Customer Segment:

  • Corporate Traveller
  • Individual Traveller

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

How is the Historical Performance of the Market?

During 2018 to 2022, the market grew at a 6.70% CAGR.

Who are the Key Market Players of this market?

Airbnb, Trip Advisor Inc., and Trivago N.V. are key market players.

What factors contribute to the attraction of this market in Europe?

Increasing online travel bookings raises the market.

How Big is this market?

This market is valued at US$ 465.1 million in 2023.

How Big will be this Market by 2033?

This market is estimated to reach US$ 1,694.2 million by 2033.

Table of Content
1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Service Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type, 2023 to 2033

        5.3.1. Transportation

        5.3.2. Vacation Packages

        5.3.3. Accommodation

    5.4. Y-o-Y Growth Trend Analysis By Service Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Service Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Device Platform

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Device Platform, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Device Platform, 2023 to 2033

        6.3.1. Mobile

        6.3.2. Desktop

    6.4. Y-o-Y Growth Trend Analysis By Device Platform, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Device Platform, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Payment Modes 

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Payment Modes, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Payment Modes, 2023 to 2033

        7.3.1. UPI

        7.3.2. E-Wallet

        7.3.3. Debit / Credit Card

        7.3.4. Others (Vouchers, Discount Codes)

    7.4. Y-o-Y Growth Trend Analysis By Payment Modes, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Payment Modes, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Booking Type, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Type, 2023 to 2033

        8.3.1. Online Travel Agents

        8.3.2. Direct Travel Agents

    8.4. Y-o-Y Growth Trend Analysis By Booking Type, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Booking Type, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Customer Segment

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Customer Segment, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Customer Segment, 2023 to 2033

        9.3.1. Corporate Traveller

        9.3.2. Individual Traveller

    9.4. Y-o-Y Growth Trend Analysis By Customer Segment, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Customer Segment, 2023 to 2033

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        10.3.1. 15-25 Years

        10.3.2. 26-35 Years

        10.3.3. 36-45 Years

        10.3.4. 46-55 Years

        10.3.5. 66-75 Years

    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Western Europe

        11.3.4. Eastern Europe

        11.3.5. South Asia and Pacific

        11.3.6. East Asia

        11.3.7. Middle East and Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. USA

            12.2.1.2. Canada

        12.2.2. By Service Type

        12.2.3. By Device Platform

        12.2.4. By Payment Modes

        12.2.5. By Booking Type

        12.2.6. By Customer Segment

        12.2.7. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Service Type

        12.3.3. By Device Platform

        12.3.4. By Payment Modes

        12.3.5. By Booking Type

        12.3.6. By Customer Segment

        12.3.7. By Age Group

    12.4. Key Takeaways

13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Brazil

            13.2.1.2. Mexico

            13.2.1.3. Rest of Latin America

        13.2.2. By Service Type

        13.2.3. By Device Platform

        13.2.4. By Payment Modes

        13.2.5. By Booking Type

        13.2.6. By Customer Segment

        13.2.7. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Service Type

        13.3.3. By Device Platform

        13.3.4. By Payment Modes

        13.3.5. By Booking Type

        13.3.6. By Customer Segment

        13.3.7. By Age Group

    13.4. Key Takeaways

14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Germany

            14.2.1.2. UK

            14.2.1.3. France

            14.2.1.4. Spain

            14.2.1.5. Italy

            14.2.1.6. Rest of Western Europe

        14.2.2. By Service Type

        14.2.3. By Device Platform

        14.2.4. By Payment Modes

        14.2.5. By Booking Type

        14.2.6. By Customer Segment

        14.2.7. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Service Type

        14.3.3. By Device Platform

        14.3.4. By Payment Modes

        14.3.5. By Booking Type

        14.3.6. By Customer Segment

        14.3.7. By Age Group

    14.4. Key Takeaways

15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. Poland

            15.2.1.2. Russia

            15.2.1.3. Czech Republic

            15.2.1.4. Romania

            15.2.1.5. Rest of Eastern Europe

        15.2.2. By Service Type

        15.2.3. By Device Platform

        15.2.4. By Payment Modes

        15.2.5. By Booking Type

        15.2.6. By Customer Segment

        15.2.7. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Service Type

        15.3.3. By Device Platform

        15.3.4. By Payment Modes

        15.3.5. By Booking Type

        15.3.6. By Customer Segment

        15.3.7. By Age Group

    15.4. Key Takeaways

16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. India

            16.2.1.2. Bangladesh

            16.2.1.3. Australia

            16.2.1.4. New Zealand

            16.2.1.5. Rest of South Asia and Pacific

        16.2.2. By Service Type

        16.2.3. By Device Platform

        16.2.4. By Payment Modes

        16.2.5. By Booking Type

        16.2.6. By Customer Segment

        16.2.7. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Service Type

        16.3.3. By Device Platform

        16.3.4. By Payment Modes

        16.3.5. By Booking Type

        16.3.6. By Customer Segment

        16.3.7. By Age Group

    16.4. Key Takeaways

17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Country

            17.2.1.1. China

            17.2.1.2. Japan

            17.2.1.3. South Korea

        17.2.2. By Service Type

        17.2.3. By Device Platform

        17.2.4. By Payment Modes

        17.2.5. By Booking Type

        17.2.6. By Customer Segment

        17.2.7. By Age Group

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Service Type

        17.3.3. By Device Platform

        17.3.4. By Payment Modes

        17.3.5. By Booking Type

        17.3.6. By Customer Segment

        17.3.7. By Age Group

    17.4. Key Takeaways

18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        18.2.1. By Country

            18.2.1.1. GCC Countries

            18.2.1.2. South Africa

            18.2.1.3. Israel

            18.2.1.4. Rest of MEA

        18.2.2. By Service Type

        18.2.3. By Device Platform

        18.2.4. By Payment Modes

        18.2.5. By Booking Type

        18.2.6. By Customer Segment

        18.2.7. By Age Group

    18.3. Market Attractiveness Analysis

        18.3.1. By Country

        18.3.2. By Service Type

        18.3.3. By Device Platform

        18.3.4. By Payment Modes

        18.3.5. By Booking Type

        18.3.6. By Customer Segment

        18.3.7. By Age Group

    18.4. Key Takeaways

19. Key Countries Market Analysis

    19.1. USA

        19.1.1. Pricing Analysis

        19.1.2. Market Share Analysis, 2022

            19.1.2.1. By Service Type

            19.1.2.2. By Device Platform

            19.1.2.3. By Payment Modes

            19.1.2.4. By Booking Type

            19.1.2.5. By Customer Segment

            19.1.2.6. By Age Group

    19.2. Canada

        19.2.1. Pricing Analysis

        19.2.2. Market Share Analysis, 2022

            19.2.2.1. By Service Type

            19.2.2.2. By Device Platform

            19.2.2.3. By Payment Modes

            19.2.2.4. By Booking Type

            19.2.2.5. By Customer Segment

            19.2.2.6. By Age Group

    19.3. Brazil

        19.3.1. Pricing Analysis

        19.3.2. Market Share Analysis, 2022

            19.3.2.1. By Service Type

            19.3.2.2. By Device Platform

            19.3.2.3. By Payment Modes

            19.3.2.4. By Booking Type

            19.3.2.5. By Customer Segment

            19.3.2.6. By Age Group

    19.4. Mexico

        19.4.1. Pricing Analysis

        19.4.2. Market Share Analysis, 2022

            19.4.2.1. By Service Type

            19.4.2.2. By Device Platform

            19.4.2.3. By Payment Modes

            19.4.2.4. By Booking Type

            19.4.2.5. By Customer Segment

            19.4.2.6. By Age Group

    19.5. Germany

        19.5.1. Pricing Analysis

        19.5.2. Market Share Analysis, 2022

            19.5.2.1. By Service Type

            19.5.2.2. By Device Platform

            19.5.2.3. By Payment Modes

            19.5.2.4. By Booking Type

            19.5.2.5. By Customer Segment

            19.5.2.6. By Age Group

    19.6. UK

        19.6.1. Pricing Analysis

        19.6.2. Market Share Analysis, 2022

            19.6.2.1. By Service Type

            19.6.2.2. By Device Platform

            19.6.2.3. By Payment Modes

            19.6.2.4. By Booking Type

            19.6.2.5. By Customer Segment

            19.6.2.6. By Age Group

    19.7. France

        19.7.1. Pricing Analysis

        19.7.2. Market Share Analysis, 2022

            19.7.2.1. By Service Type

            19.7.2.2. By Device Platform

            19.7.2.3. By Payment Modes

            19.7.2.4. By Booking Type

            19.7.2.5. By Customer Segment

            19.7.2.6. By Age Group

    19.8. Spain

        19.8.1. Pricing Analysis

        19.8.2. Market Share Analysis, 2022

            19.8.2.1. By Service Type

            19.8.2.2. By Device Platform

            19.8.2.3. By Payment Modes

            19.8.2.4. By Booking Type

            19.8.2.5. By Customer Segment

            19.8.2.6. By Age Group

    19.9. Italy

        19.9.1. Pricing Analysis

        19.9.2. Market Share Analysis, 2022

            19.9.2.1. By Service Type

            19.9.2.2. By Device Platform

            19.9.2.3. By Payment Modes

            19.9.2.4. By Booking Type

            19.9.2.5. By Customer Segment

            19.9.2.6. By Age Group

    19.10. Poland

        19.10.1. Pricing Analysis

        19.10.2. Market Share Analysis, 2022

            19.10.2.1. By Service Type

            19.10.2.2. By Device Platform

            19.10.2.3. By Payment Modes

            19.10.2.4. By Booking Type

            19.10.2.5. By Customer Segment

            19.10.2.6. By Age Group

    19.11. Russia

        19.11.1. Pricing Analysis

        19.11.2. Market Share Analysis, 2022

            19.11.2.1. By Service Type

            19.11.2.2. By Device Platform

            19.11.2.3. By Payment Modes

            19.11.2.4. By Booking Type

            19.11.2.5. By Customer Segment

            19.11.2.6. By Age Group

    19.12. Czech Republic

        19.12.1. Pricing Analysis

        19.12.2. Market Share Analysis, 2022

            19.12.2.1. By Service Type

            19.12.2.2. By Device Platform

            19.12.2.3. By Payment Modes

            19.12.2.4. By Booking Type

            19.12.2.5. By Customer Segment

            19.12.2.6. By Age Group

    19.13. Romania

        19.13.1. Pricing Analysis

        19.13.2. Market Share Analysis, 2022

            19.13.2.1. By Service Type

            19.13.2.2. By Device Platform

            19.13.2.3. By Payment Modes

            19.13.2.4. By Booking Type

            19.13.2.5. By Customer Segment

            19.13.2.6. By Age Group

    19.14. India

        19.14.1. Pricing Analysis

        19.14.2. Market Share Analysis, 2022

            19.14.2.1. By Service Type

            19.14.2.2. By Device Platform

            19.14.2.3. By Payment Modes

            19.14.2.4. By Booking Type

            19.14.2.5. By Customer Segment

            19.14.2.6. By Age Group

    19.15. Bangladesh

        19.15.1. Pricing Analysis

        19.15.2. Market Share Analysis, 2022

            19.15.2.1. By Service Type

            19.15.2.2. By Device Platform

            19.15.2.3. By Payment Modes

            19.15.2.4. By Booking Type

            19.15.2.5. By Customer Segment

            19.15.2.6. By Age Group

    19.16. Australia

        19.16.1. Pricing Analysis

        19.16.2. Market Share Analysis, 2022

            19.16.2.1. By Service Type

            19.16.2.2. By Device Platform

            19.16.2.3. By Payment Modes

            19.16.2.4. By Booking Type

            19.16.2.5. By Customer Segment

            19.16.2.6. By Age Group

    19.17. New Zealand

        19.17.1. Pricing Analysis

        19.17.2. Market Share Analysis, 2022

            19.17.2.1. By Service Type

            19.17.2.2. By Device Platform

            19.17.2.3. By Payment Modes

            19.17.2.4. By Booking Type

            19.17.2.5. By Customer Segment

            19.17.2.6. By Age Group

    19.18. China

        19.18.1. Pricing Analysis

        19.18.2. Market Share Analysis, 2022

            19.18.2.1. By Service Type

            19.18.2.2. By Device Platform

            19.18.2.3. By Payment Modes

            19.18.2.4. By Booking Type

            19.18.2.5. By Customer Segment

            19.18.2.6. By Age Group

    19.19. Japan

        19.19.1. Pricing Analysis

        19.19.2. Market Share Analysis, 2022

            19.19.2.1. By Service Type

            19.19.2.2. By Device Platform

            19.19.2.3. By Payment Modes

            19.19.2.4. By Booking Type

            19.19.2.5. By Customer Segment

            19.19.2.6. By Age Group

    19.20. South Korea

        19.20.1. Pricing Analysis

        19.20.2. Market Share Analysis, 2022

            19.20.2.1. By Service Type

            19.20.2.2. By Device Platform

            19.20.2.3. By Payment Modes

            19.20.2.4. By Booking Type

            19.20.2.5. By Customer Segment

            19.20.2.6. By Age Group

    19.21. GCC Countries

        19.21.1. Pricing Analysis

        19.21.2. Market Share Analysis, 2022

            19.21.2.1. By Service Type

            19.21.2.2. By Device Platform

            19.21.2.3. By Payment Modes

            19.21.2.4. By Booking Type

            19.21.2.5. By Customer Segment

            19.21.2.6. By Age Group

    19.22. South Africa

        19.22.1. Pricing Analysis

        19.22.2. Market Share Analysis, 2022

            19.22.2.1. By Service Type

            19.22.2.2. By Device Platform

            19.22.2.3. By Payment Modes

            19.22.2.4. By Booking Type

            19.22.2.5. By Customer Segment

            19.22.2.6. By Age Group

    19.23. Israel

        19.23.1. Pricing Analysis

        19.23.2. Market Share Analysis, 2022

            19.23.2.1. By Service Type

            19.23.2.2. By Device Platform

            19.23.2.3. By Payment Modes

            19.23.2.4. By Booking Type

            19.23.2.5. By Customer Segment

            19.23.2.6. By Age Group

20. Market Structure Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Market Share Analysis of Top Players

        20.3.1. By Regional

        20.3.2. By Service Type

        20.3.3. By Device Platform

        20.3.4. By Payment Modes

        20.3.5. By Booking Type

        20.3.6. By Customer Segment

        20.3.7. By Age Group

21. Competition Analysis

    21.1. Competition Deep Dive

        21.1.1. Airbnb

            21.1.1.1. Overview

            21.1.1.2. Product Portfolio

            21.1.1.3. Profitability by Market Segments

            21.1.1.4. Sales Footprint

            21.1.1.5. Strategy Overview

                21.1.1.5.1. Marketing Strategy

        21.1.2. Expedia Group Inc.

            21.1.2.1. Overview

            21.1.2.2. Product Portfolio

            21.1.2.3. Profitability by Market Segments

            21.1.2.4. Sales Footprint

            21.1.2.5. Strategy Overview

                21.1.2.5.1. Marketing Strategy

        21.1.3. Booking Holding Inc.

            21.1.3.1. Overview

            21.1.3.2. Product Portfolio

            21.1.3.3. Profitability by Market Segments

            21.1.3.4. Sales Footprint

            21.1.3.5. Strategy Overview

                21.1.3.5.1. Marketing Strategy

        21.1.4. Trip Advisor Inc.

            21.1.4.1. Overview

            21.1.4.2. Product Portfolio

            21.1.4.3. Profitability by Market Segments

            21.1.4.4. Sales Footprint

            21.1.4.5. Strategy Overview

                21.1.4.5.1. Marketing Strategy

        21.1.5. MakeMyTrip Pvt. Limited

            21.1.5.1. Overview

            21.1.5.2. Product Portfolio

            21.1.5.3. Profitability by Market Segments

            21.1.5.4. Sales Footprint

            21.1.5.5. Strategy Overview

                21.1.5.5.1. Marketing Strategy

        21.1.6. Hostelworld Group PLC (HSW)

            21.1.6.1. Overview

            21.1.6.2. Product Portfolio

            21.1.6.3. Profitability by Market Segments

            21.1.6.4. Sales Footprint

            21.1.6.5. Strategy Overview

                21.1.6.5.1. Marketing Strategy

        21.1.7. Trivago N.V

            21.1.7.1. Overview

            21.1.7.2. Product Portfolio

            21.1.7.3. Profitability by Market Segments

            21.1.7.4. Sales Footprint

            21.1.7.5. Strategy Overview

                21.1.7.5.1. Marketing Strategy

        21.1.8. Thomas Cook India Ltd.

            21.1.8.1. Overview

            21.1.8.2. Product Portfolio

            21.1.8.3. Profitability by Market Segments

            21.1.8.4. Sales Footprint

            21.1.8.5. Strategy Overview

                21.1.8.5.1. Marketing Strategy

        21.1.9. Lastminute.com Group

            21.1.9.1. Overview

            21.1.9.2. Product Portfolio

            21.1.9.3. Profitability by Market Segments

            21.1.9.4. Sales Footprint

            21.1.9.5. Strategy Overview

                21.1.9.5.1. Marketing Strategy

        21.1.10. Despegar

            21.1.10.1. Overview

            21.1.10.2. Product Portfolio

            21.1.10.3. Profitability by Market Segments

            21.1.10.4. Sales Footprint

            21.1.10.5. Strategy Overview

                21.1.10.5.1. Marketing Strategy

        21.1.11. Orbitz Worldwide

            21.1.11.1. Overview

            21.1.11.2. Product Portfolio

            21.1.11.3. Profitability by Market Segments

            21.1.11.4. Sales Footprint

            21.1.11.5. Strategy Overview

                21.1.11.5.1. Marketing Strategy

        21.1.12. GetGoing

            21.1.12.1. Overview

            21.1.12.2. Product Portfolio

            21.1.12.3. Profitability by Market Segments

            21.1.12.4. Sales Footprint

            21.1.12.5. Strategy Overview

                21.1.12.5.1. Marketing Strategy

        21.1.13. Walt Disney World

            21.1.13.1. Overview

            21.1.13.2. Product Portfolio

            21.1.13.3. Profitability by Market Segments

            21.1.13.4. Sales Footprint

            21.1.13.5. Strategy Overview

                21.1.13.5.1. Marketing Strategy

        21.1.14. Skyscanner

            21.1.14.1. Overview

            21.1.14.2. Product Portfolio

            21.1.14.3. Profitability by Market Segments

            21.1.14.4. Sales Footprint

            21.1.14.5. Strategy Overview

                21.1.14.5.1. Marketing Strategy

        21.1.15. Kiwi.com

            21.1.15.1. Overview

            21.1.15.2. Product Portfolio

            21.1.15.3. Profitability by Market Segments

            21.1.15.4. Sales Footprint

            21.1.15.5. Strategy Overview

                21.1.15.5.1. Marketing Strategy

        21.1.16. Hotwire

            21.1.16.1. Overview

            21.1.16.2. Product Portfolio

            21.1.16.3. Profitability by Market Segments

            21.1.16.4. Sales Footprint

            21.1.16.5. Strategy Overview

                21.1.16.5.1. Marketing Strategy

        21.1.17. Agoda

            21.1.17.1. Overview

            21.1.17.2. Product Portfolio

            21.1.17.3. Profitability by Market Segments

            21.1.17.4. Sales Footprint

            21.1.17.5. Strategy Overview

                21.1.17.5.1. Marketing Strategy

22. Assumptions & Acronyms Used

23. Research Methodology
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