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Online Travel Agencies Market

Market Insights on Online Travel Agencies covering sales outlook, demand forecast & up-to-date key trends

Online Travel Agencies: Sector Overview & Forecast

Online Travel Agencies: Sector Overview & Forecast Overview

Online travel agencies help tourists book air tickets, vacation packages, train tickets and hotel rooms, from the convenience of their homes using either their smartphones or the computer. Online travel agencies provide tourists with a worry free holiday experience and make the overall tour experience pleasant and peaceful. Online travel agencies generally sell travel packages to tourists through global consolidators of railways, hotels, airlines, car rentals, holiday packages and sightseeing packages.

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Online Travel Agencies: Benefits

Online travel agencies are fairly economical. The tourism companies charge a hefty amount of money to plan a trip. However, online travel agencies do not charge any consultation fee, instead give discounts on every booking. Online travel agencies not only save money but time too. Tourists do not have to drive miles to the tourism company and their itinerary can be fixed just with a few clicks.

One of the most important benefit of online travel agencies is that tourists can easily check what other people are saying about their services. Many tourism companies do not have their own websites. There is no way to check whether the company’s service is good and whether it is reliable.

However, online travel agencies presence on the internet is good which can help tourists in getting an impartial review about that particular online travel agency. There are always lots of options available with online travel agencies. Whether it is flights or hotels, online travel agencies give numerous options with special packages to the tourists

Online Travel Agencies: Drivers and Restraints

A very basic reason for the growth of online travel agencies is rising income that provides an opportunity to consumers to travel around the world. Online travel agencies across the globe are adopting new technologies to reach their customers. Along with expanding their product offerings and services, online travel agencies these days also provide additional services such as travel insurance to their customers and such new services are driving the online travel agency sector.

Increasing net savvy population is the other factor which is creating a robust development in the online travel agency sector. Increasing use of mobile is another factor that is creating lucrative opportunities in the online travel agency sector. The transparent nature of online travel agencies is also boosting the demand in the online travel agency sector. Besides customer reviews, online travel agencies themselves also help make more information available to their customers easily.

However, restrictive terms and conditions such as rigid cancellation policies and hefty amount of commission for bookings are some of the factors that are hampering the growth of the global online travel agency sector.

Sneha Verghese
Principal Consultant
LinkedIn
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Online Travel Agencies: Future Outlook

The future fabric of the online travel agency sector is likely to be defined by consolidation with several new players entering the sector. Partnerships and collaborations with existing players will certainly dictate business success in the online travel agency sector.

Online Travel Agencies: Key Players

Expedia, Priceline, Orbitz Worldwide, Travelocity, BYOjet, ebookers.com, GetGoing, eDreams, Wotif.com and makemytrip.com are some of the online agencies that deal with the global online travel sector. Some of these companies also offer theme destination holidays like Walt Disney world vacation, while some give huge discounts on winter picnics across the world.

Many of them also provide last minute cruise bookings for upcoming festivals like Christmas and New Year. Most of these companies also facilitate their consumers with ‘no cancellation fee’ policy where the consumers can change or cancel almost any reserved hotel. Members of these companies get extra 10% discount on hotel stays at select hotels across the world. All these factors are boosting the global online travel agency sector. 

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

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What Can Readers Expect from this Report?

  • An overview of the sector, including the key factors that have shaped patterns and demand
  • Not just data, but insights that you can incorporate in your strategic decision making
  • Nuanced underlying factors that influence consumer behaviour
  • Data points to understand the past, analyse the present, and project the future
  • Trends that will impact the sector in the short- and long-term
  • Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers

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Sneha Verghese
Principal Consultant
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